What Leggal does

Leggal Tecnologia Ltda. is a Brazilian legal-care platform founded in 2024 that delivers continuous legal assistance to corporate employees as a subscription-based employee benefit. The company's flagship product, branded "Legal Care" (Cuidado Jurídico), connects beneficiaries to a network of registered lawyers across civil, family, consumer, and social security practice areas through a WhatsApp-native interface, deliberately avoiding new app installations and reducing onboarding friction for end users. Leggal positions itself as the pioneer of the Legal Care category in the Brazilian corporate-benefits market, citing that legal issues rank among the leading causes of workplace stress and that roughly 70% of Brazilians have never consulted a lawyer. CEO is Diego Battistella; CMO/COO is Taiane Fraga Lima; CTO is Leonardo Lages. The company is registered in Barueri (Alphaville, São Paulo) and operates a commercial office in Porto Alegre.

The platform architecture centers on WhatsApp as the service-delivery channel for consultations, legal guidance, and an AI-powered contract-generation feature ("Contratos Inteligentes") that produces templates for purchase, sale, and partnership agreements. Leggal maintains a curated registry of vetted lawyers accessible through the platform and does not have a dedicated consumer mobile app, instead relying on WhatsApp as the primary user interface. Reported scale signals include 30,000+ active users and 55,000 people attended cumulatively, with management noting that 80% of users accessed a lawyer for the first time through Leggal.

Leggal's business model is a recurring per-employee B2B subscription paid by corporate buyers, with quote-based pricing tied to headcount and coverage scope; a secondary Value-Added Service (SVA) channel embeds Legal Care into partner offerings at digital banks (e.g., Onnibank), health operators (e.g., Hapvida NotreDame Intermédica, Lube de Vantagens), and benefits platforms (e.g., Celebre). The enterprise customer base includes iFood, BRB (Banco de Brasília), Grant Thornton Brazil, Hapvida, ValeCard, Pypou, Nutricash, and Maxi-Frota. Reported monthly billings reached approximately R$155,000 in 2025 third-party media coverage, implying an annualized run-rate of roughly R$1.86 million. Total disclosed funding is approximately R$1.7M pre-seed plus a ~US$315,000 follow-on from DOMO.VC and Anjos do Brasil.

Name

Leggal

Legal name

LEGGAL TECNOLOGIA LTDA.

Website

https://leggal.com.br

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Leggal is a Brazilian legal-care platform that delivers continuous legal assistance to corporate employees via WhatsApp, connecting beneficiaries to a network of specialized lawyers and generating AI-powered smart contracts, sold to employers as a per-employee subscription benefit.

Ownership category

akta.pro rank

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Benefit Subscription: Companies subscribe to provide Legal Care as a corporate benefit to their employees. Pricing is structured as a per-employee/month fee, making legal support accessible as part of the benefits package. This is the primary revenue stream.
2. Value-Added Service (SVA) for B2B Partners: B2B partners such as digital banks, insurers, health operators, and benefits platforms integrate Legal Care into their service offerings, increasing customer value and creating new revenue sources for both parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Leggal provides a WhatsApp-first Legal Care corporate benefit platform that connects employee beneficiaries with a registered network of specialized lawyers for consultations and legal guidance across civil, family, consumer, and social security matters. The platform also includes AI-powered smart contract generation (Contratos Inteligentes) for purchase, sale, and partnership documents. Companies subscribe on a per-employee monthly basis to offer Legal Care as part of their employee benefits portfolio, and B2B partners can embed the service as a Value-Added Service.

Product overview

Leggal operates as a unified B2B2C platform delivering Legal Care — a corporate legal assistance benefit — through a mobile-first, WhatsApp-native experience. The core product combines a curated network of registered lawyers with AI-powered contract generation capabilities, all accessible directly through WhatsApp without requiring additional app installations. The platform serves enterprises offering legal care as an employee benefit and also functions as a value-added service for B2B partners including banks, insurers, and benefit platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Care A corporate legal benefit platform that provides companies' employees with continuous, preventive access to specialized legal support via WhatsApp. The platform connects beneficiaries with a broad network of registered lawyers for consultations and legal guidance across civil, family, consumer, social security, and other areas (excluding labor and criminal). It is sold to companies as a per-employee subscription corporate benefit and to B2B partners as an embedded Value-Added Service.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• iFoodcoreGTM or Marketing PartneriFood incorporated Legal Care into its employee benefits portfolio, marking one of Leggal's key enterprise customer wins. This partnership demonstrates Leggal's ability to serve large tech companies and positions Legal Care as a mainstream benefit in Brazil's corporate market.
• RH SummitminorGTM or Marketing PartnerLeggal participated as a speaker and exhibitor at RH Summit 2025, one of Brazil's largest HR events with over 5,000 HR professionals, using the platform to educate the market about Legal Care.
• CONARHminorGTM or Marketing PartnerLeggal participated in CONARH 2025, one of Latin America's largest people management events, to raise awareness of Legal Care among HR leaders.
• Web Summit RiominorGTM or Marketing PartnerLeggal was selected as Alpha (2024) and Beta (2025) startup at Web Summit Rio, using the global innovation platform to present Legal Care to investors and industry leaders.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• LegalShield: US-based pioneer of the legal-benefit subscription category, offering employees and individuals access to a network of lawyers for a monthly fee. Most directly comparable to Leggal's Legal Care subscription model and category-creation approach.
• ARAG: Global legal-protection insurance and legal-care benefits provider, operating in Europe, the US, Canada, and Australia. Comparable to Leggal in offering legal assistance as an employee/group benefit via a curated lawyer network.
• DAS (Legal Protection): UK-based legal-expenses and legal-care insurer offering group legal benefits to employers and individuals. Directly comparable business model of legal-benefit subscription via a network of lawyers.
• Rocket Lawyer: Global online legal-services platform offering lawyer consultations and document generation on a subscription basis. Comparable product offering (legal access + AI/automated contracts) on a subscription model.

Broad incumbents

• Justos: Brazilian insurtech operating in the legal/auto insurance space with a tech-driven approach. Comparable as a Brazilian legal-services technology player, though broader in scope (insurance underwriting) versus Leggal's pure legal-benefit subscription focus.
• JusBrasil: Brazil's largest legal-information and content platform, providing access to jurisprudence, legislation, and lawyer directories. Comparable as a Brazilian legaltech ecosystem player with overlapping end-user base (employees needing legal help).

Emerging players

• Caju Benefícios: Brazilian employee-benefits platform offering multi-category benefits (food, transportation, culture) on a flexible card. Comparable as a category-leading Brazilian benefits platform that could add Legal Care as an embedded SVA — i.e., a potential distribution partner or competitor.
• Flash Benefícios: Brazilian employee-benefits app platform offering flexible multi-category benefits to corporate clients. Comparable distribution channel for Leggal's embedded SVA motion within Brazilian benefits platforms.
• Convenia: Brazilian HR-tech and benefits platform serving SMBs and mid-market companies. Comparable as a benefits distribution partner or competitive threat — could add legal-care as a category or build an in-house version.

Regional players

• Ben (Brazilian Benefits): Brazilian corporate-benefits and wellbeing platform focused on flexible benefits, mental health, and financial wellbeing. Comparable as a Brazilian benefits/wellbeing platform addressing employee stressors — overlaps with Leggal's value proposition around legal stress reduction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beleggal
• LinkedInlinkedin.com/company/beleggal
• Instagraminstagram.com/leggalbrasil
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leggal