Sparkletts
Sparkletts is a 1925-founded regional bottled water brand operated by Primo Water North America, delivering 3- and 5-gallon bottled water to homes and offices on a bi-weekly subscription and offering exchange, self-service refill, and filtration services.
- Company typePrivate
- Founded1925
- HeadquartersLakeland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sparkletts does
Sparkletts is a regional bottled water brand and delivery service operating under DS Services of America, Inc., which does business as Primo Water North America. The company was founded in 1925 and is headquartered in Lakeland, Florida. Its core product is large-format bottled water — primarily 3- and 5-gallon bottles — delivered to residential homes and offices on a bi-weekly subscription cadence, with empty bottles collected on delivery days. Customers also access the brand through exchange stations (pre-filled bottles compatible with any Primo Water dispenser), self-service refill at 23,500+ retail locations across the United States and Canada, and direct-connect home and office water filtration systems. The product catalog further extends to case packs, sparkling water, water dispensers, and coffee and tea, accessed either through scheduled delivery or the online shop.
The underlying technology stack centers on water filtration, purification, and bottling, with bottles cleaned and filled in a contaminant-free environment and minerals added for taste; a proprietary feature is described around safety/security architecture tied to that processing environment. Digital channels include the sparkletts.com website, the MyWater+ mobile application distributed through Apple App Store and Google Play, and social presence on Facebook and Instagram. Orders, scheduling, and account management are processed online or via the app, while final logistics rely on a national route-based delivery operation managed by the parent.
The business model combines subscription-based recurring delivery with one-time product sales and transaction-based self-service refill. Pricing is quote-based and not publicly disclosed, with monthly billing cadence on delivery subscriptions. Sparkletts' primary customer segment is residential consumers seeking convenient home hydration, with a secondary segment of office and small-business customers needing reliable workplace water supply. The brand's competitive positioning leans on the convenience of door-to-door delivery, broad refill accessibility through the parent's retail network, and long-standing brand recognition dating to 1925.
Sparkletts firmographics
Firmographics- Name
- Sparkletts
- Legal name
- DS Services of America, Inc.
- Website
- https://sparkletts.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sparkletts is a 1925-founded regional bottled water brand operated by Primo Water North America, delivering 3- and 5-gallon bottled water to homes and offices on a bi-weekly subscription and offering exchange, self-service refill, and filtration services.
- Ownership category
- akta.pro rank
Sparkletts industry classification
Industry- Product category
- Bottled Water Delivery
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Refrigerator & Ice Maker Water Filters (CRAJAJAF)
Keywords
Where Sparkletts is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Markets served
Sparkletts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bottled Water Delivery: Subscription-based recurring delivery of 3 and 5 gallon bottled water, delivered every 2 weeks to customer doorsteps. Empty bottles are collected on delivery days.
- Product Sales: One-time purchases of water dispensers, case packs, sparkling water, and coffee & tea products through the online shop.
- Water Exchange: Pre-filled exchange water bottles for customers who prefer to exchange empty bottles at exchange stations rather than waiting for delivery.
- Self-Service Refill: Self-service water refill at 23,500 retail locations across US and Canada where customers fill their own containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bottled Water Delivery Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sparkletts product offering
Product offeringCore offering
Sparkletts is a bottled water delivery service that provides 3 and 5 gallon water bottles directly to residential homes and offices on a bi-weekly recurring schedule, with empty bottle pickup on delivery days. The offering also extends through the parent Primo Water North America brand to include water exchange stations, self-service refills at 23,500+ retail locations across the US and Canada, and direct-connect water filtration systems for home and office use.
Product overview
Sparkletts is a bottled water delivery service operated by Primo Water North America (DS Services of America, Inc.). The core offering consists of large format water delivery (3 and 5 gallon bottles delivered every 2 weeks), case packs, sparkling water, water dispensers, and complementary Coffee & Tea products. The service is supported by the MyWater+ mobile app for order management and delivery scheduling. Through the parent Primo Water brand, Sparkletts also provides access to Water Exchange (pre-filled bottle exchange), Water Refill (self-service at 23,500 retail locations), and Water Filtration (direct-connect systems) — offering customers multiple hydration options from still to sparkling water.
Differentiator
Problem solved
Functional benefit
Brands
- MyWater+ App: Mobile application for managing water orders, adjusting delivery schedules, and trying new products.
Products and services
- 3 and 5 Gallon Water Delivery
Companies that use Sparkletts
Customer profileSegments2 records
Ideal customer profiles2 records
Sparkletts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sparkletts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DS Services of America, Inc. (dba Primo Water North America)parentSparkletts is a brand operated under DS Services of America, Inc., doing business as Primo Water North America. This is the parent company that owns and operates the Sparkletts brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sparkletts competitors and assessment
Company assessmentBroad incumbents
- Aquafina (PepsiCo): Mass-market purified bottled water brand in PepsiCo's portfolio with distribution depth comparable to a national water-delivery player like Sparkletts at the retail tier.
- Dasani (The Coca-Cola Company): Mass-market bottled still water brand with national retail penetration; competes with Sparkletts for value-conscious household purchases and the same shelf space at retail and foodservice.
- Poland Spring (BlueTriton Brands): Major regional spring water brand within BlueTriton's portfolio that overlaps with Sparkletts in retail-bottled water and (via ReadyRefresh) in delivery, competing for the same household hydration wallet.
- FIJI Water: Premium bottled still and sparkling water brand distributed nationally; competes with Sparkletts in retail-bottle channels and for premium-positioned household purchases.
- Primo Water Corporation (Primo Brands): Direct parent and operator of Sparkletts; runs the same home and office water delivery, exchange, refill, and filtration services under the Primo umbrella, sharing routes, technology, and customer infrastructure. Comparable because Sparkletts is effectively a regional brand inside this broader national hydration platform.
- Mountain Valley Spring Water: Premium spring and sparkling bottled water brand offering home/office delivery in select markets; comparable overlap on sparkling water SKUs and at-home delivery subscription, though at a much smaller scale.
Emerging players
- Sparkling Ice: Flavored sparkling water brand appealing to the same health-conscious hydration occasions as Sparkletts' sparkling offering; partial overlap in retail carbonated-water category rather than delivery.
Direct peers
- Culligan Water: National bottled water delivery, exchange, and home/office filtration provider; competes with Sparkletts across all four of Sparkletts' service lines and shares the same direct-to-consumer subscription motion.
- Crystal Springs (Waterlogic): Home and office bottled water delivery service operating multi-gallon jug subscriptions in the US; directly comparable on subscription cadence, customer profile (residential and SMB), and product mix.
- ReadyRefresh (ReadyRefresh by Nestlé / BlueTriton): Direct-to-consumer water and coffee delivery subscription service serving homes and offices across the US — the closest head-to-head competitor to Sparkletts' home/office 3- and 5-gallon jug model, with overlapping product set (spring, purified, sparkling) and similar cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sparkletts social profiles
Digital presenceSparkletts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparkletts leadership team
Management profileNumber of profiles
Sparkletts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparkletts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparkletts
What does Sparkletts do?
Sparkletts is a bottled water delivery service that provides 3 and 5 gallon water bottles directly to residential homes and offices on a bi-weekly recurring schedule, with empty bottle pickup on delivery days. The offering also extends through the parent Primo Water North America brand to include water exchange stations, self-service refills at 23,500+ retail locations across the US and Canada, and direct-connect water filtration systems for home and office use.
Is Sparkletts a public or private company?
Sparkletts is a private company. It is classified as corporate owned and is currently operating.
When was Sparkletts founded?
Sparkletts was founded in 1925. It employs 11 to 50 people.
Where is Sparkletts based?
Sparkletts is headquartered in Lakeland, United States, in the North America region.
How does Sparkletts make money?
Four revenue lines are on record. Bottled Water Delivery is the primary driver. The others are product Sales, water Exchange and self-Service Refill.
Who are Sparkletts's main competitors?
Broad incumbents on record are Aquafina (PepsiCo), Dasani (The Coca-Cola Company), Poland Spring (BlueTriton Brands), FIJI Water, Primo Water Corporation (Primo Brands) and Mountain Valley Spring Water. Sparkling Ice is listed as an emerging player. Direct peers are Culligan Water, Crystal Springs (Waterlogic) and ReadyRefresh (ReadyRefresh by Nestlé / BlueTriton).
Does Sparkletts have an API?
No public API is recorded for Sparkletts.
What industry is Sparkletts in?
Sparkletts's product category is Bottled Water Delivery. Its primary akta.pro industry code is AFAFACAH, Bulk Bottled Water Production (Large Format, Home/Office Delivery), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2086.