Medallion
Medallion Corporation is a privately owned Toronto-based real estate developer and property manager operating a portfolio of residential apartment communities and commercial properties across Ontario, serving individual renters and commercial tenants through direct leasing channels.
- Company typePrivate
- Founded1960
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Medallion does
Medallion Corporation is a privately held, Toronto-based, fully integrated real estate development and property management company operating for over 60 years. It develops, owns, and operates residential and commercial real estate across Ontario, with a stabilized portfolio of apartment communities (ranging from bachelor to three-bedroom suites) and commercial office, retail, and industrial properties in Toronto, London, Hamilton, Brampton, Ajax, and Oshawa. Sub-brands including WestQ, Vision at Pat Bayly Square, Emery Crossing, SOHOSQ, Marquee, and Revo segment the portfolio by neighborhood and product positioning.
The company's core technology consists of a corporate website with property search and listing functionality, the "My Medallion" tenant portal powered by third-party PayQuad for online rent payment and account management, and dedicated on-site leasing offices at each property. There is no proprietary technology platform or AI/ML capability; the business is built on physical asset ownership, land holdings, and operational property management rather than software differentiation. Medallion also offers for-sale residential product (townhomes, detached homes) through a separate consumer site, wearemedallion.com, expanding beyond its traditional rental base.
Medallion's revenue model is anchored in recurring monthly rental income from residential and commercial tenants, with pricing varying by suite size, location, and amenities (typical rents from approximately $1,175 for a junior one-bedroom to $3,700 for premium two-bedroom units in downtown Toronto). Distribution is direct-to-tenant through the corporate website, on-site rental offices, and phone and email channels, with marketing support from Facebook, Instagram, LinkedIn, and YouTube. Development and sale of new residential subdivisions and rental communities generate episodic, project-based revenue layered on top of the recurring rent base. The customer base is fragmented across thousands of individual residential tenants and a mix of small commercial tenants, with geographic concentration in the Greater Toronto Area and Southwestern Ontario.
Medallion firmographics
Firmographics- Name
- Medallion
- Legal name
- Medallion Corporation
- Website
- https://medallioncorp.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medallion Corporation is a privately owned Toronto-based real estate developer and property manager operating a portfolio of residential apartment communities and commercial properties across Ontario, serving individual renters and commercial tenants through direct leasing channels.
- Ownership category
- akta.pro rank
Where Medallion is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Medallion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Residential Rental Income: Rental income from multi-family apartment communities across Ontario including high-rise residential buildings
- Commercial Rental Income: Rental income from commercial office, retail, and industrial properties
- Property Management Services: Property management services for their own portfolio and potentially external clients
- Real Estate Development: Development and sale of residential subdivisions and new rental communities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 45 Lisgar Street - Toronto - Bachelor to 2 Bedroom Large |
| Subscription | Monthly | 700 King Street (West Tower) London - 1 to 3 Bedroom |
| Subscription | Monthly | 555 Sherbourne Street - Toronto - Bachelor to 2 Bedroom |
| Subscription | Monthly | 59 Ridout - London - 1 to 2 Bedroom |
| Subscription | Monthly | 47 Bold St - Hamilton - Jr. 1 Bedroom to 2 Bedroom |
| Subscription | Monthly | 32 Carluke Crescent - North York - Jr. 1 Bedroom to 3 Bedroom |
| Subscription | Monthly | 561 Sherbourne Street - Toronto - 1 to 2 Bedroom |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Medallion product offering
Product offeringCore offering
Medallion is a privately owned, Toronto-based, fully integrated real estate development and property management company. It develops, owns, and operates a portfolio of multi-family residential apartment communities and commercial properties (office, retail, and industrial) across Ontario. The company is involved in all phases of the development process — from acquisition and construction through to leasing and ongoing property management — and also develops new residential subdivisions and rental communities.
Product overview
Medallion Corporation is a privately owned, Toronto-based, fully integrated real estate development and property management company with over 60 years of experience. The company operates a portfolio of residential apartment communities and commercial properties across Ontario. Medallion Living (residential) and Commercial Properties form the two core product lines, supplemented by a pipeline of Future Projects under development. Additional offerings include the My Medallion tenant portal and the Medallion Moments newsletter. The company specializes in high-rise residential buildings, low-rise apartments, townhomes, and commercial office, retail, and industrial properties.
Differentiator
Problem solved
Functional benefit
Brands
- WestQ: Brand name for properties in West Queen West neighborhood including 45 Lisgar Street and 55 Lisgar Street
- Vision at Pat Bayly Square
- Emery Crossing
- SOHOSQ
- Marquee
- WestQ
Products and services
- Medallion Living Residential Apartments
- Commercial Properties
- New Homes (Residential Subdivisions)
Quantifiable outcome
- Over 60 years in business establishing Medallion as a trusted real estate brand
Companies that use Medallion
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Medallion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Medallion partnerships and signals
Strategic signalScale indicators4 records
Recent moves14 records
Expansion highlights6 records
Medallion competitors and assessment
Company assessmentDirect peers
- Minto Group: Ottawa-based fully integrated real estate developer, builder, and property manager with multifamily rental and condominium operations across Ontario. Closely comparable integrated developer-to-rental-operator model with similar Ontario geographic concentration.
- Boardwalk REIT: Canada's largest multifamily residential REIT, owning and operating multi-suite apartment communities across Alberta, Saskatchewan, Ontario, and British Columbia. Most directly comparable peer — same multifamily rental model, same direct-to-tenant leasing, similar suite-mix philosophy.
- The Daniels Corporation: Toronto-based residential developer and builder with a 40+ year history in the GTA, active in both condominium and rental. Comparable as a long-tenured Toronto-focused developer competing for the same high-density urban sites and end-buyers/tenants.
- Tridel Group: Toronto's largest residential condominium developer with deep GTA roots. Comparable as a Toronto-focused multi-decade developer, though Medallion's rental (vs. condo) orientation makes it a partial competitor for the same urban residential demand.
- Dream Unlimited Corp: Canadian real estate company with development, asset management, and recreational property businesses, including GTA purpose-built rental. Comparable as a diversified Ontario developer with institutional-grade scale and active rental pipeline.
- Mainstreet Equity Corp: Canadian vertically integrated multifamily owner/operator focused on mid-market rental apartments, with significant Ontario exposure. Comparable in value-oriented positioning, value-add renovation strategy, and direct-tenant lease-up approach.
- CAPREIT (Canadian Apartment Properties REIT): One of Canada's largest residential landlords with a portfolio of mid- and high-rise apartment buildings, including a meaningful GTA footprint. Directly comparable on customer (residential renters), product (urban multifamily), and operating model (vertically integrated property management).
Broad incumbents
- Morguard Corporation: Canadian real estate company owning and managing a diversified portfolio of multifamily, office, retail, and industrial properties — directly mirroring Medallion's mix of residential and commercial real estate across Canadian markets.
- Hazelview Investments: Toronto-based global investment manager with a major Canadian multifamily rental portfolio. Comparable as a large-scale acquirer/operator of Canadian rental apartment assets, representing the institutional capital competitive set Medallion could face in acquisitions or JVs.
Regional players
- Concert Properties: Vancouver-based vertically integrated real estate developer, owner, and manager of rental and condominium properties. Operates the same develop-and-hold rental model as Medallion but primarily in British Columbia, Alberta, and Quebec rather than Ontario.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medallion social profiles
Digital presenceMedallion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medallion leadership team
Management profileNumber of profiles
Medallion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medallion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medallion
What does Medallion do?
Medallion is a privately owned, Toronto-based, fully integrated real estate development and property management company. It develops, owns, and operates a portfolio of multi-family residential apartment communities and commercial properties (office, retail, and industrial) across Ontario. The company is involved in all phases of the development process — from acquisition and construction through to leasing and ongoing property management — and also develops new residential subdivisions and rental communities.
Is Medallion a public or private company?
Medallion is a private company. It is classified as unknown and is currently operating.
When was Medallion founded?
Medallion was founded in 1960. It employs 101 to 250 people.
Where is Medallion based?
Medallion is headquartered in Toronto, Canada, in the North America region.
How does Medallion make money?
Four revenue lines are on record. Residential Rental Income is the primary driver. The others are commercial Rental Income, property Management Services and real Estate Development.
Who are Medallion's main competitors?
Direct peers on record are Minto Group, Boardwalk REIT, The Daniels Corporation, Tridel Group, Dream Unlimited Corp, Mainstreet Equity Corp and CAPREIT (Canadian Apartment Properties REIT). Broad incumbents are Morguard Corporation and Hazelview Investments. Concert Properties is listed as a regional player.
Does Medallion have an API?
No public API is recorded for Medallion.