Cross Center

Name

Cross Center

Legal name

Cross Insurance Center

Website

https://crossinsurancecenter.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Convention Center and Arena Venue Services

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Convention center rentals
• Arena event hosting
• Live entertainment venue
• Wedding and banquet services
• Trade show facilities

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales through Ticketmaster for concerts, shows, and events. Ticket prices vary by event, ranging from $36 to $91 for Broadway shows and similar events.
2. Venue Rentals: Rental revenue from convention center spaces including Grand Ballroom, meeting rooms, and arena floor. Pricing varies by space, duration, AV requirements, and food/beverage purchases. Discounted room rental rates based on F&B spending thresholds.
3. Food and Beverage Services: In-house catering services for events including continental breakfast, plated dinners, and buffet options. Full-service kitchen with dedicated chef and customizable menus.
4. Parking: Parking revenue from Lot J and other on-site parking lots, priced at $10-$24 depending on event and lot. Managed through JustPark reservation system.
5. Sponsorships and Partnerships: Revenue from naming rights, founding partners, and venue sponsors. Includes corporate partnership programs with branding opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cross Insurance Center is a multi-purpose convention center and arena in Bangor, Maine, providing an 8,500-seat arena and over 50,000 sq ft of meeting, banquet, and exhibition space. The venue hosts consumer entertainment events (concerts, Broadway shows, family shows) and offers business/corporate event services including convention rentals, weddings, trade shows, and full-service in-house catering. The facility is managed by Oak View Group (OVG) and operates multiple branded event series.

Product overview

Cross Insurance Center is a multi-purpose convention center and arena in Bangor, Maine, offering a unified venue platform with distinct operational segments. The venue features an 8,500-seat arena for concerts, sporting events, and theatrical productions, alongside a 50,000+ sq ft convention center including a Grand Ballroom, flexible meeting rooms, and trade show space. The venue operates several branded event series including Broadway Bangor (theatrical productions), the Hollywood Casino Ballroom Series (intimate live music and comedy), the Bangor State Fair, Maine Harvest Festival, and Bass Park After Dark. Additional services include wedding hosting, corporate banquets and meetings, conference/trade show management, and group ticket sales. The venue is managed by Oak View Group (OVG) and partners with Ticketmaster for ticketing and JustPark for parking reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Bangor: A theatrical performance series showcasing Broadway productions and family favorites at the Cross Insurance Center.
• Hollywood Casino Ballroom Series

Products and services

• Arena A multi-purpose arena with approximately 8,500 seats, hosting concerts, sporting events, family shows, and theatrical performances. The 26,000 sq ft arena floor is capable of holding 120 10'x10' booths for exhibition use.
• Convention Center Over 50,000 sq ft of versatile indoor meeting space including a 15,974 sq ft Grand Ballroom that divides into 7 rooms, 11 flexible meeting rooms (340-726 sq ft each), and a 26,000 sq ft trade show floor. Used for corporate meetings, banquets, trade shows, and conferences.
• Broadway Bangor A theatrical series bringing Broadway performances to Bangor, featuring family favorites and modern theatrical masterpieces including musicals like Mean Girls, Come From Away, and The Book of Mormon. Tickets sold via Ticketmaster.
• Hollywood Casino Ballroom Series An intimate entertainment series hosted in the elegant grand ballroom featuring live music, comedy, magic, and paranormal events, providing a closer audience experience.
• Bangor State Fair One of the country's oldest fairs dating back to 1849, welcoming 40,000-50,000 people annually. Features agriculture, antique car shows, demolition derby, eating competitions, and musical performances at Bass Park. 10-day passes available for $100.
• Maine Harvest Festival Annual harvest festival featuring over 150 Maine farmers, food producers, and artisans. Recognized as the 5th Best Harvest Festival in the country by USA Today in 2015.
• Bass Park After Dark Outdoor event series featuring vendor markets, food trucks, and live music at Bass Park. Vendors can sign up to participate with 10'x10' spaces.
• Wedding Services Full-service wedding venue offering tailored menus from the in-house kitchen, state-of-the-art AV services, and flexible ballroom/meeting rooms accommodating 25 to 600 guests, with Grand Ballroom for up to 1,000 guests.
• Banquets and Meetings Event services spanning over 25,000 sq ft of versatile conference space with up to 17 rooms for breakout sessions, corporate meetings, and gatherings.
• Conference and Trade Shows Largest exhibit space in the Greater Bangor Region with customizable spaces for conferences, trade shows, expos, and consumer shows. Includes technological support and catering services.
• Group Ticket Sales Group sales department coordinating outings for community and corporate groups with special discounts and preferred seating for groups of 10 or more people.
• In-House Catering Services In-house catering services for events including continental breakfast, plated dinners, and buffet options. Full-service kitchen with a dedicated executive chef and customizable menus.
• Event Parking Parking at on-site lots (Lot J and Lot B) priced at $10-$24 depending on event and lot, with reservations managed through the JustPark system for guaranteed parking spots.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Cross Insurance AgencyflagshipOthers · 1 January 2013Venue naming rights partner providing the venue's name. Cross Insurance Agency holds the naming rights for the Cross Insurance Center, serving as the primary brand sponsor of the facility.
• Bangor Savings BankcoreOthersFounding Partner of the Cross Insurance Center. Long-standing local financial institution supporting the venue since its opening.
• LyftcoreGTM or Marketing PartnerOfficial Rideshare Partner of Cross Insurance Center. Provides transportation to/from events with promotional code CROSSINSURANCE offering 50% off first 2 rides (up to $10/ride).
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing service provider for all Cross Insurance Center events. Handles all online ticket sales through ticketmaster.com.
• Oak View Group (OVG)flagshipStrategic or Co-development PartnerIndustry leader in hosting and entertainment that manages the Cross Insurance Center facility. Provides venue management, food services, hospitality, and partnership services. OVG develops and operates the venue.
• City of BangorcoreStrategic or Co-development PartnerMunicipal partner and venue owner. City of Bangor partnered with community leaders to develop the $65 million arena as an economic development initiative, opening September 10, 2013.
• Hollywood Casino BangorcoreGTM or Marketing PartnerAdjacent gaming and hospitality property. Partner providing dining options for venue guests and sponsor of events including the Hollywood Casino Ballroom Series and Marshall Tucker Band concert.
• Maine Credit UnionscoreGTM or Marketing PartnerNaming sponsor for the Maine Credit Unions Box Office located at the Renewal by Andersen Entrance. Provides ticketing services for venue events.
• Renewal by AndersencoreGTM or Marketing PartnerEntrance naming partner. Renewal by Andersen sponsors the main entrance of the Cross Insurance Center (formerly Southwest Entrance).
• Husson UniversityminorGTM or Marketing PartnerRegional university partner and sponsor of the Cross Insurance Center.
• CianbrominorOthersConstruction partner that led the original build of the Cross Insurance Center. Local construction company that served as general contractor for the $65 million project.
• Maine Potato BoardminorGTM or Marketing PartnerPresenting sponsor for the Maine Harvest Festival held annually at the venue.
• Marden'sminorGTM or Marketing PartnerPresenting sponsor for the Bangor State Fair 2026.
• Quirk Auto GroupcoreGTM or Marketing PartnerPresenting sponsor for Broadway Bangor series, supporting productions including Mean Girls, The Addams Family, and The Book of Mormon.
• US CellularminorGTM or Marketing PartnerCorporate sponsor of the venue and presenter for Bangor State Fair.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DCU Center: Multi-purpose arena and convention center in Worcester, MA with ~14,800-seat arena and 100,000+ sq ft of exhibit space. Most directly comparable New England venue in size, market positioning (mid-sized New England city), and OVG-adjacent operating model.
• MassMutual Center: Multi-purpose arena and convention center in Springfield, MA with ~8,000-seat arena and 40,000+ sq ft of meeting space. Very similar scale to CIC in arena capacity and convention footprint.
• Times Union Center: ~17,500-seat arena in Albany, NY hosting concerts, family shows, and trade shows. Comparable multi-purpose venue serving a state-capital market with similar entertainment and convention demand profile.
• XL Center (Hartford): 15,564-seat multi-purpose arena in Hartford, CT operated by OVG. Same operator (Oak View Group), similar concert/family show/convention mix, but located in a larger market than CIC.
• Dunkin' Donuts Center: 12,400-seat arena in Providence, RI hosting concerts, shows, and conventions. Comparable mid-sized New England arena with similar event programming and a public-private management structure.
• SNHU Arena: 11,770-seat arena in Manchester, NH hosting concerts, family shows, and conventions. Comparable mid-sized New England arena serving a similar regional entertainment market.

Broad incumbents

• Oak View Group (OVG): Parent management company operating over 350 venues globally. Indirect comparable as the parent company and operator of CIC; comparable venues include Climate Pledge Arena (Seattle) and UBS Arena (Long Island).

Regional players

• Merrill Auditorium: 1,900-seat performing arts venue in Portland, ME. Same Maine market but focuses on Broadway, symphony, and performing arts programming rather than large-scale arena tours and conventions.
• Bangor Arts Exchange: Smaller music and event venue in downtown Bangor, ME. Same geographic market but serves smaller-scale concerts and events that complement rather than compete with CIC's arena programming.
• Portland Exposition Building: Municipal event venue in Portland, ME hosting trade shows, conventions, and sporting events. Same Maine market, comparable convention trade show function, but smaller scale than CIC's arena-convention center combination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cicbangor
• Instagraminstagram.com/cicbangor
• Xx.com/cicbangor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Center