Fullsix
Fullsix is a Lisbon-based, full-service digital agency with 140+ professionals offering CX strategy, creative, content, media, design, SEO, analytics, MarTech, and Generative AI services to enterprise and mid-market clients across Portugal.
- Company typePrivate
- Founded2004
- HeadquartersPaço De Arcos, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fullsix does
Fullsix is a Lisbon-headquartered, full-service digital agency founded in 2004 that operates across Customer Experience strategy, creative, and digital execution. Its portfolio spans CX Strategy, User Journey Research, Branding & Advertising, Digital Content, Design & Interface, SEO, Media Performance, Analytics & Insights, and MarTech, with a co-founding position in the global Havas CX network and a long-running Co.Lab content partnership with Observador (Portugal's leading digital publisher). The company employs 140+ professionals and serves enterprise and mid-market clients across retail, energy, telecommunications, food service, gaming, healthcare, education, and government in Portugal.
The agency's core technology stack combines marketing automation and CRM via its Salesforce partnership, MarTech orchestration across email/SMS/push/geolocation/AI channels, web and app analytics platforms, and Generative AI tooling. Its AI Lab (launched 2024) applies third-party models including GPT-4, Google Gemini, and MidJourney across text, image, video, audio, and multimodal workflows for auditing marketing value chains, training client teams, and producing creative concepts such as virtual personas and AI assistants. The Learning Lab program adds a paid AI training stream, including a 12-hour 'Decide Better with AI' curriculum.
Fullsix generates revenue through professional-services engagements structured as project-based or multi-year retainer contracts with quote-based, non-publicly-disclosed pricing. Go-to-market is sales-led via the company website, direct contact, thought leadership articles, and industry recognition. Clients include Continente, EDP, McDonald's, Sonae, Worten, NOS, Portgás, Porto Business School, Jogos Santa Casa, Joaquim Chaves Saude, and Aicep Portugal Global. Multiple accolades, including #1 Digital Agency in Portugal (WARC) and #1 most awarded at the Effie Awards 2025, support brand-led demand generation in the domestic market.
Fullsix firmographics
Firmographics- Name
- Fullsix
- Legal name
- Fullsix Portugal
- Website
- https://fullsix.pt
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fullsix is a Lisbon-based, full-service digital agency with 140+ professionals offering CX strategy, creative, content, media, design, SEO, analytics, MarTech, and Generative AI services to enterprise and mid-market clients across Portugal.
- Ownership category
- akta.pro rank
Fullsix industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
Keywords
Where Fullsix is headquartered
LocationHeadquarters
- HQ city
- Paço De Arcos
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Fullsix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Agency Services: Fullsix generates revenue through providing comprehensive digital agency services including CX Strategy, AI Lab, User Journey Research, Branding & Advertising, Digital Content, Design & Interface, SEO, Media Performance, Analytics & Insights, and MarTech. Services are project-based or retainer-based engagements for enterprise and mid-market clients seeking digital transformation and customer experience improvement.
- Training and Education Programs: Revenue generated through Learning Lab programs including 'Decide Better with AI' - a 12-hour, 4-module training program for multidisciplinary teams focused on strategic AI use for decision-making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fullsix product offering
Product offeringCore offering
Fullsix is a full-service digital agency delivering Customer Experience (CX) solutions end-to-end. It offers strategy (CX Strategy, User Journey Research), creative and content services (Branding & Advertising, Digital Content), and digital execution (Design & Interface, SEO, Media Performance, Analytics & Insights, MarTech). Its AI Lab applies Generative AI to marketing workflows and content creation, while the Learning Lab delivers AI training programs for client teams.
Product overview
Fullsix is a full-service digital agency offering a comprehensive portfolio of services centered on Customer Experience (CX). The portfolio spans three pillars: Strategic Services (AI Lab, Learning Lab, CX Strategy, User Journey Research), Creative & Content Services (Branding & Advertising, Digital Content), and Digital Execution Services (Design & Interface, SEO, Media Performance, Analytics & Insights, MarTech/Marketing Automation). The AI Lab and Learning Lab represent Fullsix's dedicated AI-focused offerings, while MarTech covers marketing automation and CRM. Services are delivered as distinct but complementary disciplines, often applied together across the full digital marketing lifecycle from strategy through execution.
Differentiator
Problem solved
Functional benefit
Brands
- AI Lab: AI-focused service for transforming marketing and content creation using Generative AI
- Learning Lab
- Co.Lab
Products and services
- AI Lab A specialized service focused on transforming marketing and content creation using Generative AI. Offers auditing of marketing value chains, practical AI workshops for marketing and creative teams, and concept execution including virtual personas, brand experiences, and AI assistants.
- Learning Lab A training program focused on AI-driven decision-making for multidisciplinary teams. The 'Decide Better with AI' program delivers 12 hours of in-person training across 4 modules, covering AI in the workplace, insight extraction, Agentic AI, and practical application to real organizational challenges.
- CX Strategy
Quantifiable outcome
- 77% of people who had a good experience will recommend the brand or product to a friend (customer experience statistic)
Companies that use Fullsix
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Fullsix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
Fullsix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- ObservadorcoreUnique partnership between Fullsix (Portugal's leading digital agency) and Observador (Portugal's leading digital publisher) to create Co.Lab - a team of 20+ specialists including content strategists, content managers, multimedia teams, and journalists creating and amplifying relevant content since 2018.
- SalesForcecoreFullsix is a SalesForce partner, implementing marketing automation and CRM projects. They have designed and implemented marketing automation strategies in various sectors including beauty, travel, luxury, bricolage, homeware, education, and technology & electronics over the past 2 years.
- Havas CX NetworkflagshipFullsix is co-founder of Havas CX network, a global network focused on customer experience. This position provides access to global resources and positions Fullsix as a leader in the CX space across Europe.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fullsix competitors and assessment
Company assessmentBroad incumbents
- Havas Creative: Global creative network within Havas Group offering brand strategy, advertising, and CX services. Highly comparable as Fullsix is co-founder of the Havas CX network and operates under the same parent conglomerate.
- Publicis Sapient: Global digital transformation and customer experience agency within Publicis Groupe. Comparable as a full-service CX/digital transformation competitor targeting enterprise clients similar to Fullsix's roster.
- Accenture Song: Global experience and CX agency within Accenture, offering end-to-end digital marketing, content, and platform services. Directly comparable as a large-scale enterprise CX and digital transformation competitor.
- Deloitte Digital: Global digital agency within Deloitte, providing creative, technology, and consulting services. Comparable to Fullsix in targeting enterprise clients seeking integrated CX strategy, design, and MarTech implementation.
- Dentsu Creative: Global creative network within Dentsu offering brand experience, CX, and digital transformation. Comparable as a holding-company-affiliated full-service competitor with similar enterprise CX focus.
Direct peers
- AKQA: Global design and innovation agency known for CX, digital products, and brand experience work. Highly comparable to Fullsix in combining brand experience design with technology-driven digital execution.
- VMLY&R: Global creative and customer experience agency formed by VML and Y&R. Comparable as a CX-led, end-to-end marketing services competitor serving enterprise brands across multiple geographies.
- Huge (Wunderman Thompson): Digital agency specializing in customer experience, design, and marketing technology. Comparable to Fullsix in targeting enterprise clients with integrated CX, design, and MarTech capabilities.
- Oliver (Inside Ideas Group): Agency model specializing in building bespoke in-house creative and content teams for brands. Comparable to Fullsix's Co.Lab-style embedded content and creative teams, particularly with major enterprise clients.
Regional players
- MullenLowe Group: Global creative network with strong European/Iberian presence offering integrated brand and CX services. Comparable to Fullsix as a competing creative network player in similar European enterprise markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fullsix social profiles
Digital presenceFullsix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fullsix leadership team
Management profileNumber of profiles
Profiles4 records
Fullsix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fullsix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fullsix
What does Fullsix do?
Fullsix is a full-service digital agency delivering Customer Experience (CX) solutions end-to-end. It offers strategy (CX Strategy, User Journey Research), creative and content services (Branding & Advertising, Digital Content), and digital execution (Design & Interface, SEO, Media Performance, Analytics & Insights, MarTech). Its AI Lab applies Generative AI to marketing workflows and content creation, while the Learning Lab delivers AI training programs for client teams.
Is Fullsix a public or private company?
Fullsix is a private company. It is classified as corporate owned and is currently operating.
When was Fullsix founded?
Fullsix was founded in 2004. It employs 101 to 250 people.
Where is Fullsix based?
Fullsix is headquartered in Paço De Arcos, Portugal, in the Europe region.
How does Fullsix make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are training and Education Programs.
Who are Fullsix's main competitors?
Broad incumbents on record are Havas Creative, Publicis Sapient, Accenture Song, Deloitte Digital and Dentsu Creative. Direct peers are AKQA, VMLY&R, Huge (Wunderman Thompson) and Oliver (Inside Ideas Group). MullenLowe Group is listed as a regional player.
Does Fullsix have an API?
No public API is recorded for Fullsix.
What industry is Fullsix in?
Fullsix's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541511 and its SIC code is 7371.