IVE KOREA

Name

IVE KOREA

Legal name

(주)아이브코리아

Website

https://ivekorea.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Performance marketing services
• Digital advertising platforms
• Integrated marketing consulting
• User acquisition campaigns
• Mobile app advertising

Headquarters

HQ city

Banpodong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Campaign Services: IVE KOREA generates revenue through advertising campaign execution services, including CPI (Cost Per Install), CPA, CPL, and CPS campaigns. The company operates both incentivized and non-incentivized advertising networks, providing campaign management from installation through signup to payment completion across app and web platforms.
2. IMC Consulting Services: Revenue from integrated marketing communications consulting including data modeling, branding and creative services, media strategy planning, and service consulting for startups and enterprises.
3. Quest Mine Pre-registration Platform: Game pre-registration platform services enabling game publishers to acquire interested players through missions and promotional activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

IVE KOREA is an Integrated Marketing Communications (IMC) consulting group that delivers full-service marketing solutions spanning data modeling, branding and creative services, media strategy, and service consulting. The firm operates proprietary digital advertising platforms—IVE Rewarded CPI, IVE Non-Rewarded NCPI, and QuestMine game pre-registration platform—to execute performance-based user acquisition and brand marketing campaigns for app developers, game publishers, and enterprise brands across Korea.

Product overview

IVE KOREA is an IMC (Integrated Marketing Communication) consulting group offering a unified platform of advertising products and consulting services. The core advertising products include IVE 보상형 CPI (rewarded CPI advertising), IVE 비보상형 NCPI (non-rewarded CPI advertising), and 퀘스트마인 (a game pre-registration platform). These are supported by consulting services encompassing data modeling, branding creative, media strategy, and service consulting. The company positions itself as 'THE SPECIAL GROUP IN IMC CONSULTING,' providing comprehensive IMC blueprints for successful performance across both digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Brands

• IVE 보상형 CPI: IVE's reward-based CPI advertising solution for targeted marketing to potential customers
• IVE 비보상형 NCPI
• 퀘스트마인

Products and services

• IVE Rewarded CPI (IVE 보상형 CPI) A rewarded Cost Per Install (CPI) advertising service that enables marketing to potential customers through goal-based ad execution, facilitating conversion induction across app and web platforms. Leverages 2,000+ AD networks for reach with precise targeting and optimization for CPI, CPA, CPL, and CPS metrics.
• IVE Non-Rewarded NCPI (IVE 비보상형 NCPI) A non-rewarded CPI advertising service that leverages partnerships with major domestic media outlets for efficient ad execution across apps, SNS, overseas networks, and influencer channels. Includes fraud prevention features and tracking-tool-based optimization for campaign KPIs.
• QuestMine (퀘스트마인) A pre-registration platform for games that allows game publishers to set various missions and quests to generate user interest and acquire players through game pre-registration and coupon distribution. Engages potential players both before and after game launch.
• Data Modeling (데이터 모델링) Provides data for planning aligned with market and target needs, including market research, trend analysis, metric analysis, and traffic analysis. Used by brands and startups seeking data-driven marketing strategy inputs.
• Branding Creative (브랜딩 크리에이티브) Supports attention-grabbing branding that captures the essence of services, including brand concept presentation, online/offline advertising materials, SNS content, promotion pages, and service introduction materials.
• Media Strategy (미디어 전략) Provides comprehensive media strategy for campaign objectives, covering digital advertising, outdoor advertising, broadcast advertising, promotion and event operations, and PR and viral marketing across online and offline channels.
• Service Consulting (서비스 컨설팅) Provides analysis materials and discussions for qualitative growth of services beyond marketing strategy and operations, including startup acceleration, business model design, IR metric establishment, and UI/UX consulting.

Quantifiable outcome

• Campaign KPI achievement through tracker-based performance analysis

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cheil Worldwide: Cheil Worldwide is Korea's largest IMC/advertising agency (Samsung Group), offering the same full-service IMC capabilities (data, creative, media strategy, digital) that IVE KOREA positions itself against, but at significantly greater scale.
• TBWA\Korea: TBWA Korea is a global full-service creative and IMC agency operating in Seoul, competing for the same enterprise-brand IMC mandates that IVE KOREA targets with its branding/creative/media strategy stack.
• Innocean Worldwide: Innocean is the Hyundai Motor Group-affiliated Korean IMC agency offering integrated advertising, digital, and media services — directly comparable to IVE KOREA's enterprise IMC consulting offering but at incumbent scale.

Direct peers

• Tapjoy: Tapjoy is one of the original global rewarded CPI / offerwall advertising platforms, directly comparable to IVE KOREA's IVE Rewarded CPI product for user acquisition in mobile apps and games.
• ironSource (Unity): ironSource operates a leading app-install and rewarded advertising platform for mobile games and apps, directly overlapping with IVE KOREA's CPI/NCPI and game pre-registration offerings for the same publisher segment.
• Unity Ads: Unity Ads monetizes mobile games and drives user acquisition via rewarded video and CPI, directly comparable to IVE KOREA's QuestMine and CPI products targeting the same Korean game publisher segment.
• Mobvista: Mobvista runs a global mobile ad network (Mintegral) with strong Asia presence in rewarded and non-rewarded CPI, comparable to IVE KOREA's aggregated AD network model serving Korean app developers and game publishers.
• InMobi: InMobi is a mobile ad network with strong APAC presence offering CPI/CPA user acquisition across apps, social, and influencer channels, structurally similar to IVE KOREA's NCPI aggregator model.
• AppLovin: AppLovin's mobile marketing platform includes user acquisition via CPI and rewarded ads plus game-publishing tools, broadly comparable to IVE KOREA's combined CPI and game pre-registration stack.
• Chartboost: Chartboost provides mobile gaming ad mediation and direct-sold inventory including rewarded video, directly comparable to IVE KOREA's rewarded/non-rewarded CPI stack for game publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ivekorea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVE KOREA