CasaPiedra

What CasaPiedra does

CasaPiedra Eventos is a Santiago, Chile-based event venue management company operating since approximately 1993. Following the end of a 30-year concession in Vitacura, the company took joint administration with Club Deportivo Universidad Católica (CDUC) of the Centro de Eventos San Carlos de Apoquindo in April 2022, where it now runs a 1,244 m2 divisible Gran Salon, four sub-salons (Quillay Oriente 358 m2, Maiten Central 456 m2, Peumo Poniente 425 m2), and a 387 m2 Foyer. In 2024 it extended into four VIP Lounge event spaces at Claro Arena under a strategic alliance.

The company offers turnkey event services bundling venue rental with in-house gastronomy (international cuisine, breakfasts, dinner menus, cocktails, coffee breaks), decoration, and audiovisual technology (LED screens, amplification, simultaneous translation, video conferencing, CCTV). Service lines are organized into corporate events, social events, trade shows/congresses, entertainment events, and weddings through the CasaPiedra Novios sub-brand, which packages venue, catering, DJ/lighting, Wyndham Pettra accommodation, parking, and equestrian photo facilities. Pricing is quote-based and not publicly disclosed; distribution is exclusively direct, with commercial executives handling both enterprise inquiries and consumer wedding bookings.

Customer mix spans enterprise accounts (Entel, CCU, BMW, Subaru, Oppo, CCHC, Behringer) for corporate events and high-end individual consumers for weddings and social celebrations. Marketing relies on a website, Facebook, Instagram, LinkedIn, YouTube, and event hosting (concerts such as Tributo ABBA, Tributo Bee Gees, Miguel Mateos, Los Jaivas) that showcases venue capabilities. The firm is privately held, founder/management-operated with 51–100 employees and no disclosed funding rounds or external investors.

Name

CasaPiedra

Legal name

CasaPiedra Eventos

Website

https://casapiedra.cl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

CasaPiedra is a Santiago-based event venue operator managing the Centro de Eventos San Carlos de Apoquindo and VIP lounges at Claro Arena, serving enterprise corporate clients and high-end wedding/social consumers with turnkey venue, catering, decoration, and audiovisual services.

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (722320), Full-Service Restaurants (722511)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Event venue rental
• Wedding event services
• Corporate event hosting
• Banquet catering services
• Event production services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Event Venue Rental: Rental of event spaces including Gran Salon (1,244 m2), Salon Quillay Oriente (358 m2), Salon Maiten Central (456 m2), Salon Peumo Poniente (425 m2), and Foyer areas. Revenue generated from hourly/daily venue rental for corporate events, weddings, concerts, and congresses.
2. Banqueting and Catering Services: Full-service catering including breakfasts, dinner menus, cocktails, and coffee breaks. In-house culinary team prepares international cuisine with high-end presentation for events.
3. Event Services: Additional services including decoration, audiovisual equipment, DJ services, photography booths, open bar, corkage fee, and event coordination.
4. Wedding Packages: All-inclusive wedding packages combining venue, catering, decoration, entertainment, coordination, and accommodation partnerships for complete wedding experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CasaPiedra operates event centers and provides comprehensive event management services in Santiago, Chile. The company rents configurable venue spaces (Gran Salón of 1,244 m² plus modular halls, Foyer, and terraces at Centro de Eventos San Carlos de Apoquindo, plus VIP Lounges at Claro Arena) and bundles them with in-house catering, decoration, audiovisual technology, and event coordination for corporate events, weddings, and social celebrations.

Product overview

CasaPiedra operates as an event center management company offering venue rental and comprehensive event services. The core offering consists of the Centro de Eventos San Carlos de Apoquindo (featuring the Gran Salon, Salon Quillay Oriente, Salon Maiten Central, Salon Peumo Poniente, and Foyer) and Salones Lounge Claro Arena. Add-on services include Banquetería CasaPiedra (catering), Decoración (decoration), and Tecnología Audiovisual (AV services). The sub-brand CasaPiedra Novios provides all-inclusive wedding packages. Corporate event services cover seminars, dinners, product launches, fairs, and congresses.

Differentiator

Problem solved

Functional benefit

Brands

• CasaPiedra Novios: Wedding services brand offering all-inclusive marriage celebration packages including venue, menu, DJ, lighting, accommodation, and additional wedding services.

Products and services

• Centro de Eventos San Carlos de Apoquindo

Quantifiable outcome

• Over 15,400 experience events hosted
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Claro ArenacoreStrategic or Co-development Partner · 1 January 2024Strategic alliance bringing CasaPiedra's quality and service excellence to Claro Arena. CasaPiedra Eventos now operates VIP lounges at Claro Arena, expanding their presence to a second major venue in Santiago with new Lounge spaces (Lounge A, B, C, D) featuring premium event capabilities.
• Wyndham Pettra HotelminorGTM or Marketing Partner · 1 January 2024Accommodation partnership included in CasaPiedra Novios wedding package. Couples receive complimentary or included accommodation at Wyndham Pettra Hotel located 15 minutes from the venue, enhancing the all-inclusive wedding experience.
• CDUC (Club Deportivo Universidad Catolica)coreStrategic or Co-development Partner · 1 April 2022Joint administration partnership with CDUC for the Centro de Eventos San Carlos de Apoquindo. CasaPiedra took over venue management alongside CDUC after having the Vitacura concession for 30 years. This strategic alliance brought together CasaPiedra's operational excellence and event expertise with CDUC's university venue infrastructure.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Espacio Riesco: Espacio Riesco is one of Santiago's largest convention and event centers, hosting trade shows, congresses, and corporate events. Comparable to CasaPiedra as a major Santiago event venue operator, though it skews toward larger exhibitions and trade fairs rather than weddings and high-end social events.
• CentroParque: CentroParque is a long-established Santiago convention and event center hosting corporate events, conventions, and social celebrations. Directly comparable to CasaPiedra in the multi-purpose event venue category serving both corporate and social clients in the Chilean capital.
• Centro de Eventos Club Manquehue: Club Manquehue operates a major event venue in Santiago's eastern sector (Vitacura/Las Condes corridor), targeting weddings, corporate events, and social celebrations for Santiago's high-income residents. Direct competitor to CasaPiedra in the premium Santiago event venue market.
• Casa Club Las Condes: Casa Club is a private club and event venue in Santiago's Las Condes district hosting weddings, corporate events, and social gatherings. Directly comparable to CasaPiedra as a premium event venue in the same geographic corridor, with similar capacity and positioning for high-end social events.

Broad incumbents

• Mandarin Oriental Santiago: Mandarin Oriental Santiago is a luxury hotel with comprehensive banquet and convention facilities serving corporate events, weddings, and galas in Santiago's high-end market. Comparable to CasaPiedra at the premium end of Santiago's event space, but as a hotel-anchored operator with broader hospitality services.
• Hotel W Santiago: W Santiago is a luxury hotel with extensive event and banquet spaces targeting corporate clients and high-end weddings. Comparable to CasaPiedra's premium positioning in Santiago's Las Condes district, with the additional benefit of integrated hotel rooms.
• Sheraton Santiago Hotel & Convention Center: Sheraton Santiago operates one of the city's largest convention and event complexes, hosting corporate events, congresses, and weddings. Comparable to CasaPiedra as a large-scale Santiago event venue, with broader hotel infrastructure and chain-scale distribution.
• Hotel Plaza San Francisco: Hotel Plaza San Francisco is a five-star Santiago hotel with extensive event and banquet facilities serving corporate and social events. Comparable to CasaPiedra's premium positioning with the additional advantage of integrated hotel accommodation for event attendees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU550ss7fxDmFjgkZKDP3Rg/featured
• Facebookfacebook.com/CasaPiedraEventos
• LinkedInlinkedin.com/company/casapiedra
• Instagraminstagram.com/casapiedra_eventos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasaPiedra