Spinifex Group

What Spinifex Group does

Spinifex Group is a creative studio, experiential digital agency, and content production company that delivers technology-infused storytelling for global enterprise brands. Founded in 1984, the firm operates from four global studios located in Sydney (East Sydney, NSW), Los Angeles (Torrance, CA), New York (NY), and Munich (Germany), with revenue generated through project-based professional services fees negotiated per engagement under a B2B enterprise sales motion. Named customer engagements include the Acura TLX vehicle launch, and the company positions itself around large-scale brand activations, product launches, events, exhibitions, and emotionally resonant content experiences.

The firm's offering is organized around six interconnected service pillars: Creative & Strategy, Media Production, Event Production, Interactive Development, Technical Direction & Integration, and Effectiveness Measurement. Technical capabilities are delivered in-house and span 2D/3D animation and motion graphics, visual effects, gestural and facial tracking systems, augmented and virtual reality development, touch and multi-touch interactive screens, and architectural (building) projection mapping at large physical scale. The "rare breed of original thinkers" framing — covering creatives, directors, artists, animators, technologists, developers, producers, and technicians — is the firm's primary self-described advantage, supported by 30+ years of experience delivering experiences across world stages.

Spinifex is a wholly owned subsidiary operating within Project Worldwide, an independent global network of wholly owned agencies with more than 2,000 full-time employees that collaborate across disciplines on behalf of shared clients. Leadership is structured around Acting CEO Ben Casey, with regional functional heads including Head of Operations (USA) Sandy McEvoy, Head of Technology Hai Tran, and Head of Creative Richard Lindsay, plus a Creative Director in Munich. Legal entity is Spinifex Group, Inc., headquartered for corporate purposes at the Torrance, CA address; data handling is governed by EU-U.S. and Swiss-U.S. Privacy Shield self-certifications. Headcount is stated as 51-100, and pricing is quote-based with no publicly disclosed rates.

Name

Spinifex Group

Legal name

Spinifex Group, Inc.

Website

https://spinifexgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Spinifex Group is a creative studio and experiential digital agency that produces technology-infused brand experiences, events, and immersive content for global enterprise clients, operating from four studios in Sydney, Los Angeles, New York, and Munich as part of Project Worldwide.

Ownership category

akta.pro rank

Product category

Creative & Experiential Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

akta.pro secondary industry

Motion Graphics & Animation (BPAFAIAD)

Keywords

• Experiential marketing
• Creative agency services
• Event production services
• Interactive media production
• Immersive brand experiences

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Project-based Fees: Spinifex generates revenue through project-based creative services including creative strategy, media production, event production, and interactive development. The agency operates as a full-service in-house studio delivering end-to-end solutions from concept through execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Spinifex Group is a creative studio and experiential digital agency that designs and produces brand experiences, events, and interactive content for global brands. Its core services span creative strategy, media production, event production, interactive development (including AR/VR and gestural tracking), technical direction, and effectiveness measurement, delivered across four global studios in Sydney, Los Angeles, New York, and Munich.

Product overview

Spinifex Group operates as a unified creative studio, experiential digital agency, and content production company offering integrated services rather than discrete products. The company delivers a comprehensive suite of six interconnected service pillars: Creative & Strategy, Media Production, Event Production, Interactive Development, Technical Direction & Integration, and Effectiveness Measurement. These services work together to support technology-infused storytelling that enables brands to connect with audiences through engaging, memorable experiences ranging from large-scale events to intimate digital interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy
• Media Production
• Event Production
• Interactive Development
• Technical Direction
• Effectiveness Measurement

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Project WorldwidecoreOthersSpinifex is part of the Project Worldwide agency network, an independent global network of wholly owned agencies with more than 2,000 full time employees. The agencies closely collaborate with one another on behalf of clients' products and services, inspiring people to participate and act.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multidisciplinary creative studio specializing in immersive, large-scale multimedia environments and projection mapping. Closely comparable to Spinifex in combining narrative-driven experience design with proprietary visual and interactive technology for global brand and cultural clients.
• Unit9: Global award-winning production studio delivering interactive experiences, branded content, AR/VR, and immersive installations for major brands. Directly comparable to Spinifex on the experiential digital, interactive development, and animation capabilities for enterprise clients.
• HUSH: New York-based creative studio blending brand strategy, experience design, animation, and interactive technology for global brands. Closely mirrors Spinifex's positioning as a hybrid creative + technology + production shop serving enterprise marketing teams.
• Tool of North America: Los Angeles creative production company producing commercials, branded content, interactive experiences, and experiential campaigns. Comparable to Spinifex on the West Coast experiential production and brand activation overlay.
• Obscura Digital: San Francisco-based experiential studio known for architectural projection mapping and large-scale immersive installations. Highly comparable to Spinifex on projection mapping, architectural mapping, and large-format brand experience work.
• Psyop: Global creative production company combining directing, design, VFX, animation, and interactive technology for advertising and entertainment clients. Comparable to Spinifex on the 2D/3D animation, motion graphics, and VFX capabilities inside brand storytelling work.
• Optimist: Los Angeles creative agency producing integrated campaigns spanning film, design, digital, and experiential work for major brands. Comparable to Spinifex on the multi-disciplinary brand campaign and creative production model.

Broad incumbents

• The Mill: Globally scaled VFX, design, and content production studio operating across advertising, film, and immersive experience work. Comparable to Spinifex on motion graphics, VFX, and post-production capabilities but with materially larger scale and broader client base.
• Sparks: Global experiential and live-events agency producing brand experiences, exhibitions, and product launches for enterprise clients. Directly comparable to Spinifex on the live event production, exhibition, and product launch pillars but operating at greater scale.
• George P. Johnson Experience Marketing: Long-established global experience marketing agency producing events, exhibits, and brand activations for Fortune 500 clients. Comparable to Spinifex on the experiential, event production, and enterprise brand activation mandate but with a much larger resource base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spinifexgroup
• Facebookfacebook.com/spinifexgroup
• LinkedInlinkedin.com/company/spinifex-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinifex Group