Capital Dodge

What Capital Dodge does

Capital Dodge is a private automotive dealership and service center located at 2500 Palladium Drive in Kanata, Ontario, serving the Ottawa metropolitan area. It operates as an authorized Stellantis franchise dealer for Chrysler, Dodge, FIAT, Jeep and RAM vehicles, selling new vehicles, certified pre-owned and used vehicles, and commercial/fleet vehicles to individual consumers and business customers.

The company’s offering combines vehicle sales with financing and leasing support, trade-in valuation, fleet sales, a service department, a parts department, Mopar parts and accessories, and a tire center. Its technology footprint appears to be standard dealership infrastructure: online inventory browsing, digital finance/pre-approval forms, service scheduling, and customer-facing website operations powered by Leadbox; no proprietary software platform or AI capability is disclosed.

Capital Dodge’s revenue model is transaction-led. It generates revenue from margins on new and pre-owned vehicle sales, finance and insurance commissions or markups, service labor, parts margins, accessories, tires, and commercial/fleet sales. Go-to-market is primarily direct through its Kanata showroom and service location, with the website supporting lead generation, inventory discovery, financing applications, trade-in inquiries, and service booking.

Name

Capital Dodge

Legal name

Capital Dodge

Website

https://capitaldodge.ca

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital Dodge is a private Kanata, Ontario automotive dealership selling new Chrysler, Dodge, FIAT, Jeep and RAM vehicles, pre-owned vehicles, financing, parts, service and fleet solutions to Ottawa-area consumers and commercial buyers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive dealership
• Vehicle sales
• Auto service center
• Fleet vehicle sales
• Auto financing

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, FIAT, Jeep, RAM vehicles and pre-owned vehicles. Revenue generated from the margin between wholesale acquisition and retail sale prices.
2. Finance and Insurance Products: Arranging vehicle financing through lenders and offering extended warranties, insurance, and other F&I products with commission or markup revenue.
3. Service and Parts: Maintenance, repair services, and sale of Mopar parts and accessories. Revenue from labor rates and parts margins.
4. Fleet Sales: Commercial vehicle sales to business customers through dedicated fleet department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Capital Dodge is an authorized Stellantis franchise dealership selling new Chrysler, Dodge, Jeep, RAM, and Fiat vehicles, along with certified pre-owned and used vehicles. It operates a full-service dealership offering vehicle financing and leasing, manufacturer-trained maintenance and repair, genuine Mopar parts, and a tire center, with a dedicated fleet/commercial vehicle department serving business customers in the Ottawa region.

Product overview

Capital Dodge is a Stellantis brand automobile dealership located in Kanata, Ontario, serving the Ottawa region. The company offers a comprehensive portfolio of new Chrysler, Dodge, Jeep, RAM, and Fiat vehicles complemented by pre-owned vehicle sales, financing services, and full-service maintenance departments. Their product portfolio centers on the Chrysler Pacifica and Grand Caravan minivans, Dodge muscle cars (Charger, Charger Daytona, Durango, Hornet), Jeep's full SUV lineup (Grand Cherokee, Grand Cherokee L, Grand Wagoneer, Grand Wagoneer L, Wagoneer S BEV, Wrangler, Cherokee, Compass, Gladiator, Recon), RAM trucks (1500, 2500, 3500, ProMaster, ProMaster EV), and Fiat 500e electric vehicles. Supporting services include vehicle financing/leasing, a state-of-the-art service department, parts department, tire center, and fleet/commercial vehicle solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered operational and core.

• LeadboxoperationalTechnology or IntegrationLeadbox provides the website platform and digital infrastructure for Capital Dodge. The privacy policy is shared between Capital Dodge and Leadbox, indicating a website technology partnership for customer relationship management and online operations.
• Chrysler Motor Company of Canada (Stellantis)coreStrategic or Co-development PartnerCapital Dodge is an authorized Chrysler, Dodge, Jeep, RAM, and FIAT dealer operating under license from Chrysler Motor Company of Canada (now part of Stellantis). The dealership sells new vehicles sourced from the manufacturer and provides factory warranty service using genuine Mopar parts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• AutoCanada: Publicly traded Canadian multi-franchise automotive dealer group (TSX: ACQ). Directly comparable business model of new and used vehicle sales, F&I, parts, and service across multiple OEM brands in regional Canadian markets.
• Dilawri Group: One of Canada's largest privately held dealer groups representing multiple OEM franchises including Chrysler, Dodge, Jeep, and RAM across Canadian markets. Same franchise relationship with Stellantis and same full-service dealership operating model.
• Pfaff Automotive Partners: Canadian multi-brand automotive dealer group offering new and pre-owned sales, financing, and service. Comparable Canadian multi-franchise retail model with full-service operations across multiple OEMs.
• Jim Pattison Auto Group: One of Western Canada's largest dealer groups operating multiple franchises across many brands. Comparable multi-brand dealer model with full sales, F&I, parts, and service operations in regional Canadian markets.
• OpenRoad Auto Group: British Columbia-based multi-brand automotive dealer group offering new vehicle sales, F&I, service, and parts. Same franchise dealership operating model across multiple OEMs in the Canadian market.

Broad incumbents

• Lithia Motors: Largest U.S. automotive retailer (NYSE: LAD) operating hundreds of franchises. Comparable full-service dealership business model with sales, F&I, parts, and service, though at vastly greater scale and primarily in the U.S. market.
• AutoNation: Large U.S. public automotive retailer (NYSE: AN) with multi-brand franchise operations across sales, F&I, service, and parts. Overlapping dealership business model but U.S.-focused and substantially larger.
• Group 1 Automotive: Major U.S. and U.K. public automotive retailer (NYSE: GPI) operating multi-brand franchises. Same full-service dealership operating model including sales, F&I, parts, and service, though predominantly outside Canada.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing model and significant F&I revenue. Overlaps with Capital Dodge's pre-owned and F&I operations but operates a fundamentally different no-franchise model.
• Carvana: Online used-vehicle retailer with vertically integrated reconditioning and delivery model. Adjacent competitive threat in the pre-owned vehicle segment but no OEM franchise operations or service department.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/capitaldodge
• Facebookfacebook.com/CapitalDodge
• LinkedInlinkedin.com/company/capital-dodge---ottawa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Dodge