Nook

What Nook does

Nook is a single-location coworking operator headquartered at One JLT, Jumeirah Lake Towers, Dubai, legally structured as nook Office DMCC within the DMCC Free Zone, with DUPLAYS (a Dubai sports-community operator founded circa 2012) as its parent. The company serves entrepreneurs and small businesses in Dubai's sports, fitness, and wellness industry, providing physical workspace—coworking desks, hot desks, private offices, meeting rooms, meeting pods, zoom rooms, event spaces, and a specialized multipurpose fitness/wellness studio with sprung flooring, barre, and commercial-grade sound. Its core products are the workspace SKUs themselves plus a 'Startup Package' that bundles DMCC company formation, trade licensing, two-visa allocation, and annual coworking access into a one-stop onboarding flow, with three payment cadences priced between AED 6,000 (quarterly) and AED 22,000 (annual), supplemented by DMCC fees of AED 10,550 plus a AED 3,000 onboarding fee.

The core technology is physical infrastructure rather than software: a purpose-built studio and conventional coworking fit-out, with no proprietary platform or AI features disclosed. Distribution is direct-to-consumer through a website (nookwork.ae), walk-ins, phone, and team-led outreach; marketing leans on a community of up to 100 sports/wellness tenants, social media, and hosted seminars/workshops.

Nook monetizes through a mix of subscription recurring revenue (monthly and annual coworking plans), usage-based revenue (hourly/half-day/full-day hire of meeting rooms, pods, studio, and event space), and one-time license revenue (DMCC trade license and onboarding). The primary customer segment is sports/fitness/wellness professionals setting up in Dubai, with a secondary horizontal segment of general professionals; pricing ranges from AED 80/day for shared coworking to AED 4,000/month for a private office. The business is operated by an 8-9 person team covering operations, customer service, finance, facility coordination, community, and sales, and is recognized by the Dubai Sports Council, leveraging an exclusive DMCC partnership as its principal regulatory and competitive anchor.

Name

Nook

Legal name

nook Office DMCC

Website

https://nookwork.ae

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nook is a Dubai-based (JLT) coworking operator serving sports, fitness, and wellness professionals with bundled DMCC company formation, trade licensing, and visa services alongside workspace and a specialized wellness studio.

Ownership category

akta.pro rank

Product category

Coworking Space

NAICS

Office Administrative Services (5611), Administrative and Support Services (561)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Coworking space rental
• Flexible office solutions
• Company formation services
• Dubai free zone licensing
• Wellness studio hire

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Space Rentals: Flexible rental of coworking desks, private offices, meeting rooms, zoom rooms, meeting pods, and event spaces. Charged on hourly, daily, weekly, and monthly basis depending on space type.
2. Company Formation Services: DMCC Limited Liability Company formation including trade license procurement for AED 10,550, plus onboarding fee of AED 3,000 + VAT.
3. Annual Membership Plans: Annual coworking plans with visa allocation (Option 1: AED 22,000/year, Option 2: AED 11,500 semi-annual, Option 3: AED 6,000 quarterly). Includes business support services.
4. Studio and Event Space Hire: Hourly, half-day, and full-day rental of multipurpose studio and event spaces for fitness sessions, seminars, and workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Nook operates a physical coworking space in Jumeirah Lake Towers, Dubai, offering flexible workspace solutions (coworking desks, private offices, meeting rooms, meeting pods, zoom rooms, event spaces, and a specialized fitness/wellness studio) targeted at sports, fitness, and wellness professionals. Through an exclusive partnership with DMCC Free Zone, Nook also provides company formation services including trade license procurement and visa allocation, bundling workspace with business setup into a single offering. The company caters to startups, SMEs, and individual professionals seeking affordable, industry-specific workspace and Dubai company registration.

Product overview

Nook is a coworking space platform designed for Dubai's sports, fitness, and wellness industry professionals. The offering combines physical workspace solutions (coworking desks, private offices, meeting rooms, event spaces, meeting pods, and a fitness/wellness studio) with business setup services through a partnership with DMCC (Dubai Multi Commodities Centre) Free Zone. The core workspace products include flexible daily, weekly, and monthly rental options, while the Startup Package enables entrepreneurs to form an LLC company, obtain a Dubai trade license, and receive visa allocations—all under one roof. The platform is architecture-free, functioning as a single unified service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Desk Flexible coworking space access with high-speed WiFi, printing/scanning facilities, and free coffee/tea for sports, fitness, and wellness professionals in Dubai. Available on daily (AED 100), weekly (AED 400), and monthly (AED 1,000) terms.
• Private Office Dedicated private office space equipped with 55-inch commercial-grade HD screen, Clickshare screen sharing, desktop PC, dedicated camera, table-top speaker, AC control, window blinds, adjustable lighting, and flipchart stand. Monthly rental from AED 4,000.
• Meeting Room Meeting room for up to 8 people equipped with 55-inch commercial-grade HD ready screen, desktop PC, dedicated camera, and table-top speaker for video calls. AED 250 per hour.
• Meeting Pod Soundproof meeting room for up to 4 people ideal for private meetings, coaching sessions, or consultations. Equipped with table, chairs, adjustable lighting, and airflow. AED 150 per hour, with multi-hour packages for wellness coaches.
• Zoom Room Private micro office for 1 person equipped with desk, chair, and adjustable lighting, ideal for calls, webinars, or study sessions. AED 100 per hour.
• Hot Desk Flexible desk rental combining private office benefits with coworking community opportunities. From AED 500 per day or AED 50 per hour.
• Office for a Day Cosy private office rental for up to 3 people equipped with two desks, ideal for team meetings and private meetings. From AED 500 per day.
• Event Space Informal event space for seminars and workshops with all equipment and furniture included; refreshments available upon request. Hourly, half-day, and full-day hire options from AED 350 per hour.
• Studio Multipurpose fitness and wellness studio for up to 30 people with mirrors, reinforced barre on 2 walls, adjustable lighting, commercial-grade sound system, and exercise-friendly sprung flooring. Designed for group exercise classes, wellness training, and events. AED 250 per hour, available hourly, half-day, and full-day.
• Startup Package Complete business setup bundle combining DMCC company formation and trade license (AED 10,550), nook onboarding fee (AED 3,000 + VAT), and annual coworking plan with 2 visa allocations (AED 12,000 + VAT). Includes individual or team coworking access, discounted studio/meeting/event rates, company stamp, reception services, business support, and networking opportunities with up to 100 like-minded businesses. Available in annual (AED 22,000), semi-annual (AED 11,500), or quarterly (AED 6,000) payment options with up to 15% savings.

Quantifiable outcome

• 70% off company setup for new businesses through DMCC partnership
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DMCC (Dubai Multi Commodities Centre)coreStrategic or Co-development PartnerExclusive partnership with DMCC, voted the world's leading free zone, to offer the best value-for-money options for company setup and business licensing. DMCC partnership enables nook to provide 100% foreign ownership, trade licenses from AED 10,550, visa allocation, and company formation services. Customers receive 70% off company setup through this partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AstroLabs: AstroLabs is a Dubai-based company formation and coworking platform that helps entrepreneurs set up free zone businesses and obtain trade licenses. Like Nook, it bundles workspace access with company registration services, making it the closest direct comparable in the Dubai market.
• District Hub: District is a Dubai coworking and serviced office operator with multiple locations offering flexible workspace, meeting rooms, and event spaces. It is comparable to Nook as a Dubai-based coworking provider serving SMBs and startups, though without Nook's sports/wellness vertical focus.
• The Executive Centre: The Executive Centre operates premium serviced offices and coworking spaces across the Middle East and Asia, including Dubai. Comparable to Nook as a Dubai coworking competitor targeting professionals and SMEs with flexible lease terms and meeting room products.

Broad incumbents

• Regus / IWG: Regus, part of IWG, is the world's largest provider of flexible workspace with extensive Dubai presence. It overlaps with Nook across coworking, private offices, meeting rooms, and virtual offices but operates at vastly larger scale and lacks the sports/wellness vertical niche.
• WeWork: WeWork is a global coworking incumbent with a Dubai presence offering flexible offices, meeting rooms, and event spaces. Comparable to Nook on product surface but not on vertical focus or bundled company-formation services.
• Servcorp: Servcorp operates premium virtual offices, coworking, and serviced offices globally including Dubai. Comparable to Nook on offering private offices and meeting rooms to SMBs and professionals, but at the higher end of the market without sports/wellness specialization.

Regional players

• JustCo: JustCo is a leading coworking operator in Southeast Asia (Singapore HQ). Comparable to Nook as a coworking brand serving startups and SMBs with bundled services and event-driven community, but operates in a different geography.
• Mindspace: Mindspace is a flex workspace operator in Europe, the US, and Israel. Comparable to Nook in serving startups and SMBs with design-forward coworking and meeting rooms, but in different geographies.
• FitnGlam (fitness studio operator, Dubai): FitnGlam is a Dubai-based women-only fitness studio chain. Comparable as a Dubai sports/wellness operator and potential customer for Nook's specialized studio space hire, representing the addressable vertical from the customer side.

Others

• DUPLAYS (parent): DUPLAYS is Nook's parent company and operates sports leagues across the UAE. Comparable as the platform entity that gives Nook its industry credibility and customer pipeline in the sports/fitness/wellness vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nookdxb
• Facebookfacebook.com/nookdxb
• LinkedInlinkedin.com/company/nookdxb
• Instagraminstagram.com/nookdxb/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nook