Homestock USA
- Company typePrivate
- Founded2020
- HeadquartersPlano, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Homestock USA firmographics
Firmographics- Name
- Homestock USA
- Legal name
- Homestock USA
- Website
- https://homestockusa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Homestock USA industry classification
Industry- Product category
- Residential Air Filtration Products
- NAICS
- Home Centers (444110)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Homestock USA is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homestock USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Filter Subscription: Recurring subscription revenue from automated filter deliveries at customer-selected frequencies. Customers choose MERV rating (8, 11, or 13) and filter size, then receive filters delivered to their door on a scheduled basis (monthly, every 3 months, every 6 months, etc.).
- Bulk Orders: Large quantity orders for property managers and commercial customers with specialized pricing.
- Gift Cards: One-time gift card purchases ranging from $20 to $1,000 for gifting air filter subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | MERV 8 - Property Manager's Choice |
| Subscription | Pay-as-you-go | MERV 11 - Homeowner's Sweet Spot |
| Subscription | Pay-as-you-go | MERV 13 - Health-Conscious Choice |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Homestock USA product offering
Product offeringCore offering
Homestock USA operates a subscription-based air filter delivery service, offering MERV 8, 11, and 13 rated filters in over 50 sizes manufactured in the United States. Customers select their filter size, MERV rating, and delivery frequency through a self-serve online platform, receiving filters at their door on a recurring schedule with free shipping and no contracts. The company also provides tailored solutions for property managers (bulk pricing, multi-property management, tenant delivery) and realtors (client gifting programs).
Product overview
Homestock USA is a subscription-based air filter delivery service offering three tiers of MERV-rated filters (MERV 8, MERV 11, and MERV 13) in over 50 sizes. The core offering is an automated subscription service where customers select their filter specifications and receive deliveries on a scheduled basis with free shipping and no contracts. The company also provides specialized solutions for property managers (bulk ordering, multi-property management) and realtors (client gifting programs), plus custom filter sizes for non-standard HVAC units and gift cards. All products are manufactured and assembled in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- MERV 8 Air Filters Entry-level air filters capturing 3.0-10.0 micron particles (dust, pollen, bacteria) while maintaining optimal HVAC airflow. Designed for property managers and landlords seeking cost-effective filtration for rental properties. Starting at $12.89 every 6 months.
- MERV 11 Air Filters Mid-tier air filters capturing 1.0-3.0 micron particles including pet dander and allergens, offering balanced filtration efficiency and airflow for homeowners. The most popular option, chosen by 75% of residential customers. Starting at $16.89 every 6 months.
- MERV 13 Air Filters Premium air filters providing hospital-grade filtration capturing 0.3-1.0 micron particles including smoke, smog, virus carriers, and bacteria. Designed for households with severe allergies, asthma, or respiratory sensitivities. Starting at $20.89 every 6 months.
- Air Filter Subscription Service Automated recurring delivery service where customers select their filter size, MERV rating, and delivery frequency. Filters are shipped to customers' doors with free shipping, no contracts, and online account management for scheduling, payments, and addresses.
- Gift Cards Air filter gift cards available in denominations from $20 to $1,000, allowing recipients to select their own filter preferences and delivery schedule for an ongoing air filter subscription gift.
- Property Manager Solutions Bulk ordering and management solution for property managers overseeing multiple rental units. Features include bulk pricing, automated scheduling, customizable delivery to individual properties or tenants, and online account management for all properties in a portfolio.
- Realtor Gift Program Subscription gifting service for real estate agents to maintain client relationships after home closings. Provides recurring air filter deliveries to clients as an ongoing relationship touchpoint and low-cost client appreciation gift.
Quantifiable outcome
- Replacing a dirty filter can save up to 15% of energy consumption
- +2 more outcomes
Companies that use Homestock USA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Homestock USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homestock USA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Homestock USA competitors and assessment
Company assessmentDirect peers
- FilterEasy: FilterEasy is a subscription-based HVAC air filter delivery service selling MERV-rated filters on recurring schedules, with a similar homeowner and property manager focus. It is the most direct competitor to Homestock USA in the DTC subscription air filter category.
- FilterBuy: FilterBuy is a large online retailer of custom-sized HVAC air filters offering MERV-rated options with bulk pricing for homeowners and businesses. It directly competes with Homestock on SKU breadth, custom sizing, and direct shipping.
- Filter King: Filter King is an online retailer of residential and commercial air filters offering custom sizes, MERV ratings, and subscription-style ordering. It overlaps with Homestock's custom sizing and direct-to-door positioning.
- Air Filters Delivered (Home Filter Club): Air Filters Delivered is a subscription air filter service shipping standard and custom-sized HVAC filters on a recurring basis. It competes directly with Homestock on the same auto-replenishment value proposition.
- Simply Filters: Simply Filters is a DTC air filter brand offering custom-sized filters with focus on quality and home delivery. Comparable to Homestock on custom sizing and direct shipping for homeowner customers.
Broad incumbents
- Filtrete (3M): Filtrete, a 3M brand, is the dominant branded HVAC air filter manufacturer sold across major retailers and online. It competes in the same product category but as a mass-market incumbent via retail aisles rather than direct subscription.
- AprilAire: AprilAire is an indoor air quality brand offering whole-home filtration, humidification, and replacement filters through HVAC contractors and retail channels. Comparable as a broader IAQ incumbent overlapping with Homestock's MERV-rated filter focus.
- Honeywell Home: Honeywell Home offers a wide portfolio of residential HVAC products including air filters, thermostats, and indoor air quality systems. Comparable as a well-funded incumbent in adjacent IAQ product categories.
- Trane Residential: Trane Residential is a major HVAC systems and indoor air quality brand offering whole-home solutions, including compatible replacement filters. Comparable as an incumbent in residential HVAC and IAQ with broader product breadth than Homestock.
- The Home Depot: The Home Depot is a national home improvement retailer carrying HVAC filters from multiple brands including Filtrete and Honeywell across all MERV ratings. It is the incumbent offline channel for filter replacement and competes broadly with Homestock's DTC subscription model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homestock USA social profiles
Digital presenceHomestock USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homestock USA leadership team
Management profileNumber of profiles
Profiles2 records
Homestock USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homestock USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homestock USA
What does Homestock USA do?
Homestock USA operates a subscription-based air filter delivery service, offering MERV 8, 11, and 13 rated filters in over 50 sizes manufactured in the United States. Customers select their filter size, MERV rating, and delivery frequency through a self-serve online platform, receiving filters at their door on a recurring schedule with free shipping and no contracts. The company also provides tailored solutions for property managers (bulk pricing, multi-property management, tenant delivery) and realtors (client gifting programs).
Is Homestock USA a public or private company?
Homestock USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homestock USA founded?
Homestock USA was founded in 2020. It employs 1 to 10 people.
Where is Homestock USA based?
Homestock USA is headquartered in Plano, United States, in the North America region.
How does Homestock USA make money?
Three revenue lines are on record. Filter Subscription is the primary driver. The others are bulk Orders and gift Cards.
Who are Homestock USA's main competitors?
Direct peers on record are FilterEasy, FilterBuy, Filter King, Air Filters Delivered (Home Filter Club) and Simply Filters. Broad incumbents are Filtrete (3M), AprilAire, Honeywell Home, Trane Residential and The Home Depot.
Does Homestock USA have an API?
No public API is recorded for Homestock USA.
What industry is Homestock USA in?
Homestock USA's product category is Residential Air Filtration Products. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 444110 and its SIC code is 3564.