What Bowmac does

BowMac Educational Services (operating as BowMac, legally organized under RSI, Inc., Utah) is a privately held public safety training and consulting company founded on June 1, 1980 and headquartered in Salt Lake City, Utah. The company delivers simulation-based, hands-on training to law enforcement agencies, fire departments, emergency management organizations, hospitals, dispatch/911 centers, educational institutions, and corporate critical-infrastructure entities, with stated reach into the United States and Canada. Operations are organized around three core program lines — Critical Incident Management, Investigative Strategies, and Project-Based Problem Solving — supplemented by consulting engagements and grant-writing assistance. The firm maintains a stable enterprise field-sales motion built on direct phone/email relationships and customized proposals rather than self-serve transactional sales.

The company's core technology stack is centered on the proprietary Model City™ simulator, a 96-square-foot real-life scenario system physically transported to client training sites, layered with a portfolio of proprietary frameworks: Seven Critical Tasks™ (a crisis-phase incident-management framework), Event Activity Flow© (a five-phased incident-tracking system), Reactive Control Model© (a use-of-force presentation model), and SIT-Aware educational software distributed via the Learning Center. Curriculum is anchored to federally mandated NIMS/ICS (National Incident Management System / Incident Command System) methodology and the HSPD-5 compliance framework, with simulation comprising more than 50% of critical incident management courses and 35% of the 16-hour dispatcher course. The 40-hour Interview & Interrogation course holds the IADLEST (International Association of Directors of Law Enforcement Standards and Training) National Certification Program Seal of Excellence.

Revenue is generated through four streams: (1) per-seat course registration fees for training courses ranging from 16 to 104 hours; (2) customized consulting engagements covering project planning, problem solving, small-group facilitation, and emergency-services strategic planning; (3) grant-writing and funding-application services to help agencies finance training; and (4) sponsorship/marketing packages sold to third-party vendors seeking access to public safety decision-makers during high-demand training courses. Pricing is custom per agency, courses are delivered on-site at client locations or at regional training events, and contract terms are typically multi-year. The instruction workforce is composed of master instructors with 20–40+ years of police, fire, emergency management, and legal experience, whose practitioner credentials are repeatedly cited as the company's principal competitive asset.

Name

Bowmac

Legal name

BowMac Educational Services / RSI, Inc.

Website

https://bowmac.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

BowMac Educational Services is a privately held, US-based public safety training and consulting firm founded in 1980, delivering simulation-based Critical Incident Management, Investigative Strategies, and Problem Solving courses to law enforcement, fire, emergency management, hospital, and corporate critical-infrastructure agencies.

Ownership category

akta.pro rank

Product category

Public Safety Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

akta.pro primary industry

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Public Safety Operations & Command (Incident Command, Special Events) (BPAIAGAG)

Keywords

• Public safety training
• Law enforcement training
• Critical incident management
• Emergency response training
• Investigative strategies training

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: Per-seat registration fees for training courses. Courses range from 16 hours to 104 hours in length. Customized pricing for individual clients and agencies.
2. Consulting Services: Project planning, problem solving, small group facilitation, emergency services and communications strategic planning consulting engagements.
3. Grant Writing Services: Grant writing tools and assistance to help clients prepare and submit funding or grant applications to finance training.
4. Sponsorship & Marketing: Sponsorship packages for companies wanting to market products/services to public safety decision makers through BowMac training courses. Multiple sponsorship levels available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BowMac delivers simulation-based public safety training courses and consulting services to law enforcement, fire, emergency management, hospital, educational, and corporate agencies. Course portfolios cover Critical Incident Management (initial response, command post, EOC, dispatcher), Investigative Strategies (interviews and interrogations, deadly force investigations), and Problem Solving & Community Policing, all built on NIMS/ICS frameworks. The company also offers consulting engagements, grant writing assistance, and instructor development (Train the Trainer) programs, with the Model City™ simulator transported to client sites for hands-on scenario training.

Product overview

Bowmac Educational Services provides public safety training and consulting services organized into three main areas: Critical Incident Management (simulation-based training using Model City™ simulator covering initial response, command post, emergency operations center, and dispatcher training), Investigative Strategies (interview and interrogation techniques for law enforcement), and Problem Solving & Community Policing (group facilitation and project planning). The company operates a modular training system with supplemental courses including Train the Trainer programs, Hospital Critical Incident Management, and Deadly Force Investigations. Additional services include consulting and grant writing assistance. All courses utilize NIMS/ICS frameworks and emphasize hands-on experiential learning with real-life scenario simulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Critical Incident Management Comprehensive simulation-based training course covering the key areas to manage any type of critical incident: initial response, the critical incident itself, recovery and mitigation. Combines classroom instruction with practical hands-on scenarios and simulations to provide skills and confidence to manage response to any critical incident or crisis. Targeted at law enforcement, fire, EMS, and emergency management agencies.
• Command Post Simulation-based training for command post personnel using the Model City™ simulator. Teaches unified command concepts across police, fire, EMS, and government agencies for managing critical incidents. For command staff and supervisors in public safety agencies.
• Initial Response Management Three-day course focused on decision-making during the first sixty minutes of critical incidents, including WMD/terrorist attacks, hazardous materials, and barricaded gunman situations. For first responders and incident commanders.
• Emergency Operations Center Training for EOC leadership focused on business continuity, resource management, and coordination between initial response, command post, EOC and executive policy group levels. For emergency management professionals and agency executives.
• Dispatcher & Telecommunicator Sixteen-hour simulation-based course training dispatch personnel in critical incident management aligned with NIMS and ICS principles. Approximately 35% of the course is simulated experience. For 911 dispatchers and emergency telecommunications personnel.
• Hospital Critical Incident Management Executive concept of operations course for hospitals to manage unplanned events while maintaining normal business operations, covering NIMS compliance and HSPD-5 requirements. For hospital administrators, emergency department personnel, hospital security, and emergency management staff.
• Train the Trainer (Command Post) Instructor development course providing skills to train future students in managing critical incidents using the Model City™ simulator and NIMS/ICS frameworks. For law enforcement, fire, and public safety dispatch trainers.
• Train the Trainer (Initial Response) Instructor development course for training initial response personnel in an all-hazards approach to critical incident management. For agency instructors needing to deliver BowMac curriculum internally.
• Investigative Strategies Training program providing investigators with proven techniques for accusatory and non-accusatory interview situations, emphasizing proactive game planning. For law enforcement investigators and related personnel nationwide.
• Interviews & Interrogations Forty-hour foundational course teaching proven interview and interrogation techniques with hands-on practice. Certified by the IADLEST National Certification Program. For law enforcement investigators.
• Advanced Interviews & Interrogations Fast-paced, approximately 60% hands-on course focusing on video recording strategies, courtroom presentations, and leveraging technology to build cases. For experienced law enforcement investigators.
• Deadly Force Investigations Course covering use-of-force policies, legal issues, officer trauma, liability, containment, and media relations for police-involved shootings. For law enforcement supervisors, investigators, and command staff.
• Corporate Problem Solving Training in seven-step problem-solving methods and project planning skills for community policing and departmental issues. Participants work on a live project and develop a plan of action. For law enforcement and corporate agency teams.
• Community-oriented Policing Facilitator skills training for group problem solving and project planning, teaching officers to engage diverse community groups in creating action plans. For law enforcement officers and community policing facilitators.
• Consulting Services Expert consulting and facilitation services for project planning, problem solving, small group facilitation, and emergency services and communications strategic planning. For public safety agencies and corporate organizations.
• Grant Writing & Funding Applications Assistance with finding and securing funding for training programs, including grant writing tools and application preparation. For public safety agencies seeking to finance BowMac or other training.

Quantifiable outcome

• Thousands of officers and investigators trained successfully across the country
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• FEMA (Federal Emergency Management Agency)minorOthersReferenced as a resource partner. FEMA resources are linked from BowMac's training resources page, providing clients with access to federal emergency management materials and information.
• Department of Homeland Security (DHS)minorOthersReferenced as a resource partner. DHS resources are linked from BowMac's training resources page, providing clients with access to homeland security information and materials.
• Ready.govminorOthersReferenced as a resource partner. Ready.gov resources are linked from BowMac's training resources page for emergency preparedness information.
• Readiness and Emergency Management for Schools (REMS)minorOthersReferenced as a resource partner. REMS resources linked from BowMac's training resources page for educational institution emergency management.
• Safe Passage InternationalminorOthersListed as a client in BowMac's client roster. Appears in the extensive list of agencies and organizations served by BowMac training.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Federal Law Enforcement Training Centers (FLETC): U.S. government interagency training organization providing standardized public safety training to federal officers. Comparable because FLETC sets the foundational curriculum for NIMS/ICS that BowMac teaches against, and represents the largest incumbent in the broader public safety training landscape.
• Axon: Public safety technology company offering TASER, body cameras, evidence.com, and an expanding VR-based training portfolio (Axon VR). Comparable as a broad incumbent moving into simulation-based public safety training, though as part of a much larger hardware/software ecosystem rather than a niche specialist.

Direct peers

• PoliceOne: Largest online destination for law enforcement news, training content, and product information (now under Lexipol). Comparable because PoliceOne distributes training content to the same end buyer (front-line officers, investigators) across overlapping topics like investigations and use-of-force, primarily through digital channels.
• Force Science Institute: Research-based training and certification on human factors in force encounters, critical incidents, and officer-involved shootings. Directly comparable because Force Science serves the same law enforcement audience on overlapping topics including use-of-force decision-making and post-incident investigation.
• Street Cop Training: Sponsors free in-person law enforcement training events nationwide hosted by local police departments. Comparable because Street Cop operates in the same field-sales, on-site, multi-day course model — albeit with a sponsor-funded monetization structure rather than per-seat fees.
• PowerDMS: Compliance and training software platform purpose-built for public safety, healthcare, and government agencies. Comparable because PowerDMS targets the same compliance-driven training and policy management workflows that drive BowMac's NIMS/ICS-aligned curriculum.
• Lexipol: Knowledge management, policy, and training platform for police, fire, EMS, and corrections agencies. Directly comparable because Lexipol sells standardized, compliance-aligned training and policy content to the same public safety buyer that BowMac serves, although delivered primarily via SaaS rather than on-site simulation.

Others

• Police Executive Research Forum (PERF): Nonprofit research and policy organization that conducts executive-level training, workshops, and management training for police chiefs and executives. Comparable because PERF targets the same executive decision-maker segment of the public safety market that BowMac serves through its EOC and executive emergency management courses.
• International Association of Law Enforcement Educators and Trainers (ILEETA): Member association delivering annual training conferences and instructor certification programs specifically for law enforcement trainers. Comparable because ILEETA sits at the intersection of training content, instructor development, and the same trainer audience that BowMac addresses via its Train-the-Trainer programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bowmac-software-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowmac