eezeetags
Eezeetags B.V. develops and licenses a patented self-adhesive linerless bag tag used by more than 40 million passengers annually at self-service bag drop systems operated by major airlines, airports and kiosk vendors worldwide.
- Company typePrivate
- Founded2012
- HeadquartersHarmelen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What eezeetags does
eezeetags B.V. is a Dutch private company founded in 2012 by Borry Vrieling that develops and licenses self-adhesive linerless bag tags for passenger self-tagging at airport self-service bag drop systems. The core technology is a patented composite laminate (manufactured by partner SIHL) featuring a 'magic adhesive' that only adheres to itself, eliminating the need for a silicone release liner and the associated waste. The product is designed to IATA Resolution 1740 A and uses picture-language-neutral instructions so that untrained passengers cannot misapply the tag. Eezeetags reports that more than 40 million passengers per year use its tag across major airlines, airports and self-service kiosk vendors globally.
The company monetises through two streams: direct B2B sales of consumable bag tags to airports and airlines, and licensing royalties from a global 'eezeetags family' of regional manufacturers and sales agents (Security Label GmbH in Europe/Turkey/North Africa, Kimoha in GCC/East Africa/India, George Schmitt for North American production, Gateway Business Communications for North American sales, TMA in Australia and New Zealand, and Hummel Print in Europe since 2025). Go-to-market combines direct enterprise sales into airlines and airports with channel partnerships and OEM integration into kiosk and self-bag-drop platforms from vendors including ICM Airport Technics, Embross, Bagdrop, Daifuku, SITA, Rockwell Collins, BBC, IER, Materna and INK.
Eezeetags is founder-owned, has not raised disclosed external funding, and operates with a small headquarters team in the Netherlands while relying on its licensed family network for regional manufacturing and distribution. The business model is asset-light, recurring through tag consumption, and positioned at the intersection of airport automation, sustainability (no liner waste) and passenger experience.
eezeetags firmographics
Firmographics- Name
- eezeetags
- Legal name
- eezeetags b.v.
- Website
- https://eezeetags.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eezeetags B.V. develops and licenses a patented self-adhesive linerless bag tag used by more than 40 million passengers annually at self-service bag drop systems operated by major airlines, airports and kiosk vendors worldwide.
- Ownership category
- akta.pro rank
eezeetags industry classification
Industry- Product category
- Airline Baggage Tags
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220), Paper Bag and Coated and Treated Paper Manufacturing (32222)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Paper Labels & Paper-Based Release Liners (IMALACAK)
- akta.pro secondary industry
- Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)
Keywords
Where eezeetags is headquartered
LocationHeadquarters
- HQ city
- Harmelen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
eezeetags business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bag tag hardware sales: Sale of self-adhesive linerless bag tags to airports and airlines for use in self-service bag drop systems
- Licensing royalties: Licensing the eezeetags product to family members for production and sales in different geographic regions
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
eezeetags product offering
Product offeringCore offering
eezeetags designs, develops, and produces self-adhesive linerless bag tags for use at airport self-service bag drop systems. The tags use a patented composite laminate with a unique adhesive that only sticks to itself, eliminating release liner backing paper and enabling intuitive passenger self-tagging at airline check-in kiosks. Products are sold directly to airlines and airports and licensed to a global network of regional manufacturers under the "eezeetags family" program.
Product overview
eezeetags offers a single unified product: self-adhesive linerless bag tags specifically designed for self-service bag drop operations at airports. The eezeetags bag tags are produced using a patented laminate technology (from SIHL) and are designed to be intuitive for passengers to apply without training. The tags comply with IATA 1740 A resolution and integrate with self-service kiosks and automated bag drop systems from various vendors. The product's key differentiators are its linerless design (no backing paper waste), residue-free removal, and picture-based instruction that makes self-tagging intuitive for passengers.
Differentiator
Problem solved
Functional benefit
Products and services
- eezeetags Self-Adhesive Linerless Bag Tags Self-adhesive linerless bag tags designed for passenger self-tagging at airport self-service bag drop operations. The patented adhesive only sticks to itself, eliminating release liners and creating no waste. IATA 1740 A compliant and integrated with self-service kiosks from multiple vendors. Used by airlines and airports globally, with over 40 million passengers tagging bags annually with eezeetags.
Quantifiable outcome
- Bag drop capacity increased by 200% at Dublin Airport with Aer Lingus AutoBagdrop
- +4 more outcomes
Companies that use eezeetags
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
eezeetags technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eezeetags partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Gateway Business CommunicationscoreUS sales agent for eezeetags, joined the family to take care of sales on North American continent (sales only).
- SIHLcoreManufacturer of the patented composite material with special coating that only sticks to itself, so no silicone paper is needed.
- Hummel printminorExtra distribution and production point in Europe since 2025.
- ICM Airport TechnicscoreSelf-bag drop system vendor integrated with eezeetags technology.
- MaternacoreIntegrated Passenger Services provider with self bag drop solutions using eezeetags.
- EmbrosscoreSelf-service kiosk provider integrated with eezeetags.
- BagdropcoreSelf-bag drop system vendor using eezeetags.
- DaifukucoreSelf-bag drop system vendor integrated with eezeetags.
- SITAcoreAirport IT solutions provider integrated with eezeetags technology.
- Rockwell CollinscoreKiosk and self-service system provider integrated with eezeetags.
Scale indicators2 records
Expansion highlights5 records
eezeetags competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Provider of barcode, RFID, and specialty printing solutions including aviation baggage tracking labels and printers. Comparable as an incumbent that supplies self-service printing infrastructure for airports and could compete on consumable tags.
- UPM Raflatac: Global manufacturer of self-adhesive label materials with linerless product lines. Comparable as an incumbent specialty label supplier whose technology could be applied to aviation baggage tagging.
- CCL Industries: World's largest specialty label company with deep R&D in linerless and self-adhesive label technologies across healthcare, consumer, and logistics. Comparable as an incumbent that has the technical capability to enter aviation baggage tagging if the opportunity scales.
- Avery Dennison: Global manufacturer of pressure-sensitive and linerless label materials with extensive logistics and transport end-market exposure. Comparable as a broad incumbent with linerless label capability and relationships across global logistics customers.
- Brady Corporation: Global manufacturer of specialty labels and identification products, including self-adhesive and linerless label constructions for industrial and logistics use. Comparable as a larger incumbent with proprietary adhesive/coating capabilities that could extend into baggage labeling.
Direct peers
- SITA: Major airport IT and self-service bag drop solutions provider that integrates eezeetags into its common-use platforms. Comparable as both a partner and a potential competitor that could vertically integrate its own tag offering over time.
- Daifuku (Loganair / Daifuku Airport Technologies): Provider of self-bag drop and airport baggage handling systems integrated with eezeetags. Comparable as an adjacent solution provider in the airport bag drop automation stack.
- ICM Airport Technics: Self-bag drop system vendor whose kiosks integrate with eezeetags technology. Comparable as a channel partner and adjacent solution provider in the self-service bag drop stack; competes in the broader airport automation market.
- Materna (Integrated Passenger Services): Self-service bag drop and passenger processing vendor integrated with eezeetags. Comparable as a kiosk/automation peer whose deployments depend on the eezeetags consumable tag.
- Sato Holdings: Manufacturer of self-adhesive labels, RFID tags, and linerless printing solutions for retail, logistics, and aviation baggage tracking. Directly comparable to eezeetags as a competitor offering linerless/self-adhesive tag technologies for baggage identification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eezeetags social profiles
Digital presenceeezeetags financial estimates
Financial estimateRevenue estimate
Valuation estimate
eezeetags leadership team
Management profileNumber of profiles
Profiles1 record
eezeetags subsidiaries and ownership
Company hierarchySubsidiaries8 records
eezeetags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eezeetags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eezeetags
What does eezeetags do?
eezeetags designs, develops, and produces self-adhesive linerless bag tags for use at airport self-service bag drop systems. The tags use a patented composite laminate with a unique adhesive that only sticks to itself, eliminating release liner backing paper and enabling intuitive passenger self-tagging at airline check-in kiosks. Products are sold directly to airlines and airports and licensed to a global network of regional manufacturers under the "eezeetags family" program.
Is eezeetags a public or private company?
eezeetags is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eezeetags founded?
eezeetags was founded in 2012. It employs 11 to 50 people.
Where is eezeetags based?
eezeetags is headquartered in Harmelen, Netherlands, in the Europe region.
How does eezeetags make money?
Two revenue lines are on record. Bag tag hardware sales are the primary driver. The others are licensing royalties.
Who are eezeetags's main competitors?
Broad incumbents on record are Zebra Technologies, UPM Raflatac, CCL Industries, Avery Dennison and Brady Corporation. Direct peers are SITA, Daifuku (Loganair / Daifuku Airport Technologies), ICM Airport Technics, Materna (Integrated Passenger Services) and Sato Holdings.
Does eezeetags have an API?
No public API is recorded for eezeetags.
What industry is eezeetags in?
eezeetags's product category is Airline Baggage Tags. Its primary akta.pro industry code is IMALACAK, Paper Labels & Paper-Based Release Liners, with a secondary code of IMAMAHAC, Paper Bags & Sacks (retail, industrial, multiwall). Its NAICS code is 322220 and its SIC code is 2673.