Bullet
Bullet – The StorySelling Agency™ is a privately held São Paulo–based creative agency (with a Miami LATAM office) that delivers integrated advertising, promotional, live, digital, social, POS, and retail campaigns to enterprise brand clients worldwide under its registered Storyselling® methodology.
- Company typePrivate
- Founded1989
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bullet does
Bullet — operating under the trade name "Bullet – The StorySelling Agency™" — is a privately held Brazilian creative and advertising agency headquartered in São Paulo, with a regional office in Miami serving the LATAM market. The firm provides integrated marketing services spanning advertising, promotion, live events, digital, social media, point-of-sale (PDV/POS), and retail campaigns, unified under its registered proprietary methodology called Storyselling® — a storytelling-driven positioning framework that the agency uses as its primary differentiator. Bullet targets enterprise brand clients, with a publicly disclosed roster that includes AMBEV, Coca-Cola, ABinbev, Natura, Nivea, Mercado Livre, Mercado Pago, BRF, Bauducco, Chiquita, Texaco, Ipiranga, Meta, Google, and Spotify, among others, across beverage, food, beauty, retail, energy, e-commerce, fintech, and technology verticals.
The agency's underlying "technology" is a service-and-methodology layer rather than a software platform: Storyselling® is a registered trademark and brand framework, supplemented by a 560,000-strong consumer panel ("promofans") reachable through its Portal da Promo property, which it uses for promotional campaign insight and execution. Bullet runs no public API, SDK, or MCP, has no listed AI modalities, and does not disclose a productized platform or software offering. The leadership team comprises 13 senior executives (CEO, CFO, COO, CRO, CSO, CBO, ECD, plus department Heads), and the CEO Fernando Figueiredo has been recognized as a Top 200 Global Voice in Advertising.
Commercially, Bullet is a B2B professional-services firm operating on a sales-led go-to-market motion. It generates revenue through project-based and likely agency-of-record / retainer engagements with major brand advertisers, with pricing delivered on a quote basis and no publicly disclosed rate cards. New business is sourced through direct outreach (a dedicated Head of Novos Negócios / New Business) and inbound WhatsApp/email inquiries routed to a São Paulo client-services line, supported by an active organic social and YouTube presence for top-of-funnel case-study marketing. Bullet is closely held (no disclosed investors, no funding rounds, no parent company) and bilingual in Portuguese and English, with the Miami office positioned as the gateway to U.S.-headquartered clients and broader LATAM business.
Bullet firmographics
Firmographics- Name
- Bullet
- Legal name
- Bullet
- Website
- https://bullet.com.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bullet – The StorySelling Agency™ is a privately held São Paulo–based creative agency (with a Miami LATAM office) that delivers integrated advertising, promotional, live, digital, social, POS, and retail campaigns to enterprise brand clients worldwide under its registered Storyselling® methodology.
- Ownership category
- akta.pro rank
Bullet industry classification
Industry- Product category
- Creative Advertising Agency Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Bullet is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Bullet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Bullet generates revenue through providing integrated creative and marketing services to enterprise clients, including advertising campaigns, promotions, digital content, and retail marketing. Revenue is likely project-based and retainer arrangements with major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bullet product offering
Product offeringCore offering
Bullet is a full-service creative advertising agency that delivers integrated marketing and brand storytelling campaigns for major enterprise brands across Brazil and LATAM. The agency operates under its proprietary Storyselling® methodology, providing advertising, promotion, live events, digital content, social media, point-of-sale (POS), and retail marketing services to clients such as AMBEV, Coca-Cola, Google, Meta, Spotify, Nivea, and Natura. The portfolio is centered on a single integrated service offering that unifies storytelling across all marketing channels and formats.
Product overview
Bullet is an advertising and marketing agency — The StorySelling Agency™ — offering a unified suite of storytelling-driven marketing services. The company does not operate as a software product platform; rather, it provides agency services under its proprietary Storyselling® methodology, spanning advertising, promotion, live events, digital, social media, point-of-sale (PDV), and retail channels. The portfolio is centered on a single integrated service offering rather than discrete software products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Storyselling® Integrated Advertising Service Bullet delivers integrated brand storytelling campaigns that unify advertising, promotion, live events, digital, social media, point-of-sale (POS), and retail marketing under a single narrative framework. The service is targeted at major enterprise brands in Brazil and LATAM that need cohesive, multi-channel campaigns rather than disconnected discipline-specific executions.
- Promotional Marketing Campaigns Bullet designs and executes promotional marketing campaigns that go beyond discount-driven tactics to create meaningful brand activations. The service is used by enterprise brands to drive consumer engagement and is supported by Portal da Promo research with 560,000+ promofans audience base.
- Live Events and Experience Marketing Bullet produces live events and brand experience activations as part of its integrated campaign offerings, providing enterprise clients with in-person and experiential brand touchpoints that connect to the broader Storyselling® narrative.
- Digital and Social Media Content Services Bullet creates digital and social media content as part of its integrated brand storytelling services, covering content strategy, production, and platform-specific execution for major enterprise brands across Brazil and LATAM.
- Point-of-Sale (POS) and Retail Marketing Bullet delivers point-of-sale (POS/PDV) and retail marketing activations as part of its integrated campaign services, connecting in-store brand experiences to the broader Storyselling® narrative for enterprise consumer brands.
Companies that use Bullet
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
Bullet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bullet partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bullet competitors and assessment
Company assessmentDirect peers
- GUT: GUT is an independent Latin-American creative agency with significant São Paulo and Miami presence, recognized for Cannes Lions-winning work. It overlaps Bullet on enterprise brand storytelling, retail/POS campaigns and US-LATAM expansion playbooks.
- AlmapBBDO: AlmapBBDO is an iconic Brazilian creative agency under the BBDO/Omnicom network, known for storytelling-led campaigns for major brands. It is one of the closest direct peers to Bullet's Storyselling® narrative-led positioning.
- Lew'Lara\TBWA: Lew'Lara\TBWA is a long-established Brazilian creative agency affiliated with TBWA's global network, serving enterprise brand clients. It competes with Bullet on Brazilian brand campaigns and integrated promotional work.
- WMcCann: WMcCann is the Brazilian flagship operation of McCann Worldgroup, headquartered in São Paulo. It handles large enterprise brand accounts with integrated creative capabilities directly overlapping Bullet's service scope.
- Africa: Africa is one of Brazil's largest and most awarded independent creative agencies, recently aligned with Dentsu Creative. It competes directly with Bullet for the same Brazilian enterprise brand budgets across advertising, digital and live campaigns.
- DPZ&T: DPZ&T is one of Brazil's longest-standing and most awarded creative agencies, headquartered in São Paulo. It serves enterprise Brazilian brands with integrated creative work and competes with Bullet for similar integrated assignments.
Broad incumbents
- Publicis: Publicis is one of the global holding-company networks with major Brazilian operations serving multinational enterprise brands. It competes with Bullet for the same brand-campaign budgets but across a broader geographic and service footprint.
- BBDO: BBDO is a global creative advertising network under Omnicom with significant Brazilian operations (including AlmapBBDO). It serves enterprise brand clients across campaigns where Bullet also competes, but at much greater scale and geographic reach.
- Ogilvy: Ogilvy is a WPP-owned global creative and advertising network with a sizable Brazilian operation. It serves similar enterprise brand clients but offers broader portfolio capabilities (advertising, PR, consulting) that Bullet's narrower integrated creative scope does not match.
- Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency known for narrative-driven campaigns. It overlaps Bullet's storytelling-led method but operates as a global independent incumbent rather than a Brazil-focused shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bullet social profiles
Digital presenceBullet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullet leadership team
Management profileNumber of profiles
Profiles13 records
Bullet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullet
What does Bullet do?
Bullet is a full-service creative advertising agency that delivers integrated marketing and brand storytelling campaigns for major enterprise brands across Brazil and LATAM. The agency operates under its proprietary Storyselling® methodology, providing advertising, promotion, live events, digital content, social media, point-of-sale (POS), and retail marketing services to clients such as AMBEV, Coca-Cola, Google, Meta, Spotify, Nivea, and Natura. The portfolio is centered on a single integrated service offering that unifies storytelling across all marketing channels and formats.
Is Bullet a public or private company?
Bullet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bullet founded?
Bullet was founded in 1989. It employs 51 to 100 people.
Where is Bullet based?
Bullet is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bullet make money?
One revenue line is on record: creative Agency Services.
Who are Bullet's main competitors?
Direct peers on record are GUT, AlmapBBDO, Lew'Lara\TBWA, WMcCann, Africa and DPZ&T. Broad incumbents are Publicis, BBDO, Ogilvy and Wieden+Kennedy.
Does Bullet have an API?
No public API is recorded for Bullet.
What industry is Bullet in?
Bullet's product category is Creative Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 54181 and its SIC code is 7311.