T R Insurance Group
T R Insurance Group is a privately-held independent insurance agency in Collegeville, PA, serving individuals and SMBs across PA, DE, MD, and NJ. It sells auto, home, business, life, and health insurance through multi-carrier partnerships under the Trusted Choice network, earning commission-based revenue.
- Company typePrivate
- Founded1982
- HeadquartersCollegeville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What T R Insurance Group does
T R Insurance Group, Inc. is a privately-held independent insurance agency headquartered at 346 East Main Street, Collegeville, Pennsylvania. Founded in 1982 and operating with 1-10 employees, the agency serves individual consumers and small-to-mid-sized businesses across Pennsylvania, Delaware, Maryland, and New Jersey. Its product portfolio spans personal lines (auto, homeowners, renters, landlord, life, and health), commercial lines (business, workers compensation, cyber liability, group benefits), and specialty coverages (flood, pet, travel, identity theft, and umbrella). The agency is a member of the Trusted Choice independent agency network, which enables multi-carrier representation and comparison shopping for customers.
The business model is commission-based: revenue is generated through carrier commissions on policies sold and serviced, with no proprietary insurance product or underwriting capability. The agency does not operate a proprietary technology platform; it relies on industry-standard insurance software and the TR24 online client portal (built on a third-party SIS platform) for policy management and customer self-service. Go-to-market is sales-led and relationship-driven, combining in-person consultations at the Collegeville office, website-based quote requests, content marketing through the TR News blog, organic social (Facebook, Twitter), email newsletters, and community sponsorships such as Perkiomen Valley Chamber of Commerce events.
The firm has no disclosed institutional investors, parent company, subsidiaries, funding history, or acquisition activity. It operates as a locally-owned, lifestyle-scale independent agency with a broad but shallow product offering, sustained primarily by carrier partnerships, community presence, and long-tenured customer relationships.
T R Insurance Group firmographics
Firmographics- Name
- T R Insurance Group
- Legal name
- TR Insurance Group, Inc.
- Website
- https://trinsurance.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- T R Insurance Group is a privately-held independent insurance agency in Collegeville, PA, serving individuals and SMBs across PA, DE, MD, and NJ. It sells auto, home, business, life, and health insurance through multi-carrier partnerships under the Trusted Choice network, earning commission-based revenue.
- Ownership category
- akta.pro rank
Where T R Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Collegeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
T R Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, TR Insurance Group generates revenue through commissions paid by insurance carriers for policies sold and serviced. They represent multiple insurance companies, allowing them to offer customers competitive options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
T R Insurance Group product offering
Product offeringCore offering
TR Insurance Group is a Trusted Choice independent insurance agency that sells and services personal and commercial insurance policies through multiple carrier partners. The agency offers auto, homeowners, renters, landlord, life, health, Medicare, flood, pet, travel, umbrella, identity theft, and cyber liability policies, plus business insurance, workers compensation, and group benefits. Coverage is sourced from multiple insurance companies, allowing the agency to shop and compare options for customers in Pennsylvania, Delaware, Maryland, and New Jersey.
Product overview
T R Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple categories: Personal lines include Auto, Homeowners, Renters, Landlord, Life, and Health insurance; Specialty products include Flood, Pet, and Travel insurance; Risk management products include Personal and Business Umbrella policies, Cyber Liability, and Identity Theft coverage. For business clients, they provide Workers Compensation, Group Insurance, and commercial coverage. The agency operates TR24, an online customer portal that provides policy access and management capabilities. All products are offered through a network of carrier partners as a Trusted Choice independent agency.
Differentiator
Problem solved
Functional benefit
Brands
- TR24: Online client portal providing access to coverage information and policy management.
Products and services
- Auto Insurance Vehicle insurance for cars, motorcycles, and recreational vehicles, including liability, collision, and comprehensive coverage options. Sold to individual vehicle owners across PA, DE, MD, and NJ through TR Insurance Group's carrier partners.
- Homeowners Insurance Coverage for residential properties including structure, personal belongings, and liability protection. Targeted at homeowners in PA, DE, MD, and NJ.
- Renters Insurance Protects tenants' personal belongings against theft or damage and provides personal liability coverage within rental properties.
- Landlord Insurance Coverage designed to protect rental property investments against damage, liability, and loss of rental income. For non-occupying property owners.
- Life Insurance Term and permanent life insurance products to protect families and provide financial security. Sold to individuals and families.
- Health Insurance Individual and family health coverage including plans available through the Pennie marketplace and Medicare options.
- Medicare Coverage Medicare Advantage and Part D prescription drug plan assistance, including enrollment support and coverage reviews for Medicare-eligible individuals.
- Business Insurance Commercial coverage for small and mid-sized businesses including general liability, commercial property, workers compensation, and business umbrella policies.
- Group Insurance Employee benefits including group health plans and other workplace insurance offerings for businesses.
- Flood Insurance Coverage under the National Flood Insurance Program covering building property and personal property against flood damage, including foundations, electrical systems, HVAC, and personal belongings.
- Umbrella Policy Personal and commercial liability umbrella coverage providing excess protection above home, auto, renters, or business insurance limits, typically $1,000,000 or more.
- Pet Insurance Coverage for pet accident and illness with optional preventative care add-on.
- Identity Theft Coverage Identity recovery coverage helping policyholders recover from identity theft, including costs for new ID cards, credit repair, lost wages, and legal counseling.
- Cyber Liability Insurance Data breach and cyber insurance protecting businesses from costs incurred due to privacy breaches, including IT specialists, legal counsel, PR services, and liability coverage.
- Travel Insurance Coverage for travel-related risks including medical emergencies, trip cancellation, and travel delays.
- TR24 Online Client Portal Online customer portal providing 24/7 access to policy information, coverage details, certificates, billing, claims status, and direct communication with the agency for both personal and business accounts.
Companies that use T R Insurance Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
T R Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
T R Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trusted ChoicecoreTR Insurance Group is a Trusted Choice independent insurance agency. Trusted Choice is a network of independent insurance agencies that provides access to multiple insurance carriers and brand recognition. As a Trusted Choice member, the agency can offer customers products from various insurance companies.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
T R Insurance Group competitors and assessment
Company assessmentEmerging players
- Hippo Insurance: Insurtech focused on homeowners insurance with a digitally native experience and embedded smart-home data. Represents the technological disruption risk to TR Insurance Group's traditional homeowners and personal property book in the Mid-Atlantic.
- Lemonade: Direct-to-consumer insurtech selling renters, homeowners, pet, and auto insurance through a mobile app. Competes with TR Insurance Group for the same consumer insurance dollars, particularly in commoditized personal lines, but bypasses the agent intermediation model entirely.
Broad incumbents
- Allstate: National P&C insurer using primarily exclusive agents plus direct channels. Competes with TR Insurance Group for personal auto and home customers and operates a similar multi-line agency distribution footprint.
- Travelers: Large national P&C and business insurer that distributes through both independent agents and direct channels. TR Insurance Group likely represents Travelers as one of its carrier partners; comparable in multi-line products and agent-distribution approach.
- State Farm: Largest US personal lines insurer with a captive (exclusive) agent model selling auto, home, and life insurance. Competes with TR Insurance Group for the same household customers in the Mid-Atlantic region, though operates a fundamentally different agency model.
- Acrisure: Insurance brokerage that began as a small independent agency and grew into a global broker via acquisitions. Represents the scale outcome available to an independent agency model; comparable in founding business model though vastly different in size and channel mix.
- The Cincinnati Insurance Companies: Mutual carrier that sells exclusively through independent agents with a multi-line personal and commercial book. Comparable to TR Insurance Group in agency-distribution model and product breadth, though operates at significantly larger scale.
- Nationwide: Large mutual insurer with a multi-channel distribution model including exclusive and independent agents. Comparable to TR Insurance Group across personal and commercial lines, particularly for regional Mid-Atlantic accounts.
Regional players
- Erie Insurance: Erie, Pennsylvania-based P&C insurer that distributes primarily through independent agents across the Mid-Atlantic and Midwest. Highly comparable to TR Insurance Group in geographic footprint and agency-distribution model, though significantly larger in scale.
Direct peers
- Heffernan Insurance Brokers: Independent insurance brokerage providing personal, commercial, and benefits insurance across multiple states. Closely comparable to TR Insurance Group in independent agency model, multi-line product offering, and SMB/concentrated regional customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
T R Insurance Group social profiles
Digital presenceT R Insurance Group compliance and trust
Trust signalCompliance3 records
T R Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
T R Insurance Group leadership team
Management profileNumber of profiles
T R Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T R Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T R Insurance Group
What does T R Insurance Group do?
TR Insurance Group is a Trusted Choice independent insurance agency that sells and services personal and commercial insurance policies through multiple carrier partners. The agency offers auto, homeowners, renters, landlord, life, health, Medicare, flood, pet, travel, umbrella, identity theft, and cyber liability policies, plus business insurance, workers compensation, and group benefits. Coverage is sourced from multiple insurance companies, allowing the agency to shop and compare options for customers in Pennsylvania, Delaware, Maryland, and New Jersey.
Is T R Insurance Group a public or private company?
T R Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was T R Insurance Group founded?
T R Insurance Group was founded in 1982. It employs 1 to 10 people.
Where is T R Insurance Group based?
T R Insurance Group is headquartered in Collegeville, United States, in the North America region.
How does T R Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are T R Insurance Group's main competitors?
Emerging players on record are Hippo Insurance and Lemonade. Broad incumbents are Allstate, Travelers, State Farm, Acrisure, The Cincinnati Insurance Companies and Nationwide. Erie Insurance is listed as a regional player. Heffernan Insurance Brokers is listed as a direct peer.
Does T R Insurance Group have an API?
No public API is recorded for T R Insurance Group.