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Yes, reflect

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uuid003d3tw

Namestring
Yes, reflect
Legal namestring
REFLEX IMMO
Websiteurl
refleximmo.be
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersColfontaine, Belgium
HQ citystring
Colfontaine
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential property sales, property rental services, real estate agency, property valuation, real estate brokerage
NAICS code1 code
  • Offices of Real Estate Agents and Brokers531210
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Real Estate Agency Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Property Sales Commission
TypeTransaction Fee
Description

Agency earns commission fees on successful property sales transactions. Agency fees (frais d'agence) are disclosed as being at the buyer's expense (à charge des acquéreurs). Commission rates are not publicly disclosed.

refleximmo.be
2Property Rental Commission
TypeTransaction Fee
Description

Agency facilitates rental transactions, earning commission on rental agreements. Monthly rental prices are listed, with renters paying monthly rent plus provision charges.

refleximmo.be
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details2 tiers
1Residential property sales
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Agency commission at buyer's expense - specific rates not publicly disclosed

refleximmo.be
2Residential property rentals
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Monthly rent prices listed on website. Examples: €700/month for 2-bedroom house, €450/month for room in colocation, €1,000/month for commercial space.

refleximmo.be
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

REFLEX IMMO is a Belgian real estate agency operating as a department of Bureau Pietro Dirosa et fils, providing residential and commercial property sales and rental services in the Walloon region. The agency facilitates property transactions end-to-end, from listing and valuation through to notarial signature, supported by an online property portal powered by Whise software. Services cover houses, apartments, land, garages, commercial spaces, colocation rentals, and investment advisory for foreign markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Comprehensive service from property search to notary signature
Product overview1 text field

REFLEX IMMO operates as a traditional real estate agency offering a unified service model centered on property sales and rentals. The agency provides core services including property sales (houses, apartments, commercial spaces, land, garages) and rental management. Supporting services include free property valuations, investment property advisory for foreign markets, and custom property search for clients with specific requirements. The company is powered by Whise real estate management software and is regulated under IPI (Institut Professionnel de l'Immobilier) certification.

Product and service1 record
1Property Sales Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Bureau Pietro Dirosa et fils
Strategic tierCoreTypeOthers
Description

Parent company of Reflex Immo. Bureau Pietro Dirosa et fils is an established insurance bureau with over 45 years of experience in the sector, providing the real estate division with a strong foundation and professional expertise.

refleximmo.be
2Whise
Strategic tierCoreTypeTechnology or Integration
Description

Real estate software and property listing platform provider. Powers the agency's website, property listings, and distribution to major Belgian real estate portals.

refleximmo.be
3Institut Professionnel de l'Immobilier (IPI)
Strategic tierCoreTypeOthers
Description

Professional real estate institute providing regulatory oversight and licensing. Reflex Immo holds IPI license number 512.523, granted in Belgium, indicating compliance with Belgian real estate professional standards.

4AXA Belgium
Strategic tierMinorTypeOthers
Description

Insurance provider for professional liability insurance (RC professionnelle) as required for licensed real estate agents in Belgium.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers2 records
1RE/MAX Belgium
TypeDirect peer
2Century 21 Belgium
TypeDirect peer
Description

Large franchise real estate network operating across Belgium offering residential sales and rentals. Directly comparable to Reflex Immo in core offering, with much broader geographic footprint and brand spend.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Yes, reflect

Real Estate Agency Servicesrefleximmo.be

Yes, reflect firmographics

Firmographics
Name
Yes, reflect
Legal name
REFLEX IMMO
Website
https://refleximmo.be
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where Yes, reflect is headquartered

Location

Headquarters

HQ city
Colfontaine
HQ country
Belgium
HQ region
Europe

Offices1 record

Markets served

Yes, reflect business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Property Sales Commission: Agency earns commission fees on successful property sales transactions. Agency fees (frais d'agence) are disclosed as being at the buyer's expense (à charge des acquéreurs). Commission rates are not publicly disclosed.
  2. Property Rental Commission: Agency facilitates rental transactions, earning commission on rental agreements. Monthly rental prices are listed, with renters paying monthly rent plus provision charges.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goResidential property sales
Transaction based/ take rateMonthlyResidential property rentals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Yes, reflect product offering

Product offering

Core offering

REFLEX IMMO is a Belgian real estate agency operating as a department of Bureau Pietro Dirosa et fils, providing residential and commercial property sales and rental services in the Walloon region. The agency facilitates property transactions end-to-end, from listing and valuation through to notarial signature, supported by an online property portal powered by Whise software. Services cover houses, apartments, land, garages, commercial spaces, colocation rentals, and investment advisory for foreign markets.

Product overview

REFLEX IMMO operates as a traditional real estate agency offering a unified service model centered on property sales and rentals. The agency provides core services including property sales (houses, apartments, commercial spaces, land, garages) and rental management. Supporting services include free property valuations, investment property advisory for foreign markets, and custom property search for clients with specific requirements. The company is powered by Whise real estate management software and is regulated under IPI (Institut Professionnel de l'Immobilier) certification.

Differentiator

Problem solved

Functional benefit

Products and services

  • Property Sales Services

Quantifiable outcome

  • Comprehensive service from property search to notary signature

Companies that use Yes, reflect

Customer profile

Segments4 records

Ideal customer profiles4 records

Yes, reflect technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Yes, reflect partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Bureau Pietro Dirosa et filscoreOthersParent company of Reflex Immo. Bureau Pietro Dirosa et fils is an established insurance bureau with over 45 years of experience in the sector, providing the real estate division with a strong foundation and professional expertise.
  • WhisecoreTechnology or IntegrationReal estate software and property listing platform provider. Powers the agency's website, property listings, and distribution to major Belgian real estate portals.
  • Institut Professionnel de l'Immobilier (IPI)coreOthersProfessional real estate institute providing regulatory oversight and licensing. Reflex Immo holds IPI license number 512.523, granted in Belgium, indicating compliance with Belgian real estate professional standards.
  • AXA BelgiumminorOthersInsurance provider for professional liability insurance (RC professionnelle) as required for licensed real estate agents in Belgium.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Yes, reflect competitors and assessment

Company assessment

Direct peers

  • RE/MAX Belgium:
  • Century 21 Belgium: Large franchise real estate network operating across Belgium offering residential sales and rentals. Directly comparable to Reflex Immo in core offering, with much broader geographic footprint and brand spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Yes, reflect social profiles

Digital presence

Yes, reflect compliance and trust

Trust signal

Compliance1 record

Yes, reflect financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yes, reflect leadership team

Management profile

Number of profiles

Yes, reflect funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yes, reflect M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes, reflect

What does Yes, reflect do?

REFLEX IMMO is a Belgian real estate agency operating as a department of Bureau Pietro Dirosa et fils, providing residential and commercial property sales and rental services in the Walloon region. The agency facilitates property transactions end-to-end, from listing and valuation through to notarial signature, supported by an online property portal powered by Whise software. Services cover houses, apartments, land, garages, commercial spaces, colocation rentals, and investment advisory for foreign markets.

Is Yes, reflect a public or private company?

Yes, reflect is a private company. It is classified as family owned and is currently operating.

When was Yes, reflect founded?

Yes, reflect was founded in -1. It employs 1 to 10 people.

Where is Yes, reflect based?

Yes, reflect is headquartered in Colfontaine, Belgium, in the Europe region.

How does Yes, reflect make money?

Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Commission.

Who are Yes, reflect's main competitors?

Direct peers on record are RE/MAX Belgium and Century 21 Belgium.

Does Yes, reflect have an API?

No public API is recorded for Yes, reflect.

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