MassMutual Center
MassMutual Center is a government-owned, multi-purpose arena, convention center, and outdoor plaza in Springfield, MA, hosting concerts, sports, family shows, conventions, and community events for Western Massachusetts audiences under MGM Springfield management.
- Company typePrivate
- Founded-
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MassMutual Center does
MassMutual Center is a multi-purpose event venue in downtown Springfield, Massachusetts, owned by the Massachusetts Convention Center Authority (MCCA), a state government entity, and operated under a venue management contract held by MGM Springfield since April 2022 with Oak View Group (OVG) overseeing hospitality operations. The facility combines three interconnected assets: an arena hosting concerts, family shows, sporting events, and the AHL's Springfield Thunderbirds; a 100,000-square-foot convention center with exhibit halls, meeting rooms, and a Grand Ballroom for conferences, trade shows, and corporate events; and The Landing, an open-air outdoor plaza introduced as a summer-season community programming space. Supporting services include box office operations, mobile ticketing, group sales, ice and basketball rentals, executive suites, cashless concessions, catering, and full event planning support.
The venue is monetized through five primary revenue streams: ticket sales (per-ticket and service fees via box office and the evenue.net online platform), venue and space rentals (arena, convention center, ice, basketball court, The Landing), sponsorship and advertising (including the two outdoor digital marquees installed in January 2024), parking operations at the Convention Center Carpark ($5 per vehicle, opened April 2025), and group sales programs including premium Super Groups experiences. Pricing is transaction-based and varies by event, ranging from free community events (farmers markets, yoga, lawn parties) to premium concerts such as Maroon 5 at $79-$299. Distribution runs through direct box office sales, online self-serve, group sales, and phone, with cross-promotion via MGM Springfield as a referral channel.
The customer base spans individual ticket buyers (concerts, family shows, sports), corporate and association event planners (conferences, trade shows, weddings, graduations), group and school bookings (parties of 10+), and sports tenants (Springfield Thunderbirds, AIC hockey, Naismith Basketball Hall of Fame). The venue serves primarily Western Massachusetts and broader New England, drawing on Springfield's central location, adjacent MGM Springfield casino, proximity to Bradley International Airport, and the city's heritage as home of the Naismith Basketball Hall of Fame. Recognition includes a #9 ranking in VenuesNow's 2024 Top 10 Stops Mid-Year Worldwide Venues and a 2026 Howdy Awards finalist nod for staff member Debbie Little.
MassMutual Center firmographics
Firmographics- Name
- MassMutual Center
- Legal name
- Massachusetts Convention Center Authority
- Website
- https://massmutualcenter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MassMutual Center is a government-owned, multi-purpose arena, convention center, and outdoor plaza in Springfield, MA, hosting concerts, sports, family shows, conventions, and community events for Western Massachusetts audiences under MGM Springfield management.
- Ownership category
- akta.pro rank
MassMutual Center industry classification
Industry- Product category
- Multi-Purpose Event Venue and Convention Center
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where MassMutual Center is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MassMutual Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Direct ticket sales through box office and online platforms for concerts, family shows, sporting events, and conventions. Revenue generated from per-ticket fees and service charges.
- Venue Rentals: Rental of arena and convention center spaces for corporate events, conferences, trade shows, weddings, and private functions. Includes booking for ice and basketball rentals.
- Sponsorship and Advertising: Revenue from outdoor digital marquees that generate revenue through advertising and sponsorship messaging for events and building promotions.
- Parking Operations: Convention Center Carpark adjacent to The Landing offers parking for $5, generating additional revenue from venue visitors.
- Group Sales: Group discount programs and Super Groups packages for larger party bookings and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Event Tickets - General Range |
| Transaction based/ take rate | Pay-as-you-go | Breakfast with Santa |
| Transaction based/ take rate | Pay-as-you-go | Festival of Trees |
| Transaction based/ take rate | Pay-as-you-go | Jurassic Quest |
| Transaction based/ take rate | Pay-as-you-go | Red Sox Winter Weekend |
| Unit Pricing | Pay-as-you-go | Parking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MassMutual Center product offering
Product offeringCore offering
MassMutual Center is a multi-purpose event venue operating an Arena, a 100,000 sq ft Convention Center, and The Landing outdoor plaza in downtown Springfield, MA. It sells event tickets, rents venue and ice/basketball space, and provides event planning, catering, concessions, executive suites, and group bookings for concerts, family shows, sports games, conventions, and community events.
Product overview
MassMutual Center is a multi-purpose event venue in Springfield, MA operated by Oak View Group (OVG) and managed under the Massachusetts Convention Center Authority (MCCA). The venue operates three interconnected facilities: the Arena for concerts, sports, and family entertainment events; the Convention Center offering 100,000 sq ft of conference and trade show space with exhibit halls, meeting rooms, and a Grand Ballroom; and The Landing, an open-air outdoor plaza for seasonal community events. Additional services include box office operations, group bookings with premium Super Groups experiences, ice and basketball rentals, executive suites, concessions (cashless), catering, and full event planning support. The venue is home to the Springfield Thunderbirds AHL hockey team.
Differentiator
Problem solved
Functional benefit
Brands
- The Landing: An open-air event space located next to the Convention Center Carpark in downtown Springfield, serving as a hub for concerts, festivals, markets, fitness events, and community gatherings throughout the summer season.
Products and services
- Arena Multi-purpose arena venue hosting concerts, family shows, sporting events, and Springfield Thunderbirds hockey games.
- Convention Center 100,000 sq ft of versatile event space including exhibit halls, meeting rooms, and a Grand Ballroom for conferences, trade shows, and corporate events.
- The Landing Open-air outdoor event space in downtown Springfield hosting concerts, festivals, farmers markets, fitness events, and community gatherings throughout the summer season.
- Box Office Services Ticket purchasing, will-call, and mobile ticket services for all venue events.
- Group Bookings and Super Groups Discounted group ticket packages for events including Super Groups premium experience and group reservations for parties of 10 or more.
- Ice and Basketball Rentals Ice rink and basketball court rental for tournaments, practices, and private events.
- Executive Seating and Suites Premium seating options including Executive Suites and Executive Perch for corporate hospitality and private events.
- Concessions Food and beverage services throughout the venue, operating as a cashless environment accepting credit and debit cards.
- Catering Services Catering services for convention center events, meetings, and corporate functions.
- Event Planning Services Full-service event planning support including floor plans, RFP submission, exhibit hall and meeting room configurations, and sales brochures.
- Convention Center Carpark Parking Parking facility adjacent to The Landing offering $5 parking for venue visitors and event attendees.
Quantifiable outcome
- $1.2 million economic impact generated by NCAA Division I Men's Ice Hockey Regional Tournament
Companies that use MassMutual Center
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
MassMutual Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MassMutual Center partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Massachusetts Convention Center Authority (MCCA)coreMCCA partnered with MassMutual Center to host the Soccer Watch Party series at The Landing. MCCA's Interim Executive Director John Barros cited the partnership as bringing world-class soccer excitement to Springfield while highlighting the vibrancy of the region.
- MGM SpringfieldcoreMGM Springfield was awarded the venue management contract for the MassMutual Center. The partnership includes cross-promotional opportunities, with MGM Springfield presenting major concerts and events. Joint initiatives include Red Sox Winter Weekend and Bruno Mars performances.
- Massachusetts Convention Center Authority (MCCA)coreMCCA is the operating authority and owner of the MassMutual Center. MCCA oversees multiple venues including the Boston Convention Center, Hynes Convention Center, and The Lawn on D. The MassMutual Center is listed among MCCA's venue portfolio.
- Springfield ThunderbirdscoreSpringfield Thunderbirds are the primary anchor tenant using the MassMutual Center as home ice for AHL hockey games. The team hosts Boomer's Block Party outdoor events at the venue and collaborates on community initiatives.
- American International College (AIC)minorAIC Hockey uses the MassMutual Center for college hockey games. Season tickets and events are promoted through the venue's platform.
- Oak View Group (OVG)coreOVG is referenced as the hospitality management group overseeing the MassMutual Center. They implement policies such as cashless concessions and operational standards.
- Springfield Business Improvement DistrictminorPartner for community events such as Yoga on the Landing, promoting local business and community engagement.
- Naismith Basketball Hall of FamecoreHall of Fame Classic college basketball games held at the venue. Strategic partnership for hosting annual basketball events highlighting Springfield's basketball heritage.
- Springfield Convention Center AuthorityminorOperates the Convention Center Carpark parking facility adjacent to The Landing event space.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
MassMutual Center competitors and assessment
Company assessmentDirect peers
- Blue Cross Arena: Rochester, NY municipal arena hosting AHL (Amerks) hockey, concerts, and family shows. Comparable mid-market AHL-anchored arena with municipal ownership profile.
- Mohegan Sun Arena: Casino-adjacent arena in Uncasville, CT with comparable seating capacity and touring content calendar. The integrated resort model parallels MassMutual Center's MGM Springfield adjacency.
- Dunkin' Donuts Center (Amica Mutual Pavilion): Providence, RI arena and event center hosting AHL hockey (Providence Bruins), concerts, and family shows. Strong regional peer in scale and tenant-led programming.
- XL Center: Hartford, CT arena hosting concerts, sports (UConn hockey), and family entertainment. Comparable as a New England mid-market arena with similar touring content and tenant dynamics to MassMutual Center.
- Tsongas Center at UMass Lowell: Multi-purpose arena on a Massachusetts campus hosting concerts, hockey, and events. Directly comparable by regional geography, capacity profile, and NCAA/entertainment programming.
- Times Union Center: Albany, NY arena operated by PEG (similar Oak View Group-style third-party operator) hosting concerts, sports, and family events. Comparable on operator model, scale, and event mix.
- DCU Center: Multi-purpose arena and convention center in Worcester, MA operated under a similar public-authority / private-management hybrid model. Closely comparable by geography, scale, and event mix (concerts, family shows, AHL-adjacent hockey).
Others
- MGM Springfield: Adjacent integrated casino resort and venue management partner for MassMutual Center. Listed as a peer/ecosystem counterparty because it controls the management contract and offers competing on-site entertainment.
- Oak View Group (OVG): Hospitality and venue management company that operates MassMutual Center's F&B and operational standards. Peer as the operating platform / management counterparty rather than a competing venue.
Regional players
- Connecticut Convention Center: Hartford convention facility serving a similar New England corporate and association-events market; useful peer for the convention-center side of MassMutual Center's business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MassMutual Center social profiles
Digital presenceMassMutual Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
MassMutual Center leadership team
Management profileNumber of profiles
Profiles4 records
MassMutual Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MassMutual Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MassMutual Center
What does MassMutual Center do?
MassMutual Center is a multi-purpose event venue operating an Arena, a 100,000 sq ft Convention Center, and The Landing outdoor plaza in downtown Springfield, MA. It sells event tickets, rents venue and ice/basketball space, and provides event planning, catering, concessions, executive suites, and group bookings for concerts, family shows, sports games, conventions, and community events.
Is MassMutual Center a public or private company?
MassMutual Center is a private company. It is classified as state government owned and is currently operating.
When was MassMutual Center founded?
MassMutual Center was founded in -1. It employs 11 to 50 people.
Where is MassMutual Center based?
MassMutual Center is headquartered in Springfield, United States, in the North America region.
How does MassMutual Center make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, sponsorship and Advertising, parking Operations and group Sales.
Who are MassMutual Center's main competitors?
Direct peers on record are Blue Cross Arena, Mohegan Sun Arena, Dunkin' Donuts Center (Amica Mutual Pavilion), XL Center, Tsongas Center at UMass Lowell, Times Union Center and DCU Center. Others are MGM Springfield and Oak View Group (OVG). Connecticut Convention Center is listed as a regional player.
Does MassMutual Center have an API?
No public API is recorded for MassMutual Center.
What industry is MassMutual Center in?
MassMutual Center's product category is Multi-Purpose Event Venue and Convention Center. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 711310 and its SIC code is 7900.