Koerich

What Koerich does

Koerich is a privately held Brazilian retail company founded in 1955 by Antonio Koerich and headquartered in Florianópolis, Brazil. The company distributes and retails furniture, electronics, home appliances, mattresses, and toys, serving Brazilian consumer end-markets through a multi-category retail platform that combines physical and online channels anchored at koerich.com.br. Operating with a workforce of 1,001–5,000 employees, Koerich has built a sizable and durable retail presence over more than 65 years as a family-founded business.

The product portfolio straddles higher-ticket durable goods (furniture, electronics, home appliances, mattresses) and lower-ticket discretionary items (toys), suggesting a mass-market consumer value proposition targeted at Brazilian households. The company's multi-category breadth implies some level of diversification across price points and replacement cycles, though no further granularity on category mix, store count, or merchandising structure is available in the input.

The source data does not disclose store count, geographic footprint, e-commerce penetration, ownership structure, financial performance, technology stack, pricing model, go-to-market mechanics, or recent strategic activity. Revenue mechanics, customer segmentation detail, and competitive positioning cannot be derived from the available inputs; accordingly, this description is limited to confirmed facts.

Name

Koerich

Website

https://koerich.com.br

Company type

Private

Founded year

1955

Headcount range

1,001–5,000 employees

Short description

Koerich is a privately held Brazilian multi-category retailer founded in 1955 by Antonio Koerich, distributing furniture, electronics, home appliances, mattresses, and toys to Brazilian consumer end-markets from its Florianópolis headquarters.

Ownership category

akta.pro rank

Product category

Retail - Furniture and Home Goods

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Variety Stores (5331)

akta.pro primary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Furniture retail
• Consumer electronics
• Home appliances
• Mattress retail
• Toy distribution

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Koerich is a Brazilian retail and distribution company that sells furniture, consumer electronics, home appliances, mattresses, and toys to end consumers. The company operates physical retail operations serving the Brazilian market under its own brand, founded in 1955 and headquartered in Florianópolis.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture
• Consumer Electronics
• Home Appliances
• Mattresses
• Toys

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Leroy Merlin: Major home improvement and furnishing retailer in Brazil (subsidiary of ADEO). Comparable to Koerich in furniture and home-related categories for Brazilian consumers, though specialized in home improvement, DIY, and construction materials.
• Lojas Americanas: Brazilian general merchandise / variety retailer overlapping with Koerich's broad assortment including electronics, toys, and home goods. Comparable as a multi-category Brazilian consumer retailer, though broader (also includes newspapers, stationery) and under operational restructuring.
• Lojas Renner: Large publicly-traded Brazilian retailer primarily in apparel with an expanding home furnishings category. Thematically adjacent as a Brazilian consumer retailer diversifying into home goods, though apparel remains the lead category.

Direct peers

• Magazine Luiza (Magalu): Brazil's leading multi-category retailer selling furniture, electronics, and home appliances with a growing marketplace. Most directly comparable to Koerich in product mix (furniture + electronics + appliances), Brazilian mass-market consumer targeting, and physical store + digital strategy.
• Via S.A. (Casas Bahia): Major Brazilian multi-category retailer (Casas Bahia brand under Via) selling furniture, electronics, and home appliances on installment plans. Directly comparable to Koerich in product categories, Brazilian household customer base, and emphasis on credit-driven big-ticket purchases.
• Tok&Stok: Brazilian specialty furniture and home décor retailer with physical stores and e-commerce. Directly comparable to Koerich's furniture and home furnishings category within the same Brazilian consumer market, though more design-specialized and less appliance-focused.
• Fast Shop: Brazilian electronics and home appliance retailer with strong omnichannel presence and credit offerings. Directly comparable to Koerich's electronics and home appliance categories and Brazilian consumer financing-driven purchase model.

Regional players

• Colombo: Brazilian furniture retailer founded and headquartered in Santa Catarina (same state as Koerich's Florianópolis base). Comparable as a regional furniture-focused retailer serving overlapping customer geographies in southern Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lojas_koerich
• Facebookfacebook.com/lojaskoerich
• LinkedInlinkedin.com/company/lojas-koerich

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koerich