True Cubes
True Cubes (Crystal Cubes, LLC) designs and sells a patented clear ice cube tray that uses directional freezing to produce crystal clear ice from tap water, serving home bartenders, whiskey enthusiasts, and hospitality operators via DTC e-commerce and wholesale in the US.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What True Cubes does
True Cubes is a Los Angeles-based single-product company, operating as Crystal Cubes, LLC, that designs, manufactures, and sells a patented clear ice cube tray system for home and hospitality use. The core product — the True Cubes Tray — is a dual-silicone-tray assembly nested in an outer insulated box that uses directional freezing to produce four 2"x2"x2" crystal clear ice cubes from regular tap water in a standard home freezer. The technology is protected by two granted US patents (No. 9,863,683 and No. 11,002,472) plus additional applications pending, and third-party lab testing by Brelje and Race Laboratories verified a 98% reduction in Total Dissolved Solids from 190 ppm in tap water to under 4.5 ppm after melting.
The company's revenue model is hardware-only: a one-time $50 purchase for the standard tray and a $28 Factory Refurbished variant, sold direct-to-consumer via truecubes.com with USPS Priority shipping within the United States, plus a wholesale channel serving restaurants, bars, and resorts (referenced customer: Solage Resort, Napa Valley). Marketing is primarily content-driven, combining an educational blog, Instagram user-generated content, and earned media coverage in The Washington Post, America's Test Kitchen, Wall Street Journal, and HuffPost.
The business is small (1-10 employees), bootstrapped (no funding rounds disclosed), single-product, and US-only in distribution. Customer segments span home bartenders, whiskey and bourbon enthusiasts, hospitality operators, and gift buyers. Competitive positioning rests on patent-protected directional freezing technology, lab-verified water purification claims, and authoritative third-party endorsements, with no software, AI, or recurring-revenue component.
True Cubes firmographics
Firmographics- Name
- True Cubes
- Legal name
- Crystal Cubes, LLC
- Website
- https://truecubes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- True Cubes (Crystal Cubes, LLC) designs and sells a patented clear ice cube tray that uses directional freezing to produce crystal clear ice from tap water, serving home bartenders, whiskey enthusiasts, and hospitality operators via DTC e-commerce and wholesale in the US.
- Ownership category
- akta.pro rank
Where True Cubes is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
True Cubes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Ice Cube Tray Sales: Direct-to-consumer sales of True Cubes clear ice cube trays through the company's e-commerce website. One-time hardware purchase model with no subscription requirement.
- Wholesale Distribution: B2B sales to retailers, restaurants, bars, and resorts interested in carrying True Cubes products or using them in their establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | True Cubes Tray - Standard |
| One time/ perpetual license | Pay-as-you-go | Factory Refurbished Tray |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
True Cubes product offering
Product offeringCore offering
True Cubes designs, patents, and sells a reusable clear ice cube tray system that produces four 2"x2"x2" crystal-clear ice cubes from regular tap water in any standard home freezer, using a patent-pending directional freezing technology. The product is sold direct-to-consumer via the company's e-commerce website and through wholesale to hospitality businesses, with a standard version priced at $50 and a factory-refurbished version at $28.
Product overview
True Cubes is a single-product company offering the True Cubes Tray system for making crystal clear ice cubes at home. The product consists of dual silicone trays (top producing four clear cubes, bottom chamber for directional freezing assist) nested within an outer insulated box. The system mimics nature's freezing process to produce clear ice from regular tap water without special gadgets or additives. The portfolio comprises two variants: the standard True Cubes Tray at $50.00 and a Factory Refurbished version at $28.00 (currently sold out). The product is patented (US Patent Nos. 9,863,683 & 11,002,472) with additional patents pending.
Differentiator
Problem solved
Functional benefit
Products and services
- True Cubes Tray Reusable clear ice cube tray system consisting of dual silicone trays inside an outer insulated box that produces four 2"x2"x2" crystal-clear ice cubes from regular tap water in any standard home freezer via patent-pending directional freezing. Priced at $50.
- Factory Refurbished True Cubes Tray Gently used, factory-refurbished version of the True Cubes Tray inspected and approved by True Cubes staff, sold for $28 (all sales final). Same four-cube clear-ice output as the standard tray.
Quantifiable outcome
- 98% reduction in Total Dissolved Solids (TDS) - from 190 ppm in tap water to less than 4.5 ppm after freezing and melting
- +1 more outcomes
Companies that use True Cubes
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
True Cubes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Cubes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brelje and Race Laboratories, Inc.supportingIndependent third-party laboratory engaged to test and verify the TDS reduction claims of the True Cubes freezing process. Testing confirmed 98% reduction in Total Dissolved Solids from tap water to melted True Cubes ice.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
True Cubes competitors and assessment
Company assessmentDirect peers
- Tovolo: Well-known consumer kitchen brand selling a wide range of silicone ice cube trays, including clear-ice designs, to home bartenders and families. Directly comparable to True Cubes because it competes in the same home ice-tray category with similar silicone hardware at mass-market price points.
- Ice Baller: Sells clear ice ball molds targeted at whiskey and cocktail drinkers seeking premium presentation. Comparable to True Cubes because both serve the craft-cocktail/whiskey enthusiast segment with specialty ice-making hardware at premium price points.
- Wintersmiths: Specialist in clear-ice products, including directional-freezing molds and ice spheres for craft cocktails. Comparable to True Cubes because it occupies the same premium clear-ice niche with similar technology and target audience (home bartenders and whiskey enthusiasts).
Broad incumbents
- Hoshizaki: Global leader in commercial ice machines and refrigeration equipment used by restaurants, bars, and hotels. Comparable to True Cubes as it serves the broader ice-production industry, though its scale, channel (B2B foodservice), and product form (commercial machines) are materially different.
- OXO: Major housewares and kitchen gadget brand with broad retail distribution and significant marketing resources. Comparable to True Cubes because OXO sells kitchen tools to the same mass-market consumer base, though across a vastly larger and more diversified portfolio.
- Manitowoc Ice: Major manufacturer of commercial cubers, flakers, and nugget ice machines for foodservice operations. Comparable to True Cubes because it operates in the ice-production equipment space, though it targets commercial buyers rather than home consumers.
- Scotsman: Established commercial ice machine manufacturer serving foodservice and hospitality customers worldwide. Comparable to True Cubes for being in the broader ice-equipment category, though it operates at commercial scale rather than consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
True Cubes social profiles
Digital presenceTrue Cubes financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Cubes leadership team
Management profileNumber of profiles
True Cubes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Cubes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Cubes
What does True Cubes do?
True Cubes designs, patents, and sells a reusable clear ice cube tray system that produces four 2"x2"x2" crystal-clear ice cubes from regular tap water in any standard home freezer, using a patent-pending directional freezing technology. The product is sold direct-to-consumer via the company's e-commerce website and through wholesale to hospitality businesses, with a standard version priced at $50 and a factory-refurbished version at $28.
Is True Cubes a public or private company?
True Cubes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Cubes founded?
True Cubes was founded in 2016. It employs 1 to 10 people.
Where is True Cubes based?
True Cubes is headquartered in Los Angeles, United States, in the North America region.
How does True Cubes make money?
Two revenue lines are on record. Ice Cube Tray Sales are the primary driver. The others are wholesale Distribution.
Who are True Cubes's main competitors?
Direct peers on record are Tovolo, Ice Baller and Wintersmiths. Broad incumbents are Hoshizaki, OXO, Manitowoc Ice and Scotsman.
Does True Cubes have an API?
No public API is recorded for True Cubes.