Pacific Lift
Pacific Lift is a 1953-founded equipment contractor that designs, installs, and services automotive and heavy-duty shop equipment for franchise dealerships, commercial fleets, municipal agencies, and transit operators across California, Arizona, Nevada, and nationally.
- Company typePrivate
- Founded1953
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pacific Lift does
Pacific Lift & Equipment Company, Inc. is a private automotive and heavy-duty shop equipment contractor founded in 1953 and headquartered in Pasadena, California. The company designs, sells, installs, and services automotive service equipment — including lifts, alignment systems, wheel service equipment, air compressors, lubrication systems, exhaust extraction, fluid containment, and storage infrastructure — sourced from 11+ manufacturers including Rotary Lift, Hunter, Snap-On, Graco, Borroughs, Containment Solutions, EuroVent, Direct Lift, Forward Lift, Norco, and Shure.
The company operates across five integrated service pillars: Design & Planning (facility layout, equipment specification, and permit coordination), Installation & Project Execution (professional installation and multi-site rollouts), Regional Service (preventive maintenance, on-call repair, and inspections across California, Arizona, and Nevada), National Service (centralized multi-site coordination via a national account manager and partner network), and Heavy-Duty Solutions (specialized equipment for fleet, municipal, and transit operators).
Revenue is generated through three primary mechanics: hardware sales of third-party-manufactured equipment bundled into project solutions; project-based professional services fees for design, installation, and project management; and recurring preventive maintenance agreements plus per-service-call repair revenue. The go-to-market is consultative enterprise field sales targeting franchise dealerships, commercial fleet operators, municipal and public works departments, transit agencies, and national service chains. Named customers include FedEx, Carvana, Walmart, and Sam's Club fleet operations, alongside municipal fleets in Sacramento, transit agencies in Phoenix, and dealerships across 35+ OEM brands including Acura, BMW, Mercedes-Benz, Rivian, and Lucid. The company employs 51–100 people across its Pasadena and Rancho Cordova offices.
Pacific Lift firmographics
Firmographics- Name
- Pacific Lift
- Legal name
- Pacific Lift & Equipment Company, Inc.
- Website
- https://pacificlift.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pacific Lift is a 1953-founded equipment contractor that designs, installs, and services automotive and heavy-duty shop equipment for franchise dealerships, commercial fleets, municipal agencies, and transit operators across California, Arizona, Nevada, and nationally.
- Ownership category
- akta.pro rank
Pacific Lift industry classification
Industry- Product category
- Automotive Shop Equipment Services
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Pacific Lift is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pacific Lift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Equipment Sales: Pacific Lift sells automotive and heavy-duty shop equipment including lifts, alignment systems, wheel service equipment, air compressors, lubrication systems, exhaust extraction, and related shop infrastructure. Equipment is sourced from trusted manufacturers and sold as part of full-scope project solutions.
- Installation Services: Professional installation and project management for new builds, retrofits, expansions, and multi-site rollouts. Installation services include site assessment, scheduling, execution, quality assurance, and documentation. Revenue is generated through project-based installation fees.
- Preventive Maintenance Programs: Quarterly and annual preventive maintenance programs for lifts, compressors, reels, and other shop equipment. These recurring service agreements generate ongoing revenue and support long-term customer retention.
- Repair & On-Call Service: On-demand repair, inspection, and service support for shop equipment. Includes annual lift inspections, safety reviews, and equipment replacement planning. Revenue generated on a per-service-call basis.
- Design & Planning Services: Facility layout planning, equipment selection and specification, pre-coordination with architects and trades, city permit packages, and workflow optimization. Delivered as part of turnkey project engagements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pacific Lift product offering
Product offeringCore offering
Pacific Lift designs, sells, installs, and services automotive shop equipment for dealerships, commercial fleets, municipalities, and transit agencies. Its offerings span vehicle lifts, wheel alignment systems, heavy-duty lifting solutions, and shop equipment from 11+ manufacturers, supported by regional field service technicians across California, Arizona, and Nevada and a national coordination team for multi-site rollouts.
Product overview
Pacific Lift & Equipment is an equipment contractor offering a unified service portfolio for automotive dealership and fleet shop environments. The core offering consists of four integrated service pillars: Design & Planning (facility layout and equipment specification), Installation & Project Execution (professional installation and project management), Regional Service (preventive maintenance, repairs, and inspections in California, Arizona, and Nevada), and National Service (centralized multi-site coordination for national accounts). A fifth pillar, Heavy-Duty Solutions, extends specialized support for fleet, municipal, and transit operations. The company also distributes and installs equipment from trusted manufacturers including Rotary Lift, Hunter Engineering, Snap-On, Direct Lift, Forward Lift, Norco, Graco, Containment Solutions, EuroVent, Borroughs, and Shure — representing automotive lifts, alignment systems, wheel service equipment, lubrication systems, exhaust extraction, and storage solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Planning Services Consultative design and planning service for new or renovated automotive service facilities, including site layout, equipment specification, and project planning for dealerships, fleets, municipalities, and transit agencies.
- Installation & Project Execution Turnkey installation of automotive shop equipment including vehicle lifts, alignment racks, and heavy-duty lifting systems, with project management, electrical contracting, and concrete work as needed.
- Equipment Sales (Multi-Brand Distribution) Sale of vehicle lifts, wheel alignment systems, heavy-duty lifting solutions, ADAS calibration equipment, and diagnostic shop equipment from 11+ manufacturers including Rotary, Hunter, BendPak, Dannmar, Maha, Challenger Lifts, Stertil-Koni, Ingersoll-Rand, and Toyota Material Handling.
- Regional Service & Preventive Maintenance On-site preventive maintenance, inspection, and on-call repair services delivered by field service technicians based in California, Arizona, and Nevada, with same-day response capability and a stock of parts on each service vehicle.
- National Service Coordination Multi-site project coordination for national customers, leveraging a network of installation and service partners to deliver consistent equipment deployment and maintenance across geographically dispersed locations.
- Heavy-Duty Solutions Heavy-duty lifting systems and service for Class 1-8 trucks, buses, military vehicles, and other large vehicles, including mobile column lifts, platform lifts, and specialized heavy-duty equipment from brands such as Stertil-Koni, Rotary, and Ingersoll-Rand.
Quantifiable outcome
- 275+ dealership projects completed
- +2 more outcomes
Companies that use Pacific Lift
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Pacific Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Lift partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Rotary LiftcorePacific Lift offers, installs, and services Rotary Lift equipment including two-post lifts, four-post lifts, alignment lifts, and specialty lift solutions. Rotary Lift is described as a trusted manufacturer with a proven track record for innovation and durability.
- HuntercorePacific Lift offers, installs, and services Hunter wheel service equipment, alignment systems, tire changers, and balancers. Hunter is positioned as a leading manufacturer of professional automotive service equipment.
- Snap-OncorePacific Lift offers Snap-On shop equipment and tools as part of its product portfolio, providing professional-grade tools and equipment solutions for automotive service facilities.
- GracosupportingPacific Lift offers and installs Graco lubrication systems and fluid handling equipment for automotive and fleet service environments.
- BorroughssupportingPacific Lift offers and installs Borroughs shop equipment including workstation storage, shelving, and facility support equipment.
- Containment SolutionssupportingPacific Lift offers and installs Containment Solutions products, including fluid storage tanks and containment systems for shop environments.
- EuroVentsupportingPacific Lift offers and installs EuroVent exhaust extraction systems for automotive service facilities, supporting technician safety and professional shop environments.
- Direct LiftsupportingPacific Lift offers Direct Lift automotive lifts and equipment as part of its comprehensive product portfolio for professional service bays.
- Forward LiftsupportingPacific Lift offers Forward Lift automotive lifting equipment as part of its equipment offerings for dealership and fleet service operations.
- NorcosupportingPacific Lift offers Norco shop equipment and lifting products as part of its diverse equipment portfolio for automotive service facilities.
- ShuresupportingPacific Lift offers Shure products as part of its shop equipment portfolio, providing professional-grade solutions for automotive service environments.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pacific Lift competitors and assessment
Company assessmentDirect peers
- Challenger Lifts: Challenger Lifts manufactures vehicle lifts and distributes through a dealer/installer network serving dealerships, fleets, and service shops. Highly comparable customer profile and product focus to Pacific Lift.
- Hunter Engineering: Hunter Engineering is a leading manufacturer of wheel alignment systems, tire changers, and balancers serving dealerships and tire shops. Pacific Lift is a Hunter distributor/installer and competes in the same customer conversations.
- BendPak: BendPak manufactures automotive lifts, tire changers, and wheel service equipment sold through a dealer/installer network. Directly comparable product mix and dealer-channel distribution to Pacific Lift's lift, alignment, and wheel service portfolio.
- Rotary Lift (Vehicle Service Group): Rotary Lift is a major vehicle lift manufacturer under Vehicle Service Group (Dover). Pacific Lift is a Rotary Lift distributor/installer; the two share the same core product category and overlapping customer base in dealerships and fleets.
- Stertil-Koni: Stertil-Koni is a leading manufacturer and distributor of heavy-duty vehicle lifts serving dealerships, transit agencies, and fleet operators. Directly comparable to Pacific Lift in customer base (dealerships, fleets, transit) and core product category (vehicle lifting equipment).
- Nussbaum: Nussbaum is a vehicle lift manufacturer serving dealerships, fleets, and heavy-duty shops across Europe and North America. Directly comparable product category and customer segment to Pacific Lift's lift equipment business.
- Mohawk Lifts: Mohawk Lifts manufactures automotive lifts including two-post and alignment lifts, distributed through a dealer network serving dealerships and fleet operators. Direct overlap with Pacific Lift's core lift equipment category.
- Gray Manufacturing: Gray Manufacturing designs and manufactures vehicle lifts and shop equipment for dealerships, fleets, and service shops. Comparable product category (vehicle lifts) and customer base to Pacific Lift.
Broad incumbents
- Vehicle Service Group (Dover): Vehicle Service Group is the Dover segment that owns Rotary Lift, Forward Lift, Direct Lift, and other vehicle lift brands. Operates broadly across vehicle lifting equipment, with portfolio overlap to Pacific Lift's product lines and channel reach.
- Snap-On Incorporated: Snap-On distributes tools, diagnostics, and shop equipment to professional automotive service facilities. Pacific Lift distributes Snap-On products and overlaps with Snap-On's broader shop-equipment franchise network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pacific Lift social profiles
Digital presencePacific Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Lift leadership team
Management profileNumber of profiles
Profiles1 record
Pacific Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Lift
What does Pacific Lift do?
Pacific Lift designs, sells, installs, and services automotive shop equipment for dealerships, commercial fleets, municipalities, and transit agencies. Its offerings span vehicle lifts, wheel alignment systems, heavy-duty lifting solutions, and shop equipment from 11+ manufacturers, supported by regional field service technicians across California, Arizona, and Nevada and a national coordination team for multi-site rollouts.
Is Pacific Lift a public or private company?
Pacific Lift is a private company. It is classified as unknown and is currently operating.
When was Pacific Lift founded?
Pacific Lift was founded in 1953. It employs 51 to 100 people.
Where is Pacific Lift based?
Pacific Lift is headquartered in Pasadena, United States, in the North America region.
How does Pacific Lift make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are installation Services, preventive Maintenance Programs, repair & On-Call Service and design & Planning Services.
Who are Pacific Lift's main competitors?
Direct peers on record are Challenger Lifts, Hunter Engineering, BendPak, Rotary Lift (Vehicle Service Group), Stertil-Koni, Nussbaum, Mohawk Lifts and Gray Manufacturing. Broad incumbents are Vehicle Service Group (Dover) and Snap-On Incorporated.
Does Pacific Lift have an API?
No public API is recorded for Pacific Lift.
What industry is Pacific Lift in?
Pacific Lift's product category is Automotive Shop Equipment Services. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its SIC code is 3537.