The Urban Kampong

What The Urban Kampong does

The Urban Kampong is a Singapore-headquartered business development, marketing and technology consultancy founded in 2019 by Elaine Tan and Jonathan Hardy. The firm positions itself as a boutique advisor for clients seeking growth and entry into Southeast Asian markets, organized around six service lines: business development and new customer acquisition, digital transformation planning and implementation, Asia market entry and business setup, brand and product strategy, travel marketing and cultural heritage projects, and data-led marketing and performance advertising. Its brand narrative contrasts the "fast-changing urban economies" of Southeast Asia with the "collective wisdom" of traditional Malay kampong cultures, which underpins the firm's positioning for culturally nuanced travel and heritage engagements.

The firm's operating model is a direct, sales-led consulting practice. Revenue is generated through bespoke professional-services engagements delivered personally by the two co-founders; pricing is undisclosed and presumably quote-based per engagement. The customer base comprises international companies entering Southeast Asia, growth-stage businesses seeking digital and brand support, and travel/heritage organizations. Customer logos referenced (Mars, P&G, Disney, Nickelodeon, Time Warner, Dow Jones, DoubleClick, Microsoft) are drawn from the co-founders' prior corporate careers rather than from confirmed current engagements of The Urban Kampong itself. No formal list of active clients is published.

The Urban Kampong is privately held, founder-owned, and bootstrapped, with no external investors, parent company, subsidiaries, partnerships, awards, patents, or regulatory actions disclosed in the available source material. Headcount appears limited to the two co-founders. There is no proprietary technology, software product, API, mobile application, or AI/ML capability referenced — the firm is a people-only services business. Geographic footprint is centered on Singapore and broader Southeast Asia, with no additional office locations disclosed.

Name

The Urban Kampong

Legal name

The Urban Kampong

Website

https://urbankampong.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Urban Kampong is a Singapore-based boutique consultancy founded in 2019 that advises international and growth-stage companies on business development, digital transformation, Asia market entry, brand strategy, and data-led marketing across Southeast Asia, delivered directly by its two co-founders.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Business consulting
• Market entry advisory
• Digital transformation
• Brand strategy
• Performance marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for business development, digital transformation, marketing, and market entry. Revenue generated through consultancy engagements with clients seeking growth and market expansion support in Southeast Asia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Urban Kampong is a Singapore-based business development, marketing, and technology consultancy that helps companies grow, transform digitally, enter Asian markets, and develop brand and product strategies. Services are delivered through customized consulting engagements focused on Southeast Asian markets, including new customer acquisition, digital transformation, market entry support, brand strategy, travel and cultural heritage marketing, and data-led performance advertising.

Product overview

The Urban Kampong is a Singapore-based business development, marketing, and technology consultancy offering a portfolio of six distinct consulting services. The service offerings include: Business Development and New Customer Acquisition, Digital Transformation Planning and Implementation, Asia Market Entry and Business Setup, Brand and Product Strategy, Travel Marketing and Cultural Heritage Projects, and Data Led Marketing and Performance Advertising. These services are designed to support clients seeking growth and market entry opportunities in the fast-changing urban economies of Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development and New Customer Acquisition Consulting service focused on developing business opportunities and acquiring new customers for clients operating in or entering the Southeast Asian market.
• Digital Transformation Planning and Implementation Strategic consulting for planning and executing digital transformation initiatives within organizations.
• Asia Market Entry and Business Setup Advisory services for companies looking to enter Asian markets, including business establishment and operational setup support.
• Brand and Product Strategy Strategic consulting for developing brand positioning and product go-to-market strategies.
• Travel Marketing and Cultural Heritage Projects Specialized marketing services for travel industry clients and cultural heritage preservation projects in the Southeast Asian region.
• Data-Led Marketing and Performance Advertising Marketing services driven by data analytics, including performance-based advertising campaigns and optimization.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant presence in Singapore and across Southeast Asia delivering brand, digital transformation, and performance marketing services. Comparable to The Urban Kampong in service scope but with full-service scale and enterprise procurement advantages.
• BBDO: Omnicom-owned global creative advertising network with Asia-Pacific offices delivering brand strategy, creative development, and integrated marketing — comparable to The Urban Kampong's brand and product strategy service line at a global scale.
• Ogilvy: WPP-owned global advertising and marketing services network with strong Singapore and Southeast Asia operations spanning brand strategy, advertising, digital transformation, and performance marketing — directly overlapping the full range of services The Urban Kampong offers, but at vastly greater scale.
• Dentsu: Major Japanese-headquartered global agency group with deep Asia-Pacific operations offering advertising, brand strategy, digital transformation, and market entry services — direct overlap with The Urban Kampong's offering, especially for clients entering Asian markets.

Direct peers

• First Page Digital: Singapore-based digital marketing agency focused on SEO, performance marketing, and digital transformation for growth-stage and enterprise clients. Comparable to The Urban Kampong in geography and mid-market digital marketing service scope, but specialized in performance channels.
• Hashmeta: Singapore-based digital marketing agency offering brand strategy, performance advertising, and digital transformation services across Southeast Asia. Directly comparable in market (Singapore), service portfolio, and growth-stage client focus.
• R/GA: Global creative consultancy offering brand strategy, digital transformation, and experience design — closely comparable to The Urban Kampong's boutique positioning around senior-led, strategy-driven marketing consulting for growth-stage and enterprise clients.

Regional players

• Hakuhodo: Japan's second-largest advertising agency with strong Southeast Asia operations offering brand, digital, and cross-border market entry services. Comparable to The Urban Kampong for Asian market entry work, though rooted in Japan rather than Singapore.

Emerging players

• Webcertain: International digital marketing agency specializing in cross-border and Asia market entry campaigns. Comparable to The Urban Kampong's Asia market entry service line for international clients expanding into regional markets.
• Dept Agency: Global digital agency delivering digital transformation, brand strategy, and performance marketing services with growing Asia-Pacific presence. Comparable to The Urban Kampong's integrated digital-first offering, particularly around digital transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-urban-kampong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Urban Kampong