Locust Electric Sales
Locust Electric Sales is a manufacturer's representative covering Eastern Pennsylvania, Southern New Jersey, and Delaware, selling electrical supply, gear, and lighting products from 25+ manufacturer partners to distributors, contractors, municipal planners, and specifying engineers across six vertical markets.
- Company typePrivate
- Founded-
- HeadquartersArdmore, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Locust Electric Sales does
Locust Electric Sales, Inc is a privately held manufacturer's representative (independent sales agency) headquartered in Ardmore, Pennsylvania, covering the territories of Eastern Pennsylvania, Southern New Jersey, and Delaware. The firm acts as the outsourced sales arm for roughly 25 electrical-product manufacturers, operating three product divisions: Supply Solutions (conduit, cable, enclosures, cable tray, metal framing from the Atkore family and others), Gear Division (switchboards, transformers, busway, generators, stainless steel products), and Lighting Division (indoor/outdoor fixtures, LEDs, emergency lighting, poles, and specialty lighting).
The company generates revenue through sales commissions on transactions facilitated between its manufacturer principals and downstream buyers — primarily electrical distributors, contractors, municipal planners, and specifying engineers across six verticals: Institutional, Water/Wastewater, Transportation (bridge and highway), Residential, Utility, and Government. GTM is primarily field-driven relationship selling through top distributor alignments plus direct specification support at the engineering and municipal level, supplemented by an inbound YouTube sub-brand called Locust 20/20 for educational product demonstrations and a downloadable line-card catalog.
The team is small (~11 named employees across Principals, outside sales, inside sales, an entertainment/marketing function, and a Marketing Coordinator), with the company's positioning anchored on institutional continuity — referencing 40+ year industry veterans and hand-selected college interns. No product or IP is developed in-house; the firm's value sits in territory coverage, manufacturer relationships, and specification influence. No founding date, revenue, funding, or M&A activity is disclosed in the source materials.
Locust Electric Sales firmographics
Firmographics- Name
- Locust Electric Sales
- Legal name
- Locust Electric Sales, Inc
- Website
- https://locustelectric.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Locust Electric Sales is a manufacturer's representative covering Eastern Pennsylvania, Southern New Jersey, and Delaware, selling electrical supply, gear, and lighting products from 25+ manufacturer partners to distributors, contractors, municipal planners, and specifying engineers across six vertical markets.
- Ownership category
- akta.pro rank
Locust Electric Sales industry classification
Industry- Product category
- Electrical Equipment Sales Representation
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
- akta.pro secondary industry
- Reactive Power & Power Quality Equipment (Capacitor Banks, Reactors, STATCOM/SVC, Harmonic Filters) (IMAGAAAG)
Keywords
Where Locust Electric Sales is headquartered
LocationHeadquarters
- HQ city
- Ardmore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Locust Electric Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative, Locust Electric Sales earns commissions on sales of products from partnered manufacturers. Their revenue is derived from facilitating sales to distributors, contractors, and other buyers in their territory (Eastern PA, Southern NJ, and Delaware).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Locust Electric Sales product offering
Product offeringCore offering
Locust Electric Sales is a manufacturer's representative agency that sells and specifies electrical infrastructure, gear, and lighting products on behalf of partner manufacturers across Eastern Pennsylvania, Southern New Jersey, and Delaware. It operates through Supply Solutions, Gear, and Lighting divisions, earning commissions on sales facilitated through top distributors and direct contractor, engineering, and municipal relationships.
Product overview
Locust Electric Sales is a manufacturer's representative company operating as a unified platform across three core divisions: Supply Solutions, Gear Division, and Lighting Division. The Supply Solutions division provides full-line electrical products including conduit, cable, wire, enclosures, ladder tray, and metal framing from manufacturer partners like Allied Tube, AFC Cable, Cope, and Unistrut. The Gear Division specializes in electrical infrastructure equipment such as switchboards, transformers, busway, and generators from partners like Volts, Kohler, and Gibson Stainless. The Lighting Division offers comprehensive lighting solutions including indoor/outdoor fixtures, LED products, emergency lighting, and decorative options from manufacturers like Eiko, Lotus LED, and Raytec. As an additional service offering, Locust 20/20 provides educational and promotional video content showcasing product demonstrations and efficient installation methods. The company serves vertical markets including Institutional, Water/Waste Water, Transportation-Bridge and Highway Construction, Residential, Utility, and Government sectors across Pennsylvania, New Jersey, and Delaware.
Differentiator
Problem solved
Functional benefit
Brands
- Locust 20/20: Locust Electric's informational entertainment channel committed to bringing clarity to the electrical industry. Through demonstrations of product launches and easy solutions, Locust 20/20 showcases more efficient ways of completing the job with the best tools available.
Products and services
- Manufacturer Representation Services
- Supply Solutions Division
- Gear Division
- Lighting Division
- Locust 20/20 Informational Entertainment Channel
- Line Card Product Catalog
Companies that use Locust Electric Sales
Customer profileSegments6 records
Ideal customer profiles3 records
Locust Electric Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Locust Electric Sales partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core.
- Allied Tube & ConduitcorePart of ATKORE brand family. Locust represents their steel and aluminum conduit, PVC conduit and fittings, steel and aluminum ECN, and Allied Fittings products in the territory.
- AFC Cable SystemscorePart of ATKORE. Locust represents MC and AC cable, flexible metal conduit, and metallic and nonmetallic whips.
- CopecorePart of ATKORE. Locust represents ladder tray, channel swage cable tray, wire basket tray, I-beam tray, Aickinstrut fiberglass systems, and accessories.
- ACS Uni-FabcorePart of ATKORE. Locust represents prefabricated device assemblies and modular wiring systems.
- FRE CompositescorePart of ATKORE. Locust represents fiberglass conduit and fittings.
- Power-StrutcorePart of ATKORE. Locust represents metal framing channel and metal framing fittings.
- UnistrutcorePart of ATKORE. Locust represents metal framing channel and accessories.
- Austin EnclosurescoreLocust represents enclosures, wireways, troughs, ground rods, plastic spacers, and related products.
- CME WirecoreLocust represents conduit and accessories, metal framing channel and accessories, liquidtight flexible conduit, underground boxes, firestop solutions, audio/visual systems, copper systems, fiber systems, and rack and infrastructure systems.
- LitelumecoreLocust represents indoor and outdoor lighting, poles, recessed and regressed lights, adjustable gimbal, and invisible flangeless lights.
- Lotus LED LightscoreLocust represents LED lighting products.
- Galvan ElectricalcoreLocust represents electrical products including hazardous lighting, industrial lighting, security lighting, and transport lighting.
- Oldcastle InfrastructurecoreLocust represents infrastructure products.
- STI FirestopcoreLocust represents firestop solutions.
- WemcocoreLocust represents products through Wemco.
- KOHLER Generators (Rehlko)coreLocust represents generators, switchboards, transformers, busway, and related power equipment.
- Gibson StainlesscoreLocust represents stainless steel products.
- GSIBcoreLocust represents products through GSIB.
- Vericom RackscoreLocust represents rack and infrastructure solutions.
- EI-KOcoreLighting Division partner representing fixtures, lamps, sensors and controls, emergency lighting, panels and pucks, LED bars and strips, and specialty lighting.
- RDA LightingcoreLighting Division partner representing sloped and corrosion resistant lighting, decorative and residential, retrofit and specialty, and exit and emergency products.
- Raytec LEDcoreLighting Division partner representing LED lighting solutions.
- Electronic Power Design (EPD)coreGear Division partner representing power and electrical equipment.
- Volta ris PowercoreGear Division partner representing power solutions.
- LSCS BuswaycoreGear Division partner representing busway solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Locust Electric Sales competitors and assessment
Company assessmentDirect peers
- Revere Electric Supply: Midwest-based independent electrical distributor and manufacturer's representative serving contractors, industrials, and institutions. Directly comparable to Locust as a regional rep/distributor with broad electrical product breadth across multiple vertical markets.
- Rumsey Electric: Mid-Atlantic electrical distributor and rep serving commercial, industrial, and utility customers across Pennsylvania, New Jersey, Delaware, and Maryland. Closest geographic peer to Locust given overlapping Mid-Atlantic territory and similar multi-line manufacturer representation model.
- Viking Electric: Upper Midwest electrical distributor/rep serving Minnesota and surrounding states with full-line electrical products and lighting. Directly comparable to Locust's three-division structure (supply, gear, lighting) and relationship-driven field sales model.
- Werner Electric: Regional electrical distributor and manufacturer's rep headquartered in Wisconsin serving the upper Midwest. Comparable as a multi-line independent rep with both supply solutions and lighting/gear divisions serving institutional and industrial verticals.
Regional players
- North Coast Electric: Pacific Northwest and Western U.S. regional electrical distributor serving commercial, industrial, and utility customers. Comparable to Locust's relationship-driven field-sales model and multi-line manufacturer relationships, but in a non-overlapping geographic region.
- Industrial Electric Supply: West Coast-focused electrical distributor and rep serving California and surrounding states with full-line electrical products. Comparable to Locust's structure (supply + gear divisions, contractor and institutional focus) but operating in a different geography.
Broad incumbents
- Graybar: National Fortune 500 electrical distribution and supply company. Comparable to Locust because it distributes many of the same product categories (conduit, wire, lighting, gear) to the same contractor and institutional customers, but at vastly larger scale and with direct manufacturer relationships rather than rep agreements.
- Consolidated Electrical Distributors (CED): One of the largest electrical distributors in the U.S., serving contractors, industrials, and utilities through a national branch network. Comparable end customers and product mix to Locust, but operates a direct-distribution model with employed sales rather than rep commissions.
- Border States Electric: Employee-owned electrical distributor serving utilities, contractors, and industrial customers across the Midwest, Mountain West, and Southern U.S. Comparable product breadth (supply, gear, lighting) and vertical coverage (utility, institutional, government) to Locust's three-division platform.
- Sonepar: Global electrical distributor operating family of brands across the U.S. (e.g., Cooper Electric, Codale, World Electric). Comparable to Locust in product categories and customer segments, but at a vastly larger scale and as a direct distributor rather than rep.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Locust Electric Sales social profiles
Digital presenceLocust Electric Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locust Electric Sales leadership team
Management profileNumber of profiles
Profiles11 records
Locust Electric Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locust Electric Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locust Electric Sales
What does Locust Electric Sales do?
Locust Electric Sales is a manufacturer's representative agency that sells and specifies electrical infrastructure, gear, and lighting products on behalf of partner manufacturers across Eastern Pennsylvania, Southern New Jersey, and Delaware. It operates through Supply Solutions, Gear, and Lighting divisions, earning commissions on sales facilitated through top distributors and direct contractor, engineering, and municipal relationships.
Is Locust Electric Sales a public or private company?
Locust Electric Sales is a private company. It is classified as management employee owned and is currently operating.
When was Locust Electric Sales founded?
Locust Electric Sales was founded in -1. It employs 11 to 50 people.
Where is Locust Electric Sales based?
Locust Electric Sales is headquartered in Ardmore, United States, in the North America region.
How does Locust Electric Sales make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Locust Electric Sales's main competitors?
Direct peers on record are Revere Electric Supply, Rumsey Electric, Viking Electric and Werner Electric. Regional players are North Coast Electric and Industrial Electric Supply. Broad incumbents are Graybar, Consolidated Electrical Distributors (CED), Border States Electric and Sonepar.
Does Locust Electric Sales have an API?
No public API is recorded for Locust Electric Sales.
What industry is Locust Electric Sales in?
Locust Electric Sales's product category is Electrical Equipment Sales Representation. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of IMAGAAAG, Reactive Power & Power Quality Equipment (Capacitor Banks, Reactors, STATCOM/SVC, Harmonic Filters). Its NAICS code is 4237 and its SIC code is 5063.