Nutricash

What Nutricash does

Nutricash is a Brazilian corporate payment solutions provider founded in 1993 and headquartered in Salvador, Bahia, operating under the holding company 3P Investimentos e Participações. The company focuses on the worker benefits segment, issuing cards and vouchers for meal (Nutricash Refeição), food (Nutricash Alimentação), fuel (Nutricash Combustível), multi-benefit (Nutricash Multi Benefícios), and incentive/gift purposes (Nutricash Premium), with its flagship consolidated product Nutricash Flex combining multiple benefit modalities on a single prepaid card. Beyond benefit cards, Nutricash operates the MaxiFrota fleet management business (constituted as a separate company in 2017), a social benefits management platform serving NGOs and government entities (operationalized through programs like Ceará Sem Fome and Recife's student merenda), and a partnership-led ecosystem covering dental (Odontoprev), wellness (Wellhub), insurance assistance (Chubb), health insurance (Trade Seguros Saúde), and legal services (Leggal).

The company's underlying technology stack combines card-based payment and voucher management with proprietary QR code payment capabilities (launched 2019), mobile applications for both users and accredited establishments on iOS and Android, and dedicated management platforms for corporate clients and government programs. Transactions are captured through both Rede and Cielo POS terminals — Brazil's two largest payment capture networks — and through QR code flows that allow smartphone-only acceptance for merchants. The platform holds PAT registration (080034313), enabling tax-advantaged meal benefit issuance, and operates under ISO 9001 certification since 2014 and GPTW certification since 2023.

Nutricash generates revenue primarily through transaction fees and benefit administration charges on corporate benefit cards and vouchers, with negotiated multi-year contracts per client. The go-to-market combines field sales teams targeting HR departments, inside sales via Central de Atendimento, a self-serve web portal for proposal requests, and an expanding accredited merchant network. Customer segments include corporate HR departments (primary), accredited establishments (retail, restaurants, fuel stations), end-user employees/cardholders, and government entities/NGOs using the social assistance platform.

Name

Nutricash

Legal name

Nutricash Serviços Ltda

Website

https://nutricash.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Nutricash is a Brazilian corporate payment and benefits solutions provider founded in 1993, issuing meal, food, fuel, and multi-benefit cards plus a social assistance platform for government and NGOs, serving corporate HR departments, accredited merchants, and end-user employees across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Employee Benefits and Payment Management

NAICS

Community Food Services (624210), Food Service Contractors (72231)

SIC

Services-Management Services (8741), Services-Social Services (8300)

akta.pro industry

PRIMARYCRAOABAM

Institutional Foodservice Distribution (Education, Healthcare, Government)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYBPADAJAA

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers)

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

SECONDARYBPAGAAAJ

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

Keywords

• Corporate benefit cards
• Employee benefits management
• Meal voucher services
• Fleet management solutions
• Corporate payment platforms

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Benefits Card and Voucher Management: Nutricash generates revenue by providing companies with employee benefit cards and vouchers (meal, food, fuel, multi-benefits). Companies pay for the benefit administration services, and Nutricash earns transaction fees on card usage. The company also earns from the issuance and management of corporate prepaid cards under various product lines including Nutricash Flex, Nutricash Alimentação, Nutricash Refeição, Nutricash Combustível, Nutricash Premium, Nutricash Multi Benefícios, and Nutricash Private.
2. Social Assistance Platform Services: Nutricash provides a free social benefits management platform to NGOs, government entities, and public institutions, generating revenue through increased transaction volume as these programs grow and through partnerships with government social programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Nutricash provides modular corporate payment management solutions centered on employee benefit cards and vouchers, including meal, food, fuel, multi-benefit, and incentive/gift cards, alongside fleet management (MaxiFrota) and procurement management tools. The company enables corporate clients to administer worker benefits in compliance with Brazil's PAT (Programa de Alimentação do Trabalhador) program, processing transactions through its own QR code payment system and via Rede and Cielo POS networks. A free Social Benefits Management Platform extends these services to NGOs and government social programs.

Product overview

Nutricash is a modular corporate payment management solutions provider founded in 1993 in Salvador, Brazil. The company offers a comprehensive portfolio of employee benefit cards and payment solutions including meal/food benefits (Nutricash Alimentação, Nutricash Refeição), incentive/gift cards (Nutricash Premium), multi-benefit cards (Nutricash Multi Benefícios), fuel benefits (Nutricash Combustível), and the flagship flexible solution Nutricash Flex that combines multiple modalities on a single prepaid card. Beyond core benefit products, Nutricash provides fleet management solutions (MaxiFrota), procurement management systems, a social benefits management platform, and a loyalty club (Nutricash Clube). The company operates both physical (paper vouchers, magnetic stripe cards) and digital (QR code payments, mobile app) channels, and integrates with major payment networks Cielo and Rede for merchant transactions. Partner add-ons include health insurance (Trade Seguros Saúde), dental plans (Odontoprev), wellness (Wellhub), and legal services (Leggal). The ecosystem is tied together through the Nutricash mobile app for users and a separate app for establishments.

Differentiator

Problem solved

Functional benefit

Brands

• MaxiFrota: Fleet management solution for fuel and maintenance control
• Nutricash Flex
• Nutricash Premium
• Nutricash Multi Benefícios
• Nutricash Alimentação
• Nutricash Refeição
• Nutricash Combustível
• Nutricash Private
• Nutricash Gestão de Compras
• Nutricash Saúde
• Nutricash Clube
• Nutricash Gestão de Benefícios Sociais

Products and services

• Nutricash Flex A comprehensive prepaid card solution offering multiple benefit modalities (meal, food, fuel, health, and free balance) on a single card, providing flexibility for employers to customize benefits and for employees to manage different balances.
• Nutricash Alimentação Food benefit card/voucher linked to PAT (Programa de Alimentação do Trabalhador) or as food assistance, enabling purchase of food items exclusively at Nutricash network merchants in replacement of traditional food baskets.
• Nutricash Refeição Meal benefit card/voucher for purchasing daily meals at Nutricash network restaurants and food establishments, linked to PAT or food assistance programs.
• Nutricash Premium Gift and incentive card solution for companies to reward employees, clients, and suppliers through motivational campaigns, special dates (e.g., Christmas), and incentive programs with credit on card.
• Nutricash Multi Benefícios Multi-benefit card allowing workers to purchase goods and services at Nutricash network with direct payroll deduction, providing better financial control for companies.
• Nutricash Combustível Fuel assistance benefit available in paper, physical, or virtual card formats, providing fuel aid to employees or for corporate vehicles with credit at a wide network of fuel stations.
• Nutricash Private Restricted-use card for commercial establishments, available for employees and partners with consumption debited directly from payroll.
• Nutricash Gestão de Compras Procurement management system developed for various segments, concentrating quotation information with unlimited suppliers, distributing purchased products and services to reduce costs and optimize purchasing processes.
• Nutricash Gestão Inteligente de Consumo Smart consumption management product enabling organizations to control and optimize employee spending on various goods and services.
• Vale-transporte Transportation voucher benefit for employees to use public transportation.
• Vale-Saúde Health voucher service providing access to medical consultations and laboratory tests at prices below market rates through Nutricash partnership.
• Nutricash Saúde Health insurance and plans solution offered in partnership with Trade Seguros Saúde, providing efficient alternatives for finding health coverage for employees.
• Nutricash Clube Loyalty and rewards club offering exclusive discounts and benefits at partner establishments across various segments for Nutricash card users.
• MaxiFrota Gestão de Abastecimento Fleet management product for managing corporate vehicle fueling with programming capabilities and card control.
• MaxiFrota Gestão de Manutenção Fleet management product for managing corporate vehicle maintenance.
• Social Benefits Management Platform Free platform to help NGOs, social institutions, and government entities manage and distribute social assistance through virtual card generation and QR code payments, including crowdfunding campaign functionality for donations.
• Nutricash App Mobile application for users to check card balance and statements, locate nearby merchants, make QR code payments without physical cards, and reload mobile phones. Available for iOS (App Store ID1374295031) and Android (br.com.nutricash.saldos).
• Nutricash App for Establishments Mobile application for accredited merchants to process sales via smartphone by generating and reading QR codes, eliminating the need for card terminals.
• Ceará Sem Fome Program Social assistance program in partnership with the Government of Ceará, providing R$300/month food benefit to vulnerable families registered in CadÚnico, transacted exclusively within Ceará state.

Quantifiable outcome

• Reduction in administrative costs and process simplification through modular payment management solutions
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• LeggalminorGTM or Marketing Partner · 28 October 2025Nutricash partnered with Leggal, a platform specializing in preventive legal solutions, to offer exclusive legal support to accredited establishments. Services include 2 legal consultations per month (24 per year), contract clause guidance, and tax guidance. Access is via WhatsApp for quick scheduling with registered lawyers.
• Trade Seguros SaúdecoreGTM or Marketing Partner · 9 February 2024Nutricash formed a strategic partnership with Trade Seguros Saúde, a company with over two decades of experience in the insurance industry. The partnership launched Nutricash Saúde, offering differentiated health insurance and plans sourced from major insurers in Brazil. Nutricash is involved throughout the implementation process with simplified sales and management.
• OdontoprevcoreGTM or Marketing Partner · 14 June 2022Nutricash partnered with Odontoprev to commercialize dental assistance plans for companies. The product, called Odontoprev Nutricash, offers plans starting from 3 covered lives. Odontoprev is a pioneer in dental assistance in Brazil with over 31,000 credentialed professionals and presence in more than 2,500 municipalities.
• Gympass (now Wellhub)coreGTM or Marketing Partner · 15 October 2021Nutricash entered a partnership with Gympass (now rebranded as Wellhub) to commercialize the corporate wellness benefit within Nutricash's product portfolio. Clients and prospects can now contract Gympass directly through Nutricash's sales force. Gympass is the world's largest wellness platform, connecting employees to gyms, studios, live and in-person classes, personal trainers, and fitness apps through a single subscription.
• ChubbcoreGTM or Marketing Partner · 1 January 2021Nutricash partnered with Chubb to commercialize assistance benefits (such as Residential Assistance, Funeral Assistance, among others) within its product portfolio. This partnership enriches Nutricash's offerings with complementary protection services for corporate clients.
• CielocoreTechnology or Integration · 1 May 2019Nutricash entered a partnership with Cielo for the capture of card transactions at accredited establishments. Cielo became an additional capture alternative alongside the existing Rede partnership. Cielo is responsible only for the capture process; accreditation of establishments and acquiring remain with Nutricash. The partnership gives Nutricash access to both of Brazil's largest payment capture companies.
• 3P Investimentos e ParticipaçõescoreOthers · 1 January 2017Nutricash integrates the 3P Investimentos e Participações holding, which acts as an investor in proprietary businesses and through partnerships with other investors. The holding maintains an ethical culture focused on results, customer care, and people development within its controlled companies.
• Rede (Rede Ecclesis)coreTechnology or IntegrationNutricash cards are accepted at accredited establishments through Rede POS terminals. Rede is one of Brazil's two largest payment capture networks. Nutricash cards gained acceptance on the Cielo network in 2019, complementing the existing Rede partnership.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Caju: Brazilian multi-benefit flexible card platform for corporate HR departments, offering a single card for meal, food, and flexible balance. Overlaps with Nutricash Flex in flexible multi-benefits, but with a more digital-first positioning and smaller established footprint.
• Flash Benefícios: Brazilian 100% digital multi-benefits platform issuing flexible cards (meal, food, culture, health) to corporate clients. Comparable to Nutricash in product scope but differentiated by a fully digital onboarding and app-first delivery model.

Direct peers

• Alelo: Brazilian corporate benefits card issuer (meal, food, fuel, gift) owned by Alelo/Aliança and Elo Participações, with extensive accredited network and PAT operation. Directly competes with Nutricash across the same meal/food/fuel benefit product lines and customer base of HR departments.
• iFood Benefícios: Corporate benefits arm of iFood offering meal and flexible benefits cards with deep integration into the iFood delivery merchant network. Direct competitor to Nutricash for corporate meal/food benefits, with stronger digital-native positioning.
• VR Benefícios: Brazilian employee benefits card issuer (VR Refeição, VR Alimentação, VR Combustível) acquired by Genicap. Directly competes with Nutricash in the same meal/food/fuel benefit space with national merchant network.
• Ticket (Edenred Brasil): Brazilian arm of global Edenred, issuing Ticket meal, food, and fuel benefit cards to corporate clients. Directly competes with Nutricash on PAT meal/food benefits, corporate HR relationships, and accredited merchant network.
• Sodexo (Pluxee Brasil): Pluxee (spun off from Sodexo) issues meal, food, and quality-of-life benefit cards to Brazilian corporates. Direct competitor to Nutricash with similar product set, target customer (HR departments), and PAT regulatory positioning.

Broad incumbents

• Banco do Brasil: Brazilian state bank with a significant corporate banking and government payroll segment, including benefit card products and social benefit distribution infrastructure. Comparable to Nutricash in serving government social program payment needs at scale.
• Caixa Econômica Federal: Brazilian state bank operating social benefit payment programs (Bolsa Família, Auxílio Brasil) and the Caixa Tem digital account. Comparable to Nutricash's Ceará Sem Fome / Recife Merenda use case as a state-scale distributor of cash-transfer social benefits.
• Ben (by Visa): Visa-backed Brazilian benefits card platform offering meal, food, and flexible benefits through the Visa acceptance network. Comparable to Nutricash in product set, but with broader incumbent payment network leverage and larger corporate brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nutricashoficial
• Xx.com/nutricash

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutricash