Marketing Association

What Marketing Association does

The Marketing Association (MA) is a non-profit professional membership organization headquartered in Parnell, Auckland, New Zealand, operating as the recognized professional body for marketers in the country. It serves individual marketing professionals, marketing students and graduates, corporate marketing teams, charities, and NZ marketing-facing businesses that subscribe to its compliance data services. The MA delivers a multi-product platform spanning membership programmes, training and certification, events, and regulatory compliance services, with no proprietary technology platform beyond its website (marketing.org.nz) used for membership management, bookings, and consumer-facing Do Not Mail/Do Not Call registration.

Its core product set includes a Training Hub of in-person and online workshops across marketing disciplines (AI, digital strategy, social media, SEO/CRO, Google Analytics 4, brand strategy, copywriting, analytics, stakeholder management), Professional Certifications issued in partnership with the University of Canterbury as NZQF-recognised micro-credentials (Level 5 and Level 8), four self-paced Online Accreditations (AI Marketer, Digital Marketer, Strategic Marketer, Core Skills Marketer), a Name Suppression Service (NSS) providing annual subscription access to Do Not Mail, Do Not Call, and Deaths Information data files covering over 260,000 NZ consumer records, an Advice Line for compliance guidance, and a Job Hub for marketing recruitment. Flagship events include the #OnSocial social media conference (in partnership with TikTok, Meta, and Omnicom Media), Digital Day Out, marketing meetups, and the YouTube NZ Marketing Awards.

The MA's business model blends recurring subscription revenue (annual memberships priced by tier and corporate headcount, NSS subscriptions at $1,357-$6,255+ per subscriber) with transactional revenue (workshop bookings at $395-$950+GST, certifications at $3,250-$5,495+GST, event tickets, and $99+GST job listings for non-members). It is funded by member fees, training and certification sales, NSS subscriptions, event revenue, and Principal Business Partner sponsorships with major NZ corporates (ASB Bank, Google, Spark NZ, Goodman Fielder, TRA). Geographic operations span Auckland, Wellington, Christchurch, and Tauranga, with online delivery extending reach nationally. The MA's competitive position is anchored by a regulatory moat (AISA with the Department of Internal Affairs for deaths data) and brand recognition as the official NZ marketing body, supported by strategic alliances with major platforms and academic institutions.

Name

Marketing Association

Legal name

Marketing Association of New Zealand

Website

https://marketing.org.nz

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Marketing Association is a non-profit professional body for marketers in New Zealand, headquartered in Auckland, offering membership programmes, training workshops, university-recognised certifications, and the Name Suppression Service (Do Not Mail/Do Not Call/Deaths data) to individual marketers, corporate members, and NZ marketing-facing businesses.

Ownership category

akta.pro rank

Product category

Professional marketing association and training services

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Advertising (7310)

akta.pro primary industry

Regulated/Legal Marketing Localization (Claims, Disclaimers, Compliance) (MPAAANAK)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Professional marketing association
• Marketing training workshops
• Marketing professional certification
• Name suppression service
• Marketing compliance services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: The MA generates revenue through annual membership fees from individual, corporate, student, graduate, charity, and not-for-profit members. Membership tiers are priced based on membership type and company size, with a minimum 12-month term that auto-renews annually. Joining fees apply for new members and re-joining members.
2. Training Workshops and Courses: Revenue from in-person and online workshops across marketing disciplines including digital strategy, AI, copywriting, social media, SEO/CRO, analytics, brand strategy, stakeholder management, and marketing plans. Workshops are sold individually or bundled into professional certifications and online accreditations.
3. Professional Certifications: Bulk enrollment packages for professionally certified marketing programs (Core Skills, Digital Marketer, Strategic Marketer) delivered in partnership with the University of Canterbury. Pricing ranges from $3,250 to $5,495 depending on certification track and membership status, with an additional $495 + GST University of Canterbury assessment fee.
4. Online Accreditations: Four online accreditation streams (AI Marketer, Digital Marketer, Strategic Marketer, Core Skills Marketer) offered as complete programmes at $1,750 + GST for members and $2,750 + GST for non-members. Each accreditation requires completion of four core online workshops within a one-year window.
5. Job Hub Listings: Non-members pay $99 + GST per job listing on the MA Job Hub. MA members can list jobs at no charge. Job listings are published at MA's discretion and must comply with content guidelines.
6. Name Suppression Service Subscriptions: Annual subscription fees for access to Do Not Mail, Do Not Call, and Deaths Information data. Customer List Owner subscriptions: Do Not Call at $1,357 members / $1,810 non-members; Do Not Mail at $3,395 members / $4,525 non-members; Deaths Index at $1,695 members / $2,375 non-members. Data Service Provider subscriptions are higher.
7. Events and Conferences: Revenue from event and conference registrations including #OnSocial, Digital Day Out, Andrew Tindall masterclasses, marketing meetups, and the YouTube NZ Marketing Awards. Events include in-person conferences and online streaming options with tiered pricing for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Marketing Association of New Zealand is a non-profit professional body that sells marketing membership subscriptions, paid training workshops and online accreditations, professional certifications (in partnership with the University of Canterbury), industry events and conferences (#OnSocial, Digital Day Out, YouTube NZ Marketing Awards), and subscription-based compliance services including the Do Not Mail register, Do Not Call register, and official Deaths Information data. It also runs a Job Hub employment platform, a member Advice Line for marketing law and compliance guidance, and a free consumer-facing opt-out service.

Product overview

The Marketing Association (MA) is a professional body for marketers in New Zealand offering a comprehensive suite of membership-based products and services. The core offering consists of professional development programs through its Training Hub, which includes both in-person workshops and online delivery options. The training products are structured into two credentialing pathways: Professional Certifications (in partnership with the University of Canterbury, awarding NZQF micro-credentials at Level 5 or 8) and Online Accreditations (self-assessed programs). Training modules cover AI, digital marketing, strategy, core skills, social media, analytics, SEO, copywriting, and brand management. Supporting services include the Name Suppression Service (Do Not Mail/Do Not Call registers), an Advice Line for compliance guidance, the Job Hub employment platform, and event/conference programs including the annual #OnSocial conference and Digital Day Out. The MA operates as a platform delivering education, compliance tools, networking events, and professional credentials to the New Zealand marketing community.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Subscription-based membership programs for individual marketers, students, graduates, charities, not-for-profits, and companies of all sizes. Members receive access to training, events, resources, the Advice Line, member pricing, and professional certification pathways. Tiered by membership type and company FTE count with a 12-month minimum term and annual auto-renewal.
• Professional Certifications Formal certification programmes (Core Skills, Digital Marketer, Strategic Marketer) delivered in partnership with the University of Canterbury, awarding NZQF Level 5 and Level 8 micro-credentials. Bulk pricing ranges from NZD 3,250 to 5,495 plus GST, with a separate NZD 495 + GST UC assessment fee. Designed for marketers seeking formal credentials recognised by the NZ Marketing Association and the University of Canterbury.
• Online Accreditations Self-paced online accreditation programmes with four streams — AI Marketer, Digital Marketer, Strategic Marketer, and Core Skills Marketer — each requiring four core online workshops within a one-year window. Priced at NZD 1,750 + GST for members and NZD 2,750 + GST for non-members, representing a 25% saving versus individual workshop booking.
• Training Hub Workshops Comprehensive marketing training workshops covering AI, digital strategy, social media, SEO/CRO, copywriting, analytics, brand strategy, stakeholder management, and marketing planning, delivered in-person and online via Microsoft Teams. Sold individually or bundled into professional certifications and online accreditations. Example: Digital Strategy Workshop at NZD 650 + GST (member in-person) / 950 + GST (non-member in-person).
• Team Training Workshops In-house team training for organisations on any marketing topic from the Training Hub curriculum, with a minimum of 8 attendees for in-person delivery or 40 for online delivery. Facilitators are available to deliver at the client's offices or at MA's Parnell offices. Designed for corporate teams seeking bespoke upskilling at scale.
• Name Suppression Service (NSS) Annual subscription service providing Customer List Owners and Data Service Providers access to Do Not Mail, Do Not Call, and Deaths Information data files for compliance with NZ marketing regulations. Covers 160,000+ DNC records and 100,000+ DNM records; Deaths file contains 100,000+ records. CLO pricing from NZD 1,357 to 4,525 + GST; DSP pricing is higher per subscriber agreement.
• Do Not Call / Do Not Mail Register Free consumer-facing service allowing NZ individuals to register for the Do Not Mail and Do Not Call registers to opt out of unsolicited marketing contact. Forms the consumer-side data source that supports the paid Name Suppression Service subscriptions.
• Job Hub Online job listing platform for marketing professionals in New Zealand. MA members can post jobs for free; non-members pay NZD 99 + GST per listing. Job listings are published at MA's discretion and must comply with content guidelines.
• Advice Line Complimentary advisory service for MA members providing expert guidance on marketing law, regulations, competitions, data privacy, and best practice compliance. Operated by compliance professionals including the MA's compliance consultant Keith Norris.
• Mailbox Complaints Service Consumer-facing complaint handling service for unwanted advertising mail, with complaints directed to REACH NZ (the major mail distribution company). Supports compliance with the Do Not Mail register and the broader marketing self-regulatory framework.
• #OnSocial Conference Annual social media marketing conference featuring international and local speakers, workshops, and industry partnerships. Brings together platform partners (TikTok, Meta) and agencies (Omnicom Media) to deliver practical social media insights for NZ marketers.
• Digital Day Out 2026 Aotearoa's largest showcase of digital marketing trends, topics, channels, and technology, featuring industry leaders and practical sessions. Held annually in Auckland.
• Andrew Tindall Masterclass One-morning masterclass event with Andrew Tindall, Chief Growth Officer at System1, presenting the Creator Effectiveness Playbook and Compound Creativity research fresh from Cannes Lions 2026. Presented by Mediaworks. Tickets priced at NZD 245 + GST (member) / 305 + GST (non-member).

Quantifiable outcome

• 160,000+ records in Do Not Call list and 100,000+ records in Do Not Mail list managed by the MA
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing PartnerTikTok is a key partner for the Marketing Association's #OnSocial conference, reflecting industry demand for real-world social media expertise. The partnership brings TikTok Australia speakers to the event and positions TikTok as a central platform in MA's social media education and events programme.
• MetacoreGTM or Marketing PartnerMeta is a conference partner for #OnSocial, providing international speakers and platform expertise for the social media marketing event. Meta's involvement aligns with the MA's mission to deliver practical social media insights from major platform players.
• Omnicom MediacoreGTM or Marketing PartnerOmnicom Media is a partner for the #OnSocial conference, bringing agency perspective and industry expertise to the event's programme and content.
• University of CanterburycoreStrategic or Co-development PartnerThe University of Canterbury is the academic partner for MA's Professional Certifications, providing micro-credential assessments (NZQF Level 5 for Core Skills; Level 8 for Digital or Strategic). Learners who complete the programme receive a UC micro-credential alongside their MA Professional Certification. UC also assesses work-based projects for certification candidates. The assessment fee ($495 + GST) is paid directly to UC.
• University of AucklandminorStrategic or Co-development PartnerThe University of Auckland partners with the MA for student career bootcamps, inviting top marketing students to participate in workshops and hands-on experience. The programme is supported by sponsorship from major companies and provides students with work experience and potential job offers.
• AUT (Auckland University of Technology)minorStrategic or Co-development PartnerAUT partners with the MA for student career bootcamps, alongside the University of Auckland, providing top students with access to MA workshops, industry exposure, and potential employment pathways.
• ASB BankminorGTM or Marketing PartnerASB Bank is listed as a Principal Business Partner of the Marketing Association, supporting MA activities and receiving visibility and association benefits.
• GoogleminorGTM or Marketing PartnerGoogle is a Principal Business Partner of the Marketing Association, with its logo featured on the MA website. The partnership provides Google with branding visibility within the NZ marketing community.
• TRA (The Research Agency)minorGTM or Marketing PartnerTRA (The Research Agency) is listed as a Principal Business Partner of the Marketing Association. TRA also provides facilitators for MA workshops including Colleen Ryan, Hannah Cooke, and Shaun Fitzgibbon for Breakthrough Marketing Plans and other programmes.
• Spark NZminorGTM or Marketing PartnerSpark NZ is a Principal Business Partner of the Marketing Association, receiving visibility and association benefits in exchange for supporting MA activities.
• Goodman FielderminorGTM or Marketing PartnerGoodman Fielder is a Principal Business Partner of the Marketing Association, with its logo displayed on the MA website.
• MediaworksminorGTM or Marketing PartnerMediaworks is the presenting partner for the Andrew Tindall 'Fresh From Cannes: The Creator Effectiveness Playbook' masterclass event, bringing the international speaker to New Zealand audiences.
• Department of Internal Affairs (NZ)coreOthersThe MA operates under an Approved Information Sharing Agreement (AISA) with the Department of Internal Affairs (Births, Deaths and Marriages division) to provide access to official NZ deaths data for the Name Suppression Service. Approximately 38,000 people die in NZ each year, and this official data enables Customer List Owners to sensitively administer deceased persons' accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digital Marketing Institute (DMI): Global digital marketing education and certification provider offering professional certifications and member benefits; direct competitor for MA's Professional Certification and online accreditation streams.
• Data & Marketing Association (DMA): UK trade body covering data-driven marketing, compliance, and customer engagement, including the TPS/CTPS suppression services; mirrors MA's combined compliance-data-plus-membership positioning.
• Chartered Institute of Marketing (CIM): UK chartered professional body offering marketing qualifications, training, and membership; closest functional peer given its credentialed certification programmes and member services model.

Broad incumbents

• American Marketing Association (AMA): US-based professional body for marketers offering membership, training, certification, events, and industry research; the direct international analogue of the NZ Marketing Association and the global benchmark for this category.
• Association of National Advertisers (ANA): US trade association representing major advertisers with training, conferences, and industry standards; a larger-scale analogue with overlapping training/events revenue but advertiser rather than marketer-centric.

Emerging players

• MarketingProfs: US-based marketing education and training community offering courses, webinars, and B2B training; overlaps with MA's training and online accreditation revenue but operates as a content/community platform rather than a professional body.
• HubSpot Academy: Free online marketing, sales, and service training platform with certifications widely adopted by marketers globally; represents the platform-led, low-cost alternative against which MA's paid workshops and accreditations compete.

Others

• Advertising Standards Authority (ASA, NZ): NZ self-regulatory advertising complaints body; complementary rather than competitive, but operates in the same NZ marketing-governance ecosystem as MA's compliance work.

Regional players

• Canadian Marketing Association (CMA): Canadian national association for the marketing industry offering events, awards, professional development, and the Canadian Marketing Hall of Legends; analogous membership-plus-events-plus-awards model in a similar-sized market.
• Australian Marketing Institute (AMI): Australia's professional institute for marketers offering Certified Practising Marketer status, training, and events; the most direct trans-Tasman peer and likely competitor if MA expands into Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marketing_assoc
• Facebookfacebook.com/MarketingAssocNZ
• LinkedInlinkedin.com/company/marketing-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Association