Sport Fishing Magazine

What Sport Fishing Magazine does

Sport Fishing Magazine is a saltwater fishing media publication serving recreational saltwater anglers in the United States. The publication provides editorial coverage of fishing boats, marine electronics, fishing gear, game fish species, fishing techniques, and travel destinations across the Gulf of Mexico, Atlantic, and Pacific coastal regions. It operates as one of seven marine lifestyle titles within the Firecrown Media network, alongside Boating, Cruising World, Sailing World, Salt Water Sportsman, Wakeboarding, and Yachting. The magazine has a small operating team of 1-10 employees headquartered in Winter Park, United States, and is privately held with no venture funding or public listing disclosed.

The underlying platform is a digital publishing operation built around a content-rich website (sportfishingmag.com), a dedicated YouTube channel branded SFTV (Sport Fishing Television), email newsletter delivery via DragonForms, and active social media accounts on Facebook, Twitter/X, and Instagram. Product surface spans the core magazine brand, an annual Boat Buyers Guide, SFTV video content, structured content sections (Boats, Electronics, Gear, Travel, Game Fish, How To, Shallow Water Fishing), and a Marine Shop e-commerce storefront at shop.firecrownmarine.com. No mobile app, public API, or proprietary software is offered.

The business model is multi-stream and consumer-media oriented. Revenue is generated primarily through sponsored content and display advertising from marine industry brands such as General Tire, Lewmar, Yamaha, and 5-hour ENERGY; through the Marine Shop e-commerce store selling fishing gear and marine accessories; and through referral partnerships with fishing travel operators Sport Fishing Expeditions and Marlin Expeditions. There is no public subscription pricing, paywall, or disclosed ad rate card in the source data. The customer base on the audience side is a horizontal mass of recreational saltwater anglers, while the paying side is a horizontal mix of marine industry advertisers and two named travel referral partners.

Name

Sport Fishing Magazine

Legal name

Sport Fishing Magazine

Website

https://sportfishingmag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Fishing Magazine is a saltwater fishing media publication operated by Firecrown Media, serving recreational anglers in the United States with boat reviews, gear guides, destination content, how-to techniques, and video (SFTV), monetized through advertising, sponsorships, e-commerce, and travel referrals.

Ownership category

akta.pro rank

Product category

Fishing & Marine Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Sporting Goods Retailers (459110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

Keywords

• Saltwater fishing content
• Fishing boat reviews
• Marine electronics guides
• Fishing destination guides
• Saltwater gear reviews

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: The magazine generates revenue through sponsored content and advertising from marine industry brands including boat manufacturers, fishing gear companies, marine electronics, and accessory makers. Featured sponsors include General Tire, Lewmar, Yamaha, and 5-hour ENERGY.
2. E-commerce (Marine Shop): Online store selling fishing gear, marine accessories, and apparel through shop.firecrownmarine.com.
3. Referral Partnerships: Referral partnerships with fishing travel operators including Sport Fishing Expeditions and Marlin Expeditions for booking fishing trips.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sport Fishing Magazine is a saltwater fishing media publication providing editorial content on saltwater fishing techniques, boat reviews, marine electronics, gear guides, and fishing destinations. It operates a website, email newsletters, a YouTube video channel (SFTV), and a Marine Shop e-commerce store, all under the Firecrown Media brand portfolio. Revenue is generated through advertising, sponsored content, e-commerce product sales, and travel referral partnerships.

Product overview

Sport Fishing Magazine is a traditional media publication offering print and digital content for saltwater fishing enthusiasts. The portfolio consists of the core Sport Fishing Magazine publication, the annual 2026 Boat Buyers Guide, SFTV (Sport Fishing Television) video content, and an extensive website with dedicated sections covering Boats, Marine Electronics, Fishing Gear, Travel Destinations, Game Fish Species, and How-To instructional content. Additional offerings include email newsletter subscriptions and a Marine Shop e-commerce platform. The content focuses on saltwater fishing techniques, boat reviews, gear recommendations, destination travel guides, and conservation information across the Gulf of Mexico, Atlantic, and Pacific coastal regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Fishing Magazine Print and digital publication providing saltwater fishing tips, boat reviews, gear guides, destination travel articles, and how-to techniques for recreational saltwater anglers.
• 2026 Boat Buyers Guide Annual comprehensive guide featuring new boat reviews, boat pictures, and boat videos for saltwater fishing vessels.
• SFTV (Sport Fishing Television) Video content series featuring fishing techniques, destination guides, and instructional fishing content for saltwater anglers, distributed via YouTube.
• Email Newsletters Subscription-based email newsletters delivering fishing tips, destination updates, and gear recommendations to subscribers.
• Marine Shop E-commerce store selling marine equipment, fishing gear, and apparel operated by Firecrown Marine.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• General TireminorGTM or Marketing Partner · 16 June 2026Sponsored content partnership featuring General Tire Grabber H/T tires for tow vehicles used in boat launching and backcountry fishing scenarios. Includes product-specific editorial content on backcountry boat ramps.
• LewmarminorGTM or Marketing Partner · 18 June 2025Sponsored content partnership featuring Lewmar Axis and Vector shallow water anchors. Editorial content on shallow water anchoring solutions for fishing applications.
• Sport Fishing ExpeditionsminorGTM or Marketing PartnerReferral partnership for fishing travel packages. The magazine's destination pages feature Sport Fishing Expeditions where readers can book fishing trips alongside local captains and professional anglers.
• Marlin ExpeditionsminorGTM or Marketing PartnerReferral partnership for fishing travel packages. The magazine's destination pages feature Marlin Expeditions for personalized fishing experiences with local captains.
• Firecrown Media NetworkcoreStrategic or Co-development PartnerParent company and brand network including Boating, Cruising World, Sailing World, Salt Water Sportsman, Sport Fishing, Wakeboarding, and Yachting magazines - serving the broader marine and outdoor recreation markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Salt Water Sportsman: Long-running saltwater fishing magazine also under the Firecrown Media portfolio; covers nearly the same audience of recreational saltwater anglers and competes for the same boat/gear/electronics advertisers as Sport Fishing Magazine.
• Marlin Magazine: Big-game saltwater sportfishing magazine focused on offshore species (marlin, tuna, sailfish); directly overlaps Sport Fishing Magazine's game-fish, destination, and saltwater-boating coverage for the same high-end angler audience.
• Anglers Journal: Saltwater sportfishing print and digital title covering boats, gear, and destination travel for serious saltwater anglers — closely comparable editorial mix and advertiser base to Sport Fishing Magazine.

Broad incumbents

• Field & Stream: Established American outdoor-recreation magazine with dedicated fishing coverage (including saltwater); broader hunting/outdoor remit, but competes for the same marine and tackle advertisers and overlaps on saltwater angler readership.
• Outdoor Life: Heritage outdoor-recreation publication covering fishing, hunting, and conservation; competes for outdoor-brand advertising dollars and reaches an overlapping consumer saltwater-fishing audience.
• Yachting Magazine: Marine lifestyle title also owned by Firecrown Media covering yachts, cruising, and sportfishing boats; sister brand sharing advertising and audience assets with Sport Fishing Magazine and operating from the same parent platform.

Emerging players

• Bassmaster Magazine: Flagship freshwater fishing publication affiliated with B.A.S.S. tournaments; shares tackle, electronics, and boat-review content verticals with Sport Fishing Magazine and competes for fishing-gear advertisers across both fresh and salt verticals.

Regional players

• Sport Fishing UK (Sport Fishing Publications Ltd): UK-based saltwater sportfishing magazine serving British and European sea anglers; comparable editorial focus but geographically distinct from Sport Fishing Magazine's primary U.S. coastal audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportfishingmag
• YouTubeyoutube.com/user/SportFishingMagazine
• Facebookfacebook.com/SportFishing
• Instagraminstagram.com/sportfishingmag
• LinkedInlinkedin.com/company/sport-fishing-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Fishing Magazine