What Outdoor Life does

Outdoor Life is a privately held American outdoor recreation media publication founded in 1898 and currently operated as a subsidiary of Recurrent Ventures from Miami, Florida. The company produces editorial content centered on hunting, fishing, firearms, gear, conservation, and survival topics, serving American hunters, anglers, and shooting sports enthusiasts across all skill levels. Its core product is the OutdoorLife.com website, a digital publishing platform that distributes categorized articles, gear reviews, and how-to content, complemented by multimedia properties including two podcasts (the Outdoor Life Podcast and Quick Strike with Joe Cermele), a YouTube channel with 88K subscribers, and an OL Studio branded content production unit.

The business generates revenue through three primary streams: advertising and sponsored content partnerships with outdoor brands (firearms, optics, ammunition, vehicles, pet care), branded merchandise sales through two dedicated e-commerce storefronts (the Outdoor Life Merch Shop and a print-on-demand cover art store), and print and digital magazine subscriptions. Distribution is digital-first and multi-channel, with a combined social media following exceeding 1.2 million users across Facebook, Instagram, YouTube, and X, alongside email newsletter capture and Apple Podcasts distribution. A small editorial team of approximately 22 employees produces content across at least seven major category verticals, supplemented by a contributor network of veteran outdoor writers. The publication does not operate a mobile application and has no disclosed AI, API, or integration capabilities.

Name

Outdoor Life

Legal name

Outdoor Life

Website

https://outdoorlife.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Life is a 125-year-old American hunting, fishing, and outdoor recreation media publication producing editorial content, gear reviews, podcasts, and videos through its website, social channels, and e-commerce stores, serving hunters, anglers, and shooting sports enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Media and Publishing

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Outdoor recreation publishing
• Hunting and fishing content
• Outdoor gear reviews
• Conservation journalism
• Outdoor lifestyle media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsored Content: Brand-sponsored content partnerships with outdoor gear manufacturers, firearms companies, tire companies, and related outdoor brands. Display advertising on the website.
2. Merchandise Sales: Sale of branded merchandise including apparel, accessories, and print reproductions through the Outdoor Life store.
3. Magazine Subscriptions: Print and digital magazine subscriptions providing hunting, fishing, and outdoor recreation content.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Outdoor Life is a hunting, fishing, and outdoor recreation publication founded in 1898 that produces editorial content covering hunting, fishing, conservation, and outdoor gear. It operates both a digital publication (OutdoorLife.com) and a print magazine, delivering articles, gear reviews, podcasts, and videos to outdoor enthusiasts. The brand is owned by Recurrent Ventures and monetizes through advertising, subscriptions, and related commerce.

Product overview

Outdoor Life is a traditional media publication (since 1898) operating as a single unified offering centered on its content website. The portfolio consists of the core outdoorlifen.com platform delivering editorial content across hunting, fishing, guns, gear, conservation, survival, and adventure categories; companion podcast programming (Outdoor Life Podcast, Quick Strike Podcast); OL Studio for branded multimedia content production; an e-commerce merch shop; a cover art print store; and an email newsletter subscription. These products serve America's hunting, shooting, and angling community through written articles, gear reviews, video content, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Life Print Magazine Flagship print magazine covering hunting, fishing, gear reviews, conservation, and outdoor recreation, targeted at individual outdoor enthusiasts.
• OutdoorLife.com Digital Publication Online editorial destination publishing articles, gear reviews, how-to guides, and destination content on hunting, fishing, and outdoor recreation for enthusiast consumers.
• Outdoor Life Podcast Audio podcast featuring interviews, gear discussion, and storytelling around hunting, fishing, and outdoor recreation, distributed through podcast platforms.
• Outdoor Life Newsletter Email newsletter delivering curated hunting, fishing, gear, and conservation content to outdoor enthusiast subscribers.
• Outdoor Life Video Content Video programming featuring gear reviews, hunting and fishing how-tos, and outdoor adventure storytelling, distributed via the website and YouTube.

Quantifiable outcome

• Over 1.2 million combined social media followers across major platforms

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Recurrent VenturescoreOthersParent company that owns Outdoor Life along with other outdoor and enthusiast media brands. Provides corporate infrastructure, sales, and operational support for the publication.
• General TireminorGTM or Marketing PartnerSponsored content partnership featuring General Tire's G-MAX AS07 all-season tire targeting truck and SUV owners who tow and travel year-round.
• Vortex OpticsminorGTM or Marketing PartnerSponsored content featuring Vortex products including the LRF Binocular, Weather Meter, and various rifle scopes. Content highlights product features for long-range shooting applications.
• HornadyminorGTM or Marketing PartnerSponsored content partnership covering Hornady Precision Hunter ammunition featuring ELD-X bullets designed for medium and long-range performance.
• BushnellminorGTM or Marketing PartnerSponsored content featuring Bushnell R5 optics and their state-of-the-art headquarters, highlighting product improvements and company growth.
• ToyotaminorGTM or Marketing PartnerSponsored content featuring Toyota trucks and vehicles for outdoor adventures and fishing detours.
• Purina PetCareminorGTM or Marketing PartnerSponsored content covering sporting dog nutrition and care tips for hunting dog owners.
• Smith & WessonminorGTM or Marketing PartnerSponsored content announcing the new Smith & Wesson Model 1854 lever-action rifle in 45-70 Government caliber.
• LeupoldminorGTM or Marketing PartnerSponsored content covering Leupold VX-6 HD Gen 2 rifle scope, positioning it as potentially the perfect hunting scope.
• LeathermanminorGTM or Marketing PartnerSponsored content featuring Leatherman multi-tools and EDC products as long-lasting gift options for outdoor enthusiasts.
• VictorinoxminorGTM or Marketing PartnerSponsored content featuring Victorinox Swiss Army Knife classics, emphasizing their enduring quality and reliability.
• SCHEELSminorGTM or Marketing PartnerSponsored content covering SCHEELS V2 camouflage pattern developed with Veil Camo's Biome Engine, featuring algorithmic design for multi-terrain concealment.
• VolconminorGTM or Marketing PartnerSponsored content featuring the Volcon Grunt all-electric fat-tired bike for quiet transportation during hunting and outdoor activities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North American Fisherman: Fishing-focused media brand covering freshwater and saltwater fishing with gear reviews and how-to content. Operates in the same niche fishing media segment.
• Sports Afield: Heritage hunting and big game publication with overlapping coverage of hunting, firearms, and outdoor adventure. Targets the same avid hunter audience and competes directly for advertising from outdoor gear and firearms brands.
• Petersen's Hunting: Hunting-focused legacy publication (originally a Petersen title) covering big game, firearms, and hunting tactics — directly comparable editorial scope to Outdoor Life's hunting vertical.
• In-Fisherman: Longstanding fishing publication covering freshwater species, techniques, and gear — closely overlapping with Outdoor Life's fishing content and angler audience.
• Bassmaster: Largest bass fishing media brand in the U.S., covering fishing gear, tournaments, and techniques. Overlaps directly with Outdoor Life's fishing vertical for advertising, content, and audience.
• Game & Fish Magazine: Multi-state regional hunting and fishing publication spanning similar hunting, fishing, and conservation content. Operates in the same print + digital outdoor media space as Outdoor Life and competes for the same enthusiast ad dollars.
• Field & Stream: Long-running hunting and fishing publication covering nearly identical subject matter (hunting, fishing, gear, conservation) to Outdoor Life, targeting the same American hunter/angler audience. The two brands are the most direct head-to-head competitors in legacy outdoor media.

Emerging players

• MeatEater: Digital-native outdoor media brand (founded by Steven Rinella) covering hunting, fishing, wild game cooking, and conservation. Targets the same hunter/angler persona through podcasts, video, and digital articles, representing the new generation of outdoor media competing with Outdoor Life.
• Wide Open Spaces: Digital outdoor media brand covering hunting, fishing, and rural lifestyle content. Competes with Outdoor Life for digital audiences and outdoor brand sponsorship budgets.

Broad incumbents

• Recoil (print/web firearms media): Firearms and tactical gear media brand covering guns, gear, and lifestyle. Overlaps with Outdoor Life's guns vertical and competes for the same firearms and shooting-sports advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/outdoorlife
• YouTubeyoutube.com/Outdoorlife
• Facebookfacebook.com/outdoorlife
• Instagraminstagram.com/outdoor_life
• LinkedInlinkedin.com/company/outdoor-life-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Life