Krojačeva Škola

What Krojačeva Škola does

Krojačeva Škola (legal entity: KROJAČEVA ŠKOLA DOO SUBOTICA) is a Serbian EdTech company operating a subscription-based online learning platform headquartered in Subotica. It serves individual learners (B2C) and corporate clients (B2B) with 200+ video courses spanning IT, business, languages, marketing, MS Office, HR, sales, personal development, mental health, parenting, and AI literacy. The company was founded in 2010, evolving from a 2003 web-development firm called Krojač, and transitioned to online learning in 2016. In 2022 it became the first Serbian LMS to offer real-time knowledge measurement, allowing HR teams to track employee progress and learning outcomes. As of 2023, it operates as a 76%-owned subsidiary of Infostud within the Inspira Grupa conglomerate, with a registered proprietary framework (the KLIK Method) authored by CEO Ana Jovanović.

The technology stack is a self-developed LMS hosted at krojacevaskola.com (B2C) and biznis.krojacevaskola.com (B2B), delivering video-based courses, quizzes, progress tracking, and certificate issuance, with Google SSO for learner login and Google Analytics for behavior analysis. No mobile app, public API, or SDK is offered; payments are processed via Chip card a.d. The company maintains a 1-10 employee footprint despite serving 35,000+ active learners and 500+ corporate customers, indicating a highly outsourced/automated operating model.

The business model is dual-track: B2C subscriptions at 3,990 RSD/month or 10,990 RSD/year for unlimited course access, plus one-time individual course purchases (e.g., 4,590 RSD per course), and B2B corporate annual licenses with custom packages. Corporate purchases skew heavily toward annual commitments (86%), indicating strong long-term contract preference among Serbian companies. Go-to-market combines product-led growth (self-serve registration, free trial, auto-renewal) with a dedicated enterprise B2B sales motion via the business portal. Distribution is amplified by the parent company's Infostud job-market ecosystem, with content marketed through the company website/blog, email, free educational events (e.g., at Inspirahub in Subotica), and instructor social-media presence.

Name

Krojačeva Škola

Legal name

KROJAČEVA ŠKOLA DOO SUBOTICA

Website

https://krojacevaskola.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Krojačeva Škola is a Serbian EdTech company operating a subscription-based LMS with 200+ courses for individual learners and corporate clients, distinguished as Serbia's first platform with real-time knowledge measurement and majority-owned by Infostud's Inspira Grupa since 2023.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Online learning platform
• Corporate e-learning
• Video course subscription
• Employee training software
• Distance learning courses

Headquarters

HQ city

Subotica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Subscription (B2C): Monthly subscription at 3,990 RSD or annual subscription at 10,990 RSD providing unlimited access to all 200+ courses. Subscriptions auto-renew for credit card payments.
2. Individual Course Purchase: One-time purchase of individual courses for permanent access. Example prices range from 4,590 RSD per course. Course remains reserved for 45 days after purchase.
3. Corporate Training Licenses (B2B): Annual licenses for companies to train employees, with custom packages tailored to organizational needs. Companies enter contracts for employee training with dedicated business support.
4. Corporate Annual Licenses: 86% of all corporate purchases are annual licenses, indicating strong preference for long-term employee development commitments among Serbian companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Krojačeva Škola operates a subscription-based Serbian-language e-learning platform offering 200+ video courses in IT, business, marketing, languages, AI, and personal development, with certificates on completion. The company runs two distinct properties: a B2C consumer platform (krojacevaskola.com) with individual subscriptions and one-time course purchases, and a B2B corporate LMS (biznis.krojacevaskola.com) selling annual employee training licenses with progress analytics and real-time knowledge measurement for HR teams.

Product overview

Krojačeva Škola is an online learning company operating a subscription-based e-learning platform. Its core offering is the Krojačeva Škola Online Learning Platform (200+ video courses in Serbian for individual subscribers) accessible via the PASS subscription (monthly or annual). Alongside the B2C platform, it operates a separate Business LMS (BIZ) — a corporate-facing version offering company license packages, employee training management, and real-time knowledge measurement analytics. The Business LMS shares the same course catalog but adds organizational features (progress dashboards, custom training packages). The two products serve distinct segments: individual learners (B2C) and companies/HR departments (B2B).

Differentiator

Problem solved

Functional benefit

Brands

• Krojačeva škola BIZNIS: Business segment of Krojačeva škola offering corporate training, employee development, and organizational learning solutions at biznis.krojacevaskola.com

Products and services

• Krojačeva Škola Online Learning Platform (B2C) A subscription-based online learning platform offering 200+ video courses in Serbian across professional and personal development topics including IT (Python, JavaScript, PHP, web design, Power BI, Excel), business skills (marketing, sales, finance, HR), languages (English), AI literacy, and personal development (communication, mental health, parenting). Delivered via a distance-learning (LMS) model with certificates upon completion, targeted at individual learners in Serbia.
• Krojačeva Škola BIZNIS (Business LMS Platform) A dedicated corporate version of the LMS enabling Serbian companies to plan, manage, and measure employee learning and development. Includes company-specific training packages, annual license rentals for employees, progress analytics dashboards, and real-time knowledge measurement. Sells annual corporate training licenses with custom packages tailored to organizational needs, with 86% of corporate customers purchasing annual licenses.

Quantifiable outcome

• 86% of corporate purchases are annual licenses indicating high customer commitment
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Serbian CornercoreStrategic or Co-development PartnerCollaboration with Serbian Corner (school for Serbian as a foreign language) to create 'Survival Serbian' course for foreigners coming to Serbia. Course focuses on practical everyday communication situations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global online learning subscription marketplace with a similarly broad professional-development catalog (IT, business, marketing, soft skills). Udemy's Business tier competes directly with Krojačeva Škola's B2B corporate licensing, albeit at a global scale and with more depth in English content.
• Coursera: Global online learning platform with university and credentialed courses and an enterprise B2B offering (Coursera for Business). Overlaps with Krojačeva Škola's B2B licensing motion and its certification/certificate positioning for working professionals.
• LinkedIn Learning: Lynda.com–originated professional development library sold as a corporate B2B subscription integrated with LinkedIn's recruiter/talent graph. Directly comparable to Krojačeva Škola's B2B corporate LMS, with the same horizontal catalog of business, tech, and soft-skill courses.
• Pluralsight: Tech-skills subscription learning platform historically dominant in IT and developer training — directly overlapping with Krojačeva Škola's Python, JavaScript, PHP, Web Design, and Frontend Developer tracks. Comparable in being sold to enterprises for employee upskilling.
• Docebo: Cloud LMS platform sold to enterprises for employee training and learning analytics, directly analogous to Krojačeva Škola's B2B platform layer (progress tracking, real-time knowledge measurement, certificates). Competes for the same mid-market HR-tech budgets.

Direct peers

• Skillshare: Subscription-based learning platform with unlimited-access plans and a creator-led model. Operates on the same monthly/annual subscription flywheel as Krojačeva Škola's PASS subscription, even though it focuses more on creative and lifestyle categories.
• Go1: Enterprise LMS and corporate training content aggregator that, like Krojačeva Škola BIZ, licenses curated course catalogs to companies via annual subscriptions. Closest in B2B commercial model and target buyer (HR/L&D), though geographically global.

Regional players

• INFObest: Regional (Croatia/Southeast Europe) business training and education provider focused on professional development for the corporate market, comparable in geography, language family (ex-Yugoslav), and B2B corporate training motion, though specific public footprint is limited.

Emerging players

• DataCamp: Subscription learning platform specializing in data, AI, and Python/IT skills; comparable to the IT programing subset (Python, Power BI, AI) that Krojačeva Škola features in its 200+ catalog and competes for the same Serbian upskilling budgets.

Others

• Moodle (open-source LMS ecosystem): Open-source LMS widely used by universities and corporate training departments. Comparable as the foundational technology category that Krojačeva Škola's LMS competes against for enterprise L&D replacements, particularly in cost-sensitive Serbian organizations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/krojacevaskola
• Facebookfacebook.com/KrojacevaSkola

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krojačeva Škola