Security Label
- Company typePrivate
- Founded1990
- HeadquartersSarstedt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Security Label firmographics
Firmographics- Name
- Security Label
- Legal name
- Security Label GmbH
- Website
- https://security-label.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Security Label industry classification
Industry- Product category
- Aviation Baggage Identification Tags
- NAICS
- Support Activities for Air Transportation (4881), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)
- SIC
- Aircraft Parts & Auxiliary Equipment, Nec (3728)
- akta.pro primary industry
- Labeling, Tagging & Compliance Marking (TLAIAFAB)
- akta.pro secondary industry
- Baggage Services (Porters, Wrapping, Storage, Lost & Found) (THABALAG)
Keywords
Where Security Label is headquartered
LocationHeadquarters
- HQ city
- Sarstedt
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Security Label business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bag Tag Manufacturing & Sales: Production and sale of baggage tags including on-demand thermal tags, manual tags, interline tags, and specialty tags to airlines and airports worldwide.
- RFID Bag Tags: RFID-enabled baggage tags with integrated RAIN RFID inlays, compliant with IATA Resolution 753, providing enhanced baggage tracking capabilities.
- Aviation Printed Products: Wide range of aviation printed items including boarding passes, cabin tags, catering items, loyalty cards, promotional materials, and operational labels.
- Logistics & Fulfillment Services: Comprehensive logistics services covering warehousing, pick-pack-ship, multi-site regional distribution, customs documentation, and real-time shipment tracking.
- Tracking & RTLS Solutions: Asset tracking and Real-Time Location Systems solutions through RFiD Discovery partnership, including trolley, wheelchair, ULD, safety equipment tracking, wayfinding, and unaccompanied minor tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume and specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Security Label product offering
Product offeringCore offering
Security Label designs, manufactures, and supplies aviation baggage identification tags — including standard thermal and manual baggage tags, Eezeetags linerless self-adhesive tags, and RFID-enabled bag tags compliant with IATA Resolution 753. Beyond the core tag portfolio, the company supplies other aviation printed items (boarding passes, cabin tags, loyalty cards), asset tracking and RTLS solutions, and end-to-end logistics and fulfillment services to airlines, airports, and ground handlers worldwide.
Product overview
Security Label is a specialized provider of aviation identification and tracking solutions, offering a comprehensive product portfolio centered on baggage tags and related services. The core product line includes standard Baggage Tags (on-demand thermal, manual, and interline tags), Eezeetags (self-adhesive linerless tags for self-service bag drops), and RFID Bag Tags (compliant with IATA Resolution 753). Supporting the core tag products, the company offers Other Tags and Printed Items (boarding passes, cabin tags, loyalty cards), Tracking and RTLS Solutions (via RFiD Discovery for trolley, wheelchair, ULD, and equipment tracking), Logistics Services (warehousing, fulfillment, global distribution), and Associated Services (design, print, TagLOG web warehouse). The company operates as part of Paragon ID Aviation, combining its tag manufacturing expertise with group-wide RFID and tracking capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Eezeetags: Self-adhesive linerless bag tags that allow passengers to quickly and efficiently self-tag their own luggage within self-service bag drop operations. The revolutionary self-adhesive linerless label is user-friendly, provides a seamless experience and creates no waste.
- Voyager 7834
- TagLOG
Products and services
- Baggage Tags Standard thermal and manual baggage tags for airline luggage identification and tracking, including on-demand thermal tags, manual tags, and interline tags compliant with IATA standards.
- Eezeetags Self-adhesive linerless bag tags that eliminate backing paper waste, designed for self-service bag drop operations where passengers can easily attach tags to their luggage.
- RFID Bag Tags RFID-enabled baggage tags with integrated RAIN RFID chips providing 99-100% read rates for real-time baggage tracking, compliant with IATA Resolution 753.
- Other Tags and Printed Items Wide range of aviation sector printed products including boarding passes, cabin tags, hang tags, catering items, loyalty cards, promotional materials, and operational support items.
- Tracking and RTLS Solutions Asset tracking and Real-Time Location System (RTLS) solutions for aviation operations, covering trolley tracking, wheelchair tracking, ULD/container tracking, unaccompanied minor tracking, safety equipment tracking, and wayfinding.
- Logistics Services End-to-end logistics covering warehousing, fulfillment, multi-site distribution, customs documentation, real-time courier tracking, and shipment preparation with full compliance.
- Associated Services Value-added services including customer service, design customization, print production, logistics management, and TagLOG web warehouse for online order management.
Quantifiable outcome
- 99-100% RFID read rate vs. lower barcode read rates
- +4 more outcomes
Companies that use Security Label
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Security Label technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Security Label partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and secondary.
- Paragon IDflagshipSecurity Label is a subsidiary of Paragon ID, a leading supplier of secure identification solutions. In 2021, Security Label joined Paragon ID to leverage combined expertise in baggage tags and RFID technology. Paragon ID Aviation was launched in 2023 to unify all aviation solutions under one umbrella.
- IATAcoreLong-standing IATA strategic partner and member of IATA working groups. Security Label adheres to IATA requirements and provides products in line with IATA standards including Resolution 740, 752, and 753. Active participant in developing new industry standards.
- RFiD DiscoverycoreSister company within Paragon ID group providing RFID, BLE, UWB, GPS, Wi-Fi, and NFC tracking solutions. RFiD Discovery supplies asset and person tracking for aviation applications including trolley tracking, wheelchair tracking, ULD/container tracking, unaccompanied minor tracking, safety equipment tracking, and wayfinding.
- Thames TechnologysecondaryPart of Paragon ID group, specializing in high-quality metal bag tags and loyalty cards. Provides premium customer loyalty solutions to enhance brand engagement for aviation clients.
- EezeetagscoreSecurity Label is part of the Eezeetags family, manufacturing, selling, and distributing the revolutionary self-adhesive linerless bag tag technology. Eezeetags operates as a separate brand with its own website while being integrated into Security Label's product portfolio.
- Grenadier HoldingsflagshipParent company of Paragon ID group. Grenadier Holdings is the largest printing group in Europe, providing Security Label with access to group-wide printing expertise, customer communications solutions, direct mail, multi-channel campaigns, and CRM integration capabilities.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Security Label competitors and assessment
Company assessmentDirect peers
- Confidex: Finnish RFID tag and label specialist focused on industrial and logistics identification. Directly comparable technology and customer use cases in tracking and identification labels, with similar RFID and specialty tag offerings.
- Tonnjes International: German specialist in secure RFID-based identification for vehicles and assets, headquartered in the same German region. Comparable technology stack, RFID expertise, and B2B identification focus.
- SATO Holdings: Japanese manufacturer of industrial labeling equipment and specialty RFID labels/tags serving logistics, retail, and aviation customers. Comparable specialty tag product portfolio with overlapping identification and tracking use cases.
- Brady Corporation: US-based manufacturer of specialty printed labels, RFID tags, and identification products serving industrial, aviation, and logistics customers. Directly comparable product portfolio and B2B motion for custom identification tags including aviation-relevant applications.
Broad incumbents
- Honeywell: Large industrial conglomerate whose aerospace and automation divisions supply baggage handling systems, scanners, and airport identification solutions. Overlaps with Security Label's airline and airport customer base through broader aviation services portfolio rather than dedicated baggage tag manufacturing.
- CCL Industries: World's largest specialty label manufacturer with RFID capabilities via Checkpoint Systems. Competes broadly with Security Label in custom identification labels including aviation and logistics applications, though with a much wider industry footprint.
- Avery Dennison: Global leader in pressure-sensitive labels and RFID inlays (including former Smartrac). Significantly larger with much broader portfolio, but directly competes with Security Label in identification labels and RFID tags across aviation, logistics, and industrial verticals.
- Zebra Technologies: Enterprise printing, RFID, and barcode labeling specialist with deep aviation/logistics penetration. Directly competes in airline/airport identification tags and RFID solutions as part of a broader enterprise hardware and software portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Security Label social profiles
Digital presenceSecurity Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Label leadership team
Management profileNumber of profiles
Profiles2 records
Security Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Label
What does Security Label do?
Security Label designs, manufactures, and supplies aviation baggage identification tags — including standard thermal and manual baggage tags, Eezeetags linerless self-adhesive tags, and RFID-enabled bag tags compliant with IATA Resolution 753. Beyond the core tag portfolio, the company supplies other aviation printed items (boarding passes, cabin tags, loyalty cards), asset tracking and RTLS solutions, and end-to-end logistics and fulfillment services to airlines, airports, and ground handlers worldwide.
Is Security Label a public or private company?
Security Label is a private company. It is classified as corporate owned and is currently operating.
When was Security Label founded?
Security Label was founded in 1990. It employs 11 to 50 people.
Where is Security Label based?
Security Label is headquartered in Sarstedt, Germany, in the Europe region.
How does Security Label make money?
Five revenue lines are on record. Bag Tag Manufacturing & Sales are the primary driver. The others are RFID Bag Tags, aviation Printed Products, logistics & Fulfillment Services and tracking & RTLS Solutions.
Who are Security Label's main competitors?
Direct peers on record are Confidex, Tonnjes International, SATO Holdings and Brady Corporation. Broad incumbents are Honeywell, CCL Industries, Avery Dennison and Zebra Technologies.
Does Security Label have an API?
No public API is recorded for Security Label.
What industry is Security Label in?
Security Label's product category is Aviation Baggage Identification Tags. Its primary akta.pro industry code is TLAIAFAB, Labeling, Tagging & Compliance Marking, with a secondary code of THABALAG, Baggage Services (Porters, Wrapping, Storage, Lost & Found). Its NAICS code is 4881 and its SIC code is 3728.