A Great Oregon Wine Tour

What A Great Oregon Wine Tour does

A Great Oregon Wine Tour is a privately held, founder-operated experiential tourism company founded in 2009 by Wayne Oppenheimer and co-run with his wife Camille Oppenheimer. Headquartered at 1821 NE 91st Ave in Portland, Oregon, the company operates full-day guided wine tours in Oregon's Willamette Valley and Columbia Gorge/Hood River wine regions, with door-to-door pickup across the Portland Metro area (Portland, Beaverton, Lake Oswego, Clackamas, Wilsonville) and secondary pickup in McMinnville, Newberg, Dundee, and Sherwood. The firm employs 11-50 staff, including a core team of specialized tour guides (a sommelier and wine industry veterans), an accountant, and the founders, and maintains a fleet of vehicles ranging from Ford E250 vans to a 20-passenger Mercedes Sprinter and a Ford E250 Party Bus.

The company offers four core tour products (Wine Country Tour, Private Wine Tour, Self-Guided Tours, and Waterfalls & Wine Tour) plus a dedicated Corporate, Large Group & Bachelorette Tours product line for groups of 2-50+ people, and gift cards. Per-person pricing ranges from $110 to $650 depending on tour type and group size, with tasting fees excluded and paid separately at wineries. Distribution is direct-to-consumer via the company's website (built on the Peek.com booking platform), supplemented by TripAdvisor, Yelp, Facebook, and YouTube (OregonWineTV) for top-of-funnel awareness. The company expanded into upstream wine production via the 2018 acquisition of Duck Pond Cellars, adding a wine retail/production dimension to the service-led business model. The company is bootstrapped, family-owned, and has no disclosed institutional investors or external funding.

Name

A Great Oregon Wine Tour

Legal name

A Great Oregon Wine Tour

Website

https://agreatoregonwinetour.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

A Great Oregon Wine Tour is a Portland, Oregon-based wine tour operator founded in 2009 that runs guided and self-guided tours of the Willamette Valley and Columbia Gorge for tourists, corporate groups, and bachelorette/celebration parties.

Ownership category

akta.pro rank

Product category

Wine Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Wineries (312130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Culinary & Wine Travel Agencies (THAKAFAH), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine tour services
• Guided wine tours
• Private wine tours
• Corporate event tours
• Willamette Valley tourism

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Tour Bookings: The company generates revenue through booking fees for guided wine tours in Oregon's Willamette Valley and Columbia River Gorge. Tours are priced per person based on group size, with prices decreasing as group size increases. The company provides transportation, guides, custom itineraries, and picnic lunches. Additional revenue comes from wine purchases made by guests at wineries (tasting fees are paid separately by customers).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

A Great Oregon Wine Tour operates guided, self-guided, private, and corporate wine tour experiences in Oregon's Willamette Valley and Columbia River Gorge. Tours include door-to-door transportation, custom itineraries, expert guides, bottled water, and (for most tours) a picnic-style lunch at a partner winery, with tasting fees paid separately. The company carries 2 to 12 guests per tour (and up to 50+ for corporate and bachelorette events) across a fleet of vans and a party bus.

Product overview

A Great Oregon Wine Tour operates as a wine tour service company offering multiple tour products in Oregon's Willamette Valley and Columbia Gorge wine regions. The product portfolio consists of four core tour types: the Wine Country Tour (standard full-day experience), the Waterfalls & Wine Tour (combining Columbia Gorge waterfalls with Hood River wine tasting), Self-Guided Tours (hybrid self-drive format with guide support), and Private Wine Tours (intimate personalized experience). The company also serves corporate events and bachelorette parties as a separate product line, handling groups from 2 to 50 people. All tours feature door-to-door transportation using their fleet of Mercedes Sprinter Vans, Ford Transit Vans, Ford E250 Vans, and a Ford E250 Party Bus. Ancillary offerings include Gift Cards sold through their booking platform. Tour components typically include transportation, expert guide commentary, bottled water, and lunch, with tasting fees charged separately at wineries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Country Tour Full-day guided wine tour of Oregon's Willamette Valley, typically visiting 5-7 wineries featuring Pinots, Chardonnays, Rieslings and other regional varietals. Includes comfortable transportation, custom itinerary, bottled water, picnic-style lunch at a winery, and an expert guide. Pricing is per person and tiered by group size (1 person $210, 2 people $210/pp, 3 at $195/pp, 4 at $190/pp, 5 at $180/pp, 6+ at $170/pp). Tasting fees are not included.
• Waterfalls & Wine Tour Combined full-day tour of the Columbia River Gorge featuring iconic waterfalls, time in Hood River, and three winery visits showcasing locally crafted Rhône, Bordeaux, and Italian varietals. Lunch is not included. Pricing is per person and tiered by group size (1 person $450, 2 people $225/pp, 3 at $200/pp, 4 at $175/pp, 5 at $150/pp, 6 at $130/pp, 7 at $110/pp, 8 at $100/pp).
• Self-Guided Wine Tour Hybrid self-drive wine tour where guests drive their own vehicle while a seasoned guide rides in the passenger seat. Includes custom itinerary, winery reservations, addresses and links, and lunch. Tasting fees are not included. Flat-rate pricing of $150 per group.
• Private Wine Tour Intimate, personalized wine tour with customizable itinerary based on group preferences. Includes door-to-door service, visits to 3 wineries, picnic-style lunch at the second stop, and a private guide. Pricing is per person and tiered by group size (1 person $650, 2 people $325/pp, 3 at $300/pp, 4 at $275/pp, 5 at $250/pp, 6 at $160/pp, 7 at $140/pp, 8 at $135/pp, 11 at $125/pp, 12 at $125/pp).
• Corporate, Large Group, & Bachelorette Tours Custom group wine tour packages for corporate events, bachelorette parties, and large groups of 2 to 50+ people. Includes transportation, custom itinerary, catering, wine selections, and optional photographer services. Booked via direct sales through the phone line and email.
• Gift Cards Gift certificates redeemable for wine tour experiences, purchased through the company's Peek.com booking platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Grape Escapes: Multi-region US wine country tour company running guided tasting tours with comparable per-person pricing models to AGOWT, particularly on the West Coast.
• Cellar Tours: Established wine tour operator with broader US and international offerings, including Oregon itineraries; larger scale and portfolio breadth but overlapping tour-product format.

Direct peers

• Elevated Tours: Willamette Valley wine and craft beverage tour operator offering guided group and private tours in the same Oregon wine region as AGOWT with comparable door-to-door Portland service.
• True North Wine Tours: Oregon-based wine tour service focused on Willamette Valley experiences, directly competing for guided-tour bookings from Portland-area visitors and corporate groups.
• Toast of the Town Wine Tours: Oregon wine country tour operator running small-group guided tours in the Willamette Valley with similar per-person pricing and curated winery itineraries.
• Vintner's Select Wine Tours: Willamette Valley wine tour operator offering private and group tours with custom itineraries to local wineries, closely overlapping AGOWT's product offering and target customer.

Others

• Travel Oregon: State tourism agency whose marketing of Willamette Valley wine country drives demand for AGOWT's tour bookings; functions as a distribution/awareness partner rather than a competitor.
• Duck Pond Cellars: Oregon winery acquired by AGOWT in 2018; relevant as an internal vertical rather than a competitor, but materially informs AGOWT's wine-production economics.
• Peek.com: Booking platform AGOWT uses for reservations; relevant ecosystem player whose marketplace surfaces AGOWT alongside competing wine and experience tours nationally.

Regional players

• Napa Valley Wine Country Tours: Napa-focused wine tour operator with similar guided-tour format and pricing structure; not in the same geography as AGOWT but a comparable benchmark for US wine-tour unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OregonWineTV
• Facebookfacebook.com/agreatoregonwinetour
• Xx.com/oregon_great
• LinkedInlinkedin.com/company/a-great-oregon-wine-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Great Oregon Wine Tour