Mental Health America of the Heartland

What Mental Health America of the Heartland does

Mental Health America of the Heartland is a U.S.-based 501(c)(3)-style nonprofit organization headquartered in Kansas City that promotes mental health within its regional community. Founded in 1909, it operates as a regional affiliate of the national Mental Health America federation, focusing on mental health advocacy, education, and community-based support services. The organization employs between 11 and 50 staff and is led by Susan Crain Lewis in the role of President and CEO.

The company's core activities center on community mental health promotion rather than the sale of commercial products or technology platforms. No proprietary technology, AI capabilities, digital products, or monetizable services are documented in the available source data. Its website (mhah.org) was inaccessible at the time of data collection, presenting only a security verification page, so specific programs, service lines, partnerships, certifications, or funding sources could not be confirmed from first-party material.

As a regional nonprofit, Mental Health America of the Heartland likely operates on a grant- and donation-funded revenue model typical of community mental health advocacy organizations, though no financial disclosures, grants, awards, partnerships, or geographic service boundaries were verifiable from the input. The absence of disclosed revenue, funding rounds, headcount specifics, or program metrics materially limits any quantitative assessment of scale, growth, or competitive positioning.

Name

Mental Health America of the Heartland

Website

https://mhah.org

Company type

Private

Founded year

1909

Headcount range

11–50 employees

Short description

Mental Health America of the Heartland is a Kansas City-based nonprofit, founded in 1909, that promotes community mental health as a regional affiliate of the Mental Health America federation.

Ownership category

akta.pro rank

Product category

Mental Health Nonprofit Services

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Mental health advocacy
• Nonprofit mental health services
• Community mental health education
• Mental wellness awareness
• Mental health resource referral

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Mental Health America of the Heartland is a nonprofit organization that promotes the mental health of its community through mental health education, public awareness campaigns, advocacy, and resource referral services. As a regional affiliate of the national Mental Health America network, it serves individuals, families, and community partners across the Heartland region with information and support related to mental wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Community Education and Advocacy Community-level mental health education, public awareness campaigns, and advocacy services delivered to individuals, families, and partner organizations in the Heartland region to promote mental wellness and reduce stigma around mental health conditions.
• Mental Health Resource Referral Resource navigation and referral services that connect community members in the Heartland with appropriate mental health information, programs, and treatment providers through the local affiliate network.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Mental Health Foundation (UK): A UK-based mental health charity with a comparable mission of community mental health promotion and prevention — useful as a regional peer analog demonstrating the affiliate-nonprofit model in another geography.

Broad incumbents

• Substance Abuse and Mental Health Services Administration (SAMHSA): The U.S. federal agency leading public mental health efforts, a key stakeholder and potential funder — comparable as the dominant institutional actor in the community mental health ecosystem the organization operates within.
• Mental Health America: The national parent organization of the Mental Health America affiliate network. Directly comparable as the umbrella entity of which Mental Health America of the Heartland is a regional chapter, sharing mission, brand, and programmatic frameworks.
• National Council for Mental Wellbeing: A national membership organization for mental health and substance use providers, comparable as a peer in the community mental health advocacy and provider-support space, though more policy/infrastructure focused.

Direct peers

• National Alliance on Mental Illness (NAMI): The largest U.S. grassroots mental health organization with a similar affiliate chapter model, providing advocacy, education, and support — directly comparable in mission, structure, and target beneficiaries.
• American Foundation for Suicide Prevention (AFSP): A leading nonprofit focused on suicide prevention with local chapters and community programs, comparable in mission focus, community-based delivery model, and donor-driven funding structure.
• Bring Change to Mind: A nonprofit focused on ending the stigma around mental health through community education programs — comparable in grassroots mental health awareness mission and program delivery model.

Emerging players

• Crisis Text Line: A digital-first nonprofit providing crisis counseling via text — an emerging player in the mental health support space that intersects with traditional community-based advocacy organizations on beneficiary overlap.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/mentalhealthamericaheartland
• LinkedInlinkedin.com/company/person-centered-partnerships-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health America of the Heartland