Point parking

What Point parking does

Point Parking Pty Limited is an Australian privately held parking management company founded in December 2012 and headquartered in Auburn, New South Wales. The company specialises in retail and high-volume car park management, operating a portfolio of more than 100 commercial car park facilities across New South Wales (75 sites), Queensland (20), Victoria (22), Western Australia (1), Tasmania (1), and the Australian Capital Territory (2). Its primary customers are property owners and operators - including shopping centre landlords, hospital operators, local councils, and airport operators - to whom it delivers full-service parking management encompassing operations, access control technology, customer service, and revenue optimisation.

The company's core technology stack centres on a centralised 24/7 control room in Auburn that remotely monitors and manages car parks irrespective of installed equipment, supported by a mobile field team. Many sites use License Plate Recognition (LPR) for ticketless entry and exit, with QR code backup, and the company integrates with the ZipBy mobile payment and pre-booking platform as well as the Parkey loyalty program. Additional infrastructure includes EV charging stations (EVIE network, including renewable-powered units) at selected sites, and retailer validation systems linked to Coles, Woolworths, Kmart, and Hoyts loyalty programs.

Point Parking generates revenue through multiple streams: per-hour and per-day transaction-based parking fees, monthly subscription packages (e.g., A$380-A$410 per month at selected sites), pre-booked parking at premium locations, and concession pricing for hospital patients and visitors. Card and mobile payment surcharges of 1.5%-2.5% apply at most sites. Go-to-market is a B2B2C model combining direct enterprise sales to facility owners with consumer-facing digital channels including the company's website, mobile apps, and online pre-booking.

Name

Point parking

Legal name

Point Parking Pty Limited

Website

https://pointparking.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Point Parking is an Australian privately held parking management company operating 100+ car park facilities across six states. It provides full-service parking operations, LPR-based access control, mobile payments, and EV charging to retail, healthcare, airport, government, and commercial property owners.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Parking Facilities Property Management (BPAJAGAN)

Keywords

• Car park management
• Parking operations services
• Monthly parking subscriptions
• Airport parking services
• Retail parking validation

Headquarters

HQ city

Drummoyne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Transaction-based Parking Fees: Point Parking charges customers on a per-hour or per-day basis for parking at their managed facilities. Rates vary by location, duration, and time of day. Additional fees may apply for lost tickets, and surcharges apply to card and mobile payments (typically 1.5% to 2.5%).
2. Monthly Parking Subscriptions: Point Parking offers monthly parking packages at select locations, providing 24/7 access, undercover parking, reserved or non-reserved spots, and convenient billing for regular parkers.
3. Pre-booking Revenue: At select facilities like World Square, customers can pre-book parking online for discounted rates, generating advance revenue.
4. Retailer Validation Partnerships: Point Parking integrates with retailer loyalty programs (Coles, Woolworths, etc.) where spending thresholds unlock free or discounted parking, generating traffic for retail partners.
5. Concession Parking: Hospital and healthcare facilities offer discounted or free parking for concession card holders, patients with extended stays, and those experiencing financial hardship.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Point Parking specialises in retail and high-volume car park management, contracting directly with property owners, shopping centre operators, hospitals, councils, airports, and commercial building owners to operate their parking facilities. The company runs a 24-hour control room that remotely monitors and manages access control, deploys License Plate Recognition (LPR) for ticketless parking at many locations, and offers supplementary services including monthly parking subscriptions, Park & Fly airport parking with valet/shuttle, online pre-booking, loyalty discounted parking via Parkey, retailer validation partnerships, and EV charging infrastructure.

Product overview

Point Parking is a parking management company operating a portfolio of commercial car park facilities across Australia. The core offering is retail and high volume car park management, delivering customer-focused parking operations for shopping centres, hospitals, airports, and commercial properties. The company operates a 24/7 control room utilizing the latest access control technologies including license plate recognition for ticketless parking. Additional services include monthly parking subscriptions (reserved and non-reserved), Park & Fly airport parking valet service, and EV charging facilities at select locations. The Parkey platform provides discounted parking rates at participating sites via license plate recognition with QR backup.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail and High Volume Car Park Management Core service offering for property owners and operators: end-to-end outsourced management of retail shopping centre, hospital, airport, council, and commercial car park facilities across Australia, focused on driving high customer experience and revenue outcomes for owners.
• Monthly Parking Reserved and non-reserved monthly parking subscriptions at participating locations, offering 24/7 access, undercover parking, and convenient recurring billing for regular parkers (e.g., Mooloolaba Central $380/month unreserved, Lightning Lane $410/month).
• Park & Fly Airport Parking Off-site airport parking service operated by Point Parking near Sydney Airport, featuring valet-style undercover parking, complimentary shuttle transfers to the airport terminals, 24-hour security, in-house car care, and a loyalty program for travellers.
• Electric Vehicle Charging Stations EV charging facilities installed and operated at multiple Point Parking managed sites (Sunshine Plaza, Mooloolaba Central, Lightning Lane, The Station Oxley), with fast charging powered by 100% renewable energy through partners such as EVIE.

Quantifiable outcome

• Significantly increased site utilization, customer experience, and financial performance for managed facilities
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• ZipBycoreTechnology or IntegrationZipBy app integration enables mobile payments, pre-booking, and accessibility features (mobility parking permit holder free parking) at multiple Point Parking locations including World Square, Empress Lane, and various council car parks. This is a primary technology partner for ticketless and app-based parking.
• Sunshine Coast CouncilmajorStrategic or Co-development PartnerPoint Parking manages the Lightning Lane Car Park for Sunshine Coast Council - a new eight-storey public car park with nearly 300 spaces including EV charging, motorcycle bays, and bicycle facilities. This represents a significant public sector partnership.
• Georges River CouncilmajorStrategic or Co-development PartnerPoint Parking manages multiple Georges River Council car parks including Derby St, Empress Lane, Greenbank St, and The Avenue car parks. These are operated via ZipBy technology with no pay stations on site - all payments via the ZipBy app.
• Newcastle AirportcoreStrategic or Co-development PartnerPoint Parking manages all parking operations at Newcastle Airport including Premium Covered, Short Stay, Mid Stay, Long Stay, and Long Stay Saver options. Pre-booking available through the Newcastle Airport website. This is a flagship airport parking partnership.
• WoolworthscoreGTM or Marketing PartnerWoolworths spending at QV Melbourne unlocks free parking (1 hour free with $30+ spend, 2 hours free with $60+ spend). Similar validation programs exist at numerous Point Parking locations, driving retail traffic to both parties.
• ColescoreGTM or Marketing PartnerColes validation programs at multiple locations (The Mark, The Bullring, Chadstone, etc.) where Coles spending unlocks free or discounted parking. Barcode-based validation on receipts. This partnership drives retail foot traffic.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Impark: North American parking management firm operating hundreds of facilities across commercial, healthcare, retail, and government segments. Comparable B2B2C service model and PARCS/validation integrations.
• Q-Park: European parking operator with thousands of off-street facilities focused on retail, healthcare, and city-centre locations. Comparable on facility-management positioning, LPR/PARCS deployment, and customer-experience-led differentiation.
• LAZ Parking: One of the largest parking operators in North America, managing thousands of facilities across retail, healthcare, airports, and commercial. Operates at much greater scale than Point Parking but in the same vertical segments with similar B2B2C economics.
• Flowbird (Parkeon): Global provider of parking technology and on-/off-street operations including PARCS, pay stations, and mobile payment. Comparable as both a potential technology supplier and operator in the same off-street parking vertical.
• SP Plus Corporation (SP+): US-listed parking and transportation management company serving airports, healthcare, commercial, and hospitality. Comparable on diversified vertical strategy and managed-services revenue model.

Direct peers

• Care Park: Australia-headquartered parking management company with national footprint across shopping centres, hospitals, airports, and commercial properties. Closest direct competitor on business model, technology stack (PARCS, LPR), and vertical mix.
• Secure Parking: Established Australian parking operator with retail, commercial, and hospital car park management offerings. Competes head-to-head on contract tenders for shopping centres and healthcare facilities.
• Airport Parking & Hotels (APH): UK-based airport parking and hotel aggregator operating Park & Fly-style services at multiple airports. Comparable on airport-parking product structure, pre-booking model, and shuttle/valet add-ons seen at Point Parking's Park & Fly Mascot site.
• Wilson Parking: Australia's largest parking operator managing thousands of off-street facilities across retail, healthcare, commercial, and government segments. Directly comparable on customer mix (shopping centres, hospitals, councils), B2B2C model, and Australian geographic footprint.

Emerging players

• ParkBee: Tech-enabled European parking platform digitising off-street parking with app-based access and dynamic pricing. Comparable on ticketless/LPR-led technology model targeting retail and commercial sites, though at smaller scale and narrower geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/point-parking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point parking