What UPROAR does

UPROAR is a Seattle-headquartered private conservation and media organization founded at the end of 2016 that builds market-based financing mechanisms to bridge the gap between corporate demand for nature-based climate solutions and conservation NGOs needing funding for reforestation and biodiversity projects. Its core activity is intermediation between two counterparties: corporate buyers seeking credible, science-based carbon, biodiversity, and emerging nature-based credits; and conservation organizations that lack the capital — under traditional philanthropic models — to scale habitat restoration, land acquisition for wildlife corridors, and long-term preservation work.

The organization's product surface is structured around three assets: (i) the core UPROAR organization, which acts as the conservation-finance intermediary and project development partner; (ii) the 4Nature program, a 2020 joint venture with ClimeCo that secures multi-year resource commitments from corporates upfront — rather than selling offsets incrementally — enabling coordinated long-term preservation and restoration in priority biodiversity locations; and (iii) Lenses in the Wild, a social-media-driven virtual marketplace launched in 2016 to connect individuals with conservationists. The flagship project is a Colombia cloud forest reforestation initiative with named partner Saving Nature, expected to produce approximately 251,000 tonnes of carbon credits and supported by eleven family-owned, women-run nurseries providing training, technical assistance, and financing for labor and infrastructure.

UPROAR generates revenue through transaction fees on carbon offtake and program commitments within 4Nature; no public pricing is disclosed. Go-to-market is enterprise field sales targeting corporate sustainability buyers on the demand side and direct outreach to conservation NGOs on the supply side. The team is small (11–50 employees), co-founded by Anthony Bay and Terry Garcia, with Sophia Bay as Vice President, and the firm claims a global operating footprint while concentrating its first scaled project in Latin America.

Name

UPROAR

Legal name

UPROAR

Website

https://theuproar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UPROAR is a Seattle-based conservation organization that develops market-based financing solutions connecting corporate buyers of nature-based climate solutions with conservation NGOs undertaking reforestation and biodiversity projects, primarily through its 4Nature joint venture with ClimeCo.

Ownership category

akta.pro rank

Product category

Conservation Finance & Nature-Based Solutions

NAICS

Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (1132)

SIC

Forestry (800)

akta.pro primary industry

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

akta.pro secondary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Conservation finance solutions
• Voluntary carbon markets
• Nature-based solutions
• Carbon offset programs
• Conservation media

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nature-based Carbon Offsets: UPROAR helps conservation organizations monetize reforestation and habitat restoration projects through voluntary carbon markets. They develop and promote market-based solutions that generate carbon offsets which can be sold to corporate customers.
2. 4Nature Program: UPROAR has partnered with ClimeCo to create 4Nature, a program that secures resource commitments upfront to undertake long-term preservation and restoration work, enabling faster delivery of environmental benefits including carbon offsets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

UPROAR is a conservation and media organization that develops and promotes market-based solutions to support conservation and biodiversity globally. It connects corporate customers seeking high-quality nature-based solutions with conservation organizations needing market-based financing, and runs the 4Nature program in partnership with ClimeCo to help companies fund long-term preservation and restoration through nature-based carbon removals.

Product overview

UPROAR operates as a unified conservation and media organization with two main programs: the core UPROAR organization itself provides conservation and biodiversity support services through market-based solutions, while the 4Nature program (a joint venture with ClimeCo) enables companies to fund long-term preservation and restoration work through nature-based carbon removals. The Lenses in the Wild program serves as a virtual marketplace connecting individuals with conservationists. These offerings work together to bridge the biodiversity finance gap by connecting conservation organizations with funding sources through voluntary carbon markets.

Differentiator

Problem solved

Functional benefit

Brands

• 4Nature: A program developed in partnership with ClimeCo designed to give companies an opportunity to play an instrumental leadership role in saving some of the planet's most unique and important locations through nature-based solutions and carbon offset programs.

Products and services

• UPROAR Market-Based Conservation Solutions A conservation and media service offering that develops and promotes market-based solutions to support conservation and biodiversity globally, connecting corporate customers seeking nature-based solutions with conservation organizations needing market-based financing.
• 4Nature Program A nature-based carbon removal program developed in partnership with ClimeCo that enables companies to secure resource commitments upfront for long-term preservation and restoration work, delivering environmental and economic benefits including carbon offsets faster than incremental approaches.
• Lenses in the Wild A virtual marketplace program created by UPROAR that connects individuals with conservationists, enabling engagement with conservation efforts around the world through social media integration.

Quantifiable outcome

• Approximately 251,000 tonnes of carbon credits to be produced from Colombia cloud forest reforestation

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ClimeCocoreStrategic or Co-development Partner · 1 January 2020In 2020, UPROAR and ClimeCo began a joint venture financing habitat restoration, biodiversity preservation and community engagement through high quality, nature based carbon removals. Together they created the 4Nature program designed to give companies an opportunity to fund long-term preservation and restoration work.
• Saving NaturecoreStrategic or Co-development PartnerLaunch partner for 4Nature program. UPROAR works with Saving Nature to purchase areas of deforested land as it becomes available and restore the forest to create an essential wildlife corridor protected in perpetuity.
• Cultural SanctuariescoreStrategic or Co-development PartnerLaunch partner for 4Nature program focused on protecting unique and important locations globally through nature-based solutions.
• Dr. Stuart PimmminorOthersNoted conservation scientist associated with UPROAR projects, appearing in project videos and content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pachama: Pachama is a carbon credit marketplace that uses satellite data to verify nature-based carbon projects, connecting corporate buyers with reforestation and conservation suppliers. It directly competes with UPROAR in intermediating voluntary nature-based carbon credits to corporate customers.
• South Pole: South Pole is a large carbon project developer and advisory that originates, finances, and sells nature-based and tech-based carbon offsets to corporates, with overlapping project types (reforestation, ARR) and overlapping customer base to UPROAR.
• NCX (Now Forest): NCX operates a marketplace for nature-based carbon credits generated by small landowners, focused on connecting forest-based supply with corporate buyers — directly comparable in intermediating nature-based carbon and in serving a project-partner network.
• Sylvera: Sylvera provides independent ratings and analytics on carbon credit projects, including nature-based projects. It sells into the same corporate buyers UPROAR targets, helping them assess project quality, and is a near-adjacent peer in the voluntary carbon ecosystem.
• Terrapass: Terrapass sells carbon offsets to businesses and individuals, including nature-based and forestry-based credits. It is a comparable carbon offset seller targeting corporate sustainability buyers, although heavier on avoidance than removal credits than UPROAR.
• Patch: Patch provides an API-based platform for businesses to purchase carbon offsets, including nature-based removal credits, integrated directly into product and checkout flows. It competes for the same corporate offtake dollars UPROAR targets via 4Nature.
• 3Degrees: 3Degrees helps corporates source renewable energy and carbon offsets, including forestry and nature-based projects. It directly competes with UPROAR for corporate sustainability budgets and runs comparable project origination partnerships.

Emerging players

• ClimeCo: ClimeCo is UPROAR's JV partner in 4Nature and develops environmental commodities including carbon offsets. While a partner rather than direct competitor, ClimeCo originates its own projects and supplies the same corporate buyers, making it a closely related emerging player.

Broad incumbents

• Indigo Ag: Indigo Ag runs a large agriculture carbon program (Indigo Carbon) that issues nature-based credits from agricultural soils. It is a broader incumbent in agricultural carbon and overlaps with UPROAR in selling nature-based removal credits to corporate sustainability buyers.

Others

• Verra: Verra operates the VCS Program, the dominant registry for voluntary carbon credits including nature-based and ARR projects. As the underlying standards body whose certification UPROAR's carbon credits depend on, Verra is an ecosystem-level peer shaping UPROAR's market access and integrity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/betheuproar
• Facebookfacebook.com/betheuproar
• LinkedInlinkedin.com/company/theuproar
• Instagraminstagram.com/betheuproar
• Xx.com/betheUPROAR

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPROAR