Clue

What Clue does

Clue is a privately held, bootstrapped full-service digital marketing and digital commerce agency headquartered in South Perth, Western Australia, founded in 1997 and operating continuously for 27 years with a team of 11-50 employees. The firm serves a diversified mix of enterprise, mid-market, SMB, and non-profit clients across healthcare, retail, fashion, financial services, trade associations, mining, and software verticals in Australia and select international markets, delivering work for named clients including HIF, Canon, Salvation Army, World Vision, MercyCare, Lions Eye Institute, Iluka Resources, Master Plumbers & Gasfitters Association of WA, and Sommer Swim. Clue delivers across six integrated service lines: Strategy, Branding, Web & Experience, Marketing, eCommerce, and Software & AI.

The agency's technology stack is built primarily on mainstream digital platforms — WordPress (with Advanced Custom Fields, Gravity Forms, and Yoast SEO integrations), Shopify, BigCommerce, WooCommerce, and custom PHP/JavaScript — running on AWS cloud infrastructure, supplemented by a proprietary Mintox CMS for enterprise-grade custom builds. Marketing operations leverage certified partnerships with Google, Meta, LinkedIn, TikTok, Klaviyo, and Brevo, with payment processing integrations spanning PayPal, Stripe, Afterpay, Google Pay, Apple Pay, and Securepay. AI and automation are applied to programmatic advertising bidding, marketing automation workflows, and customer segmentation rather than to proprietary model development.

Clue's business model is professional-services-driven. Revenue is generated through custom project-based engagements for website builds, eCommerce implementations, and branding work, alongside recurring monthly retainers for digital marketing (SEO, paid media, email) and managed hosting with a 99.8% uptime SLA. Marketing retainer pricing combines client media spend plus a management fee, with a stated 4:1 minimum ROI baseline targeting 9:1 average for Google Ads campaigns. Go-to-market is direct sales via free 30-minute strategy consultations, supplemented by content marketing, case studies, and organic lead generation; the agency claims 2,000+ projects delivered, 9x average ROI on marketing spend, and 3x average traffic growth within the first six months of campaign launch.

Name

Clue

Legal name

Clue

Website

https://clue.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Clue is a privately held, bootstrapped full-service digital marketing and digital commerce agency based in South Perth, Australia, founded in 1997. It delivers strategy, branding, web, marketing, eCommerce, and software/AI services to enterprise, SMB, and non-profit clients across Australia and select international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Digital marketing services
• Web design development
• Ecommerce solutions
• Branding services
• Custom software development

Headquarters

HQ city

South Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Core revenue stream from digital marketing services including SEO, Google Ads, Meta advertising, social media marketing, email marketing, and marketing automation. Billed as retainer arrangements with monthly media spend allocation plus management fees.
2. Web Design & Development: Website design, development, and redesign services. Project-based pricing for custom websites, eCommerce platforms, and corporate websites.
3. eCommerce Solutions: Shopify store design, development, and optimization services. Custom eCommerce solutions and headless commerce implementations.
4. Software & Custom Development: Custom software development, AI integrations, CRM systems, and API development services for complex business challenges.
5. Hosting & Support: Managed hosting services with 99.8% uptime guarantee. Monthly support packages covering site security, maintenance, and performance optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Clue is a full-service digital marketing and digital commerce agency that designs, builds, and markets digital properties for business clients. It delivers strategy, branding, web design and development, digital marketing (SEO, paid media, email, automation), eCommerce (Shopify, headless commerce, payments, 3PL), and custom software/AI solutions, supported by managed hosting on AWS. Services are delivered as consulting and project-based engagements rather than packaged SaaS products.

Product overview

Clue is a full-service digital marketing agency offering an integrated suite of six core service lines: Strategy (discovery, digital transformation, brand strategy, consulting), Branding (identity, style guides, logos, naming), Web & Experience (responsive design, UX/UI, WordPress development, hosting), Marketing (SEO, Google Ads, Meta/Instagram Ads, LinkedIn Ads, email marketing, automation, programmatic advertising, CRO), eCommerce (Shopify development, headless commerce, payment integration, B2B, 3PL), and Software & AI (custom software, web applications, SaaS, CRM, AI integrations, API development). Services are delivered as consulting and project-based engagements rather than a SaaS product; clients receive deliverables including strategies, websites, stores, campaigns, and software. The agency operates as a boutique firm with 27 years of experience, leveraging platforms like WordPress, Shopify, Klaviyo, and Brevo to deliver solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mintox: A custom content management system developed by Clue for enterprise-level websites and applications.
• Mintox Classic CMS

Products and services

• Strategy Services Strategic consulting encompassing discovery, digital transformation strategy, brand strategy, marketing strategy, and consulting and advisory services to align technology and business goals. Offered to business clients seeking clarity on digital direction.
• Branding Services Brand strategy, identity design, visual branding, storytelling, brand style guides, logo and brand marks, and brand naming delivered to build cohesive brand experiences for business clients.
• Web & Experience Services Responsive web design, UX/UI design, web development, WordPress development, content management systems, landing pages, front-end development, and website hosting services for businesses needing digital properties.
• Marketing Services Digital marketing encompassing marketing strategy, SEO, Google Ads management, Meta/Facebook and Instagram Ads management, LinkedIn Ads management, email marketing, marketing automation, programmatic advertising, and conversion rate optimisation, delivered as retainer-based engagements.
• eCommerce Solutions eCommerce website development, Shopify websites and app development, payment gateway integration, custom eCommerce solutions, headless eCommerce, B2B eCommerce, and 3PL integration for online retail platforms.
• Software & AI Services Custom software development including web applications, SaaS applications, custom CRM, eCommerce solutions, artificial intelligence integrations, API development, hosting and infrastructure, and ongoing support and maintenance for complex business challenges.

Quantifiable outcome

• 9x average ROI on marketing spend
• +7 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Google PartnerscoreTechnology or IntegrationCertified Google Partner with expertise in Google Ads, SEO, and Google Analytics implementation. Enables access to Google resources and demonstrates certified expertise.
• Meta Business PartnerscoreTechnology or IntegrationCertified Meta Business Partner for Facebook and Instagram advertising. Enables advanced advertising capabilities and platform support.
• Shopify PartnerscoreTechnology or IntegrationCertified Shopify Experts with specialization in Shopify store design, development, and optimization. Enables access to Shopify resources and demonstrates platform expertise.
• Klaviyo PartnerscoreTechnology or IntegrationCertified Klaviyo partner for email marketing and marketing automation platforms.
• Brevo PartnerscoreTechnology or IntegrationCertified Brevo partner for email marketing and automation solutions.
• WordPresscoreTechnology or IntegrationWordPress development expertise with Advanced Custom Fields, Gravity Forms, Yoast SEO integrations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: Global digital creative agency offering strategy, branding, web experience, marketing, eCommerce, and custom technology solutions — closely aligned with Clue's six-pillar service model, though operating at much larger global scale.
• AKQA: Full-service digital agency delivering design, marketing, eCommerce, and custom software/AI work for enterprise brands. Directly comparable to Clue's integrated Strategy/Branding/Web/Marketing/eCommerce/Software stack.
• BWM dentsu: Australian creative and digital agency under dentsu offering advertising, branding, digital marketing, and platform-led campaigns. Direct competitor for Australian mid-market and enterprise brand engagements.
• King Kong: Australian digital marketing agency specializing in SEO, Google Ads, and performance marketing with retainer-based service delivery. Closely comparable on paid-media-led growth service line and SMB-to-mid-market positioning.
• Social Garden: Australian digital marketing agency providing paid media, SEO, social, and eCommerce solutions. Comparable on horizontal digital agency offering and Australian mid-market enterprise client base.
• Megaphone: Boutique Australian digital marketing agency offering strategy, branding, content, paid media, and web — similar boutique positioning and integrated service model to Clue, focused on eCommerce and DTC brands.
• Online Marketing Gurus: Australian digital marketing agency focused on SEO, Google Ads, social, and analytics with retainer-based engagements. Comparable on performance-led digital marketing services and mid-market Australian client base.
• Spinifex: Australian design, web, and digital agency offering branding, web design/development, and digital marketing. Directly comparable to Clue on integrated design + development + marketing service lines.
• Big Blue Digital: Perth-based digital marketing agency operating in the same Western Australian geography as Clue, offering SEO, paid media, web development, and digital strategy services to local enterprises.
• Lumify (formerly Squareweave): Australian digital agency offering web design, development, marketing, and eCommerce services. Comparable on full-service integrated offering and Australian mid-market enterprise clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clueperth
• LinkedInlinkedin.com/company/clueperth
• Instagraminstagram.com/clueperth
• TikToktiktok.com/@clueperth
• Xx.com/clueperth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clue