What RDA Lighting does

RDA Lighting Inc. is a privately held Canadian LED luminaire manufacturer, founded in 1968 and headquartered in Ontario, that designs and produces commercial, industrial, and residential lighting fixtures for sale through a US-channeled distribution network. The catalog spans outdoor (area, wall, flood, landscape, canopy, sign/facade, vaporproof, linear vaporproof, work/dock lights), indoor (ceiling panels, wraparound, strip, highbay, under-cabinet, vaporproof, closet lights), aluminum and steel poles, and accessories. Underlying technology is LED-based with a focus on adjustable/selectable fixtures (lumen and CCT selectable, typically 3000K/4000K/5000K in a single SKU) and ruggedized product lines certified to UL844 (Class I/II), UL Marine Listed, NEMA 4X, DLC Premium 5.1, IP65/66, IK10, NSF, cULus, and CSAus standards; notable engineering capabilities include custom paint finishes, custom pendant and back-box configurations, and project-specific modifications documented in case studies such as the Temple University Hospital ORA3-LED50 installation.

The business model is a wholesale hardware-sales model: products move through electrical distributors who serve contractors and end users, supported by a network of regional sales representatives covering 33 US states (e.g., Mid-Atlantic Lighting for MD/VA/DC, Brazill Lite Tech for NYC and Northern NJ), with a Rep Locator tool on the company website. Pricing is quote-based, not publicly disclosed, and structured around a June 2019 price list subject to change without notice; payment terms are 1% 15 days, NET 30 days, with no minimum order on most products. End-customer segments are led by commercial buildings, industrial facilities (manufacturing plants, warehouses, mining), electrical contractors, and electrical distributors, with secondary verticals in schools/universities, marine, agricultural, and multi-family residential applications. Marketing is content-driven, centered on an educational blog (Lighting 101 series, certification explainers, case studies) and product stories, with no e-commerce or direct-to-consumer channel. The company is privately held, has no disclosed external investors or funding rounds, and is led by President David Beron alongside Regional Sales Manager Ed Wynne.

Name

RDA Lighting

Legal name

RDA Lighting Inc.

Website

https://rdalighting.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

RDA Lighting Inc. is a Canadian LED luminaire manufacturer (founded 1968) that designs and produces commercial, industrial, and residential fixtures — including hazardous-location, marine-listed, and architectural products — and sells them exclusively through US electrical distributors supported by a 33-state rep network.

Ownership category

akta.pro rank

Product category

Commercial LED Lighting Manufacturing

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Hazardous Location & Explosion-Proof Lighting (ATEX/IECEx, intrinsically safe fixtures) (IMAGAIAC)

Keywords

• Commercial LED lighting
• Industrial lighting fixtures
• Hazardous location luminaires
• LED architectural lighting
• Electrical distribution lighting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixtures and Hardware Sales: RDA Lighting generates revenue primarily through the sale of LED lighting fixtures including outdoor lighting (area, wall, flood, landscape, canopy, vaporproof), indoor lighting (ceiling panels, wraparound, strip, highbay, under cabinet), poles (aluminum, steel), and accessories. Products are sold with no minimum order for most items (poles and pole accessories have minimums). Payment terms are 1% 15 Days, NET 30 Days.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RDA Lighting manufactures and sells LED lighting fixtures for commercial, industrial, and residential applications, including outdoor area lights, flood lights, wall packs, hazardous location and marine-rated luminaires, vaporproof fixtures, indoor lighting, and architectural products. The company sells exclusively through electrical distributors and regional sales representatives across 33 U.S. states, designing products with adjustable color temperature and wattage to reduce SKU complexity.

Product overview

RDA Lighting is a manufacturer of commercial, industrial, and residential LED lighting products sold through electrical distributors. The product portfolio includes: flood and area lights (SFL-LED, FLS-LED, FL-LED); hazardous location fixtures (NMV-LED/NMV2-LED for marine, mining, and agricultural applications); wall packs (VEK-LED, VEKX-LED, WP-LED); architectural down lights (WRD-LED, WRUD-LED); linear lighting (SL-LED strip lights, FLEXILINE, LFX4-LED, LFW-LED, VP4-LED); under cabinet lighting (UCA-LED, UC-LED, UCP2-LED); sign and facade lighting (LG4016-LED, VCS series, RD-L8); bollards (P6R/P8R, P6RD/P8RD); landscape lighting (GS19B Garden Stake); and light poles (aluminum and steel). Key product differentiators include adjustable color temperature (CCT selectable), lumen adjustable technology, hazardous location certifications (UL844 Class I/II), marine listing, NEMA 4X ratings, and smart control integrations (Lutron Athena). Products are backed by 5-year warranties for LED fixtures.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 400W HID luminaire can be replaced by 150W LED while maintaining same lumens output
• +5 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mid-Atlantic LightingcoreChannel Partner/ Reseller/ Distributor · 1 October 2020Mid-Atlantic Lighting is an award-winning sales agency representing RDA Lighting in Maryland, Virginia, and Washington DC, effective October 1, 2020. They operate with a team approach providing superior market coverage with experienced field representatives along with a responsive inside sales and quotations team. The agency has enduring relationships with distributors, builders, contractors, and architects.
• Brazill Lite TechcoreChannel Partner/ Reseller/ Distributor · 22 June 2020Brazill Lite Tech represents RDA Lighting in New York City (including Bronx, New York, Queens, Kings, Richmond, Nassau, Suffolk, Rockland, and Westchester counties) and Northern New Jersey (including Sussex, Warren, Hunterdon, Morris, Passaic, Bergen, Essex, Hudson, Union, Somerset, and Middlesex counties).
• Locust Electric SalescoreChannel Partner/ Reseller/ DistributorLocust Electric Sales served as the sales representative that facilitated the custom LED lighting solution for Temple University Hospital. They worked closely with RDA's engineering team and the client to develop the custom ORA3-LED50 solution with custom pendant, back box, and Dove Gray finish.
• Rexel LexingtonminorChannel Partner/ Reseller/ DistributorKevin Chandler at Rexel Lexington provided a testimonial about RDA's adjustable LED lighting products. As a distributor, Rexel values stocking products that serve the most customers at competitive price points with SKU reduction benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Liteline: Liteline is a Canadian-based LED lighting manufacturer with strong presence in architectural, linear, and under-cabinet fixtures across North America. Geographic and product overlap make it a relevant comparable, particularly in the Canadian market where RDA's production base sits.

Emerging players

• Keystone Technologies: Keystone Technologies supplies LED drivers, modules, and a growing catalog of area, wall-pack, and canopy fixtures through electrical distribution. Its emergence as a fixture manufacturer (from a components base) positions it as a fast-growing channel competitor to RDA in standard commercial/industrial SKUs.

Direct peers

• RAB Lighting: RAB Lighting is a US manufacturer of commercial, industrial, and outdoor LED fixtures sold through electrical distributors with a comparable rep-based channel. Its portfolio of area lights, flood lights, wall packs, and hazardous-location fixtures directly overlaps RDA's core SKUs.
• Nicor Lighting: Nicor Lighting is a US manufacturer of residential and light-commercial LED fixtures (downlights, under-cabinet, strips, surface mounts) sold through distributors and online channels. Its residential/light-commercial focus and distributor model make it a close comparable to RDA's under-cabinet and indoor lines.
• Maxlite: Maxlite manufactures commercial, industrial, and residential LED lighting, including area, flood, hazardous-location, and architectural fixtures, distributed through electrical wholesalers. Product mix and channel overlap with RDA are substantial.
• WAC Lighting: WAC Lighting produces architectural, landscape, and outdoor LED fixtures for residential and commercial projects through a specification-and-distributor channel. Its architectural and landscape lines overlap directly with RDA's WRD-LED, FLEXILINE, and landscape fixtures.
• Atlas Lighting Products: Atlas Lighting Products manufactures commercial outdoor LED area lights, flood lights, wall packs, and canopy fixtures distributed primarily through electrical wholesalers in North America. Product categories and channel strategy closely mirror RDA's.

Broad incumbents

• Acuity Brands: Acuity Brands is one of the largest North American lighting and building-solutions companies, spanning Lithonia, Holophane, and multiple controls brands. Its scale, controls integration, and broad specification presence across commercial, industrial, and outdoor segments make it a key incumbent reference for RDA's competitive positioning.
• Cooper Lighting Solutions (Eaton): Cooper Lighting, an Eaton business, is a broad-line incumbent offering commercial, industrial, outdoor, and residential LED luminaires plus controls and connected lighting services. Its portfolio encompasses RDA's entire range, but at much greater scale and breadth, making it the principal large-player competitor.
• Hubbell Lighting: Hubbell Lighting manufactures commercial, industrial, and outdoor LED luminaires (Columbia, Prescolite, Security Lighting) sold through electrical distribution. As a broad-line incumbent with similar channel model and product breadth, it competes with RDA across most categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RDALighting

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDA Lighting