ResellersPanel

What ResellersPanel does

ResellersPanel is a private, bootstrapped web hosting reseller platform founded in 2003 and headquartered in Sofia, Bulgaria, with 51-100 employees. The company operates two parallel go-to-market programs: a Free Reseller Hosting Program that allows individuals and SMBs to start white-label hosting businesses with no deposits, setup fees, or recurring charges, and a paid cPanel Reseller Program offering subscription-based plans ($9-$180/mo) with bundled WHM, ClientExec billing, LiteSpeed, and eNom domain reseller integration. Its core technology stack is built on NVMe storage, a ZFS file system, and load-balanced cloud infrastructure, with proprietary assets including the Hepsia Control Panel, Reseller Control Panel, and Store Master theme storefront template.

The company monetizes through a transaction-fee model on the Free Program (resellers set retail prices above wholesale costs) and recurring subscriptions on the cPanel Program, supplemented by domain registration margins as an ICANN-accredited registrar offering 70+ TLDs. Distribution is entirely online and global, supported by 5 data centers across Bulgaria, the USA, the UK, Finland, and Australia, multi-currency billing (USD, EUR, GBP, AUD, CAD), and a WHMCS API integration for partner automation. ResellersPanel serves primarily aspiring hosting entrepreneurs, web developers and designers seeking to bundle hosting with their services, and domain resellers, with over 41,000 active members in its Free Reseller Program. The go-to-market is a horizontal, channel-partner-led self-service PLG motion, with no external funding, no parent company, and no disclosed revenue.

Name

ResellersPanel

Legal name

Resellers Panel

Website

https://resellerspanel.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Web Hosting Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industry

Wholesale ISPs & Bandwidth Resellers (Bulk Transit/Last-Mile) (HDAIADAC)

Keywords

• Web hosting services
• Reseller hosting
• Domain registration
• Virtual private servers
• Dedicated servers

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel

Revenue model

1. Reseller Hosting - Free Program Margin: Resellers earn profit by setting retail prices above wholesale costs. ResellersPanel charges customers directly and sends the profit difference to resellers. No deposits, recurring fees, or upfront charges for resellers in the free program.
2. cPanel Reseller Hosting Subscriptions: Monthly subscription fees for cPanel reseller hosting plans ranging from $9.00/mo (Nano plan with 6 accounts) to $180.00/mo (Unlimited 4 plan with 200 accounts). Includes WHM control panel, ClientExec billing software, and free eNom domain reseller account.
3. Domain Name Registration: ICANN-accredited registrar offering 100+ TLDs at wholesale prices. Resellers can purchase domains at preferential rates and resell at retail prices, earning margin on each registration and renewal.
4. Cloud Hosting Resale: Resellers sell pre-configured cloud hosting plans (Starter, Business, Corporate, Enterprise) and can create custom plans. Wholesale pricing available for resellers' own needs.
5. VPS Hosting Resale: Resellers sell OpenVZ and KVM VPS packages at competitive prices with NVMe storage. Wholesale pricing for resellers' own multimedia applications.
6. Dedicated Server Resale: Resellers sell dedicated servers based on Intel Xeon and AMD Epyc CPUs with SSD/NVMe storage. Includes optional managed services and cPanel licensing.
7. Semi-Dedicated Server Resale: Resellers sell semi-dedicated server packages providing more power than shared hosting at reasonable cost with SSH access and generous CPU allocations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ResellersPanel provides white-label web hosting infrastructure and platforms that enable individuals and small businesses to start their own hosting brands. Through a Free Reseller Program and paid cPanel reseller plans, partners resell cloud hosting, VPS, semi-dedicated servers, dedicated servers, and domain name registration under their own brand, while ResellersPanel handles infrastructure, billing, and technical support. The company operates its own data centers in five global locations and leverages proprietary tools including the Hepsia Control Panel.

Product overview

ResellersPanel operates as a web hosting reseller platform with two primary programs: a Free Reseller Hosting Program (white-label) and paid cPanel Reseller Hosting Plans. The product portfolio includes cloud hosting (Starter, Business, Corporate, Enterprise), virtual private servers (OpenVZ and KVM), dedicated servers (Intel Xeon and AMD Epyc configurations), semi-dedicated servers, and domain name registration/reselling with 70+ TLDs through ICANN accreditation. The ecosystem is supported by proprietary tools including the Hepsia Control Panel (point-and-click management), Reseller Control Panel (unified store management), and Store Master Theme (customizable storefronts). Integration capabilities include WHMCS API, ClientExec billing, eNom domain reseller, Softaculous app installer, and SitePad website builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Reseller Hosting Program White-label reseller hosting program allowing users to start their own hosting business at no cost. Resellers sell pre-configured hosting packages without purchasing resources upfront, with the provider handling server management, billing, and customer support.
• cPanel Reseller Hosting Paid cPanel reseller hosting plans offering unlimited NVMe storage and hosting accounts with WHM and ClientExec billing software included. Includes LiteSpeed web server for enhanced performance, free eNom domain reseller account, and Softaculous script installer.
• Cloud Hosting Cloud web hosting services built on NVMe storage and ZFS file system with load-balanced infrastructure. Pre-configured plans available for both beginners and experts, with option to create custom plans using Plan Builder tool. Includes Hepsia Control Panel.
• Virtual Private Servers (VPS) High-performance VPS hosting solutions with NVMe storage, full root access, weekly backups, and 1-hour activation. Available in OpenVZ and KVM virtualization types with SolusVM Admin Panel.
• Dedicated Servers High-performance dedicated server solutions based on Intel Xeon and AMD Epyc CPU families with SSD or NVMe drives. Includes 99.9% uptime guarantee and 24/7/365 support.
• Semi-dedicated Servers Semi-dedicated hosting solutions offering more power than shared hosting at an affordable price. Includes generous CPU allocations, database query quotas, and SSH access without full server administration requirements.
• Domain Name Registration and Reselling ICANN-accredited domain registrar offering 70+ TLDs including generic, country-code, and new TLDs. Domain reseller program allows selling domains at wholesale prices with no deposits required.
• Hepsia Control Panel Custom-built in-house control panel featuring point-and-click and drag-and-drop functionality, multilingual support (10+ languages), instant backup access, and comprehensive website statistics for managing sites, domains, email, files, SQL, firewall, and VPN.
• Reseller Control Panel All-in-one control panel for store management including hosting store setup, service management, billing processing, and customer oversight under one interface for the Free Reseller Program.
• Store Master Theme Fully responsive and customizable storefront template for reseller hosting stores. Allows logo and favicon upload, font selection, promotion management, and real-time preview of changes for white-label storefront creation.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• eNomcoreTechnology or IntegrationFree domain reseller account provider integrated with cPanel reseller plans. eNom is an ICANN-accredited registrar. The $500 deposit normally required to open an eNom account is waived for ResellersPanel cPanel resellers.
• SoftaculouscoreTechnology or IntegrationFree script installer integrated into cPanel Control Panel allowing one-click installation of over 320 applications including WordPress, Joomla, Drupal, and other web applications.
• ClientExeccoreTechnology or IntegrationFree billing and support software included with all cPanel reseller plans. Includes integrated ticket system for customer service and automatic invoicing capabilities.
• cPanel/WHMcoreTechnology or IntegrationIndustry-leading web hosting control panel and WebHost Manager tools distributed to cPanel reseller customers for managing hosting accounts and customer resource usage.
• LiteSpeedcoreTechnology or IntegrationLiteSpeed web server technology providing 10x faster performance than Apache and 5x faster than NGINX, with improved handling of concurrent requests and better CPU/RAM utilization for cPanel hosting.
• SolusVMcoreTechnology or IntegrationVirtual server management panel included free with OpenVZ and KVM VPS packages for managing virtual server infrastructure.
• SteadFastcoreOthersUS data center operator in Chicago, Illinois providing physical infrastructure for US-based hosting servers serving customers in USA, Canada, and Latin America.
• UK ServerscoreOthersUK data center operator near Coventry providing physical infrastructure for European hosting servers serving customers in Europe, Africa, and Asia.
• 3S CompanycoreOthersBulgarian data center operator in Sofia serving customers in Central and Eastern Europe and Middle East with network hub connectivity across Europe.
• FicolominorOthersFinnish data center facility near Pori in a former underground military facility providing enhanced security and low-latency connectivity to Northern Europe and Russia.
• AmazeminorOthersAustralian data center operator in Sydney providing low-latency connectivity for customers in Australia and New Zealand with redundancy and security.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ResellerClub: Direct peer in the white-label reseller hosting and domain space. ResellerClub offers a similar program enabling partners to resell hosting, VPS, email, and domains under their own brand — overlapping directly with ResellersPanel's free reseller program and ICANN-accredited domain resale.
• InMotion Hosting: Independent hosting brand with a tiered reseller hosting program offering WHM/cPanel, white-label branding, and multi-tier pricing. Direct competitor to ResellersPanel's paid cPanel reseller plans.
• A2 Hosting: Independent hosting provider with an explicit reseller hosting program (cPanel/WHM), shared, VPS, and dedicated tiers. Comparable product stack and target audience to ResellersPanel's cPanel reseller plans.
• SiteGround: Premium independent hosting provider with reseller-friendly infrastructure (shared, cloud, VPS, dedicated) and a partner/agency program. Comparable SMB targeting and hosting-only focus, although positioned at a higher price tier than ResellersPanel.
• Namecheap: ICANN-accredited registrar with a strong reseller/affiliate program selling domains, hosting, and VPS. Highly comparable to ResellersPanel in combining domain registration, hosting infrastructure, and channel/affiliate revenue models at aggressive retail pricing.

Broad incumbents

• Bluehost: Mass-market hosting provider owned by Newfold Digital offering shared, VPS, dedicated, and reseller hosting. Comparable product breadth and SMB/entrepreneur target segment as ResellersPanel.
• Liquid Web: Managed hosting incumbent offering VPS, dedicated, cloud, and reseller hosting products (through brands like StellarWP and ModernNode). Comparable in providing wholesale hosting infrastructure that resellers can rebrand, although positioned upstream/upmarket vs. ResellersPanel.
• HostGator: Large-scale hosting incumbent (Endurance/Newfold Digital) with a well-known reseller program. Overlaps with ResellersPanel across shared hosting, VPS, and dedicated, but operates at a much larger scale and is part of a broader portfolio of hosting brands.
• GoDaddy: Largest ICANN-accredited registrar globally with hosting, domains, and a Pro reseller program for agencies and designers. Highly comparable in the registrar + hosting + reseller program combination, but vastly larger scale and broader product portfolio.

Emerging players

• Starter (by Name.com): Lower-overhead reseller-friendly hosting brand from Name.com offering white-label shared and reseller hosting at entry-level pricing. Compares to ResellersPanel on the customer-acquisition and SMB-reseller positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/resellerspanel
• Facebookfacebook.com/resellerspanel
• LinkedInlinkedin.com/company/ancient-media-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ResellersPanel