Imop

What Imop does

Imop is a Paris-based online real estate agency, founded in 2018 and operating as IMOP SAS, that sells residential properties on behalf of individual sellers using a fixed-fee pricing model rather than the percentage-based commissions charged by traditional French agencies (typically 4-5% of sale price). The company targets two primary customer segments: individual residential property sellers seeking to maximize net proceeds, and high-net-worth sellers of premium and luxury properties (addressed through the Imop Prestige sub-brand), where the cost differential vs. traditional commissions is most pronounced (savings of €54,000-€144,000 on €1.2M-€3M sales in Paris's 7th and 8th arrondissements).

The service is delivered by salaried local expert real estate advisors (conseillers), each specialized in a specific micro-market (Paris's 80 micro-neighborhoods, Île-de-France, and 12+ major French metros including Lyon, Bordeaux, Marseille, and Toulouse). Advisors manage the full transaction lifecycle: property valuation grounded in notarial transaction data (DVF/DGFiP), professional photography, distribution of listings across 40+ real estate portals (Seloger, Leboncoin, BienIci, LeFigaro Immobilier), buyer qualification, viewing management, negotiation, and administrative follow-through to notarial signature. Imop claims the majority of its sales close in under one month.

Imop's revenue model is a success-based transaction fee with tiered fixed pricing: €5,900 base for properties up to ~€500,000, scaling to €35,000 for top-tier luxury properties, with the fee payable only at notarial signature. The company supports an entry-level €4,900 tier for lower-value properties and has added an Imop Prestige sub-brand for premium listings at €9,900. Distribution is hybrid, combining a self-serve website (imop.fr) for lead capture and pricing simulation, digital marketing (SEO, content, social), and a referral program, with phone and in-person appointments handled by inside sales and field advisors. Revenue is not publicly disclosed; the firm remains private with no disclosed institutional funding.

Name

Imop

Legal name

IMOP SAS

Website

https://imop.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Imop is a Paris-based online real estate agency that sells residential properties for individual sellers via a fixed-fee model (from €5,900) instead of traditional 4-5% commissions, using local expert advisors and distributing listings across 40+ French real estate portals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Online real estate agency
• Fixed-fee property brokerage
• Residential property sales
• Paris real estate services
• Real estate listing distribution

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Fixed-fee real estate sales commission: Imop charges a fixed fee per transaction that is paid only upon successful sale (at the notarial signature). The fee is tiered by property price, starting at €5,900 for properties up to ~€500,000 and scaling up for higher-value properties. This success-based model aligns Imop's incentives with the seller's outcome.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Imop is an online real estate agency that sells residential properties on behalf of individual owners through a full-service, fixed-fee model starting at €5,900 paid only at notarial signature. Services cover property estimation, professional photography and listing creation, distribution across 40+ French property portals, buyer qualification, visit organization, price negotiation, and administrative follow-through to closing, delivered by a network of local salaried expert advisors covering Paris arrondissements and major French cities. The Imop Prestige sub-brand extends the same model to premium and luxury property sellers.

Product overview

Imop operates as a unified online real estate agency with a fixed-fee pricing model. The core offering, Imop, provides end-to-end property sale services (valuation, marketing on 40+ portals, viewings, negotiation, and closing support) at fixed fees starting from €5,900. The Imop Prestige sub-brand extends this service to the premium/luxury property segment with fees starting at €9,900. Both offerings are delivered through a network of local expert advisors using digital tools, with properties listed across major French real estate portals including SeLoger, Leboncoin, BienIci, and LeFigaro.

Differentiator

Problem solved

Functional benefit

Brands

• Imop Prestige: Premium-tier real estate service under Imop, targeting high-value properties (luxury segment). Example: 69m² Paris 7th arrondissement sold for €1,150,000 with €9,900 fixed fee.

Products and services

• Imop fixed-fee property sale service End-to-end residential property sale brokerage for individual homeowners in Paris, Île-de-France, and major French cities: property estimation using notarial transaction data, HDR photos and floor plans, listing distribution on 40+ portals (SeLoger, Leboncoin, BienIci, LeFigaro), buyer qualification, viewing management, price negotiation, and administrative follow-through to notarial signature, delivered by local salaried expert advisors at fixed fees starting from €5,900.
• Imop Prestige Premium-tier real estate sale service under the Imop brand for high-value and luxury residential properties (e.g., Paris 7th and 8th arrondissements and equivalent luxury markets), applying the same fixed-fee model to trophy-asset transactions where traditional 5% commissions would otherwise reach tens of thousands of euros.

Quantifiable outcome

• Sellers save €15,100 on a €500,000 sale compared to a 5% traditional agency (Imop: €9,900 vs. traditional: €25,000)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TrustpilotminorOthersImop uses Trustpilot for satisfaction surveys, sending a single email survey to clients after their transaction to assess service quality. Trustpilot acts as an independent review platform partner.
• RefleximmominorStrategic or Co-development PartnerRefleximmo is a partner real estate agency that Imop refers clients to in geographic zones where Imop cannot provide its services directly, ensuring nationwide coverage for clients.
• SelogercoreChannel Partner/ Reseller/ DistributorSeloger is one of France's largest real estate listing portals, used by Imop to distribute property listings to a wide audience of prospective buyers.
• LeboncoincoreChannel Partner/ Reseller/ DistributorLeboncoin is France's leading classifieds and real estate portal, used by Imop to distribute property listings to a broad base of potential buyers.
• BienIcicoreChannel Partner/ Reseller/ DistributorBienIci is a major French real estate listing platform, used by Imop to distribute property listings to a wide buyer audience.
• LeFigaro ImmobiliercoreChannel Partner/ Reseller/ DistributorLeFigaro Immobilier is a premium French real estate portal affiliated with Le Figaro newspaper, used by Imop for property distribution to an affluent buyer demographic.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MegAgence: French online real estate agency with a fixed-fee pricing model similar to Imop's, focused primarily on the Paris and Île-de-France markets. Closest direct competitor on the pure flat-fee online agency model.
• CapiFrance: Network of independent real estate agents in France operating under a reduced-commission model. Established player in the low-cost agency segment that Imop competes in.
• IAD France: France's largest network of independent real estate agents, operating on a commission-sharing model across all major French cities. IAD is a direct competitor to Imop in residential sales, though it relies on independent rather than salaried advisors.
• Safti: Network of independent real estate agents in France with a fixed-fee value proposition similar to Imop's. Competes on the same seller-cost-reduction angle, with a broader but less specialized agent base.
• Optimhome: Major French real estate network with thousands of independent agents, offering reduced-commission and fixed-fee alternatives to traditional agencies. Direct competitor for sellers seeking cost savings.

Broad incumbents

• Orpi: France's largest real estate franchise network with traditional percentage-based commissions. Represents the incumbent model that Imop's fixed-fee proposition is disrupting.
• Century 21 France: Major international real estate franchise operating in France with traditional commission-based agency services. Establishes the legacy competitive baseline that Imop is differentiated against.

Emerging players

• Proprioo: Paris-based PropTech startup offering a fixed-fee real estate service with a strong digital and technology focus. Competes with Imop in the Paris market with a younger, more tech-forward brand.

Others

• Zillow: US-based online real estate marketplace and agency operator, included as a thematic reference for the digital real estate agency model. Not a direct French competitor but illustrates the global pattern Imop's model participates in.

Regional players

• Belles Demeures: French premium real estate portal and agency brand, focused on luxury and high-end properties. Direct comparator for Imop Prestige in the luxury segment, though primarily a portal/media business rather than a fixed-fee agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FrImop
• Facebookfacebook.com/imop.fr
• LinkedInlinkedin.com/company/imop-immobilier
• Instagraminstagram.com/imop_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imop