agenda

What agenda does

Agenda, LLC (operating as Agenda Global) is a privately-held strategic communications, advocacy, and engagement firm founded in 2012 and headquartered in Washington, D.C., with operational offices in Albuquerque, New Mexico and Tbilisi, Georgia. The firm serves U.S. federal and allied government clients (notably NATO, U.S. Census Bureau, MCC, DoD, USDA, and NRAO), international development organizations (UNICEF, UN Women, IRI, IREX), and corporate clients across energy, mining, aerospace, and motorsports by delivering integrated communications programs in complex and contested information environments. Core offerings include strategic communications, engagement and advocacy, cyber and digital security, and countering mis/disinformation — underpinned by the proprietary RAPT (Reverse Access Population Targeting) platform, which performs device-level identification, behavioral tracking, and targeted content delivery in closed or adversarial information environments. The firm also operates the Digital APEX civil society capacity-building program across Georgia, Azerbaijan, and Burma.

Revenue is generated through professional services fees on a project, time-and-materials, and retainer basis, delivered via direct enterprise business development and through government contract vehicles including a GSA Professional Services Schedule (Contract 47QRAA18D00FV, valid September 2023 through September 2028) and NATO framework contracts. The go-to-market is consultative and relationship-driven, anchored by founding partners and a senior bench with direct defense, policy, and media backgrounds. Ownership is founder/management-controlled with no disclosed institutional investment, and the firm operates with 11–50 employees across three offices.

Name

agenda

Legal name

Agenda, LLC

Website

https://agenda-global.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Agenda Global is a privately-held strategic communications and advocacy firm serving U.S. federal and allied government agencies (notably NATO, U.S. Census, MCC), international development organizations, and corporate clients across 40+ nations, specializing in information environment operations and countering mis/disinformation.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), International Affairs (928120), Social Advocacy Organizations (8133)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Strategic communications consulting
• Public affairs services
• Counter-disinformation campaigns
• Advocacy campaign development
• Government public relations

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Professional services fees for strategic communications, public affairs, media relations, and advocacy campaign development for government agencies, international organizations, and corporate clients. Engagement-based billing through project fees, time and materials, and retainer arrangements.
2. Government Contract Services: Services delivered through GSA Professional Services Schedule contract vehicle to federal government clients including NATO, USDA, Department of Defense, and other agencies. Includes integrated consulting, advertising services, public relations, market research, video production, and training services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agenda is a strategic communications, public affairs, advocacy, and engagement firm that designs and executes integrated communications campaigns for government agencies (NATO, U.S. DoD, MCC), international organizations (UN Women, UNICEF), and corporate clients. Core offerings include countering mis- and disinformation, strategic communications and media relations, engagement and advocacy, and cyber/digital security services, delivered across more than 40 nations and supported by the proprietary RAPT platform for operating in closed information environments.

Product overview

Agenda is a strategic communications, advocacy, and engagement firm offering integrated communications services across multiple capability areas. The core offering consists of Strategic Communications (Information Environment, Media Relations, Public Affairs), Engagement & Advocacy (Targeting & Analysis, Social/Digital, Training), Cyber services (Technical Assistance, Digital Literacy), and Countering Mis/Disinformation (Identification & Tracking, Countering Hybrid Threats, In-Country Expertise, Closed Information Environments). The proprietary RAPT (Reverse Access Population Targeting) technology platform underpins strategic communications efforts to reach target audiences in adverse information environments. Digital APEX is a key program delivering civil society capacity-building, training, and cybersecurity support across emerging democracies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivered more than 13 million impressions with 55,000+ engagements for U.S. Census response rate improvement campaign in New Mexico
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• General Services Administration (GSA)coreChannel Partner/ Reseller/ Distributor · 18 September 2023GSA Professional Services Schedule (Contract 47QRAA18D00FV) provides government-wide contract vehicle for federal agencies to procure Agenda's professional services including integrated consulting, advertising, public relations, and training. Contract valid through September 17, 2028.
• NATOcoreStrategic or Co-development PartnerLong-standing strategic partner with multiple 5-year framework contracts. Agenda supports NATO HQ Sarajevo, Supreme Allied Command Transformation (SACT), and various Allied commands on strategic communications, defense innovation messaging, and information environment operations. Deliverables include policy documents, multimedia content, podcasts, and campaign strategies.
• Millennium Challenge Corporation (MCC)coreImplementation/ SI/ Consulting PartnerMCC invests in capacity-building enterprises advancing economic development and U.S. foreign policy. Agenda provides strategic engagement and advocacy for MCC Nepal Compact ($697 million infrastructure investment), working to build public trust and neutralize mis/disinformation around roads, highways, and electric transmission projects.
• International Republican Institute (IRI)coreStrategic or Co-development PartnerIRI is a core implementing partner for U.S. Government stabilization strategies in the Republic of Georgia. Agenda works with IRI to strengthen local and national civil society capacity to promote good governance through communications training, cybersecurity support, and strategic guidance for minority political parties.
• IREXcoreStrategic or Co-development PartnerGlobal development organization implementing Digital APEX programs. Agenda works with IREX in Azerbaijan to deliver cybersecurity assessments, counter-disinformation training, and open-source intelligence-gathering support for civil society organizations.
• UN Women EthiopiacoreStrategic or Co-development PartnerUN Women campaign addressing sexual exploitation and abuse by humanitarian actors in Ethiopia. Agenda developed multilingual, multi-ethnic communications campaign to promote zero-tolerance policy, targeting UN organizations, local partners, internally displaced people, refugees, and host communities.
• UNICEF PhilippinescoreStrategic or Co-development PartnerLong-term partnership supporting UNICEF's mission to strengthen government capacity for Filipino children. Agenda develops strategy, content, online appeals, and in-person engagement programs under a multi-year agreement.
• National Science Foundation / National Radio Astronomy ObservatorycoreStrategic or Co-development PartnerNRAO Next Generation Very Large Array (ngVLA) telescope project. Agenda provides strategic communications and engagement support for project spanning four U.S. states, multiple Native American communities, and northern Mexico.
• U.S. Department of DefensecoreStrategic or Co-development PartnerMultiple engagements with DoD, U.S. Air Force, U.S. Strategic Command, and U.S. Cyber Command through New Mexico Tech's Energetic Materials Research and Testing Center. Includes strategic planning, communications, and advocacy projects.
• Balkan Security NetworkminorStrategic or Co-development PartnerRegional defense portal connecting editors, analysts, and journalists to promote fact-based reporting. Created by Daniel Sunter, Director of Agenda's Balkan office, to support NATO's strategic communications in the Western Balkans.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finsbury Glover Hering: Global strategic communications and public affairs firm with deep government, defense, and geopolitical advisory practices. Comparable to Agenda in serving sovereign and corporate clients on crisis, public affairs, and reputation management — but at significantly larger scale.
• Beacon Global Strategies: Strategic advisory firm focused on defense, national security, and technology policy with communications and public affairs services. Comparable to Agenda's defense and NATO-focused practice, though Beacon leans more toward policy advisory than field campaign execution.
• Mercury (public affairs): Public affairs and strategic communications firm working with corporations, governments, and NGOs on complex policy, regulatory, and reputational challenges. Closely comparable to Agenda's mix of government and corporate affairs engagements.
• SKDK (Stanton Public Relations): Strategic communications and political consulting firm with strong government, advocacy, and crisis practice serving Democratic-aligned political and corporate clients. Comparable to Agenda in providing integrated communications and advocacy services, with greater political campaign depth.
• Targeted Victory: Data-driven strategic communications and digital media firm specializing in advocacy, public affairs, and stakeholder mobilization. Comparable to Agenda in combining digital targeting and audience analysis with advocacy campaign execution, with stronger data infrastructure.
• Alpine Group: Bipartisan government relations and strategic communications firm serving corporations, nonprofits, and governments. Comparable to Agenda's mix of corporate affairs and government-facing strategic communications, with a heavier lobbying orientation.

Broad incumbents

• Burson (formerly Burson-Marsteller): One of the largest global public relations firms with substantial public affairs, crisis, and government-related communications practices. Comparable to Agenda in offering public affairs and crisis management but with a far broader portfolio of consumer and corporate clients.
• Hill+Knowlton: Global public relations firm with a strong public affairs, government, and crisis communications practice. Comparable to Agenda in serving government and corporate clients on strategic communications, though operating at much larger scale and broader scope.
• Edelman: Largest privately held global public relations firm with a significant public affairs, crisis, and government relations practice. Comparable to Agenda in the public affairs and crisis management domains but operating across all major industries at global scale.

Emerging players

• Cardea Group: Strategic communications firm focused on health, science, and public-sector clients. Comparable to Agenda in offering integrated communications for mission-driven clients but with a narrower sector focus and similar boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agenda2453
• LinkedInlinkedin.com/company/agenda-global
• Xx.com/agenda_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agenda