Treadwell Corporation

Name

Treadwell Corporation

Legal name

Treadwell Corporation

Website

https://treadwellness.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Rehabilitative Exercise Equipment

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Geriatric Physical Therapy & Fall Prevention (HSADAIAD)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Circulation therapy devices
• Physical therapy equipment
• Long-term care wellness
• Blood flow therapy
• Rehabilitative exercise devices

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TREDLR Device Sales (Hardware): The Treadwell System is sold as a bundled product combining the TREDLR hardware device with proprietary protocols. The Physical Therapy Program includes the device plus comprehensive training for all proprietary protocols. Additional TREDLR devices are available for $1,500 each to meet client population demands.
2. Proprietary Protocol Training: Comprehensive training for proprietary treatment protocols based on the patented methodology is included with each program purchase. The first year's subscription to the proprietary protocol library is included with purchase. Annual protocol subscription renewals are available after the first year.
3. Program Bundles (Specialized): Five specialized program bundles are offered: Physical Therapy Program ($5,000), Falls & Balance Program ($2,500), Wound Healing Program ($2,500), Restorative Care Program ($2,500), and Activity Program ($2,000). Each bundle includes a TREDLR device and condition-specific protocol training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Treadwell Corporation manufactures and sells the TREDLR device, a US-made treadle-powered foot movement device, bundled with the patented Treadwell Methodology and condition-specific treatment protocols. The company offers five program bundles (Physical Therapy, Falls & Balance, Wound Healing, Restorative Care, and Activity) sold to long-term care facilities, PACE programs, physical therapy clinics, workplace wellness programs, and individual consumers to increase blood flow velocity and address sedentary-related conditions.

Product overview

Treadwell Corporation offers the Treadwell System, a platform combining the TREDLR device (a treadle-powered exercise device with US Patent 7,883,451) and the patented Treadwell Methodology, which increases circulatory blood flow velocity by up to 9 times the resting rate without raising vital signs. The system is organized as a bundled Physical Therapy Program at $5,000 (covering all protocols), with individual programs for Wound Healing ($2,500), Falls & Balance ($2,500), Restorative Care ($2,500), and Activity ($2,000). All programs use the TREDLR device as the core hardware component, combined with proprietary, diagnosis-specific treatment protocols. Additional TREDLR devices are available at $1,500 each. The company also plans a counter-timer with LED display and wearable technology APIs.

Differentiator

Problem solved

Functional benefit

Brands

• TREDLR: The TREDLR device is the core product of the Treadwell System - an ergonomically designed treadling device that enables near-effortless heel-toe motion to increase blood flow velocity. Made from machined aluminum with powder coating, it is 20.5 inches wide by 18 inches deep by 10 inches tall, designed for use while sitting.
• Treadwell System
• Treadwell Methodology
• Effortless Exercise

Products and services

• Physical Therapy Program Comprehensive program for physical therapy clinics using the Treadwell System modality as an enhancing or standalone treatment within PT care plans; includes the TREDLR device and training for all proprietary protocols (Falls & Balance, Wound Healing, Restorative Care, and additional PT protocols). Priced at $5,000.
• Wound Healing Program Program that uses the TREDLR device and proprietary wound healing protocols based on the patented methodology to increase blood flow velocity in lower extremities, promoting healing of venous stasis, arterial insufficiency, and pressure ulcers. Includes TREDLR device and training. Priced at $2,500.
• Falls & Balance Program Program that uses the TREDLR device and proprietary protocols to improve proprioceptor sensitivity in feet and ankles through hundreds of heel-toe repetitions, increasing blood flow velocity to improve gait and balance and reduce fall risk. Includes TREDLR device and falls/balance/gait training. Priced at $2,500.
• Restorative Care Program Restorative care program for long-term care facilities using the TREDLR device to promote independence, safety, and functional ability by providing at least 15 minutes of activity every 24 hours without causing muscle stress or fatigue. Includes TREDLR device and training. Priced at $2,500.
• Activity Program Self-directed activity program for independent living facilities using the TREDLR device to provide near-effortless activity that increases blood flow velocity. Allows residents to reserve preferred use times. Includes TREDLR device, introductory seminar, and activity director training. Priced at $2,000.
• TREDLR Device (additional unit) Standalone additional unit of the TREDLR treadle-powered exercise device made in the USA from machined aluminum with a powder-coat finish, available at $1,500 each for facilities and individuals needing additional devices to meet population demand.

Quantifiable outcome

• Up to 9x increase in blood flow velocity (circulatory system) compared to resting rate, without statistically significant changes in pulse, respiration rate, or blood pressure
• +9 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of North Carolina at Chapel HillcoreStrategic or Co-development Partner · 14 February 2019UNC Chapel Hill's Applied Biomechanics Laboratory, a joint venture with North Carolina State University, is conducting the Peripheral Artery Disease research study under the auspices of Dr. Jason Franz, PhD. The study validates the Treadwell Methodology for PAD patients. Expected completion was September 2019.
• North Carolina State UniversitycoreStrategic or Co-development Partner · 14 February 2019NC State University co-operates the Applied Biomechanics Laboratory with UNC Chapel Hill where the PAD research study is being conducted.
• First Flight Venture CenterminorOthersTreadwell Corporation is a member of the First Flight Venture Center, a technology business incubator in the Research Triangle Park area of North Carolina. Membership supports the company's startup ecosystem presence and networking.

Scale indicators5 records

Recent moves7 records

Broad incumbents

• DJO Global (Chattanooga): DJO Global, including the Chattanooga brand, is one of the largest manufacturers of physical therapy and rehabilitation equipment (modalities, exercise tables, rehab stations). It represents the broad incumbent in PT/rehab equipment with the scale and distribution Treadwell lacks.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures a broad catalog of durable medical equipment and rehabilitation products including pedal exercisers and PT accessories. It competes broadly in Treadwell's LTC and consumer channels via mass-market distribution at much lower price points.
• Dynatronics: Dynatronics designs, manufactures, and distributes physical therapy, rehabilitation, and orthopedic products. As a publicly traded incumbent, it serves the same PT clinic and rehab facility customers as Treadwell with a much broader portfolio.
• Compass Health Brands (formerly Roscoe Medical/Richmar): Compass Health Brands manufactures and distributes a broad portfolio of DME and physical therapy products including rehab exercisers, therapy devices, and modalities. It overlaps with Treadwell's rehab and PT clinic channels as a multi-product incumbent.

Direct peers

• FitDesk: FitDesk makes under-desk exercise bikes and pedal exercisers marketed for workplace wellness, rehab, and seated activity. Its product set competes with Treadwell's workplace wellness positioning at a much lower price point.
• DeskCycle: DeskCycle produces under-desk pedal exercisers designed for seated use to increase circulation and light activity. It directly overlaps with Treadwell's use case of seated foot-driven movement and is among the most popular low-cost alternatives to the TREDLR.
• Cubii: Cubii makes compact seated elliptical devices marketed for circulation, calorie burn, and low-impact exercise during desk work or recovery. It targets the same seated/low-effort movement category as the TREDLR and competes most directly in the workplace wellness and consumer use cases.
• Stamina Products (InMotion Compact Strider): Stamina Products sells the InMotion Compact Strider and similar mini pedal exercisers used for seated movement, circulation, and light rehab. It is one of the most widely distributed budget alternatives in the seated exercise category that Treadwell addresses.

Emerging players

• Hyperice (NormaTec): Hyperice, which acquired NormaTec, makes pneumatic compression recovery and circulation devices. It overlaps with Treadwell's circulation/wound healing value proposition in a different mechanism (external compression vs. internal calf pump activation) and serves similar rehab and recovery buyers.
• RecoveryPump (Rapid Reboot): Rapid Reboot (formerly RecoveryPump) makes sequential pneumatic compression boots marketed for circulation, recovery, and lymphatic health. It competes in adjacent clinical and athletic recovery use cases that overlap with Treadwell's circulation-focused claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/treadwellness
• Facebookfacebook.com/115247824629
• LinkedInlinkedin.com/company/treadwell-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treadwell Corporation