What Forest-style Group does

Forest-style Group operates the Cerland brand, a France-based designer and manufacturer of wooden outdoor products and garden equipment established in 1999 and headquartered in Wambrechies. The company operates in the design, manufacture, storage, and distribution of garden equipment and serves both individual consumers and professional buyers (architects, landscapers, project managers) primarily across France and Europe. Its catalog spans five umbrella categories - 'Abriter son jardin' (carports, sheds, wood storage shelters, pergolas, trash-bin and water-collector covers), 'Cultiver et jardiner' (flower beds, raised vegetable beds, composters, trellises, potting tables), 'Meubler son jardin' (tables, benches, picnic tables), 'Aménager son balcon' (balcony furniture, balcony planters, planting bags), and 'Délimiter son jardin' (terrace tiles, privacy screens, fences, borders) - with sub-products such as the solar-equipped Carport Solaire Elio. Products are designed in France, manufactured in Europe, and built from FSC (C107078) and PEFC (10-31-3341) certified wood, with the company emphasizing sustainable sourcing and durable natural aesthetics.

Business model is direct-to-consumer e-commerce via cerland.com, with a dedicated Cerland Pro B2B account for professional buyers. Revenue is generated through one-time unit sales of individual SKUs at price points ranging from about €169.90 (Bac à fleurs Vendôme, on sale from €245) up to about €2,129 (Carport Léon, on sale from €2,559), with payment options including free 3x/4x installments via credit card, bank transfer, Apple Pay, and Illicado, plus free scheduled home delivery. The company runs marketing and community channels on Facebook, Pinterest, Instagram, a Cerland blog/journal, and an email newsletter, and holds a 2012 funding round with Siparex Groupe, Nord Capital, and Turenne Capital. The leadership team is led by Vianney Descheemaker as President-Founder. Headcount is reported in the 251-500 band and financial ownership remains privately held with no public listing or parent company disclosed.

Name

Forest-style Group

Legal name

Cerland

Website

https://forest-style.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Forest-style Group, operating as Cerland, is a French designer, manufacturer, and direct-to-consumer e-commerce retailer of FSC/PEFC-certified wooden outdoor products - including carports, sheds, pergolas, planters, composters, and balcony furniture - serving individual homeowners and professional buyers across France and Europe since 1999.

Ownership category

akta.pro rank

Product category

Outdoor Wooden Furniture and Garden Equipment

NAICS

Wood Product Manufacturing (321), Prefabricated Wood Building Manufacturing (321992)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Outdoor wooden furniture
• Garden equipment manufacturing
• Wooden garden structures
• Carports and garden sheds
• Outdoor wood products

Headquarters

HQ city

Wambrechies

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct online sales of wood outdoor furniture and amenities including carports, garden sheds, pergolas, planters, composters, tables, and related accessories. Products are sold at individual price points with free delivery and installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forest-style Group (operating as Cerland) designs, manufactures, and distributes wood-based outdoor furniture and garden equipment including carports, garden sheds, pergolas, planters, composters, garden tables, benches, balcony furniture, fencing and terrace tiles. Products are designed in France and manufactured in Europe from FSC and PEFC certified sustainably sourced wood, and sold directly to consumers and professional buyers through the company's own e-commerce platform cerland.com with home delivery across France and Europe.

Product overview

Cerland, operating under Forest-style Group, is a French manufacturer and designer of wood-based outdoor and garden products, established in 1999. The company operates a single unified brand offering an extensive portfolio of wooden outdoor structures and furniture. Their product range centers on five core categories: (1) Garden sheltering solutions including carports (standard and solar Carport Solaire Elio), wooden garden sheds, wood storage shelters, and metal garden sheds; (2) Outdoor living structures such as pergolas, garden tables, picnic tables, and benches; (3) Cultivation and gardening products including flower beds, raised vegetable beds, composters, trellises, and potting tables; (4) Balcony solutions comprising balcony furniture, planters, and planting bags; and (5) Garden delimitation products including terrace tiles, privacy screens, fences, and borders. All products are designed in France, manufactured in Europe, and made from FSC (C107078) and PEFC (10-31-3341) certified wood from sustainably managed forests, emphasizing durability, natural aesthetics, and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Cerland-Style: Sub-brand mentioned in the website navigation for the Cerland company
• Cerland Pro

Products and services

• Wooden Carports (Carports en bois) Wooden carport structures providing shelter for vehicles including cars, motorcycles, and recreational vehicles, featuring natural wood aesthetics with weather resistance. For individual homeowners and professional exterior projects.
• Wooden Garden Sheds (Abris de jardin en bois) Wooden outdoor storage structures for garden tools, outdoor equipment, and DIY workshop use, made from FSC/PEFC certified sustainably managed wood. For individual homeowners and professional users.
• Wood Storage Shelters (Abris bûches) Wooden shelters designed for storing firewood, providing protection against moisture and weather to ensure optimal wood drying and combustion.
• Wooden Garden Pergolas (Pergolas de jardin en bois) Solid wood pergola structures adding architectural elegance to terraces, providing shade during sunny days and creating a warm ambiance during cooler evenings.
• Wooden Garden Cabinets (Armoires de jardin en bois) Wooden outdoor storage cabinets for protecting gardening tools or storing cushions, designed with natural aesthetics that can be painted in custom colors.
• Trash Bin Covers (Cache poubelle) Wooden enclosures designed to conceal and protect outdoor trash bins while maintaining the aesthetic appeal of the garden space.
• Wooden Flower Beds/Planters (Bacs à fleurs en bois)

Quantifiable outcome

• Products certified from sustainably managed forests with FSC and PEFC certifications

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Truffaut: French garden centre chain retailing outdoor wood furniture, sheds, pergolas, planters and gardening equipment; competes head-on with Cerland for French homeowner spend on outdoor living products across an overlapping category footprint.
• Biohort: Austrian manufacturer of premium metal garden sheds, bike storage, and outdoor structures; competes directly with Cerland's wooden shed and storage categories in the European premium outdoor-storage segment.
• Palmako: Estonian manufacturer of wooden garden houses, pavilions, pergolas, and timber outdoor products distributed across Europe; competes directly with Cerland on prefabricated wooden outdoor structures at overlapping price points.
• Jardiland: Major French garden centre chain selling outdoor wooden structures, planters, garden furniture, and outdoor living accessories — overlapping product categories with Cerland, serving the same French consumer DIY/garden market, though primarily through physical retail rather than DTC e-commerce.
• VillaVerde: French garden centre network retailing outdoor wood products, planters, garden furniture, and outdoor living structures; competes with Cerland in the same French homeowner customer segment with a brick-and-mortar-led model.

Broad incumbents

• Keter: Global manufacturer of resin-based outdoor storage, sheds, and garden furniture; competes with Cerland's wooden shed and outdoor furniture lines with a different (resin) material platform at scale across Europe.
• IKEA: Global furniture and outdoor living retailer selling wooden garden furniture, planters, and storage solutions; competes with Cerland on outdoor furniture and small outdoor structures, though IKEA is broader and price-led.
• Castorama: Major French DIY/home improvement retailer with a wide garden and outdoor assortment including wooden structures, fences, and outdoor furniture; competes with Cerland as a one-stop alternative rather than a specialist.
• Leroy Merlin: France's largest home improvement retailer; sells wooden sheds, pergolas, fences, garden furniture, and decking as part of a much broader DIY assortment, competing with Cerland on price and convenience across most product categories.

Others

• Weber Saint-Gobain: Saint-Gobain brand supplying wood treatment, stains, and protective coatings; not a direct competitor but an enabler/ecosystem participant whose products Cerland customers would use to maintain wooden outdoor furniture and structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cerlandgroup?_rdr
• Instagraminstagram.com/cerland_officiel
• Pinterestfr.pinterest.com/cerland_officiel
• LinkedInlinkedin.com/company/forest-style-france-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest-style Group