crystal Springs

What crystal Springs does

Crystal Springs is a North American consumer water brand operated by DS Services of America, Inc. (dba Primo Water North America), a subsidiary of the strategic parent Primo Brands. Its core offering is a subscription-based direct-to-consumer bottled water delivery service, delivering 3- and 5-gallon bottles, case packs, and sparkling water to residential and office customers on a recurring two-week schedule. Beyond home and office delivery, the brand participates in a multi-format hydration ecosystem that includes Primo Water Exchange (pre-filled sanitized bottle exchange at retail locations), Primo Water Refill (self-service refills at 23,500+ retail locations across the US and Canada), Primo Water Filtration (point-of-use systems connected to existing water lines), and the sale of compatible top-load and bottom-load water dispensers.

Order management is handled through the water.com e-commerce storefront and the MyWater+ mobile application (iOS and Android), with marketing and customer engagement conducted via Facebook, Instagram, and app store channels under the Primo Brands umbrella. The customer base is segmented across residential households (primary), office/business accounts, and individual retail consumers using exchange or refill stations. No enterprise customers or large anchor accounts are disclosed, and the pricing model is not publicly disclosed — customers must sign up or contact the company for quotes.

The company is privately held within the Primo Brands corporate structure; no funding rounds, M&A activity, leadership changes, certifications, or patents are recorded in the input data. The "Crystal Springs" mark is a registered trademark, and the brand has been in continuous operation, with the firmographic record indicating a founding year of 1921. Technology footprint is operational rather than technology-led: route-based delivery infrastructure, an e-commerce platform, and a mobile app, with no disclosed AI/ML, API, or integration surface area.

Name

crystal Springs

Legal name

DS Services of America, Inc.

Website

https://crystal-springs.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Crystal Springs is a North American consumer water brand under Primo Brands that delivers 3- and 5-gallon bottled water to homes and offices on a biweekly subscription, complemented by retail refill, bottle exchange, dispensers, and filtration.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled Water Delivery Subscription: Recurring subscription-based delivery of 3 and 5 gallon water bottles, case packs, and sparkling water to residential and office customers. Deliveries occur on a regular schedule (every 2 weeks).
2. Water Exchange: Pre-filled exchange bottles sold for use with Primo Water dispensers. Bottles are cleaned and filled in contaminant-free environment with added minerals.
3. Self-Service Refill: Self-service water refill at 23,500 retail locations across US and Canada. Customers bring containers and pay per refill.
4. Water Dispensers and Equipment: Sale of water dispensers (top-load and bottom-load types) for home and office use.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Crystal Springs provides subscription-based bottled water delivery, primarily 3 and 5 gallon bottles delivered to homes and offices on a recurring (every 2 weeks) schedule. The offering is supplemented by water dispensers, case packs, sparkling water, coffee/tea, a Primo Water Exchange program, self-service refill at 23,500+ retail locations across the US and Canada, and point-of-use water filtration systems. Customers can manage orders through the water.com website or the MyWater+ mobile app.

Product overview

Crystal Springs is a water delivery brand under Primo Brands (operated by DS Services of America, Inc., dba Primo Water North America). The core offering is a subscription-based bottled water delivery service featuring 3 and 5 gallon water bottles delivered every 2 weeks. This is supplemented by water dispensers (top-load and bottom-load), case packs, and sparkling water. The company also offers complementary hydration solutions: Primo Water Exchange (pre-filled bottle exchange program), Primo Water Refill Stations (self-service refills at 23,500+ retail locations), and Primo Water Filtration (connected filtration systems for continuous filtered water). An online account and MyWater+ mobile app allow customers to manage orders and delivery schedules.

Differentiator

Problem solved

Functional benefit

Brands

• Primo Water Exchange: Pre-filled exchange water service where customers exchange empty bottles for filled ones at exchange stations.
• Primo Water Refill
• Primo Water Filtration

Products and services

• 3 and 5 Gallon Bottled Water Delivery Large-format water bottles (3 and 5 gallon sizes) delivered directly to homes and offices on a recurring schedule, typically every 2 weeks.
• Water Dispensers Bottled water dispensers available in both top-load and bottom-load configurations, compatible with Primo exchange bottles, for home and office use.
• Case Packs Smaller packs of bottled water available in various sizes, sold individually or in multi-packs for convenient purchasing.
• Sparkling Water Carbonated water options available for order alongside still water products.
• Coffee & Tea Beverage products including coffee and tea offerings to complement the water delivery service.
• Primo Water Exchange Pre-filled exchange water program where customers exchange empty bottles for sanitized, refilled bottles. Bottles are cleaned and filled in a contaminant-free environment with minerals added for taste.
• Primo Water Refill Stations Self-service water refill stations available at over 23,500 retail locations across the US and Canada, allowing customers to fill their own containers with filtered water.
• Primo Water Filtration Point-of-use water filtration systems that connect directly to existing water supply lines in homes or offices, providing continuous fresh-tasting filtered water.

Quantifiable outcome

• 23,500+ retail locations available for self-service refill

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sparkletts: Direct-to-home and office bottled water delivery brand in the US, historically part of DS Services of America. Competes head-to-head with Crystal Springs on 3/5-gallon subscription delivery.
• Culligan: Major water treatment and bottled water delivery operator with both point-of-use filtration and home/office delivery offerings. Overlaps directly with Crystal Springs on subscription delivery, dispensers, and filtration.
• ReadyRefresh: Direct competitor offering subscription-based bottled water and beverage delivery to homes and offices in the US. Closest direct functional peer to Crystal Springs' core 3/5-gallon delivery model.

Broad incumbents

• Aquafina (PepsiCo): Major national bottled water brand owned by PepsiCo. Competes with Crystal Springs in retail bottled water and uses scale and distribution leverage as a broad incumbent.
• Niagara Bottling: Large-scale private-label and branded bottled water manufacturer serving mass-market retail. Comparable on production economics and retail-channel competition in bottled water.
• BlueTriton Brands (Poland Spring): Large incumbent bottled water company (Poland Spring, Deer Park, Arrowhead, Ozarka). Now part of Primo Brands alongside Crystal Springs; broader retail bottled water portfolio competes with Crystal Springs' branded water.
• Dasani (Coca-Cola): National bottled water brand under The Coca-Cola Company. Competes in retail bottled water and shares customer overlap with Crystal Springs' retail and exchange offerings.

Emerging players

• Mountain Valley Spring Water: Premium spring water brand with home/office delivery and retail glass-bottle presence. Comparable as a premium-positioned bottled water brand with overlapping delivery and retail channels.
• Brita (The Clorox Company): Leading consumer water filtration brand (pitchers, under-sink, replacements). Directly competes with Primo Water Filtration within Crystal Springs' product mix and represents a substitution risk to delivered water.

Others

• Primo Brands Corporation: Parent corporate platform housing Crystal Springs alongside other water delivery and exchange brands (Primo Water, Sparkletts, Mount Olympus, etc.). Included as the strategic parent whose portfolio strategy directly determines Crystal Springs' direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrimoWaterCorp
• Instagraminstagram.com/primowater
• Xx.com/DrinkCrystal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crystal Springs