The Veil Brewing Company

What The Veil Brewing Company does

The Veil Brewing Company is an independent, privately held craft brewery founded in 2016 and headquartered at 1301 Roseneath Road in Richmond, Virginia. It operates three taproom locations — Scott's Addition (flagship, 1509B Belleville St) and Forest Hill (4910 Forest Hill Ave) in Richmond, and Norfolk's Railroad District (2314 Colonial Ave, opened November 2019) — and produces a broad portfolio spanning West Coast IPAs, hazy DIPAs, fruited sours, mixed fermentation wild ales, spontaneously fermented lambics, lagers, and barrel-aged imperial stouts aged up to 52 months in apple brandy, bourbon, cognac, port, and wine barrels. Technical differentiation rests on process expertise rather than proprietary technology: turbid mashing, mixed fermentation, extensive barrel programs (notably the Sleeping Forever anniversary imperial stout and the Lambswool series with Angry Orchard apple juice), and integration of advanced hop products (Cryo, LupoMax, Dynaboost, Hyperboost, experimental oils) sourced through Yakima Chief.

The company operates a primarily direct-to-consumer model combining on-premise draft sales ($3-$9 per pour depending on size and style), packaged beer retail (4-packs $13-$23, 375mL-750mL bottles $12-$30), branded merchandise (apparel, glassware, accessories), and gift cards ($5-$200 physical, $25-$200 e-gift). Food service — smashburgers and Neapolitan-style pizzas, with the Only You Bar & Lounge cocktail program on the third floor — is concentrated at the Norfolk taproom. Direct shipping covers Virginia, Washington D.C., Pennsylvania, New Hampshire, Ohio, Kentucky, and Oregon, with Vermont shipping discontinued on 04/28/2025; curbside pickup is available through a Square-powered ordering site, and online merchandise and beer retail run on a Shopify storefront layered on a Squarespace marketing site.

Go-to-market is event-driven and community-centric. The brewery operates on a DTC, event-driven go-to-market built around two anchor annual events — Forever Summer Fest at Main Street Station in Richmond (60+ breweries, cideries, wineries, distilleries, and non-alcoholic producers with proceeds to Greater Richmond SCAN) and Dark Daze on Black Friday for dark beer releases — plus frequent new product drops and collaborations with Hair of the Dog, Dogfish Head, Omnipollo, and others. Marketing relies on organic Instagram and Facebook, an email newsletter, and the website/ecommerce stack. The company employs 51-100 staff, reports no parent company or institutional ownership, and has disclosed only a single early-stage $200,000 funding event from February 2015.

Name

The Veil Brewing Company

Legal name

The Veil Brewing Company

Website

https://theveilbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The Veil Brewing Company is an independent Richmond, Virginia-based craft brewery operating three taprooms in Richmond and Norfolk, serving adult craft beer enthusiasts with a diverse portfolio of IPAs, sours, barrel-aged stouts, and wild ales via direct-to-consumer sales, packaged retail, and event-driven marketing.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Barrel-aged stouts
• Mixed fermentation sours
• Taproom operations
• Craft beer retail

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-Premise Draft and Taproom Sales: Direct sales of draft beer for on-premise consumption at three taproom locations. Draft prices range from $3.00-$9.00 per pour depending on beer style and size (6oz or 16oz).
2. Packaged Beer (Cans and Bottles): Sale of canned and bottled beer for off-premise consumption. 4-pack cans range from $13.00-$23.00. Bottles range from $12.00-$30.00. Available through online ordering with shipping and in taprooms for pickup.
3. Food Service (Norfolk Location): Full food service at Norfolk taproom including smashburgers, Neapolitan-style pizzas, and cocktails. Happy hour specials Tuesday-Saturday 4PM-6PM. Only You Bar & Lounge on 3rd floor offers craft cocktails.
4. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, hoodies, onesies $10-$45), glassware ($9-$25), hats, beanies, koozies, and insulated bottles. Available online with shipping and in taprooms.
5. Gift Cards: Both physical gift cards for on-premise use ($5-$100) and e-gift cards for online purchases ($25-$200).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Veil Brewing Company is a craft brewery that produces and sells a diverse portfolio of craft beers—including IPAs, fruited sours, mixed-fermentation wild ales, barrel-aged imperial stouts, and lagers—through three owned taproom locations in Richmond and Norfolk, Virginia, and via direct-to-consumer online shipping of canned and bottled beer alongside branded merchandise and food service at the Norfolk taproom.

Product overview

The Veil Brewing Co. is a craft brewery operating multiple taproom locations in Richmond, VA (Scott's Addition and Forest Hill) and Norfolk, VA. The company offers a diverse portfolio of craft beers across styles including hoppy IPAs, fruited sours, dark stouts, lagers, and barrel-aged specialty releases. Their product lineup includes core year-round offerings like 'Master Shredder' hazy IPA and 'Sleeping Forever' anniversary imperial stout, seasonal releases, and limited special releases. Beyond beer, they sell merchandise including apparel, glassware, and accessories through their online shop. The company also operates food service at select locations and hosts signature events including Forever Summer Fest and Dark Daze.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoppy and IPA Beers Packaged craft IPAs and hop-forward beers including hazy DIPAs, West Coast IPAs, Cold IPAs, and session IPAs featuring hop varieties such as Citra, Simcoe, Mosaic, and Galaxy, sold as 4-pack cans and on draft at taprooms.
• Fruited, Sour, and Seltzer Beers Fruited sour ales, goses, smoothie-style sours, and hard seltzers brewed with fruits such as peach, pineapple, passion fruit, and mango, packaged in cans and sold on draft.
• Dark, Malty, and Barrel-Aged Stouts Imperial stouts, barrel-aged stouts, barleywines, and malty dark beers including the annual 'Sleeping Forever' anniversary imperial stout and extended barrel-aged releases aged in bourbon, apple brandy, cognac, and tawny port barrels.
• Lagers and Crisp Beers Lagers, Mexican lagers, Kölsch-style ales, and other crisp refreshing beers including 'Numb' lager, 'Jacky Suave' Mexican lager, and 'Thaw' Kölsch.
• Funky, Wild, and Mixed Fermentation Beers Mixed fermentation sour ales, spontaneously fermented lambics, wild ales, and farmhouse beers produced through turbid mashing, spontaneous fermentation, and extended oak barrel aging, including the Lambswool lambic-style series blended with apple juice.
• Branded Apparel Branded clothing including t-shirts, long-sleeve tees, hoodies, and onesies featuring The Veil Brewing designs, sold online and in taprooms.
• Branded Glassware and Drinkware Beer glassware including tulip glasses, becher glasses, tumblers, and insulated bottles branded with Veil designs.
• Accessories and Gift Cards Beer accessories including koozies, hats, and beanies, plus physical gift cards ($5–$100) for on-premise use and e-gift cards ($25–$200) for online purchases.
• Taproom Food Service (Norfolk) Full food and beverage service at the Norfolk Railroad District taproom featuring smashburgers, Neapolitan-style pizzas, and craft cocktails at the Only You Bar & Lounge on the third floor, with happy hour Tuesday–Saturday 4–6 PM.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hair of the Dog BrewerycoreStrategic or Co-development PartnerCollaboration on Adam from the Wood series - Old World Ales aged in apple brandy or bourbon barrels for 2.5 years. Co-branded products demonstrating shared commitment to barrel-aged brewing excellence.
• Dogfish HeadcoreStrategic or Co-development PartnerCollaboration on Small Plates - Spanish Tapas inspired anniversary ale brewed with rice, oysters, olive brine, saffron, smoked paprika, anchovy hops and conditioned on Muscat grape juice. Contains shellfish.
• OmnipollominorStrategic or Co-development PartnerMulti-brewer collaboration for Transcendance of Pie - White Clam Pie inspired Gose ale. Also collaborated with Test, Root + Branch, and Zorch Pizza.
• Yakima Chief HopscoreTechnology or IntegrationTechnology partnership for hop products. Catboy Goes West series uses Simcoe T90, Cryo, Dynaboost, Hyperboost and experimental YCH 803 oil. Collaboration includes Yakima Chief branding in product descriptions.
• Tim SkirvenminorStrategic or Co-development PartnerDesigner collaboration for merchandise including insulated bottle design and logo t-shirts (Blue Logo T-Shirt, The Veil logo designs).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hardywood Park Craft Brewery: Richmond, VA-based craft brewery operating multiple taproom locations in the same metro as The Veil. Both compete for local craft enthusiasts with diverse portfolios spanning IPAs, sours, and barrel-aged stouts, and both leverage Richmond community events and charitable partnerships.
• Trillium Brewing Company: Massachusetts craft brewery known for hazy IPAs, fruited sours, and a strong direct-to-consumer taproom model. Highly comparable to The Veil in style diversity, limited release strategy, and brand-driven hype around new releases.
• Allagash Brewing Company: Portland, Maine craft brewery with a renowned mixed-fermentation and barrel-aging program. Directly comparable to The Veil's Lambswool sour series and barrel-aged offerings in production philosophy and premium positioning.
• Russian River Brewing Company: California craft brewery famous for Pliny the Elder and an extensive barrel-aging/sour program (Supplication, Consecration). Closest analog to The Veil in cult-following, limited releases, and barrel-aged specialty positioning.
• Tree House Brewing Company: Massachusetts craft brewery with a taproom-only, high-demand direct-to-consumer model built around hazy IPAs and limited releases. Highly comparable to The Veil's beer-park-style hype model and packaged-can scarcity strategy.
• Hair of the Dog Brewing Company: Portland, Oregon brewery specializing in high-ABV, barrel-aged ales and collaborations. Direct overlap with The Veil's barrel-aging philosophy and an existing collaboration partner on the Adam from the Wood series.

Broad incumbents

• Dogfish Head Brewery: Established Delaware craft brewery with broad distribution and a history of experimental/collaborative releases (e.g., Small Plates collab with The Veil). Larger scale and national reach but overlapping experimental craft positioning.
• Stone Brewing: Large established West Coast craft brewery with broad distribution and multiple taproom locations. Operates in the same craft category as The Veil but at significantly larger scale with a wider beer portfolio.
• Sierra Nevada Brewing Company: One of the largest U.S. craft brewers with national distribution and extensive hop-forward expertise. Provides useful comparison for what scaled craft looks like and sets the competitive ceiling The Veil would need to differentiate against.

Regional players

• Victory Brewing Company: Pennsylvania-based regional craft brewery with a taproom and distribution footprint spanning the Mid-Atlantic. Operates in overlapping geographies (PA, VA) and competes for similar consumer occasions via packaged craft beer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theveilbrewing
• Instagraminstagram.com/theveilbrewing
• Xx.com/theveilbrewing
• LinkedInlinkedin.com/company/the-veil-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Veil Brewing Company