Phenomenon Peenemünde

What Phenomenon Peenemünde does

Phänomenta Peenemünde is an interactive hands-on science museum located at Museumstraße 12 in Peenemünde on the German Baltic Sea island of Usedom. Operated by Expo Peenemünde GmbH & Co. KG (a German limited partnership under holding company Rudolf Seifert GmbH), the museum spans 3,000 m² across two floors and features approximately 300 interactive experiments and optical illusions covering physics, technology, and perception. Visitors actively operate exhibits ranging from static electricity demonstrations and a Trabant car lever lift to a staff-led fire tornado (Feuertornado), a plasma sphere, an astronaut trainer, and a daily 10-minute theatrical laser show in the on-site theater hall. Daniel Jarackas serves as Managing Director (Geschäftsführer); Carsten Olthoff, an exhibition designer with 25 years of tenure, has been instrumental in developing the collection from an initial ~15 exhibits to its current scale.

The business serves families with children, school classes (K-12), and kindergartens, with formal recognition as an 'außerschulischer Lernort' (extracurricular learning venue). Walk-in Baltic Sea tourists visiting Usedom are also a primary audience. Revenue is generated primarily through per-visitor admission tickets (adults €16.00, children 7-17 €13.50, toddlers 3-6 €9.50, with family and group discounts), supplemented by birthday party venue rental of the 'Bordkajüte' room (€15), optional bistro food, and parking fees (€4 per day). All tickets are sold exclusively at the on-site daily box office with no online pre-sales. Distribution channels include the museum's own website, Facebook page, NDR Nordmagazin regional television coverage, and cross-promotion with Glowgolf Peenemünde. The museum operates seasonally from February through November plus Christmas holidays, 10:00-18:00 daily, and is part of the Phänomenta/Phänomania network with sister locations in Carolinensiel and Büsum.

The venue differentiates itself as a fully participatory 'Mitmach-Museum' where every exhibit invites direct engagement, in contrast to passive museum formats. Most exhibits are designed for children from kindergarten age onward, with sensory engagement across all five senses and a wheelchair-accessible ground floor (wheelchair users receive free admission). The second floor is accessible only by stairs. No AI/ML, software, or digital platform capabilities are associated with the business; the offering is entirely physical and experience-based.

Name

Phenomenon Peenemünde

Legal name

Expo Peenemünde GmbH & Co. KG

Website

https://phaenomenta-peenemuende.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phänomenta Peenemünde is a 3,000 m² interactive science museum on Germany's Usedom island, featuring 300+ hands-on physics experiments, optical illusions, and a daily laser show. Operated by Expo Peenemünde GmbH & Co. KG, it serves Baltic Sea tourists, families, school groups, and kindergartens through walk-in admission and birthday party packages.

Ownership category

akta.pro rank

Product category

Interactive Science Museum

NAICS

Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• Interactive science museum
• Hands-on physics exhibits
• Family educational attractions
• School field trip programs
• Birthday party venue

Headquarters

HQ city

Peenemünde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Admission Tickets: One-time admission fees for visitors. Adults pay €16.00 standard, with discounts for family tickets (€15.50), group tickets (€15.50), students/apprentices/disabled (€15.00), children 7-17 (€13.50), toddlers 3-6 (€9.50). Birthday children receive free entry on their birthday.
2. Birthday Party Venue Rental: Exclusive rental of the 'Bordkajüte' (ship's cabin) birthday room for €15. Additional revenue from optional food purchases (milk rice, Bockwurst from bistro). Birthday child gets free admission.
3. Parking Fees: Paid parking lot adjacent to exhibition charges €4 per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Phänomenta Peenemünde operates a 3,000 m² interactive hands-on science museum on the island of Usedom, Germany, featuring approximately 300 experiments and optical illusions focused on physics, technology, and perception. Visitors actively participate by touching, hearing, and feeling scientific phenomena, with attractions including an astronaut trainer, plasma sphere, fire tornado demonstrations, a daily laser show in the theater hall, and a Trabi (Trabant) car lever exhibit. The museum also offers children's birthday party packages in a private ship's cabin room and formal school and kindergarten educational programs as a recognized extracurricular learning venue.

Product overview

Phänomenta Peenemünde is an interactive hands-on science museum operated by Expo Peenemünde GmbH & Co. KG on the island of Usedom, Germany. The core offering is a 3,000-square-meter, two-floor exhibition featuring approximately 300 physics and technology experiments and optical illusions that visitors can actively operate themselves. The product portfolio centers on the main exhibition experience, supplemented by a daily included laser show in the theater hall, children's birthday party packages in a dedicated celebration room, and formal school and kindergarten educational programs. The museum is not a software product; it is a physical visitor attraction focused on making science tangible through direct experimentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hauptausstellung (Phänomenta Exhibition)
• Lasershow (Laser Show)
• Kindergeburtstag (Children's Birthday Parties)
• Schulprogramm (School and Kindergarten Programs)
• Visitor Parking

Quantifiable outcome

• Recommended 3-3.5 hours for relaxed exploration of the full exhibition

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Glowgolf PeenemündeminorGTM or Marketing PartnerNearby entertainment venue offering minigolf in a blacklight pirate world environment. Promoted as an additional activity to combine with Phänomenta visit. Website link provided on Phänomenta site.
• Phänomania CarolinensielcoreOthersSister location in Carolinensiel, Germany, part of the same Phänomenta/Phänomania science museum network. Listed under 'Unsere Standorte' (Our Locations).
• Phänomania BüsumcoreOthersSister location in Büsum, Germany, part of the same Phänomenta/Phänomania science museum network. Listed under 'Unsere Standorte' (Our Locations).
• Facebook (Meta Platforms)minorOthersPhänomenta operates an official Facebook business page (facebook.com/phaenomenta.peenemuende) for company representation, event announcements, and visitor communication. Data processing occurs through Facebook Ltd. (Ireland) and Facebook Inc. (USA) when visitors interact with the page.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Universum Bremen: Hands-on science exhibition in Bremen featuring ~250 interactive phenomena. Comparable as a northern German Mitmach-Museum with a similar mix of physics experiments, school programs, and family tourism focus.
• Experimenta Heilbronn: Large interactive science center in Heilbronn with multiple floors of hands-on experiments across physics, technology, and perception. Highly comparable as a German interactive science museum competing for the same family and school audiences.
• Phänomania Büsum: Sister location of the Phänomenta network in Büsum on the North Sea coast, offering the same interactive physics/perception experiment concept. Listed as a core network partner of Phänomenta Peenemünde with identical target segments and exhibition philosophy.
• Heinz Nixdorf MuseumsForum: Large interactive computer and technology museum in Paderborn. Comparable as a German hands-on science/technology museum targeting families and school groups with physics and technology exhibits.
• Phaeno Wolfsburg: Iconic hands-on science center in Wolfsburg featuring ~350 interactive phenomena stations. Directly comparable to Phänomenta as a German Mitmach-Museum targeting families and school groups with physics and technology exhibits.
• Odysseum Köln: Interactive science adventure center in Cologne featuring hands-on experiments across multiple themed areas. Comparable to Phänomenta as a German Mitmach-Museum targeting the same family and school segments with experiential STEM exhibits.
• Phänomania Carolinensiel: Sister Phänomenta/Phänomania hands-on science museum in Carolinensiel, Germany. Directly comparable because it operates the same brand network with the same interactive experiment concept, targeting the same family and school segments, and is explicitly cross-referenced from the Peenemünde site.

Broad incumbents

• Deutsches Museum Munich: One of the world's largest science and technology museums with extensive interactive sections. Comparable as a science museum serving families and school groups, but operates on a much larger scale with broader collections beyond hands-on experiments.
• Deutsches Technikmuseum Berlin: Major German technology and science museum in Berlin with interactive elements. Comparable as a science/technology attraction for families and school groups, though with a broader historical collection scope than Phänomenta's pure experiment focus.

Regional players

• Technorama Swiss Science Center: Major hands-on science center in Winterthur, Switzerland, with hundreds of interactive physics and technology exhibits. Highly comparable in concept to Phänomenta but serves a different geography (Switzerland vs. Germany).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phaenomenta.peenemuende

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phenomenon Peenemünde