Ellora Farms

What Ellora Farms does

Ellora Farms is a US-domiciled (Saint Augustine, Florida) producer and direct-to-consumer brand of premium Greek extra virgin olive oil, raw Greek honey, and balsamic vinegar, with primary production and sourcing centered on Crete, Greece. Founded in 2012 and led by Founder/CEO Praful Mehta, the company sources 100% Koroneiki olives from single estates in EU PDO-certified regions (Kolymvari and Messara), processes them in a carbon-neutral, plasticizer-free mill using two-phase cold extraction at temperatures below 25°C within hours of harvest, and ships a curated product line under its own brand plus affiliated labels (Aleta Farms, The Grindstone, Unity Brands Group).

The core technical and brand differentiator is the proprietary TraceTheOrigin traceability platform, which pairs each unit's lot number with harvest date, lab analysis, and satellite imagery of the source olive grove. Combined with PDO certification (held by only 9 olive oils in Crete), 70+ international gold awards, USDA Organic, Kosher, Non-GMO, and HACCP compliance, the company markets itself as the world's first fully traceable single-origin, single-estate olive oil. Product line breadth has expanded from olive oil into raw Greek honey (Queens Nectar, Beekeepers Reserve, Royal Reserve), infused and organic balsamic vinegars, kitchenware accessories (sprays, pourers, cruet bottles), and combo packs.

Revenue mechanics span three channels: direct e-commerce at ellorafarms.com (with a 15% Subscribe & Save subscription program), wholesale through the Faire marketplace for specialty retailers, and Amazon Marketplace. Unit pricing sits in the premium band (olive oils $28-33, balsamic vinegars ~$22, honey ~$39). The company is privately held with no disclosed institutional funding, and operates with an 11-50 employee footprint, serving health-conscious food enthusiasts as the primary persona, with secondary reach into gourmet gift buyers and wholesale/B2B food service accounts.

Name

Ellora Farms

Legal name

Ellora Farms

Website

https://ellorafarms.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellora Farms is a Saint Augustine, Florida-based DTC brand producing premium Greek extra virgin olive oil, raw Greek honey, and balsamic vinegar from PDO-certified single estates in Crete, differentiated by its proprietary TraceTheOrigin lot-level traceability platform and direct-to-consumer, wholesale, and Amazon channels.

Ownership category

akta.pro rank

Product category

Premium Greek Olive Oil

NAICS

Fats and Oils Refining and Blending (311225)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAKAEAC

Olive Oil Production & Bottling

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYAFAGACAG

Olive Groves (Olives for Oil & Table)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Premium olive oil
• Greek balsamic vinegar
• Raw Greek honey
• PDO certified oils
• Single estate foods

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through ellorafarms.com website with subscription recurring revenue option offering 15% savings
2. Wholesale Distribution: Wholesale distribution through Faire marketplace platform and direct wholesale inquiries for bulk pallet quantities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ellora Farms produces and sells premium Greek extra virgin olive oils, balsamic vinegars and raw honeys sourced from single estates in Crete, Greece. The products are bottled in the U.S. (Saint Augustine, FL) and shipped direct-to-consumer via the brand's e-commerce site, with each bottle carrying a TraceTheOrigin code that ties it to a specific estate, harvest date and phenolic content. The line spans PDO-certified single estate and organic estate olive oils, plain/infused/organic balsamics, and three tiers of raw Greek honey, plus gift sets, kitchenware accessories and a dipping mix.

Product overview

Ellora Farms is a premium food company specializing in award-winning Greek olive oil, balsamic vinegar, and raw Greek honey. The product portfolio centers on two core product lines: Single Estate PDO and Organic Extra Virgin Olive Oils sourced from Crete's Kolymvari, Messara, and Sitia estates; and Greek Balsamic Vinegars available in plain, infused, and organic varieties. A third product line comprises raw Greek honey offerings including Queens Nectar, Beekeepers Reserve, and Royal Reserve. Supporting accessories include kitchenware (sprays, pourers, cruet bottles) and combo packs that bundle oils with bread dipping mixes. The company positions itself as the world's first fully traceable single-origin and single-estate olive oil producer, using proprietary traceability technology allowing consumers to verify product origin via lot numbers.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Estate PDO Extra Virgin Olive Oil

Quantifiable outcome

• Acidity levels reduced to near-zero values (0.2-0.5%)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aleta FarmscoreChannel Partner/ Reseller/ DistributorAleta Farms is an affiliated brand operating under the Ellora Farms umbrella, offering organic PDO single estate olive oils from Messara valley in Crete. The brands share distribution channels and are marketed together on the Ellora Farms website.
• The GrindstoneminorChannel Partner/ Reseller/ DistributorThe Grindstone (thegrindstone.us) is an affiliate brand offering Tuscan bread dipping mixes and seasonings. Partners with Ellora Farms for combo product bundles pairing olive oils with dipping mixes.
• Unity Brands GroupminorChannel Partner/ Reseller/ DistributorUnity Brands Group (unitybrandsgroup.com) is an affiliate company within the Ellora Farms brand ecosystem, likely involved in broader distribution and brand partnerships.
• TraceTheOrigincoreTechnology or IntegrationTraceTheOrigin (tracetheorigin.com) is the proprietary traceability platform developed by Ellora Farms, allowing consumers to verify olive oil origin, harvest data, production methods, and satellite imagery of source olive groves via lot numbers.
• FairecoreChannel Partner/ Reseller/ DistributorFaire is a wholesale marketplace platform through which Ellora Farms offers wholesale pricing to retail buyers. The platform enables small retailers to access Ellora Farms products with streamlined ordering and fulfillment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kosterina: Greek single-estate extra virgin olive oil brand sold primarily D2C via subscription, with strong emphasis on traceability, polyphenol content, and premium positioning. Directly comparable on product category, target customer (health-conscious premium buyer), and D2C-plus-subscription GTM.
• Gaea: Greek premium olive oil producer with broad retail distribution across Europe and international markets. Comparable as a Greek origin PDO-grade olive oil brand, though larger scale and more retail-skewed than Ellora Farms' boutique D2C model.
• McEvoy Ranch: California-based premium single-estate olive oil producer selling D2C, wholesale, and gift sets. Comparable on single-origin/single-estate positioning, premium pricing, and direct-to-consumer-plus-wholesale channel mix.
• Cobram Estate: Premium Australian extra virgin olive oil brand with strong retail and D2C presence and award-winning pedigree. Comparable on the premium-award-winning EVOO category, though with different origin geography.
• O-Live & Co: Organic single-origin extra virgin olive oil brand with D2C and wholesale distribution. Comparable on the organic, single-origin, premium EVOO positioning and D2C-first GTM motion.

Broad incumbents

• California Olive Ranch: Largest US-domestic olive oil brand with scaled retail distribution across grocery and mass channels. Comparable product category but operates at much larger scale, lower price points, and broader retail footprint — a key competitor for consumer attention in premium olive oil.
• Lucini Italia: Italian premium olive oil brand with broad US retail and foodservice distribution. Comparable on Mediterranean-origin premium olive oil positioning but operates at greater scale across grocery and specialty retail.
• Wonderful Pistachios & Almonds / POM Wonderful: Large premium CPG brand portfolio including health-positioned food products (POM juice, Wonderful pistachios) with strong D2C and retail presence. Comparable as a scaled premium-healthy-food CPG operator that Ellora Farms could grow into, but operates at materially larger scale.

Regional players

• Jordan Olivenöl: Greek olive oil brand distributed primarily in German-speaking and broader European markets. Comparable on Greek origin and premium positioning, but primarily serves European markets rather than the US where Ellora Farms concentrates sales.

Others

• Atalanta Corporation: Major US importer and distributor of Mediterranean specialty foods including Greek olive oils. Comparable as a US-channel conduit for Greek olive oil; functions more as a wholesale/distribution ecosystem participant than a direct brand competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ELLORAFarms
• YouTubeyoutube.com/results?search_query=ellora+farms
• Facebookfacebook.com/ElloraFarms
• LinkedInlinkedin.com/company/ellora-fine-foods-llc-
• Instagraminstagram.com/ellorafarms

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellora Farms