Newton Recreation Commission

What Newton Recreation Commission does

Newton Recreation Commission (NRC) is a municipal recreation agency operating under the jurisdiction of the City of Newton, Kansas. Founded in 1946 and employing 11-50 staff, NRC provides recreation programming to local youth, families, adults, and seniors across a portfolio of municipal facilities including a Wellness Center (fitness equipment and group classes), Municipal Pool (lap swim, public swim, swim lessons, water fitness), NRC Clubhouse (before/after-school and summer childcare across four elementary school sites), multiple baseball/softball fields, and the Wonderhaus Dome used for STEAM programming. The program catalog spans youth and adult sports leagues (baseball, softball, tennis, basketball, indoor soccer, pickleball, cornhole, disc golf), martial arts (Tae Kwon Do), yoga, senior fitness (SilverSneakers, Take Control With Exercise, Cardio Strong & Steady), toddler and pre-school activities, STEAM enrichment, and seasonal community events. NRC also operates a Virtual Fitness Program delivered on-demand through YouTube content, extending service reach beyond the physical facility footprint.

Technology is conventional for a small municipal agency. NRC uses the Active Communities third-party SaaS platform for online registration and payment processing, and maintains social media presence on YouTube, Facebook, Twitter/X, and Instagram for community engagement. There is no proprietary software development, no mobile application, no published API, no SDK, and no MCP integration; the technology layer is limited to web registration, content marketing, and digital fitness video distribution. The organization is not venture-backed and has no disclosed funding history.

The revenue model combines individual user fees, program registration charges, and facility memberships, with no disclosed revenue figure. Pricing is granular by program and includes drop-in fees ($3-$10), multi-class cards ($28-$65), monthly subscriptions ($25-$52), league and tournament team fees ($35-$280), and weekly childcare rates ($70-$120). United Way scholarships are available for Clubhouse childcare, SilverSneakers is free for Medicare-eligible participants, and Fishing Fridays is offered at no charge. As a government_state_entity under the City of Newton, Kansas, NRC is funded through a mix of user-paid fees, memberships, and city budget allocations, with no private equity, venture capital, or individual ownership interests indicated.

Name

Newton Recreation Commission

Legal name

Newton Recreation Commission

Website

https://newtonrec.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Newton Recreation Commission is a municipal recreation agency in Newton, Kansas, offering youth and adult sports leagues, fitness and aquatics programs, before/after-school childcare, and senior wellness programming to local residents across dedicated community facilities.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Municipal recreation services
• Community fitness programs
• Youth sports leagues
• Aquatic programs
• Before after school care

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Program Registration Fees: Fees collected for participation in recreational programs including swim lessons, fitness classes, sports leagues, and youth activities. Fees vary by program type and duration.
2. Facility Memberships: Wellness Center memberships offering access to fitness equipment and amenities, including SilverSneakers program for eligible seniors.
3. Childcare Services: NRC Clubhouse before/after school care and summer childcare programs at multiple elementary school locations in Newton.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Newton Recreation Commission is a municipal recreation agency that provides residents of Newton, Kansas with access to fitness facilities, aquatics, youth and adult sports leagues, group exercise classes, childcare (NRC Clubhouse), and educational/enrichment programs. Programming is delivered through staffed facilities including the Wellness Center, Municipal Pool, school-based Clubhouse sites, and athletic fields, with enrollment managed via an Active Communities online registration portal and supplemented by in-person walk-in access.

Product overview

Newton Recreation Commission operates as a municipal recreation center offering a comprehensive portfolio of health, fitness, sports, and childcare programs. The organization provides core facilities including a Wellness Center with gym equipment, a Municipal Pool for swimming and aquatic activities, and the NRC Clubhouse for before/after school childcare. The fitness programming includes structured classes (Yoga, Fitness Classes, Senior Fitness, Virtual Fitness Programs) alongside martial arts instruction (Tae Kwon Do). Sports offerings span both youth (Baseball/Softball, Tennis, Basketball, Indoor Soccer) and adult leagues (Softball, Cornhole, Pickleball, Disc Golf). Educational and recreational programs include STEAM enrichment for children, toddler activities, and seasonal special events. Facility rentals provide additional community access to athletic fields and meeting spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Center Fitness facility offering gym equipment, fitness classes, and wellness programs for community members of all ages.
• Municipal Pool Public swimming facility offering lap swim, public swim hours, and aquatic programs including swim lessons and water fitness classes.
• NRC Clubhouse Before and after school care program and summer childcare for children in Newton, Kansas, operating at Northridge, Slate Creek, South Breeze, and Sunset Elementary schools.
• Yoga Classes Various yoga sessions including Recovering Strength and Flexibility for those with mobility limitations, All Levels classes, and Evening Yoga restorative sessions.
• Fitness Classes Group fitness offerings including Buttz & Gutz (core training), H20 Buttz and Gutz (water-based), Elasticize (stretching and core-strengthening choreography), and Lazy River Workout (water walking).
• Senior Fitness Programs Specialized fitness classes for older adults including SilverSneakers (Circuit, Classic, and Yoga), Take Control With Exercise, Cardio - Strong & Steady, and Community Movers & Shakers.
• Virtual Fitness Programs On-demand virtual workout videos delivered via YouTube links, featuring programs like Build With Basics, Car-Core-Dio, Guns Buns & Abs, and Express Fit for home or on-the-go exercise.
• Youth Sports Youth athletic programs including Baseball/Softball leagues (Blast Ball through Kid Pitch), Youth Tennis, Youth Basketball, and Youth Indoor Soccer.
• Adult Sports Adult athletic leagues and tournaments including Adult Coed Softball, Cornhole League, Pickleball, and Disc Golf Tournament.
• Martial Arts (Tae Kwon Do) Korean-style martial arts instruction for all ages and skill levels, emphasizing kicks, stances, blocks, strikes, forms, and self-defense techniques.
• STEAM Programs (Makerhaus) Hands-on STEAM enrichment for children ages 2-12 featuring creative projects in art, design, engineering, and imaginative play, offered through Tinkerlings, Artisans, and Inventors sessions at the Wonderhaus Dome.
• Toddler & Pre-school Activities Age-appropriate activities for young children including Pre-School Tae Kwon Do, Little Champs Gym Time, Patriotic Art, and Hooked on Dad crafts.
• Summer Swim Lessons Swimming instruction programs for children and adults during summer months at the Municipal Pool.
• Special Events Seasonal community events such as the Community Wide Garage Sale, Fishing Fridays, and Pickleball Tournaments.
• Facility Rentals Rental options for NRC facilities including meeting rooms (Santa Fe, Railer, Sunflower/Cottonwood) and athletic fields (Washington Park, Kelsch Field, Kenny Williams Field, Railer Field) and event spaces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United WayminorStrategic or Co-development PartnerUnited Way provides scholarship applications available for NRC Clubhouse childcare program to assist families with program costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Planet Fitness: National low-cost fitness chain competing for the same discretionary fitness dollars as NRC's Wellness Center membership stream.
• National Recreation and Park Association (NRPA): Industry association for municipal park and recreation agencies; NRC is a member-class peer in the same public recreation ecosystem.
• CivicPlus (Active Communities platform): Vendor of the Active Communities registration platform NRC uses; relevant as the digital infrastructure underpinning NRC's program enrollment.

Broad incumbents

• Boys & Girls Clubs of America: National youth-services organization running after-school care, sports, and enrichment — comparable to NRC Clubhouse but national in scope.
• Jewish Community Centers Association (JCC Association): Network of community centers offering fitness, aquatics, youth programs, and senior services — comparable community-center model to NRC though faith-affiliated.
• YMCA of the USA: National federation of membership-based recreation clubs offering fitness, swim, youth sports, and childcare — overlapping capability set with NRC's Wellness Center and Clubhouse programs.
• Wichita Park & Recreation (City of Wichita): Larger municipal recreation agency operating pools, fitness centers, sports leagues, and special events across Wichita — same operating model as NRC but at significantly greater scale.

Direct peers

• Boys & Girls Clubs of South Central Kansas: Regional youth-development nonprofit offering after-school care, sports leagues, and youth programming in Kansas; mirrors NRC's Clubhouse childcare and youth sports offerings.
• Greater Wichita YMCA: Nearby Kansas community-based nonprofit operating fitness facilities, swim lessons, youth sports, and childcare — directly comparable mission and program mix to Newton Recreation Commission within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewtonKSRec
• YouTubeyoutube.com/channel/UC3WJyim88D4nM0IxiU6b5rA
• Facebookfacebook.com/NewtonKSRec
• Instagraminstagram.com/newtonksrec
• LinkedInlinkedin.com/company/newton-recreation-commission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton Recreation Commission