Custom Planet
Custom Planet is a UK-based e-commerce company founded in 2008 that sells custom-branded merchandise — clothing, headwear, bags, drinkware, tech, and workwear — via an online design tool and in-house screen printing, digital printing, and embroidery, serving corporate, sports, school, hospitality, and event clients globally.
- Company typePrivate
- Founded2008
- HeadquartersKillingworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Custom Planet does
Custom Planet Ltd. is a UK-based private e-commerce company founded in 2008 that specializes in custom-branded merchandise and promotional products. The company operates a direct-to-consumer website selling a catalog of over 1,000 customizable SKUs across clothing (t-shirts, polos, hoodies, workwear, sportswear, hospitality uniforms), headwear, bags, drinkware, pens, tech accessories, office supplies, lifestyle goods, and umbrellas, with global shipping.
The underlying platform combines a browser-based online design tool (for customers to upload artwork and customize single items), a Quick Quote system for bulk orders, and in-house production capability spanning screen printing, digital printing, and embroidery. Value-added offerings include pre-configured Workwear Bundles, a 'Create Your Own Fashion Brand' service for entrepreneurs, and Custom Planet Portals (a self-serve enterprise uniform ordering portal). Operations are ISO 9001 and ISO 14001 certified.
The business model is primarily transactional one-time sales of customized physical goods, with pricing ranging from sub-£1 promotional items (e.g., unbranded tote bags from £0.65 ex VAT) to mid-range apparel (custom t-shirts £2.40–£51.98) and bundled workwear packages (up to £357.99). Enterprise and bulk orders are handled via quote-based and multi-year trade/contract pricing. Customer segments span corporate/business clients (primary), sports teams and clubs, schools, healthcare and hospitality, and bands and events — a horizontal segmentation with no single dominant end market. Marketing is conducted via SEO, blog content, email, and an active presence across six social media platforms. The company is founder-owned and self-sustaining, with no disclosed funding rounds.
Custom Planet firmographics
Firmographics- Name
- Custom Planet
- Legal name
- Custom Planet Ltd.
- Website
- https://customplanet.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Planet is a UK-based e-commerce company founded in 2008 that sells custom-branded merchandise — clothing, headwear, bags, drinkware, tech, and workwear — via an online design tool and in-house screen printing, digital printing, and embroidery, serving corporate, sports, school, hospitality, and event clients globally.
- Ownership category
- akta.pro rank
Where Custom Planet is headquartered
LocationHeadquarters
- HQ city
- Killingworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Custom Planet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Branded Merchandise Sales: One-time product sales of custom-branded items including clothing (t-shirts, polos, hoodies, sweatshirts), accessories (bags, caps, pens), drinkware (mugs, bottles), and workwear. Customers pay per unit with pricing varying by product type, quantity, and customisation requirements.
- Workwear Bundles: Pre-configured bundles of workwear items (winter workwear, summer workwear, hi-vis, outdoor, scrubs, catering) sold as complete packages at discounted rates with free shipping and inclusive logo costs
- Custom Printing and Embroidery Services: Screen printing, digital printing, and embroidery services applied to blank products. Screen printing for bold long-lasting colours, digital printing for detailed designs, embroidery for durable professional finish
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry-level products starting from under £1 |
| Unit Pricing | Pay-as-you-go | Mid-range branded apparel with customisation |
| Unit Pricing | Pay-as-you-go | Workwear and uniform bundles with inclusive branding |
| Transaction based/ take rate | Multi-year contract | Custom quote for larger orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Custom Planet product offering
Product offeringCore offering
Custom Planet is a UK-based custom merchandise and promotional products platform that sources blank apparel, headwear, bags, drinkware, pens, tech accessories and lifestyle goods and personalises them with in-house screen printing, digital printing and embroidery. Customers can order single customised units via an online design tool or place bulk corporate, club, school and event orders through a Quick Quote system, with production handled in-house under ISO-certified processes.
Product overview
Custom Planet operates as a custom merchandise and promotional products platform offering over 1,000 customizable products across clothing, headwear, bags, drinkware, writing instruments, tech accessories, office supplies, giveaways, lifestyle items, and umbrellas. The core offering includes an online design tool for single-item customization, pre-packaged workwear bundles with free logo setup and shipping, and full-service capabilities for creating fashion brands. The company provides in-house screen printing, digital printing, and logo embroidery services, operating from the UK with global shipping. Founded in 2008, the platform serves businesses, sports teams, schools, events, and entrepreneurs looking to build branded merchandise or clothing lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Clothing
Companies that use Custom Planet
Customer profileSegments5 records
Ideal customer profiles3 records
Custom Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Custom Planet partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Custom Planet competitors and assessment
Company assessmentBroad incumbents
- Crestline: Large US-headquartered promotional products distributor (parent of Customized Earth Promo) offering custom branded merchandise across apparel, drinkware, bags, and giveaways. Highly comparable product set and buyer base to Custom Planet, but at much greater scale and with broader US market reach.
- Vistaprint (Cimpress): Cimpress-owned global print and marketing products platform offering custom apparel, signage, drinkware, and promotional merchandise via self-serve online tools. Overlaps with Custom Planet on custom clothing, drinkware, and design-tool-led ordering but operates at far greater scale.
- Discount Mugs: Large US promotional products retailer offering custom drinkware, apparel, bags, and tech accessories at volume. Comparable product categories and e-commerce-led GTM but primarily serving US customers rather than competing directly with Custom Planet in the UK.
Direct peers
- 4imprint: One of the largest promotional product distributors operating in the UK and US, selling custom-branded apparel, bags, drinkware, and office items. Closest direct competitor to Custom Planet in terms of product range, e-commerce-led model, and target buyer.
- Awesome Merchandise: UK-based custom merchandise and screen printing supplier serving bands, events, brands, and businesses with apparel, accessories, and promotional items. Closely comparable customer mix and product offering to Custom Planet.
- Total Merchandise: UK promotional products distributor offering a broad range of customisable merchandise including clothing, drinkware, and tech. Direct competitor in the UK custom merchandise space with similar SMB and enterprise buyer base.
- Hype Merchandise: UK provider of custom branded clothing, workwear, and promotional products with in-house printing and embroidery. Operates in the same niche as Custom Planet with comparable services and target customers.
- ASAP Screen Print: UK custom screen printing and embroidery company producing branded apparel, workwear, and merchandise for businesses and organisations. Closely comparable in production capabilities and customer profile to Custom Planet's in-house services.
- Brandprint: UK custom branded merchandise and printing company serving corporate clients with apparel, accessories, and promotional items. Comparable product set and B2B focus to Custom Planet.
- Clothing Donation Pickup (clothes2order): UK-based online retailer of custom printed and embroidered clothing for businesses, teams, schools, and events. One of the most direct competitors to Custom Planet with overlapping custom apparel catalog and similar SMB-to-enterprise buyer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Custom Planet social profiles
Digital presenceCustom Planet compliance and trust
Trust signalCompliance2 records
Custom Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Planet leadership team
Management profileNumber of profiles
Custom Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Planet
What does Custom Planet do?
Custom Planet is a UK-based custom merchandise and promotional products platform that sources blank apparel, headwear, bags, drinkware, pens, tech accessories and lifestyle goods and personalises them with in-house screen printing, digital printing and embroidery. Customers can order single customised units via an online design tool or place bulk corporate, club, school and event orders through a Quick Quote system, with production handled in-house under ISO-certified processes.
Is Custom Planet a public or private company?
Custom Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Planet founded?
Custom Planet was founded in 2008. It employs 11 to 50 people.
Where is Custom Planet based?
Custom Planet is headquartered in Killingworth, United Kingdom, in the Europe region.
How does Custom Planet make money?
Three revenue lines are on record. Custom Branded Merchandise Sales are the primary driver. The others are workwear Bundles and custom Printing and Embroidery Services.
Who are Custom Planet's main competitors?
Broad incumbents on record are Crestline, Vistaprint (Cimpress) and Discount Mugs. Direct peers are 4imprint, Awesome Merchandise, Total Merchandise, Hype Merchandise, ASAP Screen Print, Brandprint and Clothing Donation Pickup (clothes2order).
Does Custom Planet have an API?
No public API is recorded for Custom Planet.