What Duck Pond Cellars does

Duck Pond Cellars is a privately held, family-owned Oregon winery founded in 1993 and headquartered in Dundee, within the Willamette Valley AVA. The company produces Willamette Valley Pinot Noir and Pinot Gris at a scale of approximately 100,000 cases per year, processing 2,000 tons of fruit sourced from 17 vineyards across the valley. Its flagship wines, retail-priced at $19.99 (Pinot Noir) and $15.99 (Pinot Gris), are independently tested by Ellipse Analytics under the Clean Label Project Purity Award, screening for 200+ contaminants including heavy metals, pesticides, glyphosate, and plasticizers; per-vintage lab results are published and accessible via QR codes on bottles.

The portfolio extends beyond the Duck Pond flagship into a multi-brand family of wholly owned sub-brands: Rascal Wine (entry-level Oregon Pinot, first wine ever CLP-certified in 2016), Firesteed (approachable Oregon Pinot), Lifevine Wines (California clean-label wines), Ransom Spirits, and DHŌS Spirits. The unified Clean Label Project certification across the portfolio functions as the company's primary trust signal and brand differentiator, with winemaking led by Julia Cattrall, a fifth-generation Oregon viticulturist from a family farming the Eola-Amity Hills for over a century.

Revenue is generated through three channels: direct-to-consumer e-commerce via a Shopify storefront with FedEx Ground fulfillment (free shipping above $199.99, 10% first-order newsletter discount), wholesale distribution through grocery, specialty, and online retailers across most U.S. states with a Find Locally ZIP-based locator, and a Dundee tasting room open Thursday–Monday offering tastings, experiences, and wine club pickups. A wine club subscription provides recurring engagement, and a 15% restocking fee applies to canceled orders. Direct shipment is restricted in seven states (AL, AR, DE, KY, MS, RI, UT), and per-state volume limits apply.

Name

Duck Pond Cellars

Legal name

Duck Pond Cellars

Website

https://duckpondcellars.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Duck Pond Cellars is a privately held Oregon winery founded in 1993 that produces Willamette Valley Pinot Noir and Pinot Gris at ~100,000 cases annually, with a multi-brand portfolio (Rascal, Firesteed, Lifevine Wines, Ransom Spirits, DHŌS Spirits) unified by Clean Label Project Purity Award certification, distributed via DTC e-commerce, wholesale, tasting room, and wine club.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Willamette Valley wines
• Pinot Noir production
• Clean label wines
• Wine subscription club
• Winery tasting room

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer (DTC) E-commerce: Online wine sales through the company's Shopify storefront, with a wine club subscription program and direct shipping to consumers. Free shipping threshold is $199.99. One-time purchases and case builds are available. Revenue is generated per-transaction with no minimum purchase requirement.
2. Wholesale / Retail Distribution: Wholesale distribution through grocery stores, wine specialty retailers, and online retailers across the United States. The company works with distributors to place products on retail shelves. States authorized for direct shipment include all except AL, AR, DE, KY, MS, RI & UT.
3. Tasting Room / On-site Sales: In-person sales at the Dundee, Oregon tasting room open Thursday–Monday 11am–5pm. Tastings, experiences, and wine club pickups are offered on-site.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Duck Pond Cellars is an Oregon winery that produces and sells Willamette Valley Pinot Noir and Pinot Gris, along with sub-brands Rascal Wine, Firesteed, Ransom Spirits, Lifevine Wines, and DHōS Spirits. Every flagship wine carries the Clean Label Project Purity Award, with each vintage independently tested by an ISO 17025-accredited lab for 200+ contaminants and lab scorecards published for consumer verification.

Product overview

Duck Pond Cellars is an Oregon wine company operating a multi-brand portfolio centered on Willamette Valley Pinot Noir and Pinot Gris. The core offering includes Duck Pond Cellars flagship wines (Pinot Noir and Pinot Gris), complemented by sub-brands Rascal Wine and Firesteed for accessible Oregon Pinot, plus spirits brands Ransom Spirits and DHŌS Spirits. The portfolio is unified by Clean Label Project Purity Award certification, with every wine independently tested for 200+ contaminants. The company also operates a direct-to-consumer tasting room in Dundee, Oregon, an e-commerce online store, and a wine club subscription service.

Differentiator

Problem solved

Functional benefit

Brands

• Rascal Wine: Real Oregon Pinot, no pretension. First wine ever CLP-certified — since 2016.
• Firesteed
• Ransom Spirits
• Lifevine Wines
• DHŌS Spirits

Products and services

• Duck Pond Cellars Pinot Noir (Willamette Valley) Flagship red wine from Willamette Valley, Oregon. The 2024 vintage features aromas of dried cherries, white pepper, and warm baking spice with vibrant cranberry, pomegranate, and ripe stone fruits on the palate. Selected from 17 vineyards across the Willamette Valley including old-vine sites and heritage clones. Every vintage carries the Clean Label Project Purity Award with published lab scorecard.
• Duck Pond Cellars Pinot Gris (Willamette Valley) Flagship white wine from Willamette Valley, Oregon. The 2024 vintage offers aromas of key lime, pear, kiwi, and honeysuckle with hints of fresh-baked brioche and lemon meringue, finishing dry and persistent. Every vintage carries the Clean Label Project Purity Award with published lab scorecard.
• Rascal Wine Sub-brand Oregon Pinot Noir positioned as approachable and unpretentious ("Real Oregon Pinot, no pretension"). First wine ever certified by Clean Label Project in 2016 and has carried the CLP credential continuously since.
• Firesteed Sub-brand Oregon Pinot positioned as a welcoming, easy-drinking option ("The Oregon Pinot that welcomes you back to wine. Bright, easy, CLP-verified"). Carries Clean Label Project verification under the Duck Pond Cellars portfolio.
• Ransom Spirits Spirits brand within the Duck Pond Cellars portfolio, carrying Clean Label Project Purity Award certification.
• DHōS Spirits Spirits brand including DHōS Aperitivo and DHōS Bittersweet, part of the Clean Label Project certified portfolio within Duck Pond Cellars.
• Lifevine Wines Wine brand offering California wines, part of the Clean Label Project certified portfolio within Duck Pond Cellars.
• Wine Club Subscription Wine subscription service offering regular deliveries of Duck Pond Cellars wines, with each shipment accompanied by the latest vintage's lab report.
• Dundee Tasting Room Physical tasting room located in Dundee, Oregon in the Willamette Valley at 23145 OR-99W, open Thursday–Monday 11am–5pm, offering tastings, experiences, and wine club pickups.

Quantifiable outcome

• Certified in the Best Third of wines tested for purity (Clean Label Project benchmark)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Ellipse AnalyticscoreTechnology or IntegrationEllipse Analytics is an ISO/IEC 17025-accredited independent laboratory that performs the Clean Label Project testing on Duck Pond Cellars' finished wines. Testing screens for 200+ contaminants including heavy metals, pesticides, glyphosate, and plasticizers, against the largest contaminants database in wine, spirits, and non-alcoholic beverages. Results are published for every certified vintage.
• Clean Label ProjectcoreStrategic or Co-development PartnerClean Label Project is a non-profit organization that awards the Purity Award certification to products that place in the Best Third of those tested for purity. Duck Pond's entire flagship portfolio carries the CLP Purity Award, which is backed by the largest contaminants database in wine and spirits (1,000+ wines tested). Rascal was the first wine ever certified by CLP in 2016.
• Federal Express GroundminorOthersFederal Express Ground is the carrier of choice for Duck Pond Cellars' direct wine shipments to consumers. FedEx Ground shipping is provided at market rates, with free shipping offered for orders over $199.99. Customers may select FedEx Air at their own expense.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Willamette Valley Vineyards: Public Oregon winery (NASDAQ: WVVI) producing estate and sourced Pinot Noir, Pinot Gris, and Chardonnay from Willamette Valley vineyards at meaningful scale. Directly comparable to Duck Pond in AVA, varietal mix, DTC + wholesale + tasting room model, and mid-tier price positioning.
• King Estate Winery: Large-scale Willamette Valley winery producing Pinot Noir and Pinot Gris with on-premise restaurant, tasting room, and broad distribution. Comparable to Duck Pond in region, varietal focus, and full-service DTC/wholesale/on-premise business model at similar case-volume scale.
• A to Z Wineworks: Oregon-focused Pinot Noir producer with sourced-fruit model and broad national retail distribution. Directly comparable to Duck Pond in Willamette Valley Pinot Noir focus, multi-vineyard sourcing strategy, and mid-tier price band targeting grocery and specialty wholesale.
• Sokol Blosser Winery: Pioneering Dundee Hills Willamette Valley Pinot Noir and Chardonnay producer with DTC, tasting room, and sustainability credentials. Comparable to Duck Pond in Dundee AVA origin, Oregon Pinot focus, DTC + tasting room model, and family-owned heritage positioning.
• Erath Winery: Oregon Pinot Noir producer now under Ste. Michelle Wine Estates with sourced-fruit sourcing across Willamette Valley. Directly comparable in varietal focus, sourcing model, mid-tier pricing, and broad retail/wholesale distribution.
• Stoller Family Estate: Dundee Hills single-vineyard Pinot Noir and Chardonnay producer with tasting room and DTC. Comparable to Duck Pond in Dundee Hills AVA presence, Oregon Pinot focus, and DTC/club/wholesale multi-channel model.
• Ponzi Vineyards: Family-owned Willamette Valley Pinot Noir and white wine producer with DTC, tasting room, and national distribution. Comparable to Duck Pond in family-ownership, Willamette Valley AVA focus, Pinot Noir/Pinot Gris mix, and DTC + wholesale go-to-market.
• Domaine Drouhin Oregon: Willamette Valley Pinot Noir and Chardonnay producer (Burgundian house Joseph Drouhin's Oregon estate) with tasting room in Dundee. Comparable in Dundee location, premium Willamette Valley Pinot focus, and DTC plus tasting-room-driven business.

Emerging players

• Scout & Cellar: Clean-crafted wine brand built around ingredient transparency and direct sales. Comparable to Duck Pond in positioning around wine purity/clean credentials and DTC-forward go-to-market, though focused more on curated clean wine selection than estate/sourced Oregon production.

Broad incumbents

• E. & J. Gallo Winery: Largest U.S. wine producer with an expanding Oregon Pinot Noir portfolio (including acquisitions of Willamette Valley brands). Comparable to Duck Pond as a competitor in the same Willamette Valley Pinot category, but at vastly greater scale, broader distribution, and deeper trade-marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/duckpondcellars
• Instagraminstagram.com/duckpondcellars
• Xx.com/duckpondcellars
• LinkedInlinkedin.com/company/duck-pond-cellars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duck Pond Cellars