Custom Planet

What Custom Planet does

Custom Planet Ltd. is a UK-based private e-commerce company founded in 2008 that specializes in custom-branded merchandise and promotional products. The company operates a direct-to-consumer website selling a catalog of over 1,000 customizable SKUs across clothing (t-shirts, polos, hoodies, workwear, sportswear, hospitality uniforms), headwear, bags, drinkware, pens, tech accessories, office supplies, lifestyle goods, and umbrellas, with global shipping.

The underlying platform combines a browser-based online design tool (for customers to upload artwork and customize single items), a Quick Quote system for bulk orders, and in-house production capability spanning screen printing, digital printing, and embroidery. Value-added offerings include pre-configured Workwear Bundles, a 'Create Your Own Fashion Brand' service for entrepreneurs, and Custom Planet Portals (a self-serve enterprise uniform ordering portal). Operations are ISO 9001 and ISO 14001 certified.

The business model is primarily transactional one-time sales of customized physical goods, with pricing ranging from sub-£1 promotional items (e.g., unbranded tote bags from £0.65 ex VAT) to mid-range apparel (custom t-shirts £2.40–£51.98) and bundled workwear packages (up to £357.99). Enterprise and bulk orders are handled via quote-based and multi-year trade/contract pricing. Customer segments span corporate/business clients (primary), sports teams and clubs, schools, healthcare and hospitality, and bands and events — a horizontal segmentation with no single dominant end market. Marketing is conducted via SEO, blog content, email, and an active presence across six social media platforms. The company is founder-owned and self-sustaining, with no disclosed funding rounds.

Name

Custom Planet

Legal name

Custom Planet Ltd.

Website

https://customplanet.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Planet is a UK-based e-commerce company founded in 2008 that sells custom-branded merchandise — clothing, headwear, bags, drinkware, tech, and workwear — via an online design tool and in-house screen printing, digital printing, and embroidery, serving corporate, sports, school, hospitality, and event clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Killingworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Branded Merchandise Sales: One-time product sales of custom-branded items including clothing (t-shirts, polos, hoodies, sweatshirts), accessories (bags, caps, pens), drinkware (mugs, bottles), and workwear. Customers pay per unit with pricing varying by product type, quantity, and customisation requirements.
2. Workwear Bundles: Pre-configured bundles of workwear items (winter workwear, summer workwear, hi-vis, outdoor, scrubs, catering) sold as complete packages at discounted rates with free shipping and inclusive logo costs
3. Custom Printing and Embroidery Services: Screen printing, digital printing, and embroidery services applied to blank products. Screen printing for bold long-lasting colours, digital printing for detailed designs, embroidery for durable professional finish

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Custom Planet is a UK-based custom merchandise and promotional products platform that sources blank apparel, headwear, bags, drinkware, pens, tech accessories and lifestyle goods and personalises them with in-house screen printing, digital printing and embroidery. Customers can order single customised units via an online design tool or place bulk corporate, club, school and event orders through a Quick Quote system, with production handled in-house under ISO-certified processes.

Product overview

Custom Planet operates as a custom merchandise and promotional products platform offering over 1,000 customizable products across clothing, headwear, bags, drinkware, writing instruments, tech accessories, office supplies, giveaways, lifestyle items, and umbrellas. The core offering includes an online design tool for single-item customization, pre-packaged workwear bundles with free logo setup and shipping, and full-service capabilities for creating fashion brands. The company provides in-house screen printing, digital printing, and logo embroidery services, operating from the UK with global shipping. Founded in 2008, the platform serves businesses, sports teams, schools, events, and entrepreneurs looking to build branded merchandise or clothing lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Clothing

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crestline: Large US-headquartered promotional products distributor (parent of Customized Earth Promo) offering custom branded merchandise across apparel, drinkware, bags, and giveaways. Highly comparable product set and buyer base to Custom Planet, but at much greater scale and with broader US market reach.
• Vistaprint (Cimpress): Cimpress-owned global print and marketing products platform offering custom apparel, signage, drinkware, and promotional merchandise via self-serve online tools. Overlaps with Custom Planet on custom clothing, drinkware, and design-tool-led ordering but operates at far greater scale.
• Discount Mugs: Large US promotional products retailer offering custom drinkware, apparel, bags, and tech accessories at volume. Comparable product categories and e-commerce-led GTM but primarily serving US customers rather than competing directly with Custom Planet in the UK.

Direct peers

• 4imprint: One of the largest promotional product distributors operating in the UK and US, selling custom-branded apparel, bags, drinkware, and office items. Closest direct competitor to Custom Planet in terms of product range, e-commerce-led model, and target buyer.
• Awesome Merchandise: UK-based custom merchandise and screen printing supplier serving bands, events, brands, and businesses with apparel, accessories, and promotional items. Closely comparable customer mix and product offering to Custom Planet.
• Total Merchandise: UK promotional products distributor offering a broad range of customisable merchandise including clothing, drinkware, and tech. Direct competitor in the UK custom merchandise space with similar SMB and enterprise buyer base.
• Hype Merchandise: UK provider of custom branded clothing, workwear, and promotional products with in-house printing and embroidery. Operates in the same niche as Custom Planet with comparable services and target customers.
• ASAP Screen Print: UK custom screen printing and embroidery company producing branded apparel, workwear, and merchandise for businesses and organisations. Closely comparable in production capabilities and customer profile to Custom Planet's in-house services.
• Brandprint: UK custom branded merchandise and printing company serving corporate clients with apparel, accessories, and promotional items. Comparable product set and B2B focus to Custom Planet.
• Clothing Donation Pickup (clothes2order): UK-based online retailer of custom printed and embroidered clothing for businesses, teams, schools, and events. One of the most direct competitors to Custom Planet with overlapping custom apparel catalog and similar SMB-to-enterprise buyer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/customplanetltd
• YouTubeyoutube.com/channel/UCEjPWJ1Kc0M97-pKs3fmHIg
• Facebookfacebook.com/CustomPlanetLimited
• Instagraminstagram.com/CustomPlanet
• TikToktiktok.com/@CustomPlanet
• Pinterestpinterest.com/CustomPlanetLTD
• LinkedInlinkedin.com/company/custom-planet-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Planet