Animatic

Mobile Animation Softwareanimatic.io

Animatic, by Inkboard (Doodle.ly, Inc.), is a freemium iOS and Android hand-drawn animation app for individual creators and hobbyists, with a Mac desktop companion (Animatic Link) that exports layered PSD files into Adobe Photoshop CC, and an education sub-brand serving K-12 and post-secondary schools.

Company typePrivate
Founded2015
HeadquartersNew York, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Animatic does

Animatic, developed and operated by Inkboard (a DBA of Doodle.ly, Inc.), is a mobile-first hand-drawn animation studio application available on iOS and Android. The product enables individual creators and hobbyists to produce frame-by-frame animations through a purpose-built mobile interface featuring advanced onion skinning, per-frame duration control, and export up to 24fps. The core technology stack includes a proprietary local-network file transfer system branded as Animatic Link, which bridges the mobile app to a companion Mac desktop application and supports layered PSD export directly into Adobe Photoshop CC for professional post-production.

The business model is freemium distribution through the Apple App Store and Google Play Store, monetised via app sales or in-app purchases, complemented by an 'Animatic for Education' sub-brand targeting K-12 and post-secondary institutions (with featured schools including Royal College of Art, SVA, and Liberty High School). Go-to-market is product-led growth: Animatic relies on app store discovery, an active Instagram community (@getanimatic), and earned media coverage in outlets such as Wired, Mashable, HuffPost, and Adweek to drive organic adoption. The company is privately held, founded in 2015, headquartered in New York, and operates with an 11-50 employee headcount; one early-stage funding round with C2 Ventures was recorded in 2016. Customer segmentation is horizontal, with the primary segment being individual creators/SMB hobbyists and a secondary vertical push into educational institutions; the company maintains global distribution without disclosed geographic restrictions.

Animatic firmographics

Firmographics

Name: Animatic
Legal name: Doodle.ly, Inc.
Website: https://animatic.io
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Animatic, by Inkboard (Doodle.ly, Inc.), is a freemium iOS and Android hand-drawn animation app for individual creators and hobbyists, with a Mac desktop companion (Animatic Link) that exports layered PSD files into Adobe Photoshop CC, and an education sub-brand serving K-12 and post-secondary schools.
Ownership category
akta.pro rank

Animatic industry classification

Industry

Product category: Mobile Animation Software
NAICS: Software Publishers (5132), Graphic Design Services (54143)
SIC: Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: 2D Character Animation (MPAHACAA)
akta.pro secondary industry: 2D (Traditional & Digital) Animation Production (MPADACAA)

Keywords

Hand-drawn animation app
Mobile animation software
Frame-by-frame animation
Onion skinning tool
Digital drawing application

Where Animatic is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Animatic business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

App Distribution: Mobile application distributed through iOS App Store and Google Play Store. Revenue generated through app sales or in-app purchases following a freemium model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Animatic product offering

Product offering

Core offering

Animatic is a mobile-first hand-drawn animation application for iOS and Android that enables users to create frame-by-frame animations using an intuitive interface with advanced onion skinning, adjustable frame duration, and up to 24fps export. The company also offers Animatic Link, a desktop companion application for transferring large animation files over a local network and exporting layered PSD files directly to Adobe Photoshop CC, along with an education-focused initiative for schools.

Product overview

Animatic is a mobile-first animation suite consisting of three interconnected offerings: the core Animatic mobile app for iOS and Android enables hand-drawn frame-by-frame animation with tools like onion skinning, repeat frames, and 24fps export; Animatic Link serves as a companion desktop application for transferring large files to computers and exporting layered PSD files to Adobe Photoshop CC; and Animatic for Education provides dedicated educational resources for schools. Together, these products form an end-to-end animation workflow from mobile creation to desktop refinement, with specific focus on education markets.

Differentiator

Problem solved

Functional benefit

Brands

Animatic Link: A companion tool for transferring large files from Animatic to a computer via local network, with Adobe Photoshop CC integration.
Animatic for Education

Products and services

Animatic (Mobile App)

Companies that use Animatic

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Animatic technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Animatic partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Adobe (Photoshop CC)coreTechnology or IntegrationAnimatic Link enables direct transfer of PSD files from the Animatic mobile app to Adobe Photoshop CC on desktop. This integration allows users to seamlessly continue their animation work in professional desktop editing software, streamlining the creative workflow between mobile creation and professional post-production.

Recent moves5 records

Expansion highlights5 records

Animatic competitors and assessment

Company assessment

Emerging players

Krita: Krita is a free, open-source digital painting and 2D animation program primarily for desktop. It overlaps with Animatic's hand-drawn animation use case and is widely adopted by independent animators, though it targets a desktop-first workflow.
Stop Motion Studio: Stop Motion Studio is a mobile app for creating stop-motion animation on iOS and Android. It addresses an adjacent animation creation use case on the same mobile platforms as Animatic, appealing to hobbyist creators.
Ibis Paint X: Ibis Paint X is a popular mobile drawing and animation app with a large global user base. It overlaps with Animatic in mobile hand-drawn creative tools, particularly with hobbyist and prosumer digital artists.

Broad incumbents

Adobe Fresco: Adobe Fresco is Adobe's professional drawing and animation app for iPad and Windows. It competes with Animatic in mobile illustration/animation and integrates with the broader Adobe Creative Cloud ecosystem that Animatic Link already targets.
Picsart: Picsart is a large mobile-first creative platform for photo/video editing, drawing, and short-form content. It overlaps with Animatic's mobile creative-tools category but is a broader incumbent serving a much larger mainstream audience.

Direct peers

Procreate: Procreate is a premium iPad illustration and animation app widely used by professional and prosumer digital artists. It overlaps with Animatic in mobile-based hand-drawn creative work and shares prosumer and education users.
FlipaClip: FlipaClip is a leading mobile frame-by-frame animation app for iOS and Android with a large creator community. It directly competes with Animatic in the same product category, serving individual creators and hobbyists with similar hand-drawn animation features.
Toontastic 3D: Toontastic 3D is Google's free mobile animation app for kids and education. It overlaps with Animatic's education positioning and serves as a free alternative in the mobile animation category.
Animation Desk: Animation Desk by Kdan Mobile is a cross-platform frame-by-frame animation app for iOS, Android, and desktop. It targets the same individual creator and education segments as Animatic with a similar feature set.
RoughAnimator: RoughAnimator is a mobile and desktop hand-drawn animation app for Android, iOS, Windows, and Mac. It is a direct peer in mobile frame-by-frame animation tools, used by hobbyists and prosumer animators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Animatic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Animatic leadership team

Management profile

Number of profiles

Profiles1 record

Animatic funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Animatic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animatic

What does Animatic do?

Is Animatic a public or private company?

Animatic is a private company. It is classified as venture growth investor backed and is currently operating.

When was Animatic founded?

Animatic was founded in 2015. It employs 11 to 50 people.

Where is Animatic based?

Animatic is headquartered in New York, United States, in the North America region.

How does Animatic make money?

One revenue line is on record: app Distribution.

Who are Animatic's main competitors?

Emerging players on record are Krita, Stop Motion Studio and Ibis Paint X. Broad incumbents are Adobe Fresco and Picsart. Direct peers are Procreate, FlipaClip, Toontastic 3D, Animation Desk and RoughAnimator.

Does Animatic have an API?

No public API is recorded for Animatic.

What industry is Animatic in?

Animatic's product category is Mobile Animation Software. Its primary akta.pro industry code is MPAHACAA, 2D Character Animation, with a secondary code of MPADACAA, 2D (Traditional & Digital) Animation Production. Its NAICS code is 5132 and its SIC code is 7330.