Al-Ghazi Tractors Limited

What Al-Ghazi Tractors Limited does

Al-Ghazi Tractors Limited is a Pakistan-based tractor manufacturer and authorized assembler/distributor of New Holland (NH) branded agricultural tractors for the Pakistani market. The company operates as a subsidiary of UAE-based Al-Futtaim Group and is publicly listed on the Pakistan Stock Exchange. Its product portfolio comprises eight tractor models across the NH 480, NH Ghazi, NH 640, and NH 850 series, with horsepower ranging from 48 HP to 85 HP and price points spanning PKR 2.58M to PKR 4.15M per unit. The flagship NH 850 line includes variants with and without the proprietary Lift-o-Matic hydraulic lift system, as well as fuel-efficient ECO engine versions, indicating engineering differentiation beyond entry-level assembly. Generators, implements, and spare parts are sold alongside the core tractor lineup.

The company serves small, medium, and large-scale Pakistani farmers across all four provinces (Sindh, Punjab, Balochistan, and Khyber Pakhtunkhwa) through an authorized dealer network that handles sales, parts, and after-sales support. Distribution is reinforced by a UAN customer care line, a dedicated parts portal (parts.alghazitractors.com), corporate investor relations channels, and an active social media presence on Facebook, Instagram, and TikTok. Revenue is generated primarily through unit hardware sales of tractors and a secondary stream of genuine parts and aftermarket components. The company also participates in the government-backed Green Tractor Scheme, providing a policy-aligned demand channel.

The business model is a hybrid of local manufacturing/assembly and licensed brand distribution: Al-Ghazi manufactures under the New Holland brand (a global agricultural equipment marque owned by CNH Industrial), giving it access to proven engine and hydraulic technology while competing on localized service, financing arrangements, and dealer proximity. With 101-250 employees and a headquarters in Karachi, the company is positioned as one of two dominant tractor OEMs in Pakistan, alongside Millat Tractors. The combination of New Holland brand equity, nationwide dealer coverage, government scheme participation, and Al-Futtaim Group corporate backing forms the structural basis of its competitive position in the domestic market.

Name

Al-Ghazi Tractors Limited

Legal name

Al-Ghazi Tractors Ltd.

Website

https://alghazitractors.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Al-Ghazi Tractors Limited, a Pakistan-based subsidiary of UAE's Al-Futtaim Group, manufactures and distributes New Holland branded agricultural tractors (48-85 HP) and spare parts to small, medium, and large-scale Pakistani farmers through a nationwide authorized dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Tractors

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural tractors
• Farm machinery
• Tractor manufacturing
• Spare parts
• Agricultural implements

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tractor Sales: Revenue generated from manufacturing and selling New Holland tractors of various horsepower categories to agricultural customers in Pakistan
2. Parts and Aftermarket: Sales of genuine tractor parts and components through authorized dealer network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Al-Ghazi Tractors Limited manufactures and distributes New Holland (NH) branded agricultural tractors in Pakistan, with a product range spanning 48 HP to 85 HP models. The company also sells genuine tractor parts, components, and agricultural implements, and operates a nationwide authorized dealer network for sales, service, and after-sales support.

Product overview

Al-Ghazi Tractors Limited manufactures and sells agricultural tractors under the NH brand, operating as part of the Al-Futtaim Group. The product portfolio consists of eight tractor models across three series: the entry-level NH 480 series (NH 480s, NH 480pp), the mid-range NH Ghazi, the higher-horsepower NH 640, and the flagship NH 850 series with multiple variants featuring or excluding the Lift-o-Matic hydraulic system, including fuel-efficient ECO versions. All products are distributed through an authorized dealer network across Pakistan and include spare parts support through a dedicated parts portal.

Differentiator

Problem solved

Functional benefit

Brands

• NH (New Holland): Tractor brand marketed by Al-Ghazi Tractors Ltd., including models NH 480s, NH 480pp, NH Ghazi, NH 640, NH 850

Products and services

• NH 480s Entry-level agricultural tractor with standard configuration, positioned for small-scale farming operations in Pakistan.
• NH 480pp Power Plus variant of the 480 series offering enhanced performance features compared to the standard NH 480s.
• NH Ghazi Mid-range agricultural tractor model positioned above the 480 series, designed for medium-duty farming operations.
• NH 640 Higher horsepower tractor model targeting more demanding agricultural applications and large-scale farming.
• NH 850 with Lift-o-Matic Flagship tractor model featuring the Lift-o-Matic hydraulic lift system for automated implement control, representing the premium variant in the 850 series.
• NH 850 without Lift-o-Matic Standard variant of the NH 850 tractor without the Lift-o-Matic feature, offering a more affordable option within the 850 series.
• NH 850 ECO with Lift-o-Matic Fuel-efficient ECO variant of the NH 850 featuring the Lift-o-Matic system, designed for environmentally conscious farming operations.
• NH 850 ECO without Lift-o-Matic Entry-level ECO variant of the NH 850 without Lift-o-Matic, combining fuel efficiency with cost-effectiveness.
• Genuine Tractor Parts and Aftermarket Components Genuine tractor spare parts and components sold through the authorized dealer network and dedicated online parts portal, supporting owners of Al-Ghazi New Holland tractors in Pakistan.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Al-Futtaim GroupcoreOthersAl-Futtaim Group is the parent company of Al-Ghazi Tractors Limited, providing corporate governance, strategic direction, and operational support. The relationship involves complete ownership and integration within the Al-Futtaim automotive and industrial division. Al-Ghazi Tractors operates as AN AL-FUTTAIM GROUP COMPANY.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Millat Tractors Limited: Pakistan's largest tractor manufacturer and Massey Ferguson licensee, directly competing with Al-Ghazi's New Holland tractors across the same HP segments in the Pakistani market with a similar dealer-driven model.
• International Tractors Limited (Sonalika): India-based tractor manufacturer with growing presence in South Asian and emerging markets, competing head-to-head with Al-Ghazi in similar HP ranges and emerging-market mechanization strategies.
• Mahindra & Mahindra (Farm Equipment): One of the world's largest tractor manufacturers by volume, with active exports to South Asia and Africa; competes with Al-Ghazi on brand, dealer support, and product range in similar smallholder farming segments.
• Minsk Tractor Works (MTZ): Belarusian state-owned tractor manufacturer with strong export presence in Pakistan and CIS markets, competing directly with Al-Ghazi at price-sensitive entry-level tiers.

Broad incumbents

• Massey Ferguson (AGCO Corporation): Global tractor incumbent and Millat's licensor in Pakistan; competes indirectly via Millat and globally on tiered HP offerings, brand heritage, and aftermarket support similar to New Holland's positioning behind Al-Ghazi.
• New Holland Agriculture (CNH Industrial): Global tractor and agricultural equipment brand that licenses its technology and brand to Al-Ghazi for Pakistan production; effectively the upstream licensor and a broad incumbent in the same equipment category worldwide.
• Kubota Corporation: Japanese tractor and agricultural machinery major with growing emerging-market presence, competing in similar small-to-mid HP categories and offering comparable fuel-efficient engine technology to Al-Ghazi's ECO variants.
• John Deere: Global agricultural machinery leader with extensive presence across tractors, harvesters, and precision ag; competes indirectly via premium segments and brand-driven differentiation analogous to New Holland's positioning for Al-Ghazi.

Emerging players

• First Tractor Company (YTO Group): Chinese tractor OEM with growing export footprint across South Asia, Africa, and other emerging markets, competing with Al-Ghazi on price-led offerings in similar HP bands.
• Foton Lovol: Chinese agricultural and construction equipment manufacturer expanding exports to emerging markets including Pakistan; competes with Al-Ghazi on cost-effective tractor offerings targeting smallholder farmers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alghazitractorsofficial
• Instagraminstagram.com/alghazitractorsofficial
• TikToktiktok.com/@alghazi_tractors
• LinkedInlinkedin.com/company/al-ghazi-tractors-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Ghazi Tractors Limited