B2B Technologies Alexandria

What B2B Technologies Alexandria does

Addcom is an Australian managed IT services provider operating under two legal entities, ADDCOM TECHNOLOGIES Pty Ltd and ADDCOM CONTACT SOLUTIONS Pty Ltd, with headquarters in North Ryde, Sydney and additional offices in Bankstown, Wollongong, and Melbourne. Founded in 1999 from roots in product design and manufacturing, the company has delivered managed IT services for more than 25 years, serving enterprise customers, mid-market businesses, and government organizations across Australia.

The company delivers a broad, multi-module service portfolio organized around four pillars: core IT infrastructure (Managed Infrastructure, Managed Networks, Managed Desktop, Hardware as a Service); unified communications and collaboration (VoIP, video conferencing, contact centre, Zoom & Teams Rooms, headsets); document and workflow solutions (managed print, multifunction printers, production printers, scanners, capture & OCR, document management, robotic process automation); and a proprietary Recording & Transcription suite comprising Wave Assure, Wave Recording, Wave Analytics, and Smart Interactions with PCI DSS, GDPR, omnichannel, and speech analytics add-ons. The portfolio also includes Leadership as a Service advisory and Business Intelligence & AI capabilities.

Addcom operates a sales-led go-to-market with consultative direct enterprise engagement, supported by blog content, case studies, and a customer service portal. Revenue streams are diversified across recurring managed services contracts, subscription-based Hardware as a Service, transactional IT procurement, advisory services, and communication hardware sales. Named customers span major Australian and New Zealand enterprises and government agencies, including Woolworths, Coles, BMW, Harvey Norman, NZ Police, Australian Government, Airservices, and Yarra Trams.

Name

B2B Technologies Alexandria

Legal name

ADDCOM TECHNOLOGIES Pty Ltd

Website

https://b2btechnologies.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Addcom is an Australian managed IT services provider founded in 1999, serving enterprise, mid-market, and government customers with managed infrastructure, unified communications, document management, recording/transcription, Hardware-as-a-Service, and advisory services across offices in NSW and Victoria.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Managed IT services
• Print management solutions
• Unified communications
• Document workflow automation
• IT infrastructure management

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services revenue from infrastructure, networks, desktop, and hardware management. Contracts typically annual or multi-year with ongoing support and monitoring.
2. Hardware as a Service (HaaS): Subscription-based hardware solutions providing access to latest technology with no upfront costs, including maintenance and support. Flexible model to optimize IT budget.
3. IT Procurement: Revenue from streamlining sourcing, purchasing, and deployment of IT solutions for clients. One-time transaction-based service.
4. Leadership as a Service: Expert strategic guidance and experienced leadership teams without cost of full-time executives. Recurring advisory service revenue.
5. Communication & Collaboration Solutions: Revenue from VoIP, video conferencing, unified communications, contact centre solutions, and related hardware (headsets, interactive whiteboards).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

B2B Technologies Alexandria is an Australian managed IT services provider delivering proactive technology infrastructure, communications, and document management services to enterprises, mid-market businesses, and government clients. The company bundles managed infrastructure, managed networks, managed desktops, hardware-as-a-service procurement, unified communications, contact centre solutions, recording and transcription (Wave Assure, Wave Recording, Wave Analytics, Smart Interactions), managed print services, document workflow automation, and robotic process automation into multi-year managed contracts. It supplements these with strategic advisory through a Leadership-as-a-Service model and supports customers across offices in Sydney, Wollongong, and Melbourne.

Product overview

Addcom is an Australian managed IT services company delivering critical infrastructure and business technology solutions since 1999. The offering is a multi-module service portfolio organized around core IT infrastructure services (Managed Infrastructure, Managed Networks, Managed Desktop, Hardware as a Service), unified communications (Telephony, Contact Centre, Video Conferencing, Zoom & Teams Rooms integration), document solutions (Print, Multifunction Printers, Production Printers, Scanners, Capture & OCR, Document Management, RPA), and a specialized Recording & Transcription suite comprising Wave Assure, Wave Recording, Wave Analytics, and Smart Interactions products with compliance add-ons for PCI DSS and GDPR. The company also provides strategic services including Leadership as a Service, IT Procurement, and Business Intelligence & AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership as a Service: Experienced leadership teams without the cost of full-time executives, managers and analysts providing expert strategic guidance
• Hardware as a Service
• Wave Assure
• Wave Recording
• Wave Analytics
• Smart Interactions

Products and services

• Managed Infrastructure (IaaS) Proactive managed IT services providing secure, reliable, and high-performing technology infrastructure with expert support, monitoring, and end-to-end management for enterprise and mid-market customers.
• Managed Networks End-to-end network monitoring, security, and optimization across WAN and Internet links, ensuring seamless collaboration and uninterrupted business operations for enterprise customers.
• Unified Communications and Cloud Telephony Advanced communication solutions including VoIP, cloud telephony, and unified communications delivered to businesses seeking modern workplace connectivity.
• Contact Centre Comprehensive contact centre solutions supporting customer engagement and support operations for enterprise and mid-market clients.
• Managed Desktop Desktop management and support services providing secure, standardized, and productive end-user computing environments for business customers.
• Hardware as a Service Subscription-based hardware provisioning providing access to the latest technology with no upfront capital expenditure, including ongoing maintenance and support bundled into the monthly fee.
• Leadership as a Service Recurring advisory service providing experienced IT leadership, management, and analyst expertise to businesses needing strategic technology guidance without the cost of full-time executives.
• IT Procurement Professional service streamlining sourcing, purchasing, and deployment of cost-effective, high-quality IT hardware and software solutions tailored to business requirements.
• Business Intelligence & AI AI-powered business intelligence solutions enabling data-driven decision making, analytics, and insights for enterprise customers.
• Recording & Transcription Complete recording and transcription solution suite for business communications, compliance, omnichannel capture, and analytics across voice, screen, and digital channels.
• Wave Assure Recording and assurance platform for communication capture and compliance across business communications environments.
• Wave Recording Core recording solution capturing business communications for compliance, quality, and analytics use cases.
• Wave Analytics Analytics platform that converts recording data into insights and reporting for quality, compliance, and performance management.
• Smart Interactions Intelligent interaction analysis and optimization solution providing speech, sentiment, and behavior analytics across captured communications.
• Document Management & Workflow Automation Document management and business workflow automation solutions helping organizations digitize, route, and process documents efficiently.
• Robotic Process Automation Robotic process automation solutions that automate repetitive business processes to reduce manual effort and error rates for enterprise customers.
• Managed Print Services Managed document and printing solutions that optimize print fleets, supplies, and workflows to deliver business efficiency and cost control.
• Multifunction Printers Enterprise multifunction printing devices offering scanning, copying, and fax capabilities for office document workflows.
• Production & Wide Format Printers High-volume production printing and wide-format output solutions for organizations with intensive or specialized print needs.
• Scanners Document scanning solutions for digitizing physical documents and feeding them into digital workflows.
• Capture & OCR Document capture and optical character recognition technology that extracts structured data from scanned or incoming documents.
• Video Conferencing Video conferencing solutions enabling team collaboration and remote meetings for business customers.
• Zoom & Teams Rooms Integrated room solutions for Zoom and Microsoft Teams collaboration platforms, bundling hardware, software, and deployment services.
• Interactive Whiteboards Interactive whiteboard collaboration tools for meetings, presentations, and group work in modern workplaces.
• Headsets Professional audio headsets designed for unified communications and contact centre environments.
• Apple Financial Services Financial services solutions supporting Apple technology procurement for business customers, including leasing and financing arrangements.
• Mobile Communications Services Mobile internet and communication services enabling business mobility and field workforce connectivity.

Quantifiable outcome

• Reduced administrative tasks for small IT teams

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brennan IT: Australian managed IT services provider headquartered in Sydney serving mid-market and enterprise customers with similar managed infrastructure, cloud, and advisory offerings. Directly comparable Australian managed services competitor.
• The Missing Link: Australian IT services company offering managed IT, cloud, security, and consulting to mid-market and enterprise clients. Comparable scope and customer segment in the Australian market.
• Datacom: Large Australasian managed IT services and cloud provider with extensive enterprise customer base across Australia and New Zealand. Directly competes in managed infrastructure and digital transformation services.
• Interactive: Australian managed IT services and cloud provider serving enterprise customers with managed infrastructure, cloud, and professional services. Comparable offerings and target market in Australia.
• Atturra: Australian IT services and business solutions provider offering managed services, cloud, and enterprise applications. Competes in similar enterprise IT services categories in Australia.
• ASI Solutions: Australian managed IT services and solutions provider targeting mid-market and enterprise clients with similar managed infrastructure and advisory capabilities.

Broad incumbents

• Telstra Enterprise (Telstra Business Technology Services): Australia's largest telecommunications and IT services provider offering managed networks, cloud, UC, and managed services at massive scale. Represents the dominant incumbent against which Addcom competes for enterprise and government accounts.
• Optus Business: Major Australian telco providing unified communications, managed networks, and cloud services to enterprise and government. Overlaps with Addcom's UC, contact center, and managed network offerings.

Emerging players

• NICE Systems: Global provider of contact center recording, analytics, and compliance solutions. Competes with Addcom's Wave Assure/Wave Recording/Smart Interactions suite in the regulated recording and analytics niche.
• Kofax (Tungsten Automation): Global provider of document capture, OCR, and workflow automation software. Competes with Addcom's Document Management & Workflow Automation, Capture & OCR, and RPA offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/B2B_Tech_Au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Technologies Alexandria